Diggity Marketing

Diggity Marketing News Roundup —September 2025

Matt Diggity Welcome back to another roundup of the top news in digital marketing. In addition to some big stories, this month’s roundup features insightful work from some of the…

SE Roundtable

Google Darksteel AI Search Option Test

Google is testing a new AI Search based option codenamed Darksteel. This reminds me of when we caught Google testing 47 different AI Search options back in March but Darksteel…

SE Roundtable

Google Search Translate A Conversation Button

Google is testing a button that takes you from Google Search short translations answers, to the ability to translate a full conversation in another interface.

Search Engine Journal

Google Answers SEO Question About Keyword Cannibalization

Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.

Search Engine Journal

Google Confirms August Spam Update Is Complete

Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal.

SE Roundtable

Google AI Mode Coming To Chrome Address Bar

Google announced that AI Mode will be coming to the Chrome address bar, Omnibox, soon. This means you can type in long queries and then select AI Mode to enter…

SE Roundtable

Google Tests AI Overviews With Citation Cards At Bottom

Google is testing placing the citation cards/boxes at the bottom of the AI Overviews, instead of on the right-hand side, on the desktop search interface. This requires you to scroll…

SE Roundtable

Google AI Shopping – New Shopping Search Tab Test

Google seems to be testing renaming the Shopping tab in Google Search from Shopping to “AI Shopping.” Maybe the results in the new AI Shopping tab are more AI-driven?

SE Roundtable

Bing Testing Local Pack & Maps Interfaces

Microsoft is testing various interfaces for the Bing Search local pack results and map. I spotted four different interfaces, some with the map on the page, some without. Some in…

Search Engine Journal

The Future Of Rank Tracking Can Go Two Ways

Google’s actions against SERP scraping are forcing the search industry to reconsider what ranking data is truly actionable. The post The Future Of Rank Tracking Can Go Two Ways appeared…

Ahrefs

LLM Visibility: What It Is and How to Optimize for It

If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited…

SE Roundtable

Daily Search Forum Recap: September 18, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google called the…

Backlinko

SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025

Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the…

SE Roundtable

Google Search Anti-Scraper Job Now Closed

A week ago, Google posted a new job named Senior Engineering Analyst, Search, Anti-scraper and within the week it has already been closed out. The LinkedIn page says 49 people…

SE Roundtable

Google Kinda Comments On Search Console Impressions Dip

John Mueller from Google somewhat/kinda made a comment, finally on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100…

SE Roundtable

Google AI Mode Ask About Any Item

Previously, we noted a Google AI Mode feature to be able to compare items by checking them off, both for products and local results. Well, Google now has this dialog…

SE Roundtable

Google Announces Top Quality & Store Widget Again

Google “announced” the store widget on its Search Central blog but the weird thing to me is that this store widget is not new, it has been around at least…

Search Engine Journal

Google Discover Adds Social Media Posts & Follow Buttons

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts &…

SE Roundtable

Google: Searchers Want AI Summaries Over Links

Markham Erickson, Vice President, Government Affairs and Public Policy at Google told The Verge that searchers want AI Overviews, “contextual answers and summaries,” over links to publishers. But to help…

Search Engine Journal

Google Is Hiring An Anti-Scraping Engineering Analyst

Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine…

SE Roundtable

Google Tests AI Generated Search Snippet Summaries

Google is testing placing AI-generated search result snippet summaries. Under each Google search result, there is a thing bar, followed by the Gemini logo and then a short AI-generated summary…

SE Roundtable

New (But Old) Google Search Console Achievements

Google announced that the old Search Console achievements you would get in those emails for the past few years, well, now there is a dedicated report you can access in…

SE Roundtable

What Is Google Question Fringe Score

Did you know Google Search uses some sort of question fringe score? It is part of the Google search data leak from a year ago, but it seems no one…

SE Roundtable

Bing Testing Sticky Search Bar Header

Microsoft is testing a new search bar/box header for the Bing Search results. The Bing search bar sticks to the top as you scroll through the search results. Google just…

Semrush

What is hreflang and how does it work?

Hreflang helps search engines display the correct language version of your pages to users, essential for international SEO and user experience.

Semrush

What is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google‘s framework for evaluating content quality.

Semrush

What are local citations in SEO?

Local citations are online mentions of your business name, address, and phone number (NAP) on directories and websites.

Semrush

How to create an XML sitemap?

Create an XML sitemap by listing important pages in a file, using CMS plugins or crawling tools, then submit to Google Search Console.

Semrush

How does JavaScript impact SEO?

JavaScript impacts SEO by affecting how search engines crawl content, potentially causing indexing delays or making dynamic content invisible to crawlers.

Semrush

How accurate are rank tracking tools?

Rank tracking tools are generally accurate within 1-2 positions with 90%+ accuracy, though results vary by location, device, and search timing.

Semrush

Does NAP consistency matter for local SEO?

NAP consistency matters significantly for local SEO because it helps search engines verify your business legitimacy and improves local search visibility.

Semrush

How to use a rank tracker?

Use a rank tracker by setting up keyword monitoring, then analyzing weekly data to identify SEO opportunities and measure campaign performance.

Semrush

What is a rank tracker?

A rank tracker is a tool that monitors where your site appears in search results for specific keywords, providing automated tracking and historical data.

Semrush

Which free tool is best for keyword research?

Semrush‘s Keyword Magic Tool is the best free tool for keyword research, providing comprehensive data, search volumes, and difficulty scores.

Semrush

What is the best free keyword research tool?

The best free keyword research tools include Semrush‘s Keyword Magic Tool, Google Keyword Planner, and Search Console for comprehensive data.

SE Roundtable

Daily Search Forum Recap: September 15, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…

SE Roundtable

Google Updated The Merchant Center Pricing Policies

Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price…