SE Roundtable

22 Years Covering The Search Industry

Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community…

SE Roundtable

December 2025 Google Webmaster Report

It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious…

SE Roundtable

Google Ads No Longer Allows Online Horse Racing Betting

Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December…

SE Roundtable

Google Seasonal Holidays 2025 Doodle Live

Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is…

Search Engine Journal

AI Poisoning: Black Hat SEO Is Back

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared…

SE Roundtable

Google AI Mode Tests Hover Style Inline Links

Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card…

SE Roundtable

Google Ads To Resurrect Website Optimizer?

Google Ads published new documentation on a tool called “Website Optimizer.” Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google…

Search Engine Journal

Pragmatic Approach To AI Search Visibility

AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Pragmatic Approach To AI Search Visibility…

SE Roundtable

Google Search Console Page Indexing Delayed Two Weeks

Google Search Console’s page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report,…

Backlinko

How Ecommerce Brands Actually Get Discovered In AI Search

AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can…

SE Roundtable

Daily Search Forum Recap: November 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a…

Search Engine Journal

The Impact AI Is Having On The Marketing Ecosystem

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…

SE Roundtable

OpenAI Scales Up Crawling & Bots For The Holidays

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and…

Search Engine Journal

The Alpha Is Not LLM Monitoring

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search…

Backlinko

AI SEO Myths, Debunked: A No-BS Guide For Marketers

Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just…

SE Roundtable

Google Ads Gains Facebook Messenger & Zalo Messenger

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger…

Search Engine Journal

The AI Consistency Paradox

AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.

SE Roundtable

Shopping Research Assistant In ChatGPT

OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is…

SE Roundtable

Google Hotel Center Is Reinstating Suspended Hotels

Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.

SE Roundtable

Google Ads Account Hijacks On The Rise?

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an…

SE Roundtable

Google Web Guide Shows In All Tab For More Searchers

Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been…

SE Roundtable

Microsoft Advertising Mobile App To Be Retired

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the…

SE Roundtable

Daily Search Forum Recap: November 21, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Nano Banana…

Search Engine Journal

SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush

This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys…

SE Roundtable

Google Nano Banana Pro On Google Search & Google Ads

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search…

SE Roundtable

Google Ads In AI Mode Results In The Wild

More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back…

SE Roundtable

Daily Search Forum Recap: November 20, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google thought about…

SE Roundtable

Google Thought On Six Options For Publishers Controlling AI

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options…

SE Roundtable

Google Maps Reviewer Nicknames, Insider Tips & Trending

Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google…

SE Roundtable

Google Search Console To Add Brand Query Filters

Google’s Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I…

SE Roundtable

Google Tests Gray Shaded Search Ads & Local Pack

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating…

Search Engine Journal

SEO Community Reacts To Adobe’s Semrush Acquisition

Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on…

Ahrefs

How to Monitor Your YouTube Video Mentions

YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach…

SE Roundtable

Daily Search Forum Recap: November 19, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released Gemini…

SE Roundtable

Semrush To Be Acquired By Adobe

Semrush will be acquired by Adobe, the two companies announced today. “Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a…

SE Roundtable

Google AI Mode Now Powered By The New Gemini 3

Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes…

SE Roundtable

Google Ads Tests Share Icon On Ads

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result…

SE Roundtable

Quotes From Google, Microsoft & Perplexity On GEO Rush

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO…

Diggity Marketing

Diggity Marketing News Roundup —November 2025

Matt Diggity November was a big month in digital marketing, and you shouldn’t miss this roundup if you want to be prepared for all the changes likely to arrive early…