Latest SEO News & Tips From Semrush Blog

Learn the key differences of SEO vs. Google Ads so you can adopt the right strategy for your business needs.

Here’s how to conduct A/B testing in Google Analytics 4 now that Optimize isn’t available.

Discover the advantages of social media advertising and how it can boost your brand’s online presence.

Explore the best AI email assistants to craft emails, organize contacts, and manage your inbox better.

Be inspired by these powerful ad copy examples to boost your reach and get more customers to convert.

Multichannel marketing promotes messages across channels to increase reach. Here’s how to do it right.

Learn how to write an article that attracts organic traffic and engages readers in this helpful 10-step guide.

Learn which SEO podcasts to follow for the latest insights in our top 10 list of the best, regularly updated ones.

Explore what affects website rankings and learn what you can do to improve your site’s performance.

Content personalization involves using data to create and share content with highly specific audiences.

Learn how affiliate programs work and everything you should consider before choosing the program that’s right for you.

We’ve compiled 60 SEO tools that can help optimize your website and get more traffic from Google.

Toxic backlinks are incoming links that harm your site’s search visibility or have the potential to.

Banner ads are visual, clickable ads that help advertisers increase brand awareness, traffic, and conversions.

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Niche driven SEO can help you get more traffic and leads. Here‘s what you need to know to get started.

Learn how to rank higher in search results with our beginner-friendly guide to SEO for photographers.

Learn how to run an SEO audit, including the best tools to use, to improve your website’s performance today.

Learn how to choose the best CMS for SEO and what features to look for to optimize your website.

Take your strategy into 2024 with our latest report on industry-specific traffic trends. Leverage our findings to refine your digital marketing strategies and maximize your ROI. Read now!

Learn how to identify high-value segments and target your best audience Google Analytics Audience.

In just a few clicks, you can now get an easy-to-digest overview of organic traffic changes, as well as an advanced look into the specifics of when and where the…

SEO visibility represents how likely it is for users to see & click on your site in organic search results.

Find out how to optimize your site with local SEO solutions and expert tips you can start implementing today.

A marketing strategy is an overarching guide to how your business positions and promotes itself to reach your company goals.

Discover 10 marketing tips to help you stay ahead of your competition and achieve results in 2023.

Learn how to write great ad copy with these 11 actionable tips complete with successful examples.

Discover strategies to find the right influencers for your next marketing campaign by reading our guide.

Local online marketing is how you can target nearby audiences with digital tactics. See how to get started.

Subdomains and subfolders organize website content into different sections. Find out which is best for SEO.

Learn how to turn your blogs into videos in just a few minutes with tools available from the Semrush App Center.

Curious about the future of SEO? Discover 8 essential trends that will define the next era of SEO and AI.

Want to improve your SEO results? Learn the latest custom SEO strategies to boost your site‘s rankings.

Understand the synergy between UX and SEO to boost your website‘s performance. Learn how search engines prioritize user intent and a seamless user experience when ranking pages.

With the right tools and experimentation, you can grow your business fast. Learn how growth hacking works.

Learn how experiential marketing can benefit your business. And get inspired by brands that do it well.

Breadcrumb navigation is a website navigation feature that shows the path to the current page using links.

SEO localization expands your reach. Tailor your site to local preferences and drive traffic from other places.

Negative SEO is a malicious attempt to harm a business’s visibility in search engine results pages.

Location pages help businesses to enhance their local online visibility. Discover best practices to enhance your location page SEO.

Learn what a marketing channel strategy is and how to leverage it to reach your audience and maximize ROI.

Learn how viewport meta tags impact website performance and make content rank higher in search results.

Learn from eight of the best social media campaigns and build lasting relationships with your audience.

What does an SEO strategist do, and how do you become one? Here’s everything you need to know.

Panda is the name of an algorithm Google released in 2011. Learn its history, impact, and relevance.

Before you execute online marketing strategies for your small business, you should develop a game plan. This plan should outline what you want to achieve, who you’re trying to reach,…

Stuck selling on only your site? Learn why and where to build a multichannel ecommerce portfolio.

An effective ecommerce marketing strategy drives traffic to your site to increase sales. Use these tips to help.

Learn how to get your products in front of local customers using local marketing ideas from successful brands.

Competitive audits drive business growth and improve outcomes. Learn how they can help you stay on top.

Explore ten actionable growth hacking examples to inspire and supercharge your customer engagement.

Does Google Bard live up to OpenAI rival ChatGPT? Learn how the chatbot works and tips for using it.

On October 5, 2023, Google released its October 2023 Core Update. This update arrived in what has been a “sea of volatility” with the release of the October 2023 Spam…

Learn strategies for finding niche keywords that boost search rankings and drive traffic to your site.

Read our SEO analytics guide to learn how to effectively track and evaluate key data for site optimization.

Google Analytics’ advertising features give advertisers better ways to analyze data. Here are four of the best.

Learn to identify secondary keywords and how to leverage them to grow your SEO rankings and traffic.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

What is copywriting vs. content writing? Differences, examples, and two questions to know when to use which.

Outsourced marketing is when you hire a third party to manage some or all your marketing activities.

Brand awareness is the extent to which people recognize you. Follow these proven brand awareness tactics.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.

An infographic is a blend of visual data and text. It presents information swiftly, clearly, and effectively.

Gated content is content that’s put behind a data capture form to generate leads and grow your email list.

Learn the basics of local business SEO and improve your online visibility with our comprehensive guide.

Check out the top 100 most searched items on Amazon. And learn which brands users are looking for.

LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.

Get eight effective landing page copywriting tips backed with real-life examples to improve your results.

Meta tags are HTML tags that provide information about a webpage’s content to search engines and users.

A market analysis can help you stay competitive in your industry and find new opportunities for growth.

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Video ads are a powerful marketing tool. Learn how to get started and create video ads that convert.

Learn what digital marketing is, its main benefits, the top digital channels, and how to build a strategy.

Learn how to write engaging and effective website content with these tips.

Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking.

Display advertising is online ads with visuals that appear on websites and apps. Learn how it works.

Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and…

With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.

A top-level domain is the last piece of text in a domain name. And it can affect how users perceive your brand.

Ecommerce keyword research doesn’t have to be challenging. Here’s how to find keywords that are relevant to your audience and can drive sales.