Latest SEO News & Tips From Search Engine Journal Blog

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT…

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now. The post Local Visibility Index: How…

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.

Google introduces ‘Topic Authority’ ranking system to deliver relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites…

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect…

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers…

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To…

Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first…

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Google’s AI policy agenda suggests ways government regulation can find balance for innovation and economic progress The post Google Policy Agenda Reveals AI Regulation Wishlist appeared first on Search Engine…

Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them. The post A Step-By-Step Guide To Creating…

Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.

Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article. The post NFTs & Copyright:…

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It…

Supreme Court rules tech giants not liable for terrorist content, sending Gonzalez v. Google case back for reconsideration. The post Google & Other Tech Giants Not Liable For Terrorist Content…

In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023:…

Discover generative AI on your iPhone. The new ChatGPT app from OpenAI accepts text and voice input for instant answers, advice, and professional tasks. The post A Look Inside The…

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. The post TikTok Faces State-Level Ban In Montana appeared first…

Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA &…

Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. The post Google To Remove Inactive Accounts appeared first…

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools)…

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should…

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content…

You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO…

Using a WordPress Review plugin gives you an extremely easy way to provide dynamic professional-looking reviews on your website. Here are our best six plugins. The post 6 Best WordPress…

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples…

Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman. The post Sam Altman On AI Oversight: Balancing Risks & Advancements appeared first…

Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype. The post Microsoft Unveils New Mobile-First Experiences For Bing & Edge appeared first…

Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps. The post What Is A Digital Marketing Strategy?…

All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding. The post Google PageRank Explained for SEO…

Google’s Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.

HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads…

Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared…

Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste. The post Bing Chat Rolls Out 4 Upgrades appeared first on Search…

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing…

Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it. The post Amazon Product Review Best…

OpenAI unveils beta web browsing and and third-party plugins for ChatGPT Plus users. See how the latest version is transforming the generative AI chat experience. The post ChatGPT Plugins And…

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad…

Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events. The post Professional Growth: The Value of Smaller…

Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough…

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…

Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key…

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine…

Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on…

Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search…

Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A…

Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z…

Google’s AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations. The post Google Bard Removes Waitlist, Adds Image & Coding Features appeared first…

Google’s John Mueller reminds of the different choices available when using nofollow link attributes The post Google’s John Mueller Reminds Of Nuance In Nofollow Attributes appeared first on Search Engine…

Google unveils AI-driven enhancements to Search at Google I/O, including a generative AI feature and a ‘Perspectives’ tool for diverse viewpoints. The post Google Unveils Search Upgrades At I/O: Generative…

To combat misinformation, Google updates search results with “About this image” and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine…

Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. The post Wix Breaks New Ground With Launch Of Wix Headless appeared…

Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is…

Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For…

Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.

Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine…

LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts…

Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first…

Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance…

Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC Budgets, Testing & Optimization: Expert…

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies…

OpenAI stops training language models such as GPT-4 with customer API data. The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal.

Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.

Leaked Google memo acknowledges looming defeat at the hands of open source AI and suggests a surprising way to restore dominance The post Leaked Google Memo Admits Defeat By Open…

Discover new AI-driven solutions from Amazon, Google, Microsoft, and others in education and tech, along with the challenges they face. The post AI Advancements In Tech And Education Revealed During…

Learn about the evolution and progression of the metaverse and its potential application to your business. The post Metaverse: How We Got Here & Where We Go Next appeared first…

Google clears the air about their support for the canonical link element The post Google Issues Statement About Support for Cross-Domain Canonicals appeared first on Search Engine Journal.

Google’s Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first…

Mozilla acquires AI-based product review analyzer, Fakespot. Intends to integrate it into Firefox browser The post Mozilla Acquires AI Product Review Company appeared first on Search Engine Journal.

Google changed their guidance on the use of cross-domain canonicals for syndicated content The post Google Updates Guidance on Cross-Domain Canonicals appeared first on Search Engine Journal.

Microsoft enhances Bing and Edge with improved AI, visual capabilities, multi-session experiences, and third-party developer integrations. The post Microsoft Unveils Next-Gen Bing & Edge: The Future of Search appeared first…

From voice search to updating local listings, here’s how to update your hotel brand’s SEO strategies for more customers post-pandemic. The post Hospitality SEO Best Practices For 2023 & Beyond…

Learn how to implement a proven link building process that has built 1,000+ backlinks a month. RSVP for our upcoming webinar! The post Rapid Growth Tactics: A 6-Month Sprint To…

Google announces new Top Level Domains including one that has value for law firms The post Google Announces 8 New Top Level Domains Including One For Lawyers appeared first on…

WordPress opens discussion on possible roles for artificial intelligence The post WordPress Explores AI Integration appeared first on Search Engine Journal.

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks…

Start maximizing your presence on SERPs by finding synergies in how your paid and organic search channels can work together. Join our next webinar. The post 3 Steps To Building…

The Chrome lock icon scheduled to be replaced by another one that is less misleading The post Chrome HTTPS Lock Icon Is Going Away appeared first on Search Engine Journal.

YouTube updates re-application policies for its Partner Program, impacting new applicants and suspended channels seeking monetization. The post YouTube Revamps Partner Program Re-Application Policies appeared first on Search Engine Journal.

Google’s John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports. The post Google’s John Mueller Clarifies WebP Image Indexing Confusion appeared first on…

AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI…

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How…

Google’s John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts. The post Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit appeared…

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on…

Brave Search achieves full independence, operating solely on its own index, bolstering user privacy and transparency in search results. The post Brave Search Cuts Ties With Bing & Goes Independent…

Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia. The post The Latest Search Engine Trends In Asia…

Vulnerability discovered in WPCode – Insert Headers & Footers WordPress plugin – Second one this year The post WordPress Vulnerability Hits +1 Million Using Header & Footer Plugin appeared first…

Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search…

Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter’s supremacy. The post Twitter Alternatives: Can These Emerging Microblogging…

ChatGPT ban ends in Italy after OpenAI meets privacy requirements as the EU AI Act advances, potentially impacting generative AI tools and companies. The post ChatGPT Ban Lifted: OpenAI Complies…

OpenAI ChatGPT can now access the Internet with new plugin functionality The post New ChatGPT Plugins Enable Internet Browsing And Other Features appeared first on Search Engine Journal.

What are the limits and what should the limitations be? Understand the impact that social media channels have and see what you can do today. The post Social Media And…

Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm. The post Google Cracks Down On Ads For Products With Risk…

YouTube’s Trust and Safety team addresses content moderation challenges, balancing user safety with creative freedom while minimizing bias. The post YouTube Addresses Bias & Consistency In Content Moderation Policies appeared…