Latest SEO News & Tips From Semrush Blog

Learn strategies for finding niche keywords that boost search rankings and drive traffic to your site.

Read our SEO analytics guide to learn how to effectively track and evaluate key data for site optimization.

Google Analytics’ advertising features give advertisers better ways to analyze data. Here are four of the best.

Learn to identify secondary keywords and how to leverage them to grow your SEO rankings and traffic.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

What is copywriting vs. content writing? Differences, examples, and two questions to know when to use which.

Outsourced marketing is when you hire a third party to manage some or all your marketing activities.

Brand awareness is the extent to which people recognize you. Follow these proven brand awareness tactics.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.

An infographic is a blend of visual data and text. It presents information swiftly, clearly, and effectively.

Gated content is content that’s put behind a data capture form to generate leads and grow your email list.

Learn the basics of local business SEO and improve your online visibility with our comprehensive guide.

Check out the top 100 most searched items on Amazon. And learn which brands users are looking for.

LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.

Get eight effective landing page copywriting tips backed with real-life examples to improve your results.

Meta tags are HTML tags that provide information about a webpage’s content to search engines and users.

A market analysis can help you stay competitive in your industry and find new opportunities for growth.

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Video ads are a powerful marketing tool. Learn how to get started and create video ads that convert.

Learn what digital marketing is, its main benefits, the top digital channels, and how to build a strategy.

Learn how to write engaging and effective website content with these tips.

Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking.

Display advertising is online ads with visuals that appear on websites and apps. Learn how it works.

Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and…

With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.

A top-level domain is the last piece of text in a domain name. And it can affect how users perceive your brand.

Ecommerce keyword research doesn’t have to be challenging. Here’s how to find keywords that are relevant to your audience and can drive sales.

The best B2B SEO tools to grow visibility and find business buyers for your products and services.

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Want more traffic from search engines? Make use of these SEO hacks to increase your search rankings.

Discover the best Shopify SEO tools to boost your store‘s rankings and improve your online visibility.

Read our list of 16 important ecommerce best practices for top tips to grow your website traffic and sales.

PPC keyword research contributes to profitable ad campaigns. Find the best keywords for your ads.

Up-to-date voice search statistics are few and far between. Find out the latest and how to use them.

Automated content creation saves you time and money. Learn how it works and which tools to use.

What can ChatGPT do to help your business? Probably more than you think. Find out more in this guide.

Learn nine ways you can use Webflow SEO to boost your brand awareness and increase conversions.

Learn what branded search is and 9 ways of capitalizing on branded keywords to increase traffic and sales.

Building a new website and want it to rank high on Google? Here are nine critical steps you need to follow.

It typically takes 4-12 months for SEO to work, but the exact timeline depends on your goals, strategy, etc.

See how to find your Shopify sitemap and submit it for better search engine visibility and site navigation.

Discover the top 10 customer review sites to establish and boost your business’s online presence.

Learn how to write a blog post step by step. Get tips on choosing an idea, doing keyword research, and more.

Launch effective ad campaigns by creating a Google Ads account. Learn the ins and outs with Semrush.

Boost exposure, engagement, and revenue with 35 low-budget marketing ideas for small business owners.

Keyword density was important. Does it still matter? We‘ll unpack this myth and explore best practices.

What is outbound marketing? And how does it compare to inbound marketing? Find out in this guide.

Increase your rankings, traffic, and conversions. Learn how to optimize your website for SEO in an afternoon.

Learn how to choose an SEO company and the red flags to avoid in this comprehensive guide.

Want to boost your organic CTR? Learn to measure, benchmark, and improve your click rate in this comprehensive, easy-to-follow post.

Learn how to write an SEO-friendly blog post that drives traffic, ranks in search and provides value to readers.

Learn the importance of primary keywords, how to find the best terms, and how to optimize your content.

Tips, tricks, and tools for finding SEO plagiarism—and avoiding penalties from Google—in the age of AI.

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Learn how to compare search terms with Google Trends. Find content ideas, study competitors, and more.

With the right affiliate marketing strategy, you can earn passive income (and lots of it). Maybe you’ll even work your way to becoming an industry leader. But before you can…

Learn how to make the most of your automotive SEO campaign with these 12 tips for car dealer websites.

INBOUND‘s recap of actionable insights into how the modern salesforce can take advantage of the new trends and tools.

Integrated marketing is a unified strategy that delivers a consistent brand message across all channels.

Thinking about starting with Google Ads? Read our comprehensive guide to get ready for the next step.

Check out our comprehensive guide on how to rank higher on Google with effective SEO techniques.

Be inspired by our curated list of 41 infographic examples. And find out how you can get backlinks to them.

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have…

It’s essential to stay on top of the latest SEO trends. Here are the most important ones to know about in 2023.

Get better insights into your industry, competitors, and target audience with these market research tools.

Link baiting is creating content that attracts backlinks. Learn from real examples how to create good link bait.

Use our press release templates to write and structure your release so it captures media attention.

Social media SEO is optimizing social profiles & posts so more people discover your brand through search.

Discover how to promote your website and attract more leads without a big budget or technical expertise.

Explore 14 proven tactics for driving more traffic to your website. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to increase traffic to your website and…

Use these SEO ranking tools to find the best keywords, track your rankings, and grow your site‘s traffic.

Learn how to create insightful KPI reports to drive actionable business decisions and measure performance.

Programmatic SEO shares the same goal as regular SEO, but uses a different strategy. Find out how.

Seeking new business inspiration? Here are some ecommerce ideas to monetize your skills and interests.

Learn how calculating the total addressable market can help you assess your company’s revenue potential.

Crack the code to effective link building using HARO. Demonstrate your expertise and earn quality backlinks.

Learn about the pitfalls of Facebook audience overlap and find out how to safeguard your marketing efforts.

SEO for nonprofits involves optimizing your website to improve your rankings and visibility in search.

The best writing tools include SEO Writing Assistant, Grammarly, Hemingway, ContentShake, and Scrivener.

Identify and resolve SEO issues to improve your rankings. Here are the best SEO audit tools for site owners.