Latest SEO News & Tips From Semrush Blog

Check out our list of the best keyword research tools, including both paid and free keyword tool options.

A/B testing lets you run two different versions of marketing content to see which is the most successful.

SEO writing means creating content that ranks high on search engines. Read our guide to learn how.

Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.

Split testing is a way to compare versions of content to improve performance. Learn how to get started here.

SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.

CRM (customer relationship management) strategies help organizations accomplish specific business goals through carefully designed data workflows associated with sales and marketing.

Ecommerce marketing is a strategic approach to promoting your online store to drive traffic, sell more, and retain more customers post-purchase.

Generate an XML sitemap for your website with one of the nine best sitemap generators from our list.

Learn about popular Customer Relationship Management (CRM) software and choose the best one for you.

When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you…

Digital marketing channels are platforms to market your business. Learn how to use seven of the best to reach more people.

We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short…

A strong marketing strategy can grow your business. Here‘s everything you need to know about building one.

Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site.

Search terms are words or phrases you enter in search engines. Here‘s how to use them & why they matter.

Always dreamed of starting your own business, but no idea where to begin? Without a clear goal in mind, you might not be sure what’s best for you or what…

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

We added the category name to product page titles on the e-commerce site. Read more to find out why.

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it.

Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.

It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!

You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search…

If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.

Data-driven marketing is when marketers base strategies on consumer data. Learn how it can benefit you.

E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know.

SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates.

Mobile SEO is key to getting Google traffic. Read this complete guide to optimizing your site for mobile users.

Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.

E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet.

FAQ pages allow you to address common customer issues. Learn the ins and outs of creating an FAQ page.

We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.

Follow these 28 WordPress SEO steps to improve your rankings and get more organic traffic to your website.

An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.

Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.

My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new…

Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.

Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.

Learn all about online marketing and the tools you need to grow.

Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.

Looking for practical ways to get coverage on high-profile sites and big media publications? This post is for you! We‘ve included novel ways boost the odds that a publication will…

An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.

This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.

Save time analyzing backlinks with the Semrush Network Graph.

Redirects send users & search engines from one URL to another. Find out how to use each type here.

Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.

We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.

Conducting a SWOT analysis and TOWS analysis can help you evaluate your business and improve your strategy. In this guide, we’ll explore the process and provide examples to help you…

This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to…

This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites. With tips and strategies on keyword research, backlink building, technical SEO, and more to help…

Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.

In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.

If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.

This post covers Hypertext Transfer Protocol (HTTP) requests and responses, common reasons for 404 errors, and how to fix them on your website.

Learn how to get more sales with better Etsy SEO.

Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.

Google algorithm updates can have a massive impact on your site‘s visibility. Learn how to recover your rankings and strengthen your site in three simple steps.

Constructing a marketing funnel is essential for generating leads, but how do you create content for each stage? This guide to the content marketing funnel can help!

If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.

Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.

Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.

SEO forecasting is when you predict future search traffic and value from SEO efforts. Find out more about it here.

Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.

Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.

If you’re a beginning blogger, you’ll need the right tools to get started. Let this handy guide of blogging tips help you launch your blog with confidence and ease.

Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.

Explore our ultimate guide on how to write and format a high-performing blog post in 8 easy-to-follow steps. Includes examples and a free checklist.

Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…

We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right.

Would removing FAQ Schema on e-commerce category pages help SEO? Read the case study to find out.

In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can…

Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO!

Learn how to identify the perfect length for your blog post – based on your goals, audience, and search intent. Backed by Semrush research and data.

Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business.

The month of September 2022 has been one of the most dynamic months in SEO in quite some time.

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.

Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.

A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own!

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.

No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.

A major online retailer wanted to test if adding a smiley emoji ? to the meta description would have a significant impact on organic traffic. What do you think?

This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how…

How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.

Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.

Search engine traffic can help a wide range of health services, from doctors to medical recruiters, equipment, software, and pharmacies.

Content on an eCommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It‘s even more difficult to quantify if it…

Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 13 best local SEO tools.

A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.

Alt text is text included in HTML code to describe an image on a web page. We’ll cover different types of alt text and best practices to follow.

Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.

Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for…

SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.

Link building has played a fascinating role in the history of search engine optimization. Check out our blog to see where link building originated and how you can easily build…

You need those SEO changes implemented yesterday. The developers have a stack of requests a mile high. What‘s the solution? Many times it comes down to communication. Here‘s how to…

Join us to find the tools, tactics, and workflow tips that will help you overcome your frustrations, scale and streamline your outreach efforts, and achieve better results from off-page SEO.

Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…

Social media and online community managers wear a lot of hats these days, which makes it difficult or even unrealistic to generate a comprehensive checklist of social media tasks.