Semrush

How to Measure AI Share of Voice Using Semrush

Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.

Search Engine Journal

Google Confirms Smaller Core Updates Happen Continuously

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller…

Search Engine Journal

So You Want To Paywall?

An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall? appeared first on…

SE Roundtable

OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot

OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated the description and details of the crawler information removing that it is used for links and…

SE Roundtable

Google: Ads Are Not Coming To The Gemini App

Google’s Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources…

SE Roundtable

Google Ads Advisor References External Sources

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own…

Ahrefs

10 ChatGPT SEO Tools That Help You Rank Higher

Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making…

SE Roundtable

Daily Search Forum Recap: December 8, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…

SE Roundtable

Google Search Console Insights Adds Social Channels

Google announced it is adding social channels within the Google Search Console Insights report. This “lets you review Search performance of social channels associated with your website directly within Search…

SE Roundtable

Google Tests Image Animation For Search Ads

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image…

SE Roundtable

Bing Tests Expandable Favicon On Hover Over

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.

SE Roundtable

Google Merchant Center New Regional Member Pricing (Beta)

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in…

SE Roundtable

Google Ads Learn More Button At Top Right

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text…

Search Engine Journal

Complete Crawler List For AI User-Agents [Dec 2025]

Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List…

Search Engine Journal

SEO Pulse: Google Updates Console, Maps & AI Mode Flow

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google…

Search Engine Journal

Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of…

Search Engine Journal

Google Maps Lets Users Post Reviews With Nicknames

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post…

SE Roundtable

Daily Search Forum Recap: December 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…

Search Engine Journal

The New Structure Of AI Era SEO

When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure…

SE Roundtable

Google Ads WhatsApp Support Notifications

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp,…

SE Roundtable

Google Discover Gains AI Mode Features

Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover…

Search Engine Journal

7 SEO, Marketing, And Tech Predictions For 2026

Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And…

SE Roundtable

Google Ads Launches Products At This Location Link Unit

Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for…

SE Roundtable

22 Years Covering The Search Industry

Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community…

SE Roundtable

December 2025 Google Webmaster Report

It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious…

Search Engine Journal

AI Poisoning: Black Hat SEO Is Back

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared…

Backlinko

How Ecommerce Brands Actually Get Discovered In AI Search

AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can…

SE Roundtable

Daily Search Forum Recap: November 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a…

Search Engine Journal

The Impact AI Is Having On The Marketing Ecosystem

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…

SE Roundtable

OpenAI Scales Up Crawling & Bots For The Holidays

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and…

Search Engine Journal

The Alpha Is Not LLM Monitoring

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search…

Backlinko

AI SEO Myths, Debunked: A No-BS Guide For Marketers

Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just…

SE Roundtable

Google Ads Gains Facebook Messenger & Zalo Messenger

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger…