Latest SEO News & Tips From Semrush Blog

Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!

Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.

Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…

Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Everything you need to know about native advertising — from its definition and formats to performance monitoring.

Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…

Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.

Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!

Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.

Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.

Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.

Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.

So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode,…

Create effective and eye-catching banner ads with these 15 banner ad examples.

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.

Discover how CDNs can improve your page load speed, reduce bandwidth use, and impact your SEO rankings.

Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.

In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you…

Google is the most popular search engine… or is it? Read on for the latest list of top popular internet search engines and how to make them work for you.

Find out how to edit your website‘s .htaccess file to tackle common site issues.

Learn more about the test result from the most recent case study published by SplitSignal: we shortened the title of article pages on the medical site.

Discover how to use Google advanced search to build better searches and find unique link-building opportunities.

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Advertisers spent an estimated $59.22 billion on paid search ads in 2020. But how much of that was spent by some of the biggest companies in the world?

Market research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and…

Try these Google Analytics dashboard templates for a more custom take on your Google Analytics data.

Learn more about the test result from the most recent case study published by SplitSignal.

Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.

Open Graph tags can make your URLs pop on Facebook, Twitter, and LinkedIn. Read our guide to learn how they work and how troubleshoot them.

The marketing game has changed forever, and it requires a new growth hacker mindset. In this post, we’ll show you how to find your recipe for growing.

Review how to calculate and use your CTR across different marketing channels, including PPC & email.

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting…

Discover how sessions in Google Analytics work, how to modify them, and how to view your sessions in Semrush.

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of…

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and…

Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…

See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.

See how an expert agency created click-worthy meta tags using SEO page titles, meta descriptions, and markup to boost CTR for an artisan bakery’s website.

Error pages are annoying for users and website owners alike — and redirects are one way to avoid them. But what happens when those go wrong? Find out now.

Retargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.

How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to…

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…

With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.

If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.

In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive…

Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.

Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…

As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…

Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.

For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…

Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.

Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…

We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.

In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…

In this article, we compare two of the most popular content management systems, including their features and technical requirements.

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…

What Is a Slug? URL Slugs and Why They Matter for SEO

From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…

Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…

Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data…

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

Find out how to create better briefs for your content writing services with five easy to use tips.

On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…

Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.

How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…

Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form…

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…

Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.

You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.

In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a…

Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.

What is JavaScript used for? Understanding the basics of this popular programming language will help improve your page and boost site performance. Discover everything you need to know here.