Latest SEO News & Tips From Search Engine Journal Blog

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…

Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…

WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search…

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…

Discover Apple’s latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more. The post WWDC 2023: How…

U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google &…

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…

Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine…

In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated…

This is how AI search engines are evolving and how SEO should respond to keep up The post How AI Will Impact SEO appeared first on Search Engine Journal.

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared…

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4…

Danny Sullivan offered a startling presentation that shows Google’s SEO guidance is now what we think it is The post Google Presentation May Change How We Think About Ranking appeared…

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on…

Google creates a more powerful unit called Google DeepMind to accelerate the progress of AI innovation The post Google Announces Internal Shakeup To Create Google DeepMind appeared first on Search…

The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated The post Google Clarifies Job Posting Structured Data Guidance appeared first on…

Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop. The post Is Google Trying To Erase Santa?…

Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…

Google sues a member of a Rank and Rent Facebook Group for breach of contract for creating hundreds of fake Google business profiles The post Google Sues Rank And Rent…

Dive into the strategic use of internal Key Opinion Leaders (KOLs), revealing their role in driving SEO success and influencing industry reputation through digital PR. The post Experts Vs. Influencers:…

Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By…

Google patent for showing content from around the world but modifying the search results based on generic ratings The post Google Patent for Modifying Results Based on Generic Ratings appeared…

Google’s search engine market share is reportedly dropping as competitors gain ground. The post Google’s Search Engine Market Share Drops As Competitors’ Grows appeared first on Search Engine Journal.

Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes The post Google Announces Search Console URL…

Google updated the technology that powers PageSpeed Insights The post Google Updates PageSpeed Insights With Lighthouse 11 appeared first on Search Engine Journal.

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared…

Google is now translating search results into 8 more languages, increasing global visibility for publishers The post Google’s Now Translating SERPs Into More Languages appeared first on Search Engine Journal.

Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared…

Explore the impact of SGE, Gemini, and AGI on search. Discover the potential of Google’s AI technologies in reshaping information retrieval. The post Looking Ahead To The Future – SGE,…

How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users. The post How Freshness Works (And…

Looking for high intent keywords? Discover how to take your keyword research to the next level – register now for this upcoming webinar. The post How to Conduct SEO Keyword…

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored The post Why Google Indexes Blocked Web Pages appeared first on…

Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat…

Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here’s how. The post How to Build a Hyperfast WordPress Website…

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…

The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website’s visibility, and land more deals. The post Real Estate Link Building: 4…

LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…

LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages.  The post LinkedIn’s New Focused Inbox Surfaces…

Mark Zuckerberg reveals his vision for AI across Meta’s products, transforming advertising, enhancing social interactions, and simplifying Metaverse coding tasks. The post Mark Zuckerberg’s AI Plan: Integration Across All Meta…

Join our next webinar and learn what marketing strategies are helping successful businesses thrive and grow right now. The post Do This, Not That: Your Guide to Successful Marketing in…

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business…

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first…

Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…

Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…

Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance. The post HTTP Status Codes…

Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In…

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here’s how to find and fix it. The post How To Identify…

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…

Help search engines get the right content to your users effortlessly. Here’s your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And…

Whether Google factors direct traffic into your search rankings has been a hotly debated topic over the years. Where do we land on it? The post Direct Traffic: Is It…

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry. The post How To Scale Your PPC & Advertising Way Beyond Google Ads…

For the first time in over a year we’re offering you the chance to save on sponsored articles!Offer available until midnight tonight. The post SEJ Sponsored Post Sale Ends Tonight…

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…

If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting…

Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses…

Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts. The post SEO Trends 2023,…

Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You…

Optimize your site for blazing-fast load times and an enhanced customer journey with actionable strategies and practical tips. The post Supercharge Your Shopify Site: A Guide To Boosting Speed And…

Safari 17 introduces JPEG XL and enhanced `font-size-adjust`, potentially improving webpage loading times and layout consistency. The post Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust appeared first on…

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From…

Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft…

SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best…

What’s the best format for structured data? Check out the different types and which markup Google prefers. The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search…

The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The…

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. The post TikTok Dominates Short-Form Content, Instagram Reels…

TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The post TikTok Should Be Banned,…

Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The post Top 5 Chinese Search…

LinkedIn’s new collaborative articles feature uses AI-powered prompts to encourage users to share knowledge and insights. The post Collaborate On LinkedIn With AI-Driven Articles appeared first on Search Engine Journal.

Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create. The post Content Repurposing for…

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A…

Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For…

You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features…

Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available…

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To…

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies…

Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When…

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here. The post U.S. Agencies: Enter the U.S. Agency Awards Before…

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…

Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…

WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated The post WooCommerce Vulnerability Affects Millions of WordPress…

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In…

WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…

As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of…

Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. The post Evolution Of The Web: 4 Future Enterprise SEO…

YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To…

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls…

Explore IndexNow’s celebration of two years of growth as it helps the content of millions of websites get indexed faster. The post IndexNow Celebrates Two Years With 1.4 Billion URLs…