Latest SEO News & Tips From Search Engine Journal Blog

Let’s discuss the challenges that SEO pros face when working with web developers and IT professionals and the benefits of SEO-led implementation. The post SEO Vs. Web Developers: Who Should…

Seven open source GPT models challenge the closed-source models by OpenAI, Deepmind and Meta The post Seven Free Open Source GPT Models Released appeared first on Search Engine Journal.

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. The post Google Plans To Integrate Conversational AI Into Search Engine appeared…

Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. The post What Advertisers Need To Know About…

OpenAI pledges to prioritize safety, accuracy, and privacy in AI systems. Learn about their approach and ongoing work. The post OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems…

Find out more about the reasons why ChatGPT is disabled in Italy and how this could lead to more trouble for generative AI tools. The post Exploring Italy’s ChatGPT Ban…

Learn how the Twitter algorithm helps users and advertisers have a better experience on its platform and the metrics Twitter values most in rankings content. The post How The Twitter…

RSVP for our upcoming webinar & get access to survey results that will uncover the major SEO & content marketing trends of this year. The post SEO & Content Marketing…

Ready to discover new ways to connect with your target audience and maximize your marketing spend? Join our upcoming webinar! The post How To Meet Your Users Where They Are:…

Google CEO Sundar Pichai discusses the company’s approach to AI innovation, and the impact of Bard on search and web publishing. The post Google CEO Sundar Pichai Talks Bard &…

YouTube is announcing several updates for content creators, including viewer reactions on live broadcasts, new stream management tools, improved insights, and more. The post YouTube Introduces Reactions & Ads Automation…

Google’s John Mueller explains the search engine’s approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared…

LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on…

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And…

Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your…

Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search…

Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.

Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting…

Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search…

Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants:…

IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing’s Fabrice Canel. The post Talking AI, SEO &…

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared…

Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical…

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center…

Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared…

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared…

Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on…

Microsoft launched a pilot program for third-party government service providers. Learn more about the select services eligible and how to apply. The post Microsoft Launches Third-Party Government Services Advertising Pilot…

WordPress accessibility plugin scans and creates reports on unlimited pages – Free The post Yoast SEO Founders Invest in WordPress Accessibility Plugin appeared first on Search Engine Journal.

Learn how to create social media content faster by looking at five ways AI-generated captions will change the game for social media managers. The post 5 Ways Social Media Pros…

Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More…

Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude. The post ChatGPT, Bing, Bard, Or…

This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on…

Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages. The post Server-Side Rendering: The Pros & Cons To Consider For SEO…

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs…

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared…

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first…

With the rollout of Google’s February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February…

Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification…

WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.

More content doesn’t equate to better rankings. Here’s the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You…

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine…

Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI. The post Optimize Your SEO Strategy For…

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared…

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine…

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT &…

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…

Learn more about tomorrow’s hearing with TikTok CEO about data privacy and creating a safer digital space for younger audiences. The post TikTok CEO To Testify In Hearing On Data…

Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine. The post Opera Introduces AI-Powered Features In Desktop Browsers appeared first…

Learn how OpenAI’s latest version of the popular tool has improved to revolutionize marketing and AI-driven communications. The post GPT-4: How Is It Different From GPT-3.5? appeared first on Search…

Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search…

Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways…

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community…

Is TikTok the only company that poses a threat to U.S. users? Learn how companies like Amazon, Apple, Google, and Meta pose similar risks. The post Should Congress Investigate Big…

LinkedIn’s latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search…

Google releases BARD, an AI chatbot entering the market to compete with OpenAI’s ChatGPT and Microsoft Bing Chat. The post Google Launches BARD AI Chatbot To Compete With ChatGPT appeared…

Create visual content instantly with Bing Image Creator, an AI-powered tool in Bing and Microsoft Edge. The post Bing Image Creator: AI-Powered Visual Content By Microsoft appeared first on Search…

Should you be worried that ChatGPT taking over your SEO job? Here’s what to expect about the hot topic in this week’s Ask An SEO. The post Will AI Kill…

Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost…

ChatGPT experienced an outage affecting all users. Find out where to go to get the latest updates from OpenAI. The post ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT…

Learn about the new feature from TikTok that allows users to refresh the For You feed for fresh content recommendations.  The post TikTok Will Allow Users To Refresh The For…

Google explains why it’s recommended to combine multiple structured data into one script The post Google Explains Why Sites Should Combine Structured Data appeared first on Search Engine Journal.

Not a fan of Twitter? Read on and find out why Mastodon can help you make better connections and have more control on your data. The post How Does Mastodon…

How do you create & use SEO personas? Hhow does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO…

Changing your default search engine is a simple and fast process. Follow this guide and discover a new web-browsing experience. The post How To Change Your Default Search Engine In…

Catch up on this week’s news, including the release of GPT-4, Microsoft Copilot, AI in Google Workspace, and more in search, social, and AI. The post The Search Party: SEJ’s…

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer…

ChatSpot.ai from HubSpot allows you to use natural language in a chat interface to research competitors, run reports, summarize CRM data, and write effective messaging. The post We Took The…

Explore AI-powered Bing’s potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared…

Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic…

Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine…

What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built…

Find out more about LinkedIn’s new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job…

Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search…

A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. The post Google Search Console Tutorial: Monitor Data In…

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than…

Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event! The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy…

Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step…

Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China’s version of TikTok. The post TikTok Introduces STEM Feed:…

Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on…

Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first…

Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now…

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features…

Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search…

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of…

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first…

Learn from Google’s Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller…

Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller…

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared…

Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary! The post Two Search Experts…

OenAI GPT-4 is confirmed and these are the reasons why it’s going to blow minds The post OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge appeared first on Search Engine…

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on…

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI…