Latest SEO News & Tips From Semrush Blog

Love them or hate them, thousands of companies use content mills. Here’s what writers need to know.

Overcome obstacles to grow visibility and ad revenue with our guide to SEO for publishers.

What’s the best website builder for small business owners? Discover the one for your needs in our guide.

Learn how to create a unified brand experience with an omnichannel strategy that today‘s customers expect.

Discover what an SEO specialist does and how you can develop your SEO skills to further your career.

Review models for doing business online and marketing strategies to help build brand awareness and trust.

From research to outreach, negotiation to execution, this guide walks you through the steps of launching a winning YouTube influencer marketing campaign.

Link building services are used by sites to get backlinks to boost SEO. Learn which services and tactics work.

Pay-per-click (PPC) is an advertising model that allows businesses to pay to show their websites in search results.

Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.

What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.

Unlock the potential of Python for Google search. See how to scrape, analyze, and optimize search data.

Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.

Meta keywords are meta tags you can use to give search engines information about the content of a page.

Check out these 15 writing and editing tools for taking your writing to the next level.

An HTML image tag is used to embed an image on an HTML webpage. Learn more and see some examples.

Voice search optimization is the process of optimizing your website for voice search queries.

GPT-4 is the latest AI model from OpenAI, but it’s far from perfect. Learn how to use it—and when to avoid it.

Auditing your PPC campaigns helps maximize your return on investment. Here’s a comprehensive 10-step guide to conducting a PPC audit.

SEO for startups can be tricky, but here’s a guide on everything from content creation to technical SEO.

What is a value proposition? Learn how to communicate your brand’s unique value to attract more customers.

Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.

Organization schema is a type of structured data. It gives search engines information about your organization. Here’s how to create and implement it.

Follow our guide to set up your Bing business listing and learn how to optimize it for your audience.

Understand the basics of market analysis and leverage these eight tools to analyze your market.

Learn how to manage SEO campaigns to improve your results and drive more leads to your business.

Learn how to write SEO product descriptions that rank in search and convert shoppers into customers.

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…

Learn how content monitoring can help you track engagement and refine your content strategy for success.

Log file analysis involves auditing your site’s log file to proactively find and fix technical SEO issues.

A content creator makes educational or entertaining content in various online formats.

Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.

Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.

Email outreach is reaching out to people via email with the aim of generating backlinks to your website.

SEO automation tools can help you streamline your SEO tasks. Here’s how to get started.

Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting.

Search engine optimization is changing constantly. Stay ahead of the game with these 106 top SEO statistics.

In this guide, we’ll cover the different types of website sitemaps, their benefits, and how to fix sitemap errors.

Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to…

Learn about enterprise SEO, how to pick an enterprise SEO platform, and how to create an effective strategy.

Ecommerce link building isn‘t just one strategy. Here’s how to use it to increase organic traffic and sales.

We‘ve compiled the 14 best link building tools of 2023 to help you build links more efficiently.

Learn how to analyze digital marketing competitors‘ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Learn our top strategies to optimize your content for Google Discover.

Learn what an SEO freelancer does, how to get clients, and the skills and tools you need to be successful.

Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?

Get tips, tools, and templates to write better SEO headlines. Optimize your titles and drive more traffic.

AI can create a month’s worth of content and images in a couple of hours. However, to ensure that the quality of the content is as impressive as the speed,…

Organic keywords are keywords that send free traffic to your website. Learn how to find them.

Negative keywords help you maximize ROI by preventing your ads from displaying in unrelated searches.

Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.

An HTML redirect, or meta refresh redirect, instructs a web browser to redirect a user to a different page. Here’s what you need to know.

Explore the best CRM options to manage sales, marketing, and customer service for your business type.

Content creation involves creating media to share with and engage a target audience. Learn how to do it.

Crawlability refers to a search engine‘s ability to access web content and index it for ranking in search results.

Skyscraper technique SEO is creating a better version of popular content & working to inherit its backlinks.

URL parameters are query strings that provide additional information and data for a given URL.

In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.

SEO topic clusters are groups of webpages used to establish authority around a particular subject.

Confused about when to use 302 redirects? Learn best practices & common mistakes in our in-depth guide.

Follow these 10+ SEO web design tips as you build your website to set your business up for success.

We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.

Check out 17 social media tools to streamline social media management, grow your following, and more.

You can use Google PageSpeed Insights to measure your site speed and improve performance. Here‘s how.

An HTML sitemap helps search engines and users find pages on your website. Learn how to create one.

Find out what a backlink audit is and how to perform one for your own website in five simple steps.

Crawlability problems are common SEO issues that can be fixed with a few simple steps.

Keyword mapping is an SEO strategy that involves tactically assigning target keywords to pages on your site.

Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.

B2B content marketing is an effective strategy for driving brand awareness, engagement, and conversions.

We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the…

Learn about external links, their role in SEO, and how they impact website authority and rankings.

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…

Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.

In this guide, we‘ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.

Airbnb SEO is how you improve your listing’s visibility. Learn how to do it with these 12 tips.

Discover key metrics to measure and track SEO results. We cover organic traffic, keyword rankings, and more.

Choosing to outsource SEO means enlisting a third party to execute your SEO strategy.

The best Semrush updates of the year that you might have missed—and how you can use them to boost your visibility, beat your competition, and delight your audience.

Are you an agency looking to improve your clients‘ SEO strategy? Check out our guide for an in-depth review of the top SEO software tools for agencies. From keyword research…

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, we just added automatic clustering to our Keyword Manager…

Ready to shape your ecommerce strategy for 2023 and beyond? Semrush‘s new ecommerce report has the ecom trends data you need to grow your ecommerce strategy and drive your business…

Find out how to practice LinkedIn SEO for better engagement and higher profile rankings with this guide.

Google search operators are special commands you can use in Google search to get specific results.

These 13 SEO plugins for WordPress can help you optimize your website and bring in more traffic via SEO.

Robots meta tags tell search engine bots how to crawl, index, and serve your site’s pages in the SERPs.

Want to rank on the first page of Google for free? You have to earn your spot. Learn how with these SEO tips.

Use our content marketing template to build a plan tailored to your business needs, resources, and goals.

Outsourcing web design can help businesses save time and money while getting high-quality results. Learn how to outsource your web design and find the right partner for your business needs…

Nofollow links don‘t pass link equity. Learn how they impact SEO and how they relate to follow links.

This list of 58 common SEO interview questions can help you prepare for your next SEO job interview.

Google PageRank measures a webpage‘s importance based on the quality and quantity of links pointing to it.

AMP is a framework that helps create fast-loading mobile-optimized webpages. Learn all about AMP pages!

Are you overwhelmed with managing your social media accounts? Learn how to outsource your social media marketing with our expert guide. From saving time to increasing your online presence, discover…

We’ll show you how Semrush and Yoast SEO work together—and how you can use them both to boost your site’s visibility.

Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. Discover how to boost it using influencer marketing…

Read through our handy DIY SEO guide to help you get started on building your own SEO strategy.

Learn how to submit a sitemap to Google Search Console and how to detect common XML sitemap issues.

Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads.