Latest SEO News & Tips From Semrush Blog

Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.

My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new…

Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.

Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.

Learn all about online marketing and the tools you need to grow.

Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.

Looking for practical ways to get coverage on high-profile sites and big media publications? This post is for you! We‘ve included novel ways boost the odds that a publication will…

An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.

This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.

Save time analyzing backlinks with the Semrush Network Graph.

Redirects send users & search engines from one URL to another. Find out how to use each type here.

Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.

We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.

Conducting a SWOT analysis and TOWS analysis can help you evaluate your business and improve your strategy. In this guide, we’ll explore the process and provide examples to help you…

This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to…

This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites. With tips and strategies on keyword research, backlink building, technical SEO, and more to help…

Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.

In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.

If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.

This post covers Hypertext Transfer Protocol (HTTP) requests and responses, common reasons for 404 errors, and how to fix them on your website.

Learn how to get more sales with better Etsy SEO.

Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.

Google algorithm updates can have a massive impact on your site‘s visibility. Learn how to recover your rankings and strengthen your site in three simple steps.

Constructing a marketing funnel is essential for generating leads, but how do you create content for each stage? This guide to the content marketing funnel can help!

If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.

Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.

Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.

SEO forecasting is when you predict future search traffic and value from SEO efforts. Find out more about it here.

Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.

Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.

If you’re a beginning blogger, you’ll need the right tools to get started. Let this handy guide of blogging tips help you launch your blog with confidence and ease.

Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.

Explore our ultimate guide on how to write and format a high-performing blog post in 8 easy-to-follow steps. Includes examples and a free checklist.

Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…

We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right.

Would removing FAQ Schema on e-commerce category pages help SEO? Read the case study to find out.

In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can…

Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO!

Learn how to identify the perfect length for your blog post – based on your goals, audience, and search intent. Backed by Semrush research and data.

Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business.

The month of September 2022 has been one of the most dynamic months in SEO in quite some time.

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.

Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.

A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own!

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.

No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.

A major online retailer wanted to test if adding a smiley emoji ? to the meta description would have a significant impact on organic traffic. What do you think?

This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how…

How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.

Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.

Search engine traffic can help a wide range of health services, from doctors to medical recruiters, equipment, software, and pharmacies.

Content on an eCommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It‘s even more difficult to quantify if it…

Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 13 best local SEO tools.

A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.

Alt text is text included in HTML code to describe an image on a web page. We’ll cover different types of alt text and best practices to follow.

Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.

Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for…

SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.

Link building has played a fascinating role in the history of search engine optimization. Check out our blog to see where link building originated and how you can easily build…

You need those SEO changes implemented yesterday. The developers have a stack of requests a mile high. What‘s the solution? Many times it comes down to communication. Here‘s how to…

Join us to find the tools, tactics, and workflow tips that will help you overcome your frustrations, scale and streamline your outreach efforts, and achieve better results from off-page SEO.

Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…

Social media and online community managers wear a lot of hats these days, which makes it difficult or even unrealistic to generate a comprehensive checklist of social media tasks.

If your business invests in a social media strategy, you expect to see results. Yet, as any social media marketer knows, reporting effectively on those results isn’t always as easy…

We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.

Looking for the right online SEO reputation management tool? You’re in luck. We have compiled a list of the best tools that will help you can choose the right one.

According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you‘re looking to…

What is law firm SEO? How can it improve a law firm‘s online presence? Here are the answers.

Explore this guide to learn about the key pillars of powerful law firm content marketing: with expert tips on content strategy, creation and distribution.

Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good…

Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.

Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client…

Dentists need to know about SEO in today‘s competitive market. Learn how dental SEO can help grow your business.

Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing…

For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would…

Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.

We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.

Starting your SEO agency? Follow this simple six-step process to build your business and break into the exciting world of SEO.

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing….

We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study…

What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.

Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can…

Learn how to develop a tone of voice for your brand and use our template to get started.

Wondering how to start a digital marketing agency? In this blog post, you will find a step-by-step guide on starting and scaling your own marketing firm. Read more.

Share of search might be the most important metric you’ve never heard of. What is it, how do we measure it, and how can we improve it or use it…

Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free.

Need an SEO report card for free and minus going back to school? Semrush has the solution right here.

Surround Sound SEO is a strategy to help you gain even more SERP coverage even for competitive keywords. Here‘s how it fits into your overall SEO journey.

From grants to loans, nearly half of all small business related searches from the past two years focus on questions around finances. In addition to sharing insights on financial search…

The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich…

Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional…

You know SEO basics…And so do your competitors. Find out how to beat your competitors with these tips on SEO traffic generation.

As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market…

SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do – but are we…

We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case…