Latest SEO News & Tips From SE Roundtable Blog

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that…

Google announced that in addition to helping searchers find healthcare providers that take their insurance, they are now helping searchers book appointments at these healthcare providers. This is a limited…

A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully….

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google page…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console…

We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet….

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update…

Last night, Google suffered a pretty big outage with Google Search that is still lingering through this morning. It seemed to be larger than just an outage because there are…

Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn…

Google Search Console is testing a new feature named “content ideas.” It is labeled as an “experimental” feature that brings Question Hub-like concepts directly into Google Search Console.

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood…

Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It…

Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had…

Martin Splitt from the Google Search Relations team said on Twitter that if a page is indexed that means it was rendered. He added that page refreshes are also fully…

Here is a recap of what happened in the search forums today…

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out….

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…

Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your…

Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…

This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…

I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors…

Here is a recap of what happened in the search forums today…

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…

As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this…

Google is testing a “trending” label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people…

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just…

Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes….

Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…

We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we…

Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing…

Here is a recap of what happened in the search forums today…

I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google…

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…

Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they…

Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then…

Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said “The May 2022 core update rollout is now…

Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay…

Google Business Profiles (formerly Google My Business) seems to have added or is testing adding a new check box for products. There is an option named “mark as special” that…

Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on…

This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a…

Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…

Google has updated its help documentation page on AI Overviews to tell searchers how to show only web results in its search results (not show AI Overviews, videos, image, etc),…

Google seems to have added a new carousel to the movie search results named “why to watch.” This carousel contains movie critique reviews, which is not new, but the user…

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced…

Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI…

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…

Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. DOJ may breakup…

Ashwarya, Google Search Community Manager, posted that Google Search will soon roll out “a new experience to make access to key items easier on the Search Results Page on the…

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results…

Google shows a section in the search results for “people also buy from.” It seems Google will show you other stores where people can and will buy the item you…

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show…

It’s time for the big Google Webmaster Report, the January 2024 edition. This month we saw the November 2023 Google reviews update completed after 29 days. But that wasn’t the…

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives…

Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that…

That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a…

Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because…

Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing…

Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a…

Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at…

Google is now testing adding labels to the product detail side panel when you click on a product in the Google Search popular products grid. The labels spotted include a…

Google’s John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is…

Aleyda Solis posted a Twitter poll asking “in what area do you expect to allocate more resources/efforts in SEO this year?” She said you should base it on what you…

After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the…

Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week…

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into…

Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of…

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google…

Every year John Mueller of Google makes a big effort to help respond to both SEO-related questions and just to wish individuals in the community a Merry Christmas on Christmas…

Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level…

Google released only nine confirmed search ranking algorithm updates this year. Don’t worry, there were a lot more unconfirmed updates this year that we covered and it was a very…

Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or…

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google…

Google’s Search Off The Record podcast had Danny Sullivan, John Mueller and Martin Splitt on the topic of Google ranking updates. While most of what was talked about is not…

The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of…

To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with…