Search Engine Journal

The New Rules of Customer Generation [Webinar]

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition. The post The New Rules of Customer…

Search Engine Journal

Ranking for Head Term Keywords

Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Search Engine Journal

How to Create High-Quality Content

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…

Search Engine Journal

15 Conversion Copy Tips Every SEO Writer Needs to Know

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy…

Search Engine Journal

New Research Shows How to Win in Local Search

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first…

Search Engine Journal

Facebook’s First-Ever Report On Most Viewed Content

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared…

Search Engine Journal

Google is Rewriting Title Tags in SERPs

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags…

Search Engine Journal

Google Bug Causing Issues With Images in Top Stories

Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images…

Search Engine Journal

Snapchat Trends Shows Most Popular Keywords

Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. The post Snapchat Trends Shows Most Popular Keywords appeared first…

Search Engine Journal

YouTube Overhauls Search Results

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first…

Search Engine Journal

Google: A ‘Site:’ Search Doesn’t Show All Pages

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages. The post Google: A ‘Site:’ Search Doesn’t Show All Pages…

Search Engine Journal

WordPress SEOPress Plugin XSS Vulnerability

WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover The post WordPress SEOPress Plugin XSS Vulnerability appeared first on Search Engine Journal.

Search Engine Journal

Magento Critical Vulnerabilities Announced by Adobe

Adobe announced a patch with 33 security enhancements including fixes for 16 vulnerabilities rated critical and important The post Magento Critical Vulnerabilities Announced by Adobe appeared first on Search Engine…

Search Engine Journal

How to Prove SEO ROI & Overall Business Impact

Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…

Search Engine Journal

Facebook’s 11 Tips For Better Video Ads

Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now. The post Facebook’s 11 Tips For Better Video Ads…

Search Engine Journal

YouTube Rolls Out 3 Updates For Creators

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. The post YouTube Rolls Out 3 Updates…

Search Engine Journal

20 Ways to Get Deindexed by Google

It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages. The post 20 Ways to…

Search Engine Journal

How 500 Error Codes Can Impact Google Indexing

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors The post How 500 Error Codes Can Impact Google…

Search Engine Journal

Why is My YouTube Channel Watch Time Decreasing?

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” The post Why is My YouTube Channel Watch Time Decreasing?…

Search Engine Journal

LinkedIn Launches Native Video Meetings

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on…

Search Engine Journal

Which Schema Types Are Used Most by Industry [Research]

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…

Search Engine Journal

LinkedIn Adds Ratings & Reviews to User Profiles

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…

Search Engine Journal

Marketing Productivity: What It Is & How to Measure It

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. The post Marketing Productivity: What It Is &…

Search Engine Journal

How Instagram’s Reels Algorithm Works

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works…

Search Engine Journal

How to Choose the Best WordPress Theme for SEO

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…

Search Engine Journal

Google Recommends This Core Web Vitals Audit Workflow

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit…

Search Engine Journal

10 Classic Tips to Write Effective Google Ads Copy

Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads. The post 10 Classic Tips to Write Effective Google Ads Copy…

Search Engine Journal

WordPress Widgets Getting You Closer To WYSIWYG

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…

Search Engine Journal

Google On How to Check Page Experience Factors

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…

Search Engine Journal

A Complete Guide to the Google Fred Algorithm

Google’s Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the…

Search Engine Journal

SMS Marketing: 9 Best Practices for 2021 [Webinar]

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses. The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared…

Search Engine Journal

First Input Delay – A Simple Explanation

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…

Search Engine Journal

Google Search Console Insights: 7 Questions Answered

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…

Search Engine Journal

Google Recommends Adding Author URL in Article Schema

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Search Engine Journal

SEO Copywriting: The Complete Guide

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine…

Search Engine Journal

How to Fix Disapproved Google Ads, Step by Step

Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it. The post How to Fix Disapproved Google…

Search Engine Journal

How to Trigger a Sitewide Quality Re-evaluation?

Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on…

Search Engine Journal

Page Speed and Google June-July 2021 Core Algo Updates

Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…

Search Engine Journal

Google: Customer Reviews Not A Signal For Web Search

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Search Engine Journal

15 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your…

Search Engine Journal

Just How Important Is Structured Data in SEO?

Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more. The post Just How Important Is Structured Data in SEO?…

Search Engine Journal

Facebook Video Tips: 15 Ideas for More Engagement

You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos. The post Facebook Video Tips:…

Search Engine Journal

Google FAQ Provides Core Web Vitals Insights

Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here. The post Google FAQ Provides Core Web Vitals Insights appeared first on…

Search Engine Journal

Google Ads’ New Cryptocurrency Policies Take Effect

Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first…

Search Engine Journal

Google Changes Page Experience Ranking Signal Criteria

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Search Engine Journal

Twitter Adds More Context to Trending Topics

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics…