Latest SEO News & Tips From Search Engine Journal Blog

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared…

YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies. The post YouTube’s Algorithm: What You Need To Know In 2023 appeared first on…

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. The post TikTok Dominates Short-Form Content, Instagram Reels…

Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. The post Americans Know About ChatGPT But Few Use It,…

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For…

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on…

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event…

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters…

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics…

Experience the future of search with Google’s innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features. The post Google Search Generative Experience: A…

YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement. The post YouTube Stories To Be Discontinued appeared first on Search Engine Journal.

Learn how to take your SEO consulting or marketing career (and your income) to the next level with alternative compensation models. The post How To Consult For Equity And Get…

Interview with Executive Director of WordPress on how the guiding principles of free, open source software is the secret to its continued success The post Executive Director Of WordPress On…

Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. Here’s where you should start. The post A Beginner’s Guide To YouTube…

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now. The post 3 Steps To Building…

Dive into the beta features of Bluesky Social, a new decentralized social media platform that offers a Twitter-like microblogging experience. The post Bluesky Social: Inside The New Decentralized Social Media…

Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With…

Google’s Daniel Waisberg and Cherry Prommawin explain how news sites can optimize performance and engagement using Search Console reports. The post Optimizing News Sites Using Google Search Console Reports appeared…

Google explains how to use Search Console’s new bulk data export feature, which enables analysis of large data sets via Google BigQuery. The post Google Explains: How To Use Search…

Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword…

Eleven WordPress plugins that deserve a place on virtually any shortlist, including some that may improve your current site. The post 11 WordPress Plugins Every Site Should Have appeared first…

Data cloud company Snowflake acquires AI technology company Neeva, a company founded by ex-Googlers The post AI Search Engine Neeva Acquired By Snowflake appeared first on Search Engine Journal.

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit…

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT…

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now. The post Local Visibility Index: How…

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.

Google introduces ‘Topic Authority’ ranking system to deliver relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites…

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect…

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers…

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To…

Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first…

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Google’s AI policy agenda suggests ways government regulation can find balance for innovation and economic progress The post Google Policy Agenda Reveals AI Regulation Wishlist appeared first on Search Engine…

Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them. The post A Step-By-Step Guide To Creating…

Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.

Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article. The post NFTs & Copyright:…

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It…

Supreme Court rules tech giants not liable for terrorist content, sending Gonzalez v. Google case back for reconsideration. The post Google & Other Tech Giants Not Liable For Terrorist Content…

In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023:…

Discover generative AI on your iPhone. The new ChatGPT app from OpenAI accepts text and voice input for instant answers, advice, and professional tasks. The post A Look Inside The…

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. The post TikTok Faces State-Level Ban In Montana appeared first…

Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA &…

Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. The post Google To Remove Inactive Accounts appeared first…

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools)…

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should…

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content…

You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO…

Using a WordPress Review plugin gives you an extremely easy way to provide dynamic professional-looking reviews on your website. Here are our best six plugins. The post 6 Best WordPress…

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples…

Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman. The post Sam Altman On AI Oversight: Balancing Risks & Advancements appeared first…

Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype. The post Microsoft Unveils New Mobile-First Experiences For Bing & Edge appeared first…

Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps. The post What Is A Digital Marketing Strategy?…

All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding. The post Google PageRank Explained for SEO…

Google’s Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.

HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads…

Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared…

Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste. The post Bing Chat Rolls Out 4 Upgrades appeared first on Search…

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing…

Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it. The post Amazon Product Review Best…

OpenAI unveils beta web browsing and and third-party plugins for ChatGPT Plus users. See how the latest version is transforming the generative AI chat experience. The post ChatGPT Plugins And…

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad…

Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events. The post Professional Growth: The Value of Smaller…

Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough…

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…

Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key…

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine…

Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on…

Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search…

Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A…

Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z…

Google’s AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations. The post Google Bard Removes Waitlist, Adds Image & Coding Features appeared first…

Google’s John Mueller reminds of the different choices available when using nofollow link attributes The post Google’s John Mueller Reminds Of Nuance In Nofollow Attributes appeared first on Search Engine…

Google unveils AI-driven enhancements to Search at Google I/O, including a generative AI feature and a ‘Perspectives’ tool for diverse viewpoints. The post Google Unveils Search Upgrades At I/O: Generative…

To combat misinformation, Google updates search results with “About this image” and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine…

Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. The post Wix Breaks New Ground With Launch Of Wix Headless appeared…

Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is…

Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For…

Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.

Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine…

LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts…

Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first…

Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance…

Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC Budgets, Testing & Optimization: Expert…

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies…

OpenAI stops training language models such as GPT-4 with customer API data. The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal.

Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.

Leaked Google memo acknowledges looming defeat at the hands of open source AI and suggests a surprising way to restore dominance The post Leaked Google Memo Admits Defeat By Open…

Discover new AI-driven solutions from Amazon, Google, Microsoft, and others in education and tech, along with the challenges they face. The post AI Advancements In Tech And Education Revealed During…

Learn about the evolution and progression of the metaverse and its potential application to your business. The post Metaverse: How We Got Here & Where We Go Next appeared first…

Google clears the air about their support for the canonical link element The post Google Issues Statement About Support for Cross-Domain Canonicals appeared first on Search Engine Journal.

Google’s Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first…

Mozilla acquires AI-based product review analyzer, Fakespot. Intends to integrate it into Firefox browser The post Mozilla Acquires AI Product Review Company appeared first on Search Engine Journal.

Google changed their guidance on the use of cross-domain canonicals for syndicated content The post Google Updates Guidance on Cross-Domain Canonicals appeared first on Search Engine Journal.

Microsoft enhances Bing and Edge with improved AI, visual capabilities, multi-session experiences, and third-party developer integrations. The post Microsoft Unveils Next-Gen Bing & Edge: The Future of Search appeared first…