Latest SEO News & Tips From Semrush Blog

In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.

While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads…

How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find…

In this blog post, we take a deep dive into negative SEO A/B tests and their insights.

Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and…

In this guide, we‘ll share some tips on the SEO basics, including keyword research, technical SEO, on-page SEO and link building. Take your site to the next level and kickstart…

As a marketer, your success depends on the quality of the data you use to make decisions.

Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.

Tracking your keyword rankings can help you stay on top of your SEO strategy. In this guide, we‘ll show you the best tips and tools for tracking your rankings.

Explore the traits and characteristics of content that outperforms organically – based on our global research of 500K+ top-performing articles.

We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the…

Understanding how to find and fix keyword cannibalization is key to overcoming things that can hold back your site. In this guide, we‘ll share tried-and-true tactics to overcoming it on…

This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.

An SEO report is a summary of SEO metrics illustrating a site‘s overall performance over a set period of time. Learn what an SEO report should include and use our…

Learn how to gain valuable insights into your social media competition without spending a single cent.

Want to be everywhere your customers are searching online WITHOUT buying ads? Discover how with Surround Sound SEO.

In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you…

Want to warm up cold emails either on LinkedIn or direct? If you want to generate more leads through a cold email campaign, a bit of background help can be…

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Elements include content, HTML code, title tags, meta descriptions, image optimization, and…

Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right…

How will the ecommerce industry change in 2022 and beyond? We interviewed 5 industry leaders to gain insight into the future of the market and learn about their top strategies.

What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an…

Looking to get a foot in the door with search engine optimization? Check out our comprehensive beginner‘s guide to SEO to get started.

Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.

Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.

Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…

Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…

We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog….

What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.

Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success.

So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used…

Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of…

Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed…

Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep…

How do you decide if a link needs to be disavowed? What are the steps to disavowing in Google Search Console? Here‘s Google‘s official stance on the subject, as well…

Performing regular SEO audits to find and fix issues that could be holding back your site’s organic search performance is critical for SEO. In this guide, we walk you through…

Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level? In this guide, we…

With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links,…

Over the years, I have had this question so many times: “How much should I budget for SEO?” And that is a very difficult question to answer; it really depends…

Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should…

Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.

This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.

Find out how Semrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.

Learn what makes the top-performing apps rank the way they do according to our ASO study.

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step guide to help you choose your next target market.

Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform…

Keyword difficulty refers to how easy or difficult it will be to rank for a particular query in Google. Learn how to measure keyword difficulty and how it impacts rankings.

Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and…

Try these 12 essential SEO tips to improve your rankings and organic traffic.

We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read…

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the…

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Entering new markets is always risky. However, a well-informed go-to-market strategy can soften the landing in a new area. As you move forward with your plans, follow these checklist tips…

There are over 3.5 billion Google searches per day. If you want to stand out, you‘ll need to play by Google‘s rules. Learn all about how you can improve your…

We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on…

Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find…

Discover website traffic, online mentions and social media followers of companies in the S&P 500.

If you’re running a busy marketing department, it’s worth considering not only what you plan to produce in the coming year but also how. Finding the magic formula that helps…

Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works and…

Which digital marketing keywords should your agency target this year? Find out in our in-depth list, broken down by service, industry, and type.

What does the future hold for the Google SERP? Here‘s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too…

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.

What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to…

Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word…

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!

In the worlds of marketing and advertising, industry awards are a great way to enhance your brand and receive validation for your agency’s output. And let’s face it; who doesn’t…

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that…

In this article, we explain the numerous lead generation strategies that your business or agency can put in place and ensure that you’re not missing out on this invaluable source…

Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP…

Learn how and why an SEO agency applied an eсommerce analytics system to track and help grow sales on the bakery client‘s website.

Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find…

How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies…

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will…

Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach.

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect…

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO…

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure…

Looking to start 2022 armed with everything you need to help your agency and your clients grow their business? Check out our resource library to get started.

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Running multiple projects for an SEO agency? Find 11 actionable tips to effectively manage your projects and achieve SEO deliverables.

You’ve spent time building your link-building campaign. We‘ll show you why (and how!) to measure its success.

Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data…

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go…

Finding ready, eager leads can be a real struggle for agencies. We sat down (virtually) with some agency professionals to hear how they source quality leads for their businesses. Read…

SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…

In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop…

We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.

Looking to make your keyword research, content planning, and production more efficient? Explore this ultimate 2022 content calendar template (includes a free ebook)!

In this guide, 7awi Global, a digital content agency shares the best tips on choosing blog post topics and creating strong articles for tech clients, all using Semrush.

Are you in control of your search results, or are you at the mercy of the algorithm? Read about how using advanced search methods can help you get the results…

Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…