Latest SEO News & Tips From Semrush Blog

Email content is any message sent to customers or subscribers. Learn to create compelling copy here.

Learn about six different types of reports and the formats you can use. Plus, examples and writing tips.

Yoast SEO is a popular plugin for WordPress. Here‘s how to use this comprehensive set of SEO tools.

Learn how the marketing funnel can help you increase sales. Get actionable tips for every funnel stage.

Streamline your content production and distribution with the help of our favorite content marketing tools.

We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.

A sitemap is a list of all the important pages on a website. It helps search engines discover your pages faster.

Listing your business online improves your local SEO presence. Learn the top 30 business directories here.

Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.

Learn about the traits and characteristics of 500K top-performing content articles in our global report.

Google Search Console is a free tool that monitors your site‘s indexing status, search performance and more.

Looking to make your content planning more efficient? Explore this ultimate 2023 guide to creating an editorial calendar (includes a free template)!

How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out

A 301 redirect is an important part of technical SEO. Learning what it is and how to implement it can help improve your SEO performance.

Learn how to find—and target—keywords searchers use when looking for local products and services online

Step-by-step guide on how to find a blog niche that builds an audience, boosts SEO, and earns a profit.

Google Tag Manager (GTM) is a free tool that enables you to manage marketing tags without modifying code.

Content marketing is the creation and distribution of content with the goal of attracting an engaged audience.

Unlock your sales team‘s full potential with sales enablement. Discover what it can do for you and how to get started.

Conquer writer’s block with AI copywriting tools. Here are a few of our favorite tools to get you started.

We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and…

Dwell time is the time it takes from when a user clicks on a search result to the moment they return to the SERP.

Learn how to create a social media content calendar to better keep track of content and deadlines.

Does your site use JavaScript? It probably does like most websites. See how rendering JavaScript can help you find more technical issues.

Got writer‘s block? Read our list of blog ideas to get started (plus prompts to come up with your own topics).

We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this…

If you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about the different elements of a smart ecommerce strategy. You’ll get familiar with:

Content intelligence is a process that uses machine learning and AI to provide content strategy insights.

Have you ever found yourself coming across impressive UX designs on the Internet and willing to create something as great? ? Well, I see because such an experience is inspiring…

Digital content is crucial for your marketing strategy. Learn how to find ideas and turn them into content.

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Learn how to make money with Google AdSense, an advertising program that lets you monetize your content.

A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. New improvements include factoring in organic traffic and common spam signals, a visualizer, and…

Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation. Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating. See how our score correlated…

Tracking your SEO score helps you understand your site’s health and areas to improve. We’ll show you how to find and improve your score with the Site Audit tool.

App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.

Content developers research, create, publish, and distribute content. Learn how to become one here.

Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the…

Learn what a content plan is and how to build one, with examples and tools to make your life easier.

The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.

We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.

An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.

Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.

Building brand identity is a key component of any strong brand strategy. Why? Because it helps customers identify, understand, and remember you.

Your business must grow to remain competitive and relevant. Learn about business growth strategies here.

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…

We‘ve compiled a foolproof guide to doing keyword research for YouTube that will get you more views.

Online reputation management (ORM) is the process of creating a positive online presence for your brand.

Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build…

Here are 9 free marketing report templates for your daily, weekly, and monthly reporting. Check them out!

A reverse image search is when you search the internet with an image. Here‘s how to do one, step by step.

We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.

Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.

Check out our list of the best keyword research tools, including both paid and free keyword tool options.

A/B testing lets you run two different versions of marketing content to see which is the most successful.

SEO writing means creating content that ranks high on search engines. Read our guide to learn how.

Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.

Split testing is a way to compare versions of content to improve performance. Learn how to get started here.

SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.

CRM (customer relationship management) strategies help organizations accomplish specific business goals through carefully designed data workflows associated with sales and marketing.

Ecommerce marketing is a strategic approach to promoting your online store to drive traffic, sell more, and retain more customers post-purchase.

Generate an XML sitemap for your website with one of the nine best sitemap generators from our list.

Learn about popular Customer Relationship Management (CRM) software and choose the best one for you.

When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you…

Digital marketing channels are platforms to market your business. Learn how to use seven of the best to reach more people.

We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short…

A strong marketing strategy can grow your business. Here‘s everything you need to know about building one.

Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site.

Search terms are words or phrases you enter in search engines. Here‘s how to use them & why they matter.

Always dreamed of starting your own business, but no idea where to begin? Without a clear goal in mind, you might not be sure what’s best for you or what…

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

We added the category name to product page titles on the e-commerce site. Read more to find out why.

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it.

Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.

It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!

You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search…

If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.

Data-driven marketing is when marketers base strategies on consumer data. Learn how it can benefit you.

E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know.

SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates.

Mobile SEO is key to getting Google traffic. Read this complete guide to optimizing your site for mobile users.

Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.

E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet.

FAQ pages allow you to address common customer issues. Learn the ins and outs of creating an FAQ page.

We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.

Follow these 28 WordPress SEO steps to improve your rankings and get more organic traffic to your website.

An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.

Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.

My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new…

Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.

Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.

Learn all about online marketing and the tools you need to grow.

Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.

Looking for practical ways to get coverage on high-profile sites and big media publications? This post is for you! We‘ve included novel ways boost the odds that a publication will…

An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.

This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.

Save time analyzing backlinks with the Semrush Network Graph.

Redirects send users & search engines from one URL to another. Find out how to use each type here.

Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.

We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.