Latest SEO News & Tips From Search Engine Journal Blog

Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results. The post How To Prioritize…

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It…

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…

Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared…

Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know. The post 7 Local SEO Updates…

Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…

Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To…

Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…

Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…

The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need. The post Health & Wellness Advertising Tips…

While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap…

In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more. The post Deepcrawl’s CEO Talks…

Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…

New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search…

Are the contents of Google’s Search Quality Evaluator Guidelines part of its organic search ranking algorithm? Let’s see. The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared…

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…

Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine…

Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How…

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made…

For the first time in over a year we’re offering you the chance to save on sponsored articles!Offer available until midnight tonight. The post SEJ Sponsored Post Sale Ends Tonight…

Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google. The post 4 Tips For Measuring…

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To…

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For…

Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]…

New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do…

Want to start a podcast or YouTube show? Improve your Video SEO strategy, so your videos rank better? Join us for the SEJ Show E253. The post Top Video SEO…

Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In…

Do Google’s organic search ranking algorithms treat your content differently if you’re paying for Google Ads? Let’s look at the evidence. The post Is Your Usage Of Google Ads An…

Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor? The post Google Search Console: Is It…

Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first…

Google’s John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.

Race to publish WordPress 5.9 by December 2021 ends at last minute. New version postponed until 2022 The post WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed appeared…

Google says the best way to hide a website from search results is with a password, but there are other options you can consider. The post Google Explains How To…

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App…

Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science…

Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality. The post Facebook Lead Generation Forms:…

Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips. The post 11 Ways to Build a Google…

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison…

Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six…

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience…

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way! The post A Marketer’s Guide To NFTs And The…

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best…

When two links on a single page both link to a page on your website, does Google value one more than the other? The post First Link Priority: Is It…

+1 Million GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist The post Why GoDaddy Data Breach Of +1 Million…

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create…

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable…

Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related The post What Is The Best Title Tag Length For SEO?…

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies &…

Some believe that .edu links are more valuable than other links for SEO. Are they right? The post Are .edu Links A Google Search Ranking Factor? appeared first on Search…

These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your…

Are you unintentionally sabotaging your marketing team’s efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content…

Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…

Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. The post Twitter Cancels AMP…

Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. The post YouTube Co-Founder Is Against Removing Dislikes…

Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or…

Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How To Evaluate Site Quality For Link Building appeared first on…

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated…

How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic. The post SEM Planning for…

Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…

Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API. The post Dominating Your WhatsApp Marketing Strategy…

Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first…

Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics…

Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared…

Use these expert tips to level up your freelance SEO game, make what you’re worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You…

Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads. The post 9 Ways To…

As searches for “news near me” continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search…

Stay ahead of the curve by incorporating fresh insights and tracking what your competitors are doing. Here’s how. The post How To Track Competitors’ Website Traffic & Level Up Your…

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. The post Google Maps Adds 4…

Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling The post Data Seemingly Proves Googlebot Crawling Has Slowed appeared first on Search Engine Journal.

Google Cloud Outage shutters websites worldwide. Network issue is partially resolved The post Google Cloud Networking Outage Darkens Websites appeared first on Search Engine Journal.

Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season. The post 8 Google Business Profile Updates To Make For The Holidays…

Conductor, the leading enterprise organic marketing technology company, announced $150 million in funding led by growth equity firm Bregal Sagemount. The post Conductor Raises $150M, Funding Company’s Growth In Organic…

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…

Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips &…

Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do…

Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. The post Google: Progressive Web Apps Don’t Rank Better…

Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. The post 9 Essential Ecommerce Site Optimizations to…

SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – Site Recoveries Continue appeared first…

Getting your articles and other content accepted by industry publications is challenging. Learn how to build rapport with editors here. The post How To Build Rapport With Editors And Get…

Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media…

Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. The post Google: Bolded Text Can…

When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor?…

WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…

Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…

John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…

Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…

You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…

Wondering whether you need always-on marketing? Here’s why you do and the practical steps it takes to get started today. The post What Is Always-On Marketing? Everything You Need To…

Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…

Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site…

Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…

SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.

Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask…