Latest SEO News & Tips From Semrush Blog

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step guide to help you choose your next target market.

Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform…

Keyword difficulty refers to how easy or difficult it will be to rank for a particular query in Google. Learn how to measure keyword difficulty and how it impacts rankings.

Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and…

Try these 12 essential SEO tips to improve your rankings and organic traffic.

We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read…

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the…

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Entering new markets is always risky. However, a well-informed go-to-market strategy can soften the landing in a new area. As you move forward with your plans, follow these checklist tips…

There are over 3.5 billion Google searches per day. If you want to stand out, you‘ll need to play by Google‘s rules. Learn all about how you can improve your…

We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on…

Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find…

Discover website traffic, online mentions and social media followers of companies in the S&P 500.

If you’re running a busy marketing department, it’s worth considering not only what you plan to produce in the coming year but also how. Finding the magic formula that helps…

Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works and…

Which digital marketing keywords should your agency target this year? Find out in our in-depth list, broken down by service, industry, and type.

What does the future hold for the Google SERP? Here‘s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too…

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.

What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to…

Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word…

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!

In the worlds of marketing and advertising, industry awards are a great way to enhance your brand and receive validation for your agency’s output. And let’s face it; who doesn’t…

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that…

In this article, we explain the numerous lead generation strategies that your business or agency can put in place and ensure that you’re not missing out on this invaluable source…

Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP…

Learn how and why an SEO agency applied an eсommerce analytics system to track and help grow sales on the bakery client‘s website.

Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find…

How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies…

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will…

Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach.

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect…

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO…

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure…

Looking to start 2022 armed with everything you need to help your agency and your clients grow their business? Check out our resource library to get started.

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Running multiple projects for an SEO agency? Find 11 actionable tips to effectively manage your projects and achieve SEO deliverables.

You’ve spent time building your link-building campaign. We‘ll show you why (and how!) to measure its success.

Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data…

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go…

Finding ready, eager leads can be a real struggle for agencies. We sat down (virtually) with some agency professionals to hear how they source quality leads for their businesses. Read…

SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…

In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop…

We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.

Looking to make your keyword research, content planning, and production more efficient? Explore this ultimate 2022 content calendar template (includes a free ebook)!

In this guide, 7awi Global, a digital content agency shares the best tips on choosing blog post topics and creating strong articles for tech clients, all using Semrush.

Are you in control of your search results, or are you at the mercy of the algorithm? Read about how using advanced search methods can help you get the results…

Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…

See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…

We tested changing H3s to H2s on an e-commerce site. Check out the result of this SEO split test.

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…

Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.

In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.

How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step…

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share…

A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.

Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.

Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples…

In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content…

Discover the best market trend tools on the market right now with Semrush.

A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide…

Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow…

The Complete Guide to Thought Leadership for Your Business.

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…

How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the…

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new…

We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….

We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.

How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on…

This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.

Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for…

We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Grow your online visibility – Solve almost any problem with 50+ Semrush tools and get your business in better shape.

Which industry, do you think, showed more prominent growth during the pandemic – Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Want a custom, comprehensive content plan? Get started with the Semrush tool suite.

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer…

Review these 35 useful Google Analytics insights to better understand your website‘s traffic.

Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!

Discover how metasearch engines work, how to use them, and the best search engines available right now.

Try these tried-and-true tips and tricks for better SEM campaigns.

Learn how to get your email campaigns up and running with Semrush.

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida….

Explore how to create video ads for YouTube and Facebook with our actionable tips.

Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!

From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!