Latest SEO News & Tips From Semrush Blog

There are many ways to earn backlinks, from utilizing digital PR to providing testimonials. Learn our 11 tried and true strategies.

Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist….

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an…

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities…

We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the…

When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.

Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without…

We spoke with the industry‘s leading experts and surveyed hundreds of healthcare professionals to create this 5-step guide. Explore it to build a powerful content marketing strategy for your healthcare…

Hulk smash your SEO obstacles with the ultimate Semrush SEO Audit Checklist (and PDF). Learn how to fix your website for free right here.

When you need results fast, making on-page SEO optimizations is a great place to start. Which are the most important on-page SEO elements? Read on for a step-by-step guide to…

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.

To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did…

Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling…

How can you find low-competition keywords to boost your website’s rank? Find out here.

For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate…

Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.

If you‘re looking for a way to get your SEO implementations made quickly, you may be considering PageImprove from Semrush and SearchPilot. Get a side-by-side comparison to help you make…

Mason Yu of ClickUp knew that Surround Sound links would outperform regular links. But to get the needed resources, he had to prove it. He shares how he managed do…

This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.

Alexa.com officially retired on May 1, 2022. If you’re looking for a good alternative, you are in the right place! Read on to find out more.

Want to dive into the world of hashtags but don’t know where to start? Check out this blog to learn all about hashtags.

Explore how to do a competitive content analysis step-by-step. Find out how to use it to identify your own content strengths and areas for improvement.

In this post, we explore mobile data from our recent State of Mobile study to uncover recent trends and look toward the future of mobile search. Looking forward, will mobile…

Looking for the top CRM software for small businesses (SMBs) and startups? Here are the best sales tools and platforms to help your company with customer relationship management.

Requests for proposals (RFPs) can make life so much easier for business owners. Check out this guide to learn what should be included in an RFP and download a free…

Google Images gets millions of searches per month. Learn how to use image SEO to get more traffic to your site.

Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find…

Content marketing can move your small business forward—if done right! Discover our research-baked insights and tips from industry experts sharing their thoughts on everything from content strategy to content operations…

Social media for small businesses can be crucial to growth and success. Make an impact on your small business with this guide to social media.

Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not…

Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here.

The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the…

Creating social media content doesn’t have to be time-consuming or expensive. Be more strategic with your social media content with these 11 tips!

The repeatable strategy one agency used to go from not even showing up in the conversation to 45.6% of their most-important keywords—in just three months. And the new “Surround Sound”…

When you‘re new to the software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics.

In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits…

Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…

In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.

Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…

This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.

Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…

Understanding the available opportunity within a specific market allows you to create a dialled-in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will…

Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.

The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities…

Looking to get your online store off the ground? Check out these 7 steps to get started.

We‘ve rounded up 27 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 2022.

Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of…

Discover website traffic, online mentions and social media followers of the Fortune 500 companies.

Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.

Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with,…

Optimizing a marketplace website for SEO is no easy task. Grow your marketplace organic traffic by implementing these 5 winning on-page SEO optimizations.

“SERP” stands for “search engine results page.” And as you‘ll see, SERPs are incredibly important for SEO.

This article summarizes research on the top 10 reasons why prospects reject agencies. Read our full report to discover how you can overcome these objections.

Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and…

With Edge SEO, you can implement your SEO suggestions faster, without waiting for your development team to prioritize them. Here‘s how to get started.

Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? The State of Search 2021 analyzes and contains everything you need…

SERP tracking software shows you which pages and domains rank for a given search query. Some tell you where *your website* ranks on the SERP. Choose the one that‘s right…

What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.

Here is the story of Australian SEO agency owner, Pulkit Agrawal, and his journey of starting and growing a digital marketing firm, developing his team, and successfully solving the agency‘s…

What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.

In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing,…

From content budgets and teams to performance metrics and trending formats—dive into these global content marketing statistics for 2022 (Semrush research).

In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.

While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads…

How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find…

In this blog post, we take a deep dive into negative SEO A/B tests and their insights.

Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and…

In this guide, we‘ll share some tips on the SEO basics, including keyword research, technical SEO, on-page SEO and link building. Take your site to the next level and kickstart…

As a marketer, your success depends on the quality of the data you use to make decisions.

Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.

Tracking your keyword rankings can help you stay on top of your SEO strategy. In this guide, we‘ll show you the best tips and tools for tracking your rankings.

Explore the traits and characteristics of content that outperforms organically – based on our global research of 500K+ top-performing articles.

We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the…

Understanding how to find and fix keyword cannibalization is key to overcoming things that can hold back your site. In this guide, we‘ll share tried-and-true tactics to overcoming it on…

This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.

An SEO report is a summary of SEO metrics illustrating a site‘s overall performance over a set period of time. Learn what an SEO report should include and use our…

Learn how to gain valuable insights into your social media competition without spending a single cent.

Want to be everywhere your customers are searching online WITHOUT buying ads? Discover how with Surround Sound SEO.

In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you…

Want to warm up cold emails either on LinkedIn or direct? If you want to generate more leads through a cold email campaign, a bit of background help can be…

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Elements include content, HTML code, title tags, meta descriptions, image optimization, and…

Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right…

How will the ecommerce industry change in 2022 and beyond? We interviewed 5 industry leaders to gain insight into the future of the market and learn about their top strategies.

What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an…

Looking to get a foot in the door with search engine optimization? Check out our comprehensive beginner‘s guide to SEO to get started.

Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.

Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.

Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…

Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…

We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog….

What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.

Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success.

So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used…

Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of…