Latest SEO News & Tips From Semrush Blog

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…

See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…

We tested changing H3s to H2s on an e-commerce site. Check out the result of this SEO split test.

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…

Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.

In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.

How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step…

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share…

A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.

Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.

Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples…

In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content…

Discover the best market trend tools on the market right now with Semrush.

A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide…

Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow…

The Complete Guide to Thought Leadership for Your Business.

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…

How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the…

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new…

We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….

We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.

How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on…

This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.

Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for…

We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Grow your online visibility – Solve almost any problem with 50+ Semrush tools and get your business in better shape.

Which industry, do you think, showed more prominent growth during the pandemic – Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Want a custom, comprehensive content plan? Get started with the Semrush tool suite.

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer…

Review these 35 useful Google Analytics insights to better understand your website‘s traffic.

Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!

Discover how metasearch engines work, how to use them, and the best search engines available right now.

Try these tried-and-true tips and tricks for better SEM campaigns.

Learn how to get your email campaigns up and running with Semrush.

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida….

Explore how to create video ads for YouTube and Facebook with our actionable tips.

Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!

From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!

Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.

Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…

Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Everything you need to know about native advertising — from its definition and formats to performance monitoring.

Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…

Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.

Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!

Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.

Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.

Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.

Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.

So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode,…

Create effective and eye-catching banner ads with these 15 banner ad examples.

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.

Discover how CDNs can improve your page load speed, reduce bandwidth use, and impact your SEO rankings.

Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.

In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you…

Google is the most popular search engine… or is it? Read on for the latest list of top popular internet search engines and how to make them work for you.

Find out how to edit your website‘s .htaccess file to tackle common site issues.

Learn more about the test result from the most recent case study published by SplitSignal: we shortened the title of article pages on the medical site.

Discover how to use Google advanced search to build better searches and find unique link-building opportunities.

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Advertisers spent an estimated $59.22 billion on paid search ads in 2020. But how much of that was spent by some of the biggest companies in the world?

Market research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and…

Try these Google Analytics dashboard templates for a more custom take on your Google Analytics data.

Learn more about the test result from the most recent case study published by SplitSignal.

Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.

Open Graph tags can make your URLs pop on Facebook, Twitter, and LinkedIn. Read our guide to learn how they work and how troubleshoot them.

The marketing game has changed forever, and it requires a new growth hacker mindset. In this post, we’ll show you how to find your recipe for growing.

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting…

Review how to calculate and use your CTR across different marketing channels, including PPC & email.

Discover how sessions in Google Analytics work, how to modify them, and how to view your sessions in Semrush.

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of…

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and…

Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…

See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.

See how an expert agency created click-worthy meta tags using SEO page titles, meta descriptions, and markup to boost CTR for an artisan bakery’s website.

Error pages are annoying for users and website owners alike — and redirects are one way to avoid them. But what happens when those go wrong? Find out now.

Retargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.

How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to…

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…

With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.

If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.