Latest SEO News & Tips From Semrush Blog

If your business invests in a social media strategy, you expect to see results. Yet, as any social media marketer knows, reporting effectively on those results isn’t always as easy…

We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.

Looking for the right online SEO reputation management tool? You’re in luck. We have compiled a list of the best tools that will help you can choose the right one.

According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you‘re looking to…

What is law firm SEO? How can it improve a law firm‘s online presence? Here are the answers.

Explore this guide to learn about the key pillars of powerful law firm content marketing: with expert tips on content strategy, creation and distribution.

Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good…

Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.

Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client…

Dentists need to know about SEO in today‘s competitive market. Learn how dental SEO can help grow your business.

Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing…

For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would…

Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.

We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.

Starting your SEO agency? Follow this simple six-step process to build your business and break into the exciting world of SEO.

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing….

We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study…

What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.

Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can…

Learn how to develop a tone of voice for your brand and use our template to get started.

Wondering how to start a digital marketing agency? In this blog post, you will find a step-by-step guide on starting and scaling your own marketing firm. Read more.

Share of search might be the most important metric you’ve never heard of. What is it, how do we measure it, and how can we improve it or use it…

Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free.

Need an SEO report card for free and minus going back to school? Semrush has the solution right here.

Surround Sound SEO is a strategy to help you gain even more SERP coverage even for competitive keywords. Here‘s how it fits into your overall SEO journey.

From grants to loans, nearly half of all small business related searches from the past two years focus on questions around finances. In addition to sharing insights on financial search…

The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich…

Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional…

You know SEO basics…And so do your competitors. Find out how to beat your competitors with these tips on SEO traffic generation.

As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market…

SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do – but are we…

We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case…

There are many ways to earn backlinks, from utilizing digital PR to providing testimonials. Learn our 11 tried and true strategies.

Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist….

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an…

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities…

We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the…

When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.

Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without…

We spoke with the industry‘s leading experts and surveyed hundreds of healthcare professionals to create this 5-step guide. Explore it to build a powerful content marketing strategy for your healthcare…

Hulk smash your SEO obstacles with the ultimate Semrush SEO Audit Checklist (and PDF). Learn how to fix your website for free right here.

When you need results fast, making on-page SEO optimizations is a great place to start. Which are the most important on-page SEO elements? Read on for a step-by-step guide to…

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.

To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did…

Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling…

How can you find low-competition keywords to boost your website’s rank? Find out here.

For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate…

Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.

If you‘re looking for a way to get your SEO implementations made quickly, you may be considering PageImprove from Semrush and SearchPilot. Get a side-by-side comparison to help you make…

Mason Yu of ClickUp knew that Surround Sound links would outperform regular links. But to get the needed resources, he had to prove it. He shares how he managed do…

This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.

Alexa.com officially retired on May 1, 2022. If you’re looking for a good alternative, you are in the right place! Read on to find out more.

Want to dive into the world of hashtags but don’t know where to start? Check out this blog to learn all about hashtags.

Explore how to do a competitive content analysis step-by-step. Find out how to use it to identify your own content strengths and areas for improvement.

In this post, we explore mobile data from our recent State of Mobile study to uncover recent trends and look toward the future of mobile search. Looking forward, will mobile…

Looking for the top CRM software for small businesses (SMBs) and startups? Here are the best sales tools and platforms to help your company with customer relationship management.

Requests for proposals (RFPs) can make life so much easier for business owners. Check out this guide to learn what should be included in an RFP and download a free…

Google Images gets millions of searches per month. Learn how to use image SEO to get more traffic to your site.

Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find…

Content marketing can move your small business forward—if done right! Discover our research-baked insights and tips from industry experts sharing their thoughts on everything from content strategy to content operations…

Social media for small businesses can be crucial to growth and success. Make an impact on your small business with this guide to social media.

Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not…

Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here.

The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the…

Creating social media content doesn’t have to be time-consuming or expensive. Be more strategic with your social media content with these 11 tips!

The repeatable strategy one agency used to go from not even showing up in the conversation to 45.6% of their most-important keywords—in just three months. And the new “Surround Sound”…

When you‘re new to the software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics.

In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits…

Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…

In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.

Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…

This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.

Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…

Understanding the available opportunity within a specific market allows you to create a dialled-in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will…

Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.

The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities…

Looking to get your online store off the ground? Check out these 7 steps to get started.

We‘ve rounded up 27 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 2022.

Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of…

Discover website traffic, online mentions and social media followers of the Fortune 500 companies.

Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.

Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with,…

Optimizing a marketplace website for SEO is no easy task. Grow your marketplace organic traffic by implementing these 5 winning on-page SEO optimizations.

“SERP” stands for “search engine results page.” And as you‘ll see, SERPs are incredibly important for SEO.

This article summarizes research on the top 10 reasons why prospects reject agencies. Read our full report to discover how you can overcome these objections.

Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and…

With Edge SEO, you can implement your SEO suggestions faster, without waiting for your development team to prioritize them. Here‘s how to get started.

Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? The State of Search 2021 analyzes and contains everything you need…

SERP tracking software shows you which pages and domains rank for a given search query. Some tell you where *your website* ranks on the SERP. Choose the one that‘s right…

What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.

Here is the story of Australian SEO agency owner, Pulkit Agrawal, and his journey of starting and growing a digital marketing firm, developing his team, and successfully solving the agency‘s…

What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.

In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing,…

From content budgets and teams to performance metrics and trending formats—dive into these global content marketing statistics for 2022 (Semrush research).