Latest SEO News & Tips From Search Engine Journal Blog

So, how do you know what to track and how to track it – especially when this often varies by industry, too? The post 2024 SEO Blueprint: Your Comprehensive 5-Guide…

This is what SERP volatility is and how to keep it from disrupting your rankings. The post SERP Volatility: What Do You Do About It? appeared first on Search Engine…

Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals. The post Google Explains How Cumulative Layout Shift (CLS) Is Measured appeared…

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…

Google Maps expands AI features for route preview, visual search, and electric vehicle charging. The post Google Announces New AI Features Coming To Google Maps appeared first on Search Engine…

Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. The post Google Maps: New Location…

Learn why focusing on these keywords, despite lacking volume data, can enhance site structure, address queries, boost remarketing efficiency, and tap into unseen traffic opportunities. The post Should You Focus…

Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency. The post Google Warns Of Soft 404…

Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in. The post How To Unlock Growth In…

WordPress update adds deferred script loading for faster page speeds and site performance. The post WordPress Update Improves Page Speed With Smarter Script Loading appeared first on Search Engine Journal.

Discover how Airbnb’s acquisition of AI startup GamePlanner.AI, led by the co-founder of Siri, could transform the hospitality industry. The post Airbnb Acquires GamePlanner.AI To Accelerate AI Projects appeared first…

Gain insight as this article explores a thousand random keywords to see if ccTLDs are becoming more relevant in US search results. The post What 4,538 Domains Tell Us About…

Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.

Google’s John Mueller advises waiting until the August core update is complete before measuring the impact, claims most sites don’t see big changes. The post Google’s Mueller On August Core…

What’s the role of large language models in search personalization? Gain insights into how LLMs can make voice assistants useful in understanding user intent. The post Phoenix: LLMs Revive Decade-Old…

Google’s Gary Illyes confirmed that Google Search will show preference to country code domain names in the search results The post Google Confirms Ranking Boost For Country Code Domains appeared…

Don’t blend in with the competition. Stand out, get clicked, and achieve SEO success through differentiation. The post Differentiation: Stand Out, Get Clicked appeared first on Search Engine Journal.

Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead. The post Turning Insights into Action: Benchmarking & Strategic…

Discover 12 innovative lead magnet ideas tailored for law firms. Boost your email list, attract clients, and elevate your online authority in the legal industry. The post 12 Creative Lead…

An exploration of what could cause Google’s algorithms to favor big brands and low quality content The post Why Google Seems To Favor Big Brands & Low-Quality Content appeared first…

User satisfaction vs. Google rankings: What really matters in SEO? Find out why balancing SEO and CRO is essential for success in this insightful post. The post There Is No…

Google aims to better reward high-quality content sites in the next core update. The post Google Hints At Improving Site Rankings In Next Update appeared first on Search Engine Journal.

Learn all about the benefits of log analyzers in scaling your enterprise site’s rankings to new heights in the SERP. The post Why Using A Log Analyzer Is A Must…

HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO. The post HTTPS As A…

Google announced an update to the Reviews System is incoming and thereafter will enter a new phase The post Google Reviews Update Coming (And A Major Change) appeared first on…

Google debunks myths of ranking formulas, urging focus on user experience over SEO shortcuts. The post Google: No Perfect Formula For Search Rankings appeared first on Search Engine Journal.

Discover why businesses need SEO now more than ever. Learn how SEO can help you understand and reach your customers in key moments that matter. The post 15 Reasons Why…

Google defines “content decay” in a new episode of the Search Off The Record podcast, and discusses how to handle old webpages. The post Google Defines “Content Decay” In New…

Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic…

Bing launches expanded AI-powered search for complex queries. Beta feature available for US users to test and provide feedback. The post Bing Expands Generative Search Capabilities For Complex Queries appeared…

Authorship data is focus of Google’s changes to forum structured data documentation The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.

Google’s Martin Splitt answers how Googlebot handles the Prerender-Status-Code meta tag The post Google Answers How It Handles A Specific Non-Standard Meta Tag appeared first on Search Engine Journal.

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone.  It can be overwhelming trying to determine where you should focus your efforts to raise…

Discover how the concept of information gain applies to content creation and learn how to stand out in a saturated online landscape. The post Information Gainz: Prioritizing Information Gain =…

Take advantage of the best free SEO tools to maximize your website’s potential. Optimize your online presence and attract more visitors to your site. The post 116 Top Free SEO…

Google confirms algorithmic actions for site reputation abuse are not live, and will only impact specific content. The post Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet appeared…

Hop the data train and more easily navigate the digital marketing landscape to keep ahead of the competition and grow. The post Data-Driven Decision Making To Optimize Local Digital Marketing…

Learn from a seasoned SEO professional about career paths, challenges, and opportunities for success in this indispensable industry. The post Navigating The SEO Career Landscape: Degrees, Myths, And Realities appeared…

Don’t rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history. The post Wayback Machine: 5 Alternatives To Try appeared first on Search…

Google’s Search Generative Experience (SGE) appears to be shrinking in SERPs. What does it mean for the future of generative AI in search? The post SGE Responses Continue To Shrink…

Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence The post Google Says Title Tags “Maybe” Impact Rankings appeared first on…

Google’s John Mueller offered advice about what to do, before anything else, to get a brand new site picked up faster The post Google’s SEO Tip To Get New Site…

Explore the latest update from Google: an AI-powered shopping experience that is transforming the way we shop online. The post Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search appeared…

Unlock the secrets to high-performance websites that are legal and accessible. Elevate user experience and stay ahead in SEO. Read the full article now. The post 4 Tested Website SEO…

Discover why your SEO traffic is plummeting month by month. Explore essential diagnostic steps to recover lost rankings and satisfy anxious clients. The post SEO Is Down, Help! A Guide…

Discover what makes a social media campaign successful as you explore these real-world examples from top brands. The post 20 Awesome Examples Of Social Media Marketing appeared first on Search…

In this article, discover the answer to whether your organic search rankings are impacted when offering multiple languages. The post Is Language A Ranking Factor? appeared first on Search Engine…

Google reveals the best times and worst times for holiday travel and shopping using past data to avoid crowds. The post Google Reveals Best & Worst Times For Holiday Travel…

Want to earn badges and rewards from the Google Local Guides program? Learn how to join, how to contribute, and how to earn points. The post Google Local Guides Program:…

Discover how to adapt your local SEO strategies for Google’s Search Generative Experience (SGE) and increase visibility for your business. The post How Search Generative Experience Will Affect Local SEO…

Five automated enterprise SEO workflows to improve efficiency, enhance SEO strategy, and get more buy-in. The post 5 Automated And AI-Driven Workflows To Scale Enterprise SEO appeared first on Search…

Gain SEO edge: Analyze rivals’ strategies – keywords, content, backlinks, UX – for higher rankings. The post Unlocking Competitive Insights For SEO: A Step-by-Step Guide appeared first on Search Engine Journal.

Google’s John Mueller on diagnosing why a WordPress site disappeared from the search index after changing web hosts The post Google On Diagnosing A Deindexed WordPress Site appeared first on…

If you’re working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful…

WP Engine announced the acquisition of NitroPack, a leading SaaS website performance provider The post WP Engine WordPress Hosting Acquires NitroPack appeared first on Search Engine Journal.

Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. The post Google Search Expands AI Overviews Globally…

Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. The post Google Publishes Tutorial On Identifying INP Issues appeared first on Search Engine Journal.

Google warns of “new reality” amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality. The post Google Warns Of “New Reality” As Search Engine Stumbles appeared first…

Google rolls out a new type of social profile that makes users’ written reviews in Search publicly accessible. The post Google Rolls Out Search Profile Feature For Reviewers appeared first…

Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus. The post Google Search Revenue Grows 14% In Q2 2024 appeared…

Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility. The post Utilizing Local Influencers…

SEOntology is more than a technical framework. Gain rich insights – learn to standardize SEO data and practices to build a sustainable future with GenAI. The post Introducing SEOntology: The…

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal. The post Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust…

Discover the importance of Google star ratings for your business. This comprehensive guide explains everything you need to know. The post A Guide To Star Ratings On Google And How…

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage. The post SEM Vs. SEO:…

Discover how to navigate a particularly tough keyword research brief and apply this critical thinking-based approach to any B2B niche. The post How To Do Keyword Research For Very Specific,…

Google’s Danny Sullivan provided SEO diagnosis tips to a website owner who experienced a traffic drop, advising that ranking volatility is expected as algorithms evolve. The post Google’s Danny Sullivan…

Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy. The post How To Use ChatGPT For Keyword Research appeared…

Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. The post When Is Duplicate Content Acceptable For…

Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. The post Google Rolls Out August 2024 Core Update appeared first on…

Explore the latest data on AI Overviews, revealing key insights into domain visibility, citation patterns, and optimization strategies essential for SEO success. The post AI On Innovation: Analysis Of +546,000…

Discover the impact of strategic local partnerships for skyrocketing visibility and online authority in your area. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared…

Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search…

Google Chrome team published details about an update to Lighthouse that introduces numerous changes to PageSpeed Insights The post Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights appeared first on…

Google offers tips on improving website speed scores: test elements individually, isolate limiting factors, focus optimizations where needed. The post Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores…

Maximize brand visibility in the changing search landscape. Learn strategies to maintain control of your content on AI-powered platforms. The post How To Maintain Brand Visibility And Thrive In This…

If you’re looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market. The post 4 Alternatives To Google Tag Manager…

Check out these 16 AI SEO tools that are created by SEOs and publicly shared right now The post List Of 16 GPT SEO AI Tools Publicly Available Right Now…

Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year. The post Future-Proof SEO: Navigating…

Should you use keywords in domain names for SEO? Google Search Advocate John Mueller offers a definitive answer and what to focus on instead. The post John Mueller On Keyword…

Unleash the power of ChatGPT in keyword research and make it an invaluable addition to your SEO toolbox using this guide. The post How To Use ChatGPT For Keyword Research…

Google’s Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why. The post Why Google Lighthouse Doesn’t Include INP, A Core Web…

Compressibility is a way search engines can detect low-quality pages, and when combined with other signals, it becomes more accurate The post How Compression Can Be Used To Detect Low…

Glimpse the future of AI in content creation and discover why human-authored insights remain irreplaceable. The post Will AI Kill SEO? We Asked ChatGPT (Festive Flashback) appeared first on Search…

Google updates core algorithm guidance, offering advice for assessing traffic drops and improving content. The post Google Revises Core Update Guidance: What’s Changed? appeared first on Search Engine Journal.

Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability?  The post Link Stability: Is It A…

Whether you’re starting from square one or looking to refine your expertise, follow our step-by-step blueprint to elevate your SEO skills to new heights. The post Learn SEO: A Blueprint…

Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first…

From reluctant beginnings to unicorn success, learn about the signs that you may be an entrepreneur and the unique path that lies ahead. The post Female Founder Of A Billion-Dollar…

When it comes to B2B strategy, a holistic approach is the only approach.  Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with…

Discover the importance of header tags in web design and SEO. Optimize content structure and improve search rankings with these best practices. The post How To Use Header Tags: SEO…

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…