This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT…
AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a…
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI…
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and…
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He…
I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google,…
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy,…
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage…
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content…
Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search…
This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in…
At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate…
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. The post Mueller: Background Video…
Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the…
You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality…
Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just…
Here is a recap of what happened in the search forums today…
Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle – more on that later. But when you click…
But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can…
Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed…
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger…
The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken…
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and…
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting…
Here is a recap of what happened in the search forums today…
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere:…
OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is…
Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.
Google is now showing the “What to know” section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you…
Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an…
Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in…
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible….
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie…
Here is a recap of what happened in the search forums today…
Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features….
Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been…
For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search…
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the…
Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.
Check out our new research study to see the top 20 ranking factors that can actually improve your chances of being cited by ChatGPT.
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To…
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Nano Banana…
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys…
Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now…
Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search…
Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline…
In April, we saw a small disclaimer on the Google AI Overviews within Google Search to “Check important info.” Well, Google is testing a much larger disclaimer, at the bottom…
As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That…
More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back…
Discover the 7 best link building tools for 2026 that help you optimize your workflows and gain more backlinks.
Your brand shows up in ChatGPT answers more often than you think — and those mentions influence how people see you. This guide explains how to track and improve that…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google thought about…
Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface. The post The Role Of Brand Authority And E-E-A-T In The…
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post How Do You Track What Doesn’t Rank? Measuring…
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn…
I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike…
A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options…
Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google…
Only two months ago, Google officially rolled out the follow feature on Google Discover. Now, that feature is no longer active and Google has removed the documentation associated with it.
Google’s Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I…
Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating…
Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on…
YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach…
This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026. The post Google’s Old Search Era Is Over – Here’s What 2026…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released Gemini…
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth. The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility…
Semrush will be acquired by Adobe, the two companies announced today. “Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a…
Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes…
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result…
Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly…
Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.
Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO…
Matt Diggity November was a big month in digital marketing, and you shouldn’t miss this roundup if you want to be prepared for all the changes likely to arrive early…
Here is a recap of what happened in the search forums today…
Ask the same question in 11 AI search engines, and you’ll get 11 different answers. Sometimes wildly different. Some engines focus on visuals and shoppable results. Others go deep into…
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About…
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. The post Cloudflare Outage Triggers 5xx…
In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant….
Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact…
For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky,…
Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.
Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to. In the example below, it…
Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather…
Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed…
Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on…
Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.
Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain The post Google On Generic Top Level Domains For SEO appeared first on Search…
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques. The post From Listings to Loyalty: The New Role of Local…
Here is a recap of what happened in the search forums today…
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now. The post LLMs Are Changing Search & Breaking It:…
The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive. The post The Technical SEO Debt That Will Destroy Your…
Audit your brand’s trust signals to find ways to boost AI visibility and earn more citations.
Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.