Latest SEO News & Tips From Search Engine Journal Blog

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared…

Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back. The post Ask An SEO: How Can We Recover…

Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents. The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine…

Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains The Process Of Indexing The Main Content…

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed…

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl…

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is…

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s…

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post The Data Reveals:…

Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem The post Google On Balancing Needs Of Users And The Web…

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…

A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. The post Why A Site Deindexed…

SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want. The post Why Is SureRank WordPress SEO Plugin So Popular?…

Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class Names Don’t Influence SEO appeared…

Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI…

Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms. The post Google Search Central APAC 2025: Everything From…

ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on…

The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged…

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question…

The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing….

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…

Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To…

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per…

Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content. The post Google Search Central APAC…

Google explains how to handle state-specific product pricing in search results. Here’s what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine…

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO?…

Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem…

Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared…

Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make…

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32%…

An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss…

Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared…

Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first…

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on…

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…

Google’s June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine…

ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines. The post OpenAI ChatGPT Agent Marks A Turning…

Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool. The post Google’s John Mueller…

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search &…

Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The post Google Answers Question About Structured Data And…

Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or…

Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted. The post Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors appeared first on…

Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works. The post Google Search Can Now Call Local…

Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. The post Confirmed CWV Reporting Glitch In Google Search Console appeared…

In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility. The post Topic-First SEO: The Smarter Way…

This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based. The post Ask An SEO: Why Your Content Is No Longer Good…

Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO. The post Google Says AI Won’t Replace The Need For…

Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x…

New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of…

Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search…

Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An SEO And Red Flags…

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared…

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine…

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What…

What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO. The post Ask An SEO:…

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content…

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…

Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs. The post Yoast SEO Functionality Is Now Available Within Google Docs appeared…

Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands The post Internet Marketing Ninjas Acquired By Previsible appeared…

SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In…

Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search. The post Beyond Keywords: Leveraging Technical SEO…

Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed…

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first…

AI share buttons that are easy to configure may help increase a site’s exposure in ChatGPT and Google AI Mode. The post How To Use New Social Sharing Buttons To…

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix…

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your…

Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The…

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…

Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode: Everything You Need To Know & What To…

LLM tools appear to be gaining maturity, though there are differing views on what should be tracked.. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them?…

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build…

In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But…

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How…

Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first…

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared…

Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on…

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…

Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.

Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For…

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In…

Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping…

Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That…

Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way. The post Lead Local SEO: How To…

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared…

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine…

Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing…

Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first…

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…

Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin. The post Yoast SEO Plugin Bug Injects Hidden AI HTML Classes appeared…

AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents…

Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To…

Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt…

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook —…

In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO:…

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…

Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared…

Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites. The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on…