Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…
Learn to communicate effectively with the C-Suite. Discover the keys to aligning SEO strategies with business goals. The post Communicating Major Google Changes To C-Suite appeared first on Search Engine…
Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.
Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%…
Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search…
Google’s John Mueller offers his thoughts on whether publishing multiple sites can negatively affect rankings The post Google Answers Whether Having Two Sites Affects Rankings appeared first on Search Engine…
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared…
You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…
Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key…
Google’s Gary Illyes answers a question about the SEO considerations of using the .AI top level domain which is associated with a Caribbean island The post Google Shares How It…
WordPress announced that it is offering 100-year domain name registrations, available right now The post WordPress Announces 100-Year Domain Name Registrations appeared first on Search Engine Journal.
Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins The post Yoast SEO 19.7 Causes Fatal Error & Crashes…
Google shares three key tips for effective internal linking to improve SEO and user experience on websites. The post Google Shares Tips To Improve SEO Through Internal Links appeared first…
Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank…
Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic…
Google’s Gary Illyes explains what smalls sites can do to outcompete Reddit and big brand websites The post Google Shows How To Beat Reddit & Big Brands appeared first on…
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business:…
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…
Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps…
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of…
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To…
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New…
Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The…
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How…
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’…
Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. The post Google’s SEO Starter Guide Set For A Major Update appeared…
Boost your international expansion with the power of experience. Learn how to leverage E-E-A-T factors to improve your global reach. The post How To Leverage Experience To Boost Your International…
Stuck in a productive rut? Learn how companies can combat “workplace gravity” – the constant distractions that pull our focus away from what matters. The post Gravity: How To Cultivate…
Google’s Gary Illyes reveals lastmod signal treatment is binary – trusted completely or ignored. The post Google’s Gary Illyes: Lastmod Signal Is Binary appeared first on Search Engine Journal.
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results. The post 13 Steps To Boost Your Site’s Crawlability And Indexability appeared first…
Google’s John Mueller debunks the idea that linking out is good for SEO The post Google Debunks Outbound Links For SEO appeared first on Search Engine Journal.
Google Discover desktop data is already trackable in Search Console. Here’s how to prepare ahead of the full rollout. The post Google Discover Desktop Data Already Trackable In Search Console…
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types. The post 11 Tips To…
Google’s John Mueller suggests a better approach to paid guest posts The post Google On Right Way To Do Paid Guest Posts appeared first on Search Engine Journal.
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. The post Tech Giants On Trial: Why…
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content…
Dive into this step-by-step guide on Competitor SEO & amplify your site’s traffic and revenue. Brian Gareth reveals how! The post Competitor SEO: 10 Steps To Overthrow Your Competition &…
Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms. The post URLs As A…
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know. The post Key Updates From Alphabet’s…
Google’s recent update of its cache documentation highlights that the cache is actually still available The post Google’s Website Cache Is Still Available (For Now) appeared first on Search Engine…
Google’s Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings The post Google On 404 Errors And Ranking Drops appeared first on…
Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.
Don’t fall for misinformation! Get the real facts about SEO practices and trust the right experts. The post How To Spot SEO Myths: 26 Common SEO Myths, Debunked appeared first…
With new ChatGPT plugins arriving daily, here’s how to choose the right ones, reveal the best prompts, and extract use case examples for work-related tasks. The post How To Use…
Uncover the truth about backlinks for SEO. Learn how focusing on your audience and creating brand demand can naturally lead to valuable backlinks. The post Ask An SEO: What Links…
Google reports 15% revenue growth as AI features expand across search and cloud services, driving record quarterly results. The post Google Q3 Report: AI Drives Growth Across Search, Cloud, &…
Stay ahead with voice search SEO. Understand the rise of voice assistants and how they are changing the way people search. The post Voice Search SEO: How Does It Work?…
Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. The post Google’s Martin Splitt Warns Against Redirecting 404s To Homepage appeared…
Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A…
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…
Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce The post Research On 150,000 Product Queries Reveals Changes in Google SERPs…
Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use…
Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how. The post 12 Ways To Use Content Marketing…
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should…
Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.
Google’s John Mueller answers what to do about 404 errors reported in Search Console The post Google On What To Do About 404 Errors In Search Console appeared first on…
Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish…
Google’s John Mueller answers question about how one knows they did their best effort for SEO The post Google On Knowing Best SEO Was Applied appeared first on Search Engine…
Outpace competitors with these free tools for optimizing Interaction To Next Paint scores The post Get Ready For Google’s INP Metric With These 5 Tools appeared first on Search Engine…
How should SEOs implement E-E-A-T in their strategies according to recent statements from Google’s SearchLiaison? The post E-E-A-T’s Google Ranking Influence Decoded appeared first on Search Engine Journal.
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. The post Google Says It’s Normal For Cached JavaScript Pages To…
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic. The post AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations…
Get a comprehensive overview of Facebook’s reach, user behavior, and influence with the latest statistics and facts so you can adapt your social media strategy. The post 42 Facebook Statistics…
Google’s John Mueller answers how Google’s algorithm handles abbreviations The post How Google Ranks Pages With Abbreviations appeared first on Search Engine Journal.
A simple 5-step framework to build your own SEO strategy. The post How To Craft A Winning SEO Strategy appeared first on Search Engine Journal.
Critical WPML vulnerability enables remote code execution, impacting over 1 million WordPress websites The post WordPress Translation Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Explore the intersection of SEO and AI. Discover how AI is transforming the digital marketing landscape and get practical tips to optimize your SEO strategy. The post SEO In The…
Google finally removed the documentation for the cache: search operator, a small reminder that search and SEO are always changing The post Google Removes Cache: Search Operator Documentation appeared first…
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. The post Instagram Update Could Impact Reach For Some…
Don’t miss out on 1 billion potential customers. Discover how prioritizing accessibility can drive revenue and improve your SERP ranking. The post 18 Essential Accessibility Changes To Drive Increased Website…
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New…
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO &…
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. The post Facebook Creates New…
ING top level domain opens the door to creatively targeting user intent, especially for local businesses The post Google’s New ING TLD Domains Available appeared first on Search Engine Journal.
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know…
Discover the best AI tools for SEO in 2024, with free AI chatbots, affordable AI tools, and scalable AI solutions for marketing agencies and enterprises. The post Scalable AI Tools…
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…
Gary Illyes explains how Google ranks content that displays the highest quality, trustworthiness, and relevance to users The post Google Explains How It Processes Queries & Ranks Content appeared first…
Google might update the helpful content signals so that new pages can rank. This is why that may not be enough The post Google Helpfulness Signals Might Change – Why…
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal.
Google’s AI Overviews now prioritize niche expertise, with big brand generalist sites losing visibility The post Google AIO Is Ranking More Niche Specific Sites appeared first on Search Engine Journal.
Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. The post Instagram Enables Likes…
Data on the fastest-growing websites shows where all the traffic is going to and why The post Data On Fastest Growing Sites Yields Surprising Insights appeared first on Search Engine…
Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…
Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams…
Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO. The post An Introduction To Python & Machine…
Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google’s Search Relations team. The post Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’…
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes,…
In this week’s Ask An SEO, learn to align content with user intent, optimize mid-funnel experiences, and master the art of seamless conversions. The post How Do I Optimize SEO…
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends…
The newly updated rel=canonical documentation better explains how Google uses rel canonicals The post Google Updates Rel=Canonical Documentation appeared first on Search Engine Journal.
Google concludes March spam update targeting AI content and authority abuse; core update continues. The post Google Completes March Spam Update, Core Update Continues appeared first on Search Engine Journal.
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Google’s Gary Illyes confirmed that markup that SEOs and site owners control are generally not good signals The post Google Says These Are Not Good Signals appeared first on Search…
Achieve SEO success with agile methods. Learn how to get resources and buy-in from executives without lengthy strategy documents. The post Agile SEO: Moving From Strategy To Action appeared first…