SE Roundtable

PSA: Fan Out Queries Are Not In Google Search Console

Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out” queries in Google Search Console. It does not,…

SE Roundtable

New Google Ads Broad Match Experiments Testing

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing…

SE Roundtable

Heated Google Search Ranking Volatility On Saturday June 28th

On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within…

SE Roundtable

Daily Search Forum Recap: June 27, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s head of…

SE Roundtable

Google AI Overviews Tests Showing Site Names

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on…

SE Roundtable

Google Offerwall Out Of Beta

After over a year of being in beta, Google has announced the launch of Offerwall. “Offerwall messages allow your site visitors to choose alternative ways to support your site and…

SE Roundtable

Google Ads Ad Preview Tool Update

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page…

SE Roundtable

Google & Bing Testing Bolding Snippets On Hover

Both Google and Microsoft Bing are testing hover effects that will bold elements of the search results. Google is testing bolding the description of the snippet and Bing is testing…

SE Roundtable

Daily Search Forum Recap: June 26, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has not…

SE Roundtable

Google SMS Review & Blackmail Scams

A couple of years ago, we covered a report by the NY Times on the ongoing issues with review scams and blackmail. Well, the issue is not gone, despite Google…

SE Roundtable

Google Discover Shopping Price Tracking Widget

Google is now showing price tracking widgets at the top of the feed. We’ve seen products with price tracking markup notifications within the feed but these widget styles may be…

SE Roundtable

Bing Tests Italicized URLs In Search Results

Microsoft is testing italicizing the URLs in the Bing Search results. It is a bit weird to look at and I am not sure why Bing is testing this but…

SE Roundtable

Google To End Self-Service Hotel Rates July 30

Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or…

SE Roundtable

Bing Search Tests Floating Copilot Search Box

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but…

SE Roundtable

New Google Search Directions User Interface

Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the…

SE Roundtable

Daily Search Forum Recap: June 24, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says URL…

SE Roundtable

Google Still Says URL Extensions Still Don’t Matter

Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said…

SE Roundtable

New Google Search Emoji Answer Feature

Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you…

SE Roundtable

Google Expands AI Mode To India In Search Labs

Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you…

SE Roundtable

Google Undisclosed Blue Search Answer?

I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark…

SE Roundtable

Google Ads Tests Compact Segment Dropdown Menu

Google Ads is testing a new version of the segment dropdown menu within the advertiser console. The new version is a more compact version that displays more options on your…

SE Roundtable

Daily Search Forum Recap: June 20, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said larger…

SE Roundtable

Daily Search Forum Recap: June 19, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out…

SE Roundtable

Google URL Structure Help Doc Updated

Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow…

SE Roundtable

Google Ads New Promotion Preview

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new “Promotion Preview” tool that shows what your promotion will look…

SE Roundtable

Daily Search Forum Recap: June 18, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are new…

SE Roundtable

The Great Decoupling Explained By A Googler

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks…

SE Roundtable

Google: No AI System Currently Uses LLMs.txt

There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have…

SE Roundtable

Google Merchant Center New Website-Reported Autofeeds

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager…

SE Roundtable

Daily Search Forum Recap: June 17, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…

SE Roundtable

Google Search Previously Visited Links Issue

Google is investigating reports of a number of searchers seeing that all the links shown in the Google search results are marked as previously visited. When you click on a…

SE Roundtable

Google Ads New Step-By-Step Conversion Setup

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.

SE Roundtable

Google AI Mode Within People Also Ask & Chrome

Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google…

SE Roundtable

Daily Search Forum Recap: June 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is…

SE Roundtable

Google Search Tests Audio Overview

Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called “Audio…

SE Roundtable

OpenAI Improves ChatGPT Search Quality

OpenAI announced it has released several improvements to the ChatGPT search response quality. These improvements include “more comprehensive, up-to-date responses,” according to the AI company.

SE Roundtable

Daily Search Forum Recap: June 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had some…

SE Roundtable

Google Is Now Rolling Out AI Mode In The US

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…

SE Roundtable

Google Search Autocomplete With Back To All

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all” option in the autocomplete.

SE Roundtable

Google AdSense Removing More Opt Out Options

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad…

SE Roundtable

Google Search Broken – Not Serving New Content

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…

SE Roundtable

Google Business Profiles Changes Add Updates To Posts

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their…

SE Roundtable

Google Search Tests Stock Level Colors

Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon…

SE Roundtable

Google On Unrelated Content As A Search Ranking Issue

Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in…

SE Roundtable

Google Ads AI Max Coming To All In Q3 2025

Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is…

SE Roundtable

Google Ads At Bottom Of Google Local Map Pack

Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top…