Latest SEO News & Tips From Search Engine Journal Blog

Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration & SEO: Common…

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google…

John Mueller on why it’s normal for 20% of a site to not be indexed and the influence of overall site quality on indexing The post Google: It’s Normal for…

Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. The post Snapchat Trends Shows Most Popular Keywords appeared first…

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first…

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages. The post Google: A ‘Site:’ Search Doesn’t Show All Pages…

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore. The post Google Ads Is…

Choosing the right CRO agency can improve conversions and offers other digital marketing benefits, as well. Here’s how to find the best one. The post How to Choose the Best…

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of…

The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking. The post How to Make the Right Landing Page Rank:…

Struggling to drive demand for your SaaS? Join this webinar and learn a new marketing approach to outperform your competition. The post Customer Generation: Secrets to Outperform Your Competition [Webinar]…

WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover The post WordPress SEOPress Plugin XSS Vulnerability appeared first on Search Engine Journal.

Adobe announced a patch with 33 security enhancements including fixes for 16 vulnerabilities rated critical and important The post Magento Critical Vulnerabilities Announced by Adobe appeared first on Search Engine…

Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…

Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now. The post Facebook’s 11 Tips For Better Video Ads…

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. The post YouTube Rolls Out 3 Updates…

It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages. The post 20 Ways to…

If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it. The post A Guide to Google…

Join our next live webinar and learn everything you need to know about leveraging SMS marketing to grow your business. The post 9 Tips to Start Conversations & Close Deals…

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors The post How 500 Error Codes Can Impact Google…

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” The post Why is My YouTube Channel Watch Time Decreasing?…

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on…

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…

We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing. The post How Search Engines Use Machine Learning:…

Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more! The post Facebook Ads Invests in Privacy Research With Goal of Improving…

Learn about Largest Contentful Paint – what LCP is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest…

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. The post Marketing Productivity: What It Is &…

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works…

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! The post Facebook Ads Announces Updates to Targeting…

Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know! The post Google Ads Editor Rolls Out New…

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like…

Product reviews are essential for consumers, in Google’s eyes. Learn how to make yours stand out, rank higher, and convert more buyers. The post 6 Ways to Optimize Your Product…

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit…

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared…

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back…

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out. The post Which Content Creators…

We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help. The post Web Accessibility for the Human Experience: When We…

CrUX July 2021 Core Web Vitals scores are in. WordPress makes steady improvements but so does Wix. This how they measure up The post WordPress vs Wix: CrUX CWV Scores…

Learn about Cumulative Layout Shift (CLS): what it is, how it happens, how to measure it, and why it’s part of Core Web Vitals. The post Cumulative Layout Shift –…

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company…

Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores. The post Google Celebrates National Book Lovers’…

Google’s Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the…

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO…

Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know! The post New Google Safeguards for Minors:…

Without regular updates, evergreen content slowly dies. Here’s how to do a content refresh to keep it alive longer. The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh…

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses. The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared…

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies. The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You…

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google’s Rich Results tool over competing Schema Structured Data Validator The post Google Replaces Structured Data Tool…

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine…

Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it. The post How to Fix Disapproved Google…

Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration &…

Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building…

Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on…

Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate…

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your…

Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more. The post Just How Important Is Structured Data in SEO?…

You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos. The post Facebook Video Tips:…

Google’s John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker The post Core Web Vitals Ranking Factor is More than a…

Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility. The post Hub and Spoke Content Marketing:…

Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here. The post Google FAQ Provides Core Web Vitals Insights appeared first on…

WordPress Released Gutenberg 11.2 featuring numerous bug fixes and improvements that deliver better style options and a slightly faster performance The post WordPress Releases Gutenberg 11.2 – Offers Improved Performance…

Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first…

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for…

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You…

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media…

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for…

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics…

Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? The post Is There a Way to Optimize for [Blank] in…

Here’s how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%. The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured…

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions…

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on…

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies – join our next live webinar. The post 3 Traffic & Conversion Secrets…

Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first…

Microsoft has announced their August product updates. Here’s what you need to know! The post Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More appeared first on…

Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here. The post How You Can Measure Core Web Vitals appeared first on Search…

John Mueller offers insights into ranking for local search queries in Google The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal.

WPX hosting outage caused anguish as WordPress websites were taken offline for hours The post WPX WordPress Hosting Outage appeared first on Search Engine Journal.

Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search…

Make sure your next site migration goes smoothly. Join this webinar to learn how to avoid common pitfalls that can hurt your SEO efforts. The post Why & How Site…

New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…

The ACSI has released their annual report ranking e-businesses across social media, search engines and information, and news and opinion sites. The post Twitter Comes Bottom While Google Maintains Lead…

New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful…

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…