Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key…
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…
Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared…
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…
Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions…
Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…
Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance. The post Google Launches Beginner-Friendly GA4 Training Course appeared first on…
Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links. The post YouTube Implements New Linking Policy…
Explore the latest developments in generative AI tools for sellers on Amazon and other popular ecommerce platforms focused on improved product descriptions. The post Amazon Reportedly Testing Generative AI Tools…
In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead. The post 5 Reasons You Shouldn’t…
Learn more about NVIDIA’s AI Workbench, built to help enterprises develop and deploy customized generative AI models. The post NVIDIA Introduces AI Workbench For Enterprise Generative AI Models appeared first…
Learn more about the reported negotiations between Google and Universal Music over AI-generated songs, including tools big tech companies have introduced to advance AI audio. The post Google And Universal…
John Mueller answers if using the ARTICLE Semantic HTML element has any impact on Google The post Google Answers If Semantic HTML Element Has An Impact appeared first on Search…
Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations…
Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…
X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers. The post X Introduces New Brand…
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared…
Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared…
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on…
Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. The post How To Use Multilingual Localization To…
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…
The latest update to the ChatGPT app for iOS includes Custom Instructions, which allows Plus users to enter personalized directions for better responses. The post Custom Instructions Included In Recent…
Google’s John Mueller shares a PSA to website owners about the implications of allowing Google to index AI chatbot content on their websites. The post 3 Ways To Block Google…
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices. The post YouTube Expands 1080p Premium With Enhanced Bitrate To Web…
Explore new Bing AI user engagement statistics and features, from AI-generated images to multimodal visual search, third-party browser support, and additional mobile options. The post Bing AI Celebrates 6 Months…
Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in. The post The Ultimate Guide To Boosting Local SEO…
Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…
Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…
Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…
Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.
U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…
Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first…
Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google. The post Brave Search Breaks Free Of Bing With Standalone Image Index appeared…
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance. The post Google’s Responsive Search Ad Guide: Navigating AI In Advertising appeared…
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns. The post The Complete Guide To Google Ads Lead Forms Extensions appeared first…
Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report. The post KPIs, Metrics & Benchmarks That Matter…
Google’s John Mueller answers if it’s possible to stop banner ads from being indexed by Google as part of the main content The post Google On Blocking Banner Ads From…
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google. The post Google Ads Users Experience Temporary Disruption To Services appeared…
ChatGPT is rolling out major updates, including intuitive prompt examples, suggested replies, file uploads for Code Interpreter, and keyboard shortcuts. The post 6 New ChatGPT Features Include Prompt Examples &…
Stay in control of your privacy with notifications about personal information in search results, removal requests for intimate personal photos, and blurring of explicit content. The post Google Enhances Privacy…
Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business. The post Understanding Buyer Intent Keywords…
Wondering if you should run your own website server? Here’s what John Mueller has to say about website management, Wix SEO, and constant change. The post SEO Professionals Should Delegate…
A popular third-party plugin that gives ChatGPT access to the web – Link Reader – has disappeared from the plugin store. Here are some alternatives. The post Link Reader Disappears…
Google Chrome’s latest update for mobile users includes more search suggestions, trending searches, and enhanced Touch to Search functionality. The post 4 Google Chrome Updates For Enhanced Mobile Search appeared…
Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance. The post GA4 Updates: New Features To Assist App Marketers appeared first on…
Google unveiled new AI capabilities for SGE to provide quicker summaries, more visuals, and context. The post Google Speeds Up AI Summaries, Adds More Visuals To SGE appeared first on…
From labels for AI-generated content to AI chatbots with unique personas, explore the future of generative AI on Instagram. The post 6 Generative AI Features Reportedly Coming To Instagram appeared…
You’re a business owner. Not a marketer. How are you supposed to know what works? Skip the learning curve with the latest from Fiona Allman-Treen. The post Learn To Master…
In this post, we explore 5 innovative content formats to incorporate into your strategy. The post Exploring Innovative Content Formats For Effective Marketing Beyond Blogs appeared first on Search Engine…
WordPress.com is paying domain transfer fees for first one million Google Domains customers plus committing to low registration fees for everyone The post WordPress Paying Google Domains Transfer Fees appeared…
OpenAI files for GPT-5 trademark, indicating continued advancements in AI, natural language processing, and machine learning. The post OpenAI Files Trademark Application for GPT-5 appeared first on Search Engine Journal.
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing. The post YouTube Rolls Out 6 Creative Tools For Shorts appeared first on Search…
How will Meta’s AI chatbots with dozens of distinct personalities transform social media engagement? Find out with a reported sneak peak at the new feature. The post Meta To Launch…
AdRoll partners with WooCommerce to offer ecommerce merchants a unified marketing platform. The post AdRoll & WooCommerce Partner To Offer Unified Marketing Solution appeared first on Search Engine Journal.
Wix Studio offers freelancers and agencies the opportunity to scale their businesses and easily handle more clients The post Wix Studio Offers Freelancers & Agencies Way To Scale Business appeared…
YouTube is testing AI auto-generated summaries on select videos. Find out how this could impact viewer engagement and video optimization strategies. The post YouTube Experiments With AI Auto-Generated Summaries appeared…
In an interview with SEJ, Professor Froehle discusses AI’s role in reshaping jobs, emphasizing continuous learning and responsible AI practices. The post The Impact of AI On Jobs: An Interview…
WooCommerce CEO outlines growth strategy and upcoming enhancements for leading e-commerce platform. The post WooCommerce Targets 15% Web Share After Explosive Growth appeared first on Search Engine Journal.
Content marketing doesn’t have to be a factory assembly line. Unleash inspiring, high impact content by learning 5 things marketers get wrong. The post Why It’s Time To Reinvent And…
Optimize your site for blazing-fast load times and an enhanced customer journey with actionable strategies and practical tips. The post Supercharge Your Shopify Site: A Guide To Boosting Speed And…
Google is revamping Assistant with new generative AI similar to ChatGPT and reorganizing teams to work on the product. The post Google Assistant To Receive Generative AI Overhaul appeared first…
Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users. The post Google: Linking To Authoritative Sites Won’t Help SEO appeared first…
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The post 7 Top Tips…
Discover how OpenAI’s GPT-4 and Whisper models could revolutionize the way we transcribe and summarize meeting minutes with AI automation. The post OpenAI Publishes Tutorial For AI-Generated Meeting Minutes appeared…
Google announces site names for subdomains on all devices in four languages and shares a workaround for unselected preferred site names. The post Google Expands Site Names For Subdomains On…
Google updates its policies on Product Ratings, encouraging merchants to mark reviews with primarily automated and AI-generated content as spam. The post Google Updates Product Ratings Policies On Automated AI…
Google’s Gary Illyes answers a question about the SEO considerations of using the .AI top level domain which is associated with a Caribbean island The post Google Shares How It…
Find out how to use LinkedIn marketing to get more professional brand and business visibility. The post How To Use Linkedin For Marketing appeared first on Search Engine Journal.
Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now! The post Mastering GA4: How To Use The New Google Analytics…
To find the best times to post on Instagram, in this article, discover insights from a range of data studies from social media tools. The post The Best Time To…
Unlock your company’s full potential with lead scoring and increase revenue. Read the best practices to follow, including types of lead scoring, benefits, and more. The post Lead Scoring: The…
Learn about the Frontier Model Forum, an initiative by OpenAI, Google, Microsoft, and Anthropic to ensure the safe and responsible development of frontier AI models. The post OpenAI, Google, Microsoft,…
Learn how Meta’s AI innovations are boosting DAUs and MAUs in each of its top social platforms in the Q2 2023 earnings call. The post Meta Earnings Call: AI Improves…
Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product. The post Google’s AI Innovations Drive Search & Ad Performance: Q2…
A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It….
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are. The post Top 42 Viral…
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences. The post Success Of Four-Day Workweek: An Interview With…
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion…
OpenAI discontinues AI text detection tool after criticism over inaccuracy. The post OpenAI Shuts Down Flawed AI Detector appeared first on Search Engine Journal.
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean?…
Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations. The post Threads App Update Includes For You And Following Feeds…
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And…
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To…
Prioritize the crawling and indexing of important and updated pages to optimize Googlebot’s crawl budget. Here are 12 tips you need to know. The post How To Manage Crawl Budget…
What’s the relationship between on-page SEO scores and domain authority? Expert Tony Wright answers your burning question in this week’s Ask An SEO. The post What Factors Contribute To High…
Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly…
Bing AI chat and AI copilot for search results, previously exclusive to Microsoft Edge and Bing app users, is now accessible on Google Chrome browsers. The post Bing AI Chat…
The new ChatGPT Android App from OpenAI, available for pre-registration, will provide instant answers and personalized AI assistance with professional inputs and tailored advice. The post ChatGPT Android App Available…
Twitter becomes X under Musk, promising unlimited interactivity and vast new features to redefine the scope of the popular social platform. The post Twitter Becomes X: The Future Of The…
Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide…
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first…
Google’s John Mueller answers whether it’s a good idea to match the title tag to how Google rewrites it The post Google Answers If Matching How It Rewrites Title Is…
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. The post Google: Don’t Choose Cheap TLDs, Avoid Spam Risks appeared first on Search Engine…
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on…
AI is coming whether you want it to or not. Here’s how to prepare your social media team. The post Reflecting On 20 Years Of WordPress With The CEO of…
Google’s Gary Illyes offered advice about choosing between the 301 and 404 status codes The post What’s Less Harmful: 301 Redirect or “404 Error Pages”? appeared first on Search Engine…
Google Discover is a mobile experience that helps users find info they didn’t know they needed. Here’s how to use it for your brand. The post How To Succeed In…