Latest SEO News & Tips From Search Engine Journal Blog

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth…

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO…

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report:…

This is how ChatGPT gets website data to learn from and how to block that from happening The post How to Block ChatGPT From Using Your Website Content appeared first…

New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI The post Response to ChatGPT $20 Plan: Take My Money!…

John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, saying that they were “making things up” The post Google’s Mueller Criticizes Negative SEO &…

From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You…

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies…

OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search…

Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps. The post Bing Revamps Crawl System To Enhance Efficiency appeared first…

Google’s updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search…

Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors &…

Find out how Neeva is already using AI to power its search results and change the way users get information. The post ChatGPT & Search? NeevaAI’s Real-Time AI Search Is…

Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022 The post Yelp Details Removal Of Paid Review Groups…

Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities. The post The WordPress Security Guide To Keep Your Site Safe appeared first on…

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A…

Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With…

Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO…

Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips…

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first…

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities…

Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared…

Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak:…

Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first…

Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts…

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your…

How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences…

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared…

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing…

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

Joost de Valk says “This is how we lose CMS market share to companies like Wix” The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on…

There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential…

Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox. The post Using Excel For SEO:…

A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on…

The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know. The post Where Are The Advertisers Leaving…

For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During…

It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From…

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy The post Meta Reinstates Trump to Facebook & Instagram…

Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners…

Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What…

Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search…

Microsoft CEO, Satya Nadella, states that AI will be integrated into all of Microsoft’s applications in the future. The post Microsoft CEO: “Every App Is Going To Be An AI…

The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations. The post 8 States vs. Google: A Closer Look…

Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs. The post Mobile SEO: How To Optimize…

Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing…

LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature…

Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on…

Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content. The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first…

Create social media posts that’ll establish yourself as an area expert and inspire your customers. Here’s a guide to do just that. The post 12 Social Media Posts For Real…

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI…

TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes…

Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms…

New details emerge about the professional version of OpenAI’s ChatGPT as a selection of users receives early access to the faster chatbot. The post ChatGPT Pro: Early Access Users Share…

Google’s founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How…

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared…

Say goodbye to inefficient processes within your company and start building new strategies into your optimization approach. The post New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] appeared first on…

WooRank integration into Duda adds powerful SEO auditing and optimization tools The post Duda Announces WooRank Integration appeared first on Search Engine Journal.

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI…

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage…

LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses…

Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands. The post What Is Newsjacking: 5…

LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine…

Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts…

Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers…

Knowing when to check how your content (and what to check) is important. Test and improve with these tips in this week’s Ask An SEO. The post When Is The…

Discover 7 actionable SEO tips to grow your SaaS network. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal.

Recognize the complexity of your customers’ intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.

In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts…

Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to…

Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For…

Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on…

ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To…

In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. The post Twitter Cuts Off Access…

Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are…

Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take…

Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!) The post Downloadable Content Strategy Template And How…

Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. The post Google Cloud Launches…

@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.

Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.

Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In…

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search…

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…

Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team…

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?…

Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers…

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media:…

Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade…

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank…

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple…

Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…

Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing…

AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right…

Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To…

OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on…

YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner…