Latest SEO News & Tips From Search Engine Journal Blog

Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes The post Major Changes to a…

Have technical SEO questions on indexation, crawling, and rendering? Join us to chat with Martin Splitt for a Q&A session you don’t want to miss. The post Q&A With Google’s…

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. The post Meta Expands Reels Ads To Instagram, Tests AI Features…

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For…

Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO…

Don’t overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About…

Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine…

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To…

What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…

Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is. The post Is Co-Citation A Google…

Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction. The post Internal Links As…

Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It…

AI is coming whether you want it to or not. Here’s how to prepare your social media team. The post Reflecting On 20 Years Of WordPress With The CEO of…

Check out this four-step SaaS SEO strategy to keep a leg up on your competition and ultimately come out on top. The post SaaS Seo: A Four-Step Strategy For Growth…

The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With…

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…

Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution. The post How Data Is…

Ready to step up your hiring practices and attract the best talent for your digital and organic marketing team? Join our upcoming webinar. The post 2023 Hiring Strategies: Attract &…

Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that. The post 41 of the…

Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here’s how. The post 8 White Hat SEO…

AI is shaking up search. Here are some Google alternatives you can try, offering better search experience and higher levels of privacy. The post 21 Great Search Engines You Can…

Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site The post Google: Site Quality Can Cause Loss of Rich Results…

Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New…

This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively. The post Snapchat Marketing: An In-Depth Guide appeared…

From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…

Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With…

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of…

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…

Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with…

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance…

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…

Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared…

Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like…

Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building…

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…

Learn what hinders your email marketing success and cross-check if any of these is happening with you or your team. The post 19 Email Marketing Mistakes Affect Open, Click, Conversion…

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…

Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise…

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses The post WordPress Community Reacts To 6.0 Arturo appeared first on Search…

WordPress Popup Maker plugin published an update to fix a flaw that could lead to a stored XSS exploit The post WordPress Popup Maker Vulnerability Affects Up To +700,000 Sites…

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via…

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads…

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To…

Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm…

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…

Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google’s Search Central Blog and indicated the search engine expects the…

Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. The post Google Ads Launches…

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition…

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to…

Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images…

The latest update to Google’s Vertex AI platform brings accessible and powerful generative AI models to a broader audience. The post Google Cloud Introduces Generative AI Support In Vertex AI…

Google clears the air about their support for the canonical link element The post Google Issues Statement About Support for Cross-Domain Canonicals appeared first on Search Engine Journal.

Google’s John Mueller answers a Reddit SEO question about a crawl budget problem and offers advice about crawl budgets in general The post Google Answers A Crawl Budget Issue Question…

Google’s expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search…

Insights from sites receiving manual actions suggests this update may reach historic levels not seen since the Panda & Penguin Updates The post Google March 2024 Update: 6 Insights On…

Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites The post Google MUM is Coming to Lens appeared first on Search Engine…

Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine…

All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding. The post Google PageRank Explained for SEO…

Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings…

Pew Research Center study reveals widespread digital decay: 38% webpages, government links, tweets vanish within years. The post 38% Of Webpages From 2013 Have Vanished, Pew Study Finds appeared first…

Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians…

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console…

Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first…

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report:…

If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your…

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. The post How Does Google Handle Page Titles…

Survey shows how SEOs get new business, the kinds of clients they’re signing up, and what services they’re providing The post Survey Shows Where SEOs Get Their Clients appeared first…

Is your SEO strategy ready for the future? As Google’s algorithms evolve and consumer behavior shifts, it’s no longer enough to rely on isolated tactics. Today, effective SEO strategies must…

‌Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines. The post Google Concludes Rollout Of September 2023 Helpful Content Update appeared first on Search Engine…

Why Query Deserves Ads is where the search industry is headed The post Query Deserves Ads Is Where Google Is Headed appeared first on Search Engine Journal.

Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power” The post Google Says This Will Cancel Your “Linking Power” appeared first on Search Engine…

Google shows how to access hidden filters, what search operators really do, and how to get higher-quality actionable insights The post Google Shows 7 Hidden Features in Google Trends appeared…

There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure.  As Google’s…

Discover what makes a social media campaign successful as you explore these real-world examples from top brands. The post 20 Awesome Examples Of Social Media Marketing appeared first on Search…

Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.

If you add these prospecting angles to your prospecting toolkit, you end up with a varied collection of prospects. The post 7 Link Building Tips For Beginners appeared first on…

Wondering how to get more SEO budget in 2024? Learn how to create SEO reports that build trust with decision-makers and stakeholders. The post Impactful SEO Reporting: 7 Tips For…

Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access! The post Upgrade Your SEO…

Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first…

Google tests limiting California news links, warning proposed pay-for-link law could harm local outlets. The post Google Limits News Links In California Over Proposed ‘Link Tax’ Law appeared first on…

Don’t rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history. The post Wayback Machine: 5 Alternatives To Try appeared first on Search…

Take advantage of the best free SEO tools to maximize your website’s potential. Optimize your online presence and attract more visitors to your site. The post 116 Top Free SEO…

Tackle your SEO with confidence. Read on for insights & tactical tips curated for success this year & beyond. The post 7 Strategic SEO Insights & Tactical Tips For 2024…

Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. The post Google Strengthens Search Console Security With Token Removal Tools appeared first…

Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI. The post Find Keyword Cannibalization Using OpenAI’s…

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer…

Emphasize audience engagement, trust-building, and data-driven storytelling over traditional link building and experience the impact beyond links. The post 4 Types Of Data Campaigns In Digital PR For SEO appeared…

Squarespace, Wix and WordPress are the fastest improving content management systems out of six CMS platforms compared by HTTPArchive The post WordPress, Wix & Squarespace Show Best CWV Rate Of…

2024 WordPress vulnerability report shows top reasons why many WordPress sites were compromised over the past year The post 2024 WordPress Vulnerability Report Shows Errors Sites Keep Making appeared first…

Google expands “About this image” feature, enhances deepfake detection, aiming to combat misinformation in search results. The post Google Expands ‘About This Image’ To More Platforms appeared first on Search…

Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues The post Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues appeared first on Search…

Google introduces AI in Maps to suggest personalized local business recommendations. The post Google Maps Launches AI-Powered Local Business Search appeared first on Search Engine Journal.

Increase your online visibility with tips on checking your local search ranking on Google and optimizing for local relevance. The post How To See Google Search Results And Rankings For…

This comprehensive guide will teach you everything you need to know about writing effective prompts for ChatGPT for engaging and SEO-friendly content. The post How To Write ChatGPT Prompts To…