Latest SEO News & Tips From Semrush Blog

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Advertisers spent an estimated $59.22 billion on paid search ads in 2020. But how much of that was spent by some of the biggest companies in the world?

Market research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and…

Try these Google Analytics dashboard templates for a more custom take on your Google Analytics data.

Learn more about the test result from the most recent case study published by SplitSignal.

Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.

Open Graph tags can make your URLs pop on Facebook, Twitter, and LinkedIn. Read our guide to learn how they work and how troubleshoot them.

The marketing game has changed forever, and it requires a new growth hacker mindset. In this post, we’ll show you how to find your recipe for growing.

Review how to calculate and use your CTR across different marketing channels, including PPC & email.

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting…

Discover how sessions in Google Analytics work, how to modify them, and how to view your sessions in Semrush.

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of…

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and…

Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…

See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.

See how an expert agency created click-worthy meta tags using SEO page titles, meta descriptions, and markup to boost CTR for an artisan bakery’s website.

Error pages are annoying for users and website owners alike — and redirects are one way to avoid them. But what happens when those go wrong? Find out now.

Retargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.

How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to…

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…

With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.

If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.

In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive…

Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.

Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…

As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…

Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.

For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…

Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.

Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…

We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.

In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…

In this article, we compare two of the most popular content management systems, including their features and technical requirements.

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…

What Is a Slug? URL Slugs and Why They Matter for SEO

From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…

Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…

Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data…

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

Find out how to create better briefs for your content writing services with five easy to use tips.

On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…

Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.

How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…

Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form…

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…

Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.

You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.

In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a…

Find and use your Google Analytics tracking ID with ease with our step-by-step guide. We‘ll also share some tips and tricks to integrating Google Analytics with Semrush

Did you know that you can leverage your blog content to drive a secondary source of revenue? How, exactly, you choose to do this depends on the unique needs of…

Discover how and why to integrate the power of Google Analytics with WordPress‘ incredible CMS.

If you have content on your website which is outdated and needs to be removed from the SERPs, use Google’s Content Removal Tool. Read more to find out how.

Learn how to post on Instagram, when to post content, and more with Semrush! We’ll walk you through how to research, plan, and schedule posts quickly and easily.

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

After finding success with Semrush‘s PPC tools, the folks at monday.com decided to further explore how they could replicate this success for SEO. Learn more from our friends at monday.com!

Do you want a sneak peek of what your competitors are doing? Of course, you do! Here‘s how to perform competitor keywords research and scale up your strategy.

Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.

What is JavaScript used for? Understanding the basics of this popular programming language will help improve your page and boost site performance. Discover everything you need to know here.

Learn how to leverage online advertising to boost your business, regardless of your industry. Dive into the details of paid search, paid social, and more channels.

Do Google‘s core updates still pack the same punch? We studied all of the core updates going back to August of 2018 and break down how the volatility seen during…

In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with…

A reverse video search can reveal valuable information about who sees and shares your content Learn how to perform a reverse video search on Google, Bing, and more.

Learn how social media management can help you grow your audience and stay a step ahead of your competitors.

Learn what TLDs are, what types to consider and why your TLD distribution is important.

Learn how to use Google to search for different file types across the web with our latest guide on search operators.

Review the JavaScript basics in our quick guide and grab the downloadable JS commands reference sheet.

We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we…

Not completely confident in setting up your Google Analytics account? No problem! There are options for you whether you‘re new to GA or a seasoned pro.

In this guide, we break down how HTML tags work, how to use them, and the most common tags you need to know.

Breadcrumb navigation is a text path often displayed near the top of the page near the site menu or primary navigation. Learn more about how it works with Semrush.

Discover what a site search is, how to do a site search in Google & how to use site searches to analyze content.

A 301 redirect via .htaccess can be really useful and pretty simple. But how does it work, and how do you stay on top of it? Read this article to…

Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an e-commerce site.

Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…

What happens to SEO as Google continues to get better and better at understanding content? Here‘s why usability will come into stronger focus and what it might look like!

Cumulative Layout Shift measures the total amount of layout shifts that occur on a web page as it loads and is interacted with. Google measures CLS in order to judge…

In this guide, we‘ll show you how to set up your WordPress sitemap in 4 easy steps, then review your work for errors with the Site Audit tool.

Discover how Google Lighthouse can help improve page load speed and overall site performance.

Learn more about the test result from the most recent case study published by SplitSignal: replacing “Side Effects: Common, Severe, Long Term” with “Side Effects: What are they?” in the…