Outsourcing web design can help businesses save time and money while getting high-quality results. Learn how to outsource your web design and find the right partner for your business needs…
Nofollow links don‘t pass link equity. Learn how they impact SEO and how they relate to follow links.
This list of 58 common SEO interview questions can help you prepare for your next SEO job interview.
Google PageRank measures a webpage‘s importance based on the quality and quantity of links pointing to it.
AMP is a framework that helps create fast-loading mobile-optimized webpages. Learn all about AMP pages!
Are you overwhelmed with managing your social media accounts? Learn how to outsource your social media marketing with our expert guide. From saving time to increasing your online presence, discover…
We’ll show you how Semrush and Yoast SEO work together—and how you can use them both to boost your site’s visibility.
Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. Discover how to boost it using influencer marketing…
Read through our handy DIY SEO guide to help you get started on building your own SEO strategy.
Learn how to submit a sitemap to Google Search Console and how to detect common XML sitemap issues.
Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads.
With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…
Discover how influencer marketing is changing, and how agencies can stay atop of the shift with the savviest tools.
Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful…
Have you ever conducted an ecommerce website audit? Do you want to become a pro on it? For an ecommerce business, auditing is the most important thing.
As a former Senior Account Manager for Semrush, I worked with dozens of people to integrate API. Individuals and companies that offer free tools bring new creative ways to access…
Read on to get an in-depth look at content writing based on our analysis of content writer jobs published on Indeed.com. You’ll learn how to become a content writer, what…
Marketing apps can help manage and optimize your campaigns, driving business growth for SMBs. So what are the best apps for marketing pros?
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top…
On March 15th, 2023 Google announced the release of the March 2023 Core Update. The update, the first since the September 2022 Core Update, was done rolling out on March…
Landing page SEO is the process of optimizing your landing pages for users and search engines.
Content amplification is all about making content work harder for your business. Learn how to build a multi-channel strategy that boosts campaign returns.
Keyword clustering is the process of grouping related keywords. Learn how it can boost your traffic.
Content marketing goes well beyond blog posts. These are the most effective content types for your business.
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
In this guide, we’ll cover everything you need to know to get started, clarify your concerns, and put you on the path to success in digital advertising.
Content syndication is the republishing of your content on other sites. Learn how it can benefit your brand.
White label SEO gives you access to SEO expertise. Learn how and why it can benefit your agency.
Learn about the most important Google algorithm updates in history to improve your SEO strategy.
We used ChatGPT to generate FAQs for an e-commerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result…
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
Market segmentation strategy is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.
In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.
SERP features are the focal point of many SEOs. Let’s look at how the Semrush toolkit can assist you on the path to achieving SERP features, and how you can…
We’ve made a lot of changes to help your site grow. Evaluate a site‘s organic rankings and SERP feature rankings separately with more organic research data.
SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and…
Looking for a PR team to help your business? Here’s a handy article on just what PR firms are and how they can help your business grow.
Content creation tools can make you a more efficient and effective marketer. Check out our top picks.
Copywriting is the art of using the written word to persuade your audience. Explore this guide to building a copywriting career in 2023: learn about the top skills, responsibilities, and…
The on-page SEO checklist for 2023. Complete all 11 optimization tasks to appear higher in search results.
Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.
Is Wix good for SEO? Learn how to improve the SEO of your Wix site to increase your organic visibility.
Learn the best techniques to generate high-quality, inbound leads for your digital marketing agency.
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find…
Learn to identify your target audience, or the group of people most likely to buy your product or service.
URL stands for Uniform Resource Locator. It’s the web address of a particular webpage on the internet.
Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all…
Multilingual SEO is optimizing a website‘s search visibility for multiple languages. Get started with this guide.
Perfect competition doesn’t exist, but some highly competitive markets come close. Learn how to stand out with convenience, customer service, and marketing.
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
Product pages are designed to sell products online. See top examples to improve your site and drive sales.
Learn how to choose the right keywords for SEO, rank higher, and drive more organic traffic to your website.
Learn how to use and build UTM tracking codes to analyze campaign performance in Google Analytics.
Learn these advanced SEO techniques today to increase traffic and make your website more Google-friendly.
Marketing services can be beneficial to your business in various ways. In this list of marketing agency services, we tell you about each one and how they can help to…
We asked you for the most common situations stymieing your influencer marketing strategy. Read on to find out what causes these headaches and how to overcome them—or, better yet, how…
Google‘s Knowledge Graph is a database that allows Google to provide direct answers in SERPs.
Use these small business SEO tips to start improving your traffic, visibility in search results, and business.
Learn how Google handles JavaScript and how to optimize your site for crawling, rendering, and indexing.
Guest posting is publishing on another website to promote your site. It can have benefits—if you do it right.
We analyzed 10,000 content marketing jobs listed on Indeed.com. Read this guide to learn about the essential skills and responsibilities of content marketers, along with job titles and salaries.
SEO ranking refers to a page’s position in organic search results. Learn about the SEO ranking factors.
Learn how to set up Google Local Services Ads to get qualified leads from customers in your area.
Simplify content creation with a content calendar. Learn how to create one and find the best templates here.
Learn how to find the right PPC and SEO keywords for your audience for free with Google Keyword Planner.
Get the full list of HTTP status codes and a simple, jargon-free explanation of what each one means.
Demographics data can provide invaluable insights for marketers looking to gain an edge. Learn how to gather demographics data, compare data with your competitors, and draw conclusions that will enhance…
Page speed measures how fast a webpage loads. We‘ll show you how to find and improve your page speed.
Strong business writing is vital for business success. Use these tips to sharpen your written communication.
A technical SEO audit is an analysis of the technical aspects of a website. Learn how to conduct one.
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Learn how to write a brief that will help your team produce incredible work. (And get a free brief template.)
Email content is any message sent to customers or subscribers. Learn to create compelling copy here.
Learn about six different types of reports and the formats you can use. Plus, examples and writing tips.
Yoast SEO is a popular plugin for WordPress. Here‘s how to use this comprehensive set of SEO tools.
Learn how the marketing funnel can help you increase sales. Get actionable tips for every funnel stage.
Streamline your content production and distribution with the help of our favorite content marketing tools.
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.
A sitemap is a list of all the important pages on a website. It helps search engines discover your pages faster.
Listing your business online improves your local SEO presence. Learn the top 30 business directories here.
Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.
Learn about the traits and characteristics of 500K top-performing content articles in our global report.
Google Search Console is a free tool that monitors your site‘s indexing status, search performance and more.
Looking to make your content planning more efficient? Explore this ultimate 2023 guide to creating an editorial calendar (includes a free template)!
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out
A 301 redirect is an important part of technical SEO. Learning what it is and how to implement it can help improve your SEO performance.
Learn how to find—and target—keywords searchers use when looking for local products and services online
Step-by-step guide on how to find a blog niche that builds an audience, boosts SEO, and earns a profit.
Google Tag Manager (GTM) is a free tool that enables you to manage marketing tags without modifying code.
Content marketing is the creation and distribution of content with the goal of attracting an engaged audience.
Unlock your sales team‘s full potential with sales enablement. Discover what it can do for you and how to get started.
Conquer writer’s block with AI copywriting tools. Here are a few of our favorite tools to get you started.
We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and…
Dwell time is the time it takes from when a user clicks on a search result to the moment they return to the SERP.
Learn how to create a social media content calendar to better keep track of content and deadlines.
Does your site use JavaScript? It probably does like most websites. See how rendering JavaScript can help you find more technical issues.
Got writer‘s block? Read our list of blog ideas to get started (plus prompts to come up with your own topics).
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this…
If you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about the different elements of a smart ecommerce strategy. You’ll get familiar with:
Content intelligence is a process that uses machine learning and AI to provide content strategy insights.