Latest SEO News & Tips From Semrush Blog

SERP features are the focal point of many SEOs. Let’s look at how the Semrush toolkit can assist you on the path to achieving SERP features, and how you can…

We’ve made a lot of changes to help your site grow. Evaluate a site‘s organic rankings and SERP feature rankings separately with more organic research data.

SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and…

Looking for a PR team to help your business? Here’s a handy article on just what PR firms are and how they can help your business grow.

Content creation tools can make you a more efficient and effective marketer. Check out our top picks.

Copywriting is the art of using the written word to persuade your audience. Explore this guide to building a copywriting career in 2023: learn about the top skills, responsibilities, and…

The on-page SEO checklist for 2023. Complete all 11 optimization tasks to appear higher in search results.

Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.

Is Wix good for SEO? Learn how to improve the SEO of your Wix site to increase your organic visibility.

Learn the best techniques to generate high-quality, inbound leads for your digital marketing agency.

How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find…

Learn to identify your target audience, or the group of people most likely to buy your product or service.

URL stands for Uniform Resource Locator. It’s the web address of a particular webpage on the internet.

Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all…

Multilingual SEO is optimizing a website‘s search visibility for multiple languages. Get started with this guide.

Perfect competition doesn’t exist, but some highly competitive markets come close. Learn how to stand out with convenience, customer service, and marketing.

How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.

Product pages are designed to sell products online. See top examples to improve your site and drive sales.

Learn how to choose the right keywords for SEO, rank higher, and drive more organic traffic to your website.

Learn how to use and build UTM tracking codes to analyze campaign performance in Google Analytics.

Learn these advanced SEO techniques today to increase traffic and make your website more Google-friendly.

Marketing services can be beneficial to your business in various ways. In this list of marketing agency services, we tell you about each one and how they can help to…

We asked you for the most common situations stymieing your influencer marketing strategy. Read on to find out what causes these headaches and how to overcome them—or, better yet, how…

Google‘s Knowledge Graph is a database that allows Google to provide direct answers in SERPs.

Use these small business SEO tips to start improving your traffic, visibility in search results, and business.

Learn how Google handles JavaScript and how to optimize your site for crawling, rendering, and indexing.

Guest posting is publishing on another website to promote your site. It can have benefits—if you do it right.

We analyzed 10,000 content marketing jobs listed on Indeed.com. Read this guide to learn about the essential skills and responsibilities of content marketers, along with job titles and salaries.

SEO ranking refers to a page’s position in organic search results. Learn about the SEO ranking factors.

Learn how to set up Google Local Services Ads to get qualified leads from customers in your area.

Simplify content creation with a content calendar. Learn how to create one and find the best templates here.

Learn how to find the right PPC and SEO keywords for your audience for free with Google Keyword Planner.

Get the full list of HTTP status codes and a simple, jargon-free explanation of what each one means.

Demographics data can provide invaluable insights for marketers looking to gain an edge. Learn how to gather demographics data, compare data with your competitors, and draw conclusions that will enhance…

Page speed measures how fast a webpage loads. We‘ll show you how to find and improve your page speed.

Strong business writing is vital for business success. Use these tips to sharpen your written communication.

A technical SEO audit is an analysis of the technical aspects of a website. Learn how to conduct one.

Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.

Learn how to write a brief that will help your team produce incredible work. (And get a free brief template.)

Email content is any message sent to customers or subscribers. Learn to create compelling copy here.

Learn about six different types of reports and the formats you can use. Plus, examples and writing tips.

Yoast SEO is a popular plugin for WordPress. Here‘s how to use this comprehensive set of SEO tools.

Learn how the marketing funnel can help you increase sales. Get actionable tips for every funnel stage.

Streamline your content production and distribution with the help of our favorite content marketing tools.

We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.

A sitemap is a list of all the important pages on a website. It helps search engines discover your pages faster.

Listing your business online improves your local SEO presence. Learn the top 30 business directories here.

Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.

Learn about the traits and characteristics of 500K top-performing content articles in our global report.

Google Search Console is a free tool that monitors your site‘s indexing status, search performance and more.

Looking to make your content planning more efficient? Explore this ultimate 2023 guide to creating an editorial calendar (includes a free template)!

How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out

A 301 redirect is an important part of technical SEO. Learning what it is and how to implement it can help improve your SEO performance.

Learn how to find—and target—keywords searchers use when looking for local products and services online

Step-by-step guide on how to find a blog niche that builds an audience, boosts SEO, and earns a profit.

Google Tag Manager (GTM) is a free tool that enables you to manage marketing tags without modifying code.

Content marketing is the creation and distribution of content with the goal of attracting an engaged audience.

Unlock your sales team‘s full potential with sales enablement. Discover what it can do for you and how to get started.

Conquer writer’s block with AI copywriting tools. Here are a few of our favorite tools to get you started.

We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and…

Dwell time is the time it takes from when a user clicks on a search result to the moment they return to the SERP.

Learn how to create a social media content calendar to better keep track of content and deadlines.

Does your site use JavaScript? It probably does like most websites. See how rendering JavaScript can help you find more technical issues.

Got writer‘s block? Read our list of blog ideas to get started (plus prompts to come up with your own topics).

We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this…

If you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about the different elements of a smart ecommerce strategy. You’ll get familiar with:

Content intelligence is a process that uses machine learning and AI to provide content strategy insights.

Have you ever found yourself coming across impressive UX designs on the Internet and willing to create something as great? ? Well, I see because such an experience is inspiring…

Digital content is crucial for your marketing strategy. Learn how to find ideas and turn them into content.

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Learn how to make money with Google AdSense, an advertising program that lets you monetize your content.

A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. New improvements include factoring in organic traffic and common spam signals, a visualizer, and…

Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation. Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating. See how our score correlated…

Tracking your SEO score helps you understand your site’s health and areas to improve. We’ll show you how to find and improve your score with the Site Audit tool.

App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.

Content developers research, create, publish, and distribute content. Learn how to become one here.

Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the…

Learn what a content plan is and how to build one, with examples and tools to make your life easier.

The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.

We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.

An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.

Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.

Building brand identity is a key component of any strong brand strategy. Why? Because it helps customers identify, understand, and remember you.

Your business must grow to remain competitive and relevant. Learn about business growth strategies here.

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…

We‘ve compiled a foolproof guide to doing keyword research for YouTube that will get you more views.

Online reputation management (ORM) is the process of creating a positive online presence for your brand.

Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build…

Here are 9 free marketing report templates for your daily, weekly, and monthly reporting. Check them out!

A reverse image search is when you search the internet with an image. Here‘s how to do one, step by step.

We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.

Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.

Check out our list of the best keyword research tools, including both paid and free keyword tool options.

A/B testing lets you run two different versions of marketing content to see which is the most successful.

SEO writing means creating content that ranks high on search engines. Read our guide to learn how.

Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.

Split testing is a way to compare versions of content to improve performance. Learn how to get started here.

SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.

CRM (customer relationship management) strategies help organizations accomplish specific business goals through carefully designed data workflows associated with sales and marketing.

Ecommerce marketing is a strategic approach to promoting your online store to drive traffic, sell more, and retain more customers post-purchase.