Audience First SEO With HubSpot – Ep. 304
How do you create & use SEO personas? Hhow does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO…
Google Tests Replacing 3D Label With 360 Label
Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360…
Google Search Save Your Favorite Brands Feature
Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That…
How To Change Your Default Search Engine In Chrome, Edge, Firefox...
Changing your default search engine is a simple and fast process. Follow this guide and discover a new web-browsing experience. The post How To Change Your Default Search Engine In…
The Search Party: SEJ’s Weekly News Recap For Search, Social, And...
Catch up on this week’s news, including the release of GPT-4, Microsoft Copilot, AI in Google Workspace, and more in search, social, and AI. The post The Search Party: SEJ’s…
How A Customer Journey Influences Your Content Strategy
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer…
You’re Measuring Your Branded SERP Wrong – Whiteboard Frida...
Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control…
2 Types of Content Marketing KPIs You Should Track (Separately)
For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing….
Daily Search Forum Recap: March 16, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March 2023…
We Took The New ChatSpot.ai For A Spin. What Did We Learn?
ChatSpot.ai from HubSpot allows you to use natural language in a chat interface to research competitors, run reports, summarize CRM data, and write effective messaging. The post We Took The…
Microsoft Shares 5 Starter Prompts For AI-Powered Bing
Explore AI-powered Bing’s potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared…
Google March 2023 Broad Core Update Is Live – What We Are S...
Google Search has started to roll out the first broad core update of the 2023 year, and this one is named the March 2023 broad core update. It started on…
After Semrush Acquired Traffic Think Tank, What’s Next? Insights ...
Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic…
Microsoft Advertising Broad Match Modifier Now Use Broad Match In...
Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.
Google Business Profile Bug: Your Business Is Not Visible To Cust...
Google may have a bug, it is a confirmed bug according to some local SEOs, where a bunch of businesses are seeing a notice in Google Search that “your business…
Google’s John Mueller: Ignore Spammy Referral Traffic
Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO. John said on Twitter, “I’d ignore it,” when…
Google Updates AdSense Auto Ads Publisher Interface
Google has updated the interface and user experience for Auto ads within the AdSense console. Google said, “To make it easier to navigate and understand the differences between Auto ads…
Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity
Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine…
How to generate SEO leads
Marketing agencies, especially ones that offer SEO services, frequently have trouble pulling in new clients. The challenge lies in capturing valuable prospects in a highly competitive market, which means agencies…
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built…
Three Irish Small Business Ideas that Could Be US Hits
“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful…
10 Websites That Tried to Fool Google (And Failed)
Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…
Daily Search Forum Recap: March 15, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Bing has…
LinkedIn Launches AI-Powered Features For Profile Optimization An...
Find out more about LinkedIn’s new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job…
Insights from Google’s Martin Splitt: Q&A on Semantic HTML, S...
Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search…
Google Local Listing “Similar To” Showing Similar Res...
Google may show similar businesses or restaurants in the local business listing of a competing business or restaurant. This “similar to” section may show up based on your previous search…
Google Camera Search Promo Within Mobile Search Results
I was doing some searches yesterday to test new Google Search featured and I stumbled upon Google showing a promotion in the mobile search results to use camera search. It…
Bing Has Been Using OpenAI’s New GPT-4 For Five-Weeks
Microsoft Bing confirmed minutes after OpenAI announced the new version of GPT, GPT-4, that Bing uses that upgraded model. Yusuf Mehdi from Microsoft said, “We are happy to confirm that…
You Can Now Report Some Reviews On Google Local Service Ads
Google now lets you report some reviews left on Local Service Ads. You can report the normal Google Business Profile reviews, but not the verified reviews but at least it…
Google’s John Mueller Offers Hreflang SEO Advice
John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit. The response is so detailed, I am afraid that if I try to dumb…
Google Search Console Tutorial: Monitor Data In Looker Studio
A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. The post Google Search Console Tutorial: Monitor Data In…
Google Rolls Out March 2023 Core Algorithm Update
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…
Content Editor 2.0: Generate Articles With AI Writer and Optimize...
Our updated Content Editor is finally here, and it is better than ever. We have listened to all of your feedback and have spent countless hours refining the tool to…
20 Best Content Marketing Tools
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than…
Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strateg...
Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event! The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy…
SEO for Multiple Locations (Beginner’s Guide)
Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to…
6 Link Building Services That Actually Work (+6 More to Avoid)
So if you’re a busy business owner or an SEO with multiple clients, how do you get the links you need while dedicating as little time as possible? By using…
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tr...
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step…
TikTok Introduces STEM Feed: Safe, Educational Content For Teens
Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China’s version of TikTok. The post TikTok Introduces STEM Feed:…
Anthropic Introduces Claude: A Safer AI Assistant
Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on…
Daily Search Forum Recap: March 14, 2023
Here is a recap of what happened in the search forums today…
Google Enhances Healthcare Info Access For US Searchers
Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first…
Google Updates AdsBot Mobile Web Android User Agent
Google has updated the user agent for the AdsBot Mobile Web Android crawler. If you hard-coded this bot for any purposes on your site, you will want to update your…
OpenAI Releases GPT-4: Now Available In ChatGPT & Bing
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now…
YouTube Home Page Not Ranking Normally In Google Search
When you search for [youtube] in Google Search, currently, the YouTube home page is not ranking. You get Wikipedia, the YouTube Android app on Google Play, the iOS app on…
Bing Sidebar In Stable Edge Browser & Bing Chat Limits Increa...
Microsoft announced a few updates for the Bing Chat AI co-pilot including that they increased the Bing Chat limits to 15/150 and also is testing an optimized “balanced” mode response…
Microsoft Adverting Bing Doctor And Clinic Ads
Microsoft Advertising announced yet another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France,…
Google’s IP Addresses JSON File Is Updated Within A Few Day...
Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that…
Google Brings AI-Powered Features To Docs & Gmail
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features…
Should You Focus On Zero Search Volume Keywords?
Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search…
JavaScript SEO: How to Optimize JS for Search Engines
Learn how Google handles JavaScript and how to optimize your site for crawling, rendering, and indexing.
How To Calculate The ROI Of SEO For Your Marketing Strategy
Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of…
Daily Search Forum Recap: March 13, 2023
Here is a recap of what happened in the search forums today…
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first…
Vlog #214: Sam Michelson On Human Resources and Hiring
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking…
Google: Less Common Languages Aren’t Considered Low Quality...
Google’s John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon “good content is…
Google Business Profile Verification Steps Asking For Better Busi...
Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to…
Google’s John Mueller Shares Advice For Getting A Job In Tech
Learn from Google’s Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller…
Google’s John Mueller Shares Tips For Simplifying Site Structure
Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller…
Bing Search Featured Answers Might Be Replaced By Bing Chat Answe...
Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that Bing may replace the top answers, featured, and knowledge answers they use today on Bing Search with the Bing…
Google Search Install Mobile App Feature Needs Deep Linking
In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company’s mobile app. The short answer is…
Google Featured Snippets Go Wrong, Consider Using data-nosnippet
On Friday, Bill Elward noticed how a featured snippet had a header above it that read “Advertisement.” Bill asked if this was a new Google Ad format from Google for…
How to Guest Post for SEO in 2023
Guest posting is publishing on another website to promote your site. It can have benefits—if you do it right.
What’s a Content Marketer? Exploring Skills, Roles, and Salaries
We analyzed 10,000 content marketing jobs listed on Indeed.com. Read this guide to learn about the essential skills and responsibilities of content marketers, along with job titles and salaries.
SEO Ranking: Factors, Tips, & Tools to Improve Your Positions
SEO ranking refers to a page’s position in organic search results. Learn about the SEO ranking factors.
Google Local Services Ads: What They Are & How to Set Them Up
Learn how to set up Google Local Services Ads to get qualified leads from customers in your area.
How To Create A Customer Journey Map
Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared…
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or…
Daily Search Forum Recap: March 10, 2023
Here is a recap of what happened in the search forums today…
Two Search Experts Discuss Blogging About SEO – Ep. 303
Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary! The post Two Search Experts…
Search News Buzz Video Recap: Google Feb Product Review Update Do...
It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about…
Google Search Translation Tests Adding Search For This On Google
In Google Search you can trigger the Google Translation widget. But now, Google is testing a G icon to let you “search for this on Google” from that translate widget…
Google Mobile Search Knowledge Panels More Visual & Interacti...
In July and October of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation…
Google Local Reviews Now Let Users Recommend Dishes
Google now lets some reviewers leave reviews specifically recommending dishes from that restaurant. Customers can manually add the foods and dishes they recommend at that restaurant.
Google Double Downs On Not Using Link Disavow Files In A Bigger W...
Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to…
Google Search Tests Date & Occupancy Selector For Hotel Queri...
Google seems to be testing showing a date picker and occupancy selector for searches related to hotel queries. I have not been able to replicate this, I have tried over…
OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge
OenAI GPT-4 is confirmed and these are the reasons why it’s going to blow minds The post OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge appeared first on Search Engine…
Social Media Engagement Rates Dropping Across Top Networks
Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on…
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI…
YouTube Analytics: How To Find & Analyze Data
Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on…
The Fundamentals of Crawling for SEO – Whiteboard Friday
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues…
23 SEO Questions to Ask New Clients + Questionnaire Template
After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting…
Daily Search Forum Recap: March 9, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Trends launched…
Marketing Automation Tools (That Save You Time)
Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually…
Google Trends Has A New Look For 2023
Google has revamped the Google Trends interface adding real-time trends to the home page, updating those trends hourly and linking them to the news articles. This update comes years after…
Bing Chat Also Has Answer Cards, In Addition To News, Shopping, L...
Did you know that Bing Chat also can give you an answer card or box under the chat-based response with citations? We saw Bing provide news cards, local cards, shopping…
Microsoft Bing Working On Saving Chats & More Features
Microsoft’s Mikhail Parakhin said that the number one feature request is for Bing Chat to save historical chats for later for users to come back to them later or look…
Google Sitename, Favicon & Sponsored Label Live On Desktop (N...
Google has made the sitename, favicon and sponsored label live on all desktop searches, like it did with mobile searches last October. To be clear, we saw google testing this…
Google: Page Size Is Not A Ranking Factor
Google’s John Mueller said on Twitter, “Page size is not a ranking factor.” Meaning Google does not have anything specific signal that says page sizes of X to Y get…
Bing AI-Powered Search & Edge Browser Grow Users & Engage...
Microsoft shares an upbeat report on continued growth in users and engagement for Bing search and Edge Browser The post Bing AI-Powered Search & Edge Browser Grow Users & Engagement…
6 PPC Strategies To Focus On Now
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year. The post 6 PPC Strategies…
How to Create a Great Content Calendar (+ 4 Free Templates)
Simplify content creation with a content calendar. Learn how to create one and find the best templates here.
Q&A With Google’s Martin Splitt: Semantic HTML, Search & ...
Watch Google’s Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. The post Q&A With Google’s…