Custom Vs. Template Website Design: Making The Right Choice
Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design:…
How To Host Or Migrate A Website In 2025: Factors That May Break ...
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…
Brand Positioning: A Guide to Strategies & Frameworks for Dem...
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read…
Google Patent On Using Contextual Signals Beyond Query Semantics
Recent Google patent shows how five kinds of real-world context can influence generated answers The post Google Patent On Using Contextual Signals Beyond Query Semantics appeared first on Search Engine…
Digital Market Trends for the Fastest-Growing Industries within t...
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Daily Search Forum Recap: June 3, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a…
The Great Decoupling Of Google Search – Clicks vs Impressio...
Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks…
Google Publishes About Video Ads Help Doc
Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we’ve seen…
Google Ads Testing New Conversion Goals Interface
Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups…
Ask An SEO: How Can I Improve The Visibility Of My Category Pages...
In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How…
Bing Tests Blue Boxed In Snippet Extensions
Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format,…
Microsoft Bing Vehicle Ads With Car Condition Labels
Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include ‘New,’ ‘Used,’ and ‘CPO’ (Certified Pre-Owned). Also highlights features like ‘Single Owner,’…
How to Set Up 301 Redirects in an .htaccess File
Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.
What Is Share of Search? & How to Calculate It
Share of search is the percentage of search queries for a brand relative to competitors in the same category.
Thought Leadership Content: What It Is + How to Create It
Thought leadership content shares ideas drawn from your knowledge and experience to influence others. Use this guide to create true thought leadership content that makes a lasting impact.
Google Search Console Fails To Report Half Of All Search Queries
Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research. The post Google Search Console Fails To Report Half Of All…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search…
AI Overviews research: Media source presence and paywalled conten...
Find out which media sources are cited in AIOs the most, how often they appear, and how Google handles paywalled content in its AI responses.
Google Is Stealing Your International Search Traffic With Automat...
This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when…
Daily Search Forum Recap: June 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. You can check…
June 2025 Google Webmaster Report
It’s time for the big Google Webmaster report where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O…
Bing Search Tests Chat with Copilot Section
Microsoft is testing a new “Chat with Copilot” section within the Bing Search results. This section will give you query and question ideas that expand your original search query done…
Google’s Gemini Live Available On Gemini App
At Google I/O, Google demoed a feature named Gemini Live, where you point your smartphone camera at stuff and then ask Gemini questions about what you are looking at. Well,…
Google Search Product Results Tests Blue Quick View Button
Google is testing a blue “Quick View” button on the popular product listings within Google Search. The funny thing is, prior to 2018, Google did have a quick view button…
Google Lens Comes To YouTube Shorts – Without Ads For Now&#...
Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want…
How To Create An SEO Roadmap That Actually Drives Results
Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines. The post How To Create An SEO…
What Are Display Ads & How Do They Work?
Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
Researching New Markets: A 3-Step Guide
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
Programming Note: Offline For Shavuot On Monday & Tuesday
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be…
Social Media Calendar Guide: Plan, Post, & Grow (Free Templat...
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid…
10 Semrush Traffic & Market Features Every Marketer Should Ex...
Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will…
Daily Search Forum Recap: May 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you want…
Diggity Marketing News Roundup—May 2025
Matt Diggity Stay ready for the big changes coming from all sides for SEO, AI, ads, and more. We’ve got the latest news for you in one place. First, you’ll…
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first…
Almost Half of Google Searches Are Branded. Here’s Why That Matte...
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep,…
Video: Google Search Ranking Volatility, Web Publishing Dead, AI ...
This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge….
Google May Extend The Google Search Box To See More Of The Query
Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can’t…
Google Ads Al Max Replaces Search Max In Google Ads
Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, “Al Max for search campaigns.” Then there is a…
Google On How Googlebot Crawling Has Changed Over The Years
Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary…
Some Seeing Google Ads Channel Reporting For Performance Max
Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a…
Google: Page Needs To Be Indexed To Be Shown In AI Mode
Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then…
Google: Database Speed Beats Page Count For Crawl Budget
Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe. The post Google: Database Speed Beats Page Count For Crawl Budget appeared…
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create…
Daily Search Forum Recap: May 29, 2025
Here is a recap of what happened in the search forums today…
Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our...
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO:…
Google Discover, AI Mode, And What It Means For Publishers: Inter...
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI…
Google Search Ranking Volatility Heats Up May 29th
Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results are heating up. I am noticing an uptick in SEO…
Google Updates When Local Questions & Answers Display
For the past several months, we’ve been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not…
Google: Ads Can Show Above/Below or Within AI Overviews But Not B...
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time….
Google Ads To Allow Melatonin Ads Beyond US & Canada
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the…
Google Search Results Light Background Shadow Color On Hover
Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).
Bing Tests Related Searches Alternative Texts
Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches…
Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search…
How To Automate SEO Keyword Clustering By Search Intent With Pyth...
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python…
The Ultimate HTML Tags List + Free Checklist
Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New…
Daily Search Forum Recap: May 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s CEO, Sundar…
Google’s Sundar Pichai Doesn’t Think Web Publishing I...
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI…
Google Business Profiles Chat Clicks Performance Analytics
Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your…
Poll: Most SEOs Are Scared About Google AI Mode
With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions…
Google Search Products Third-Level Overlay With Store Pricing &am...
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the…
Google AI Overviews Tests Query Expansion Tabs
Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of…
Google Search Console Tests New Crawl Stats UI
Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this…
Google Moving Notifications To Merchant Center Next June 25
Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant…
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website…
How to Drive More Traffic to Your Website: 14 Tactics to Win the ...
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win…
Daily Search Forum Recap: May 27, 2025
Here is a recap of what happened in the search forums today…
Deep Dive: International SEO In The Times Of AI
What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI…
Bing Tests Sticky Footer With Related Searches
Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more…
Google Technical SEO & Programmatic SEO Are Different
Google’s John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO “will definitely continue to be…
Google Tests AI Overviews Follow Up In AI Mode vs Dive Deeper in ...
Google is testing replacing the “Dive deeper in AI Mode” button with “Follow up in AI Mode.” This is the button you can sometimes see at the bottom of the…
Bing Travel Stories
Bing added a new section to its search results named “travel stories.” You can see them when you enter in a popular travel country or city, and then look on…
Google AI Overviews With Image Carousel
Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like…
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Resu...
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information. The post Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results appeared…
Generative Engines Are Breaking Web Analytics and Hurting Their F...
I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any…
Daily Search Forum Recap: May 26, 2025
Here is a recap of what happened in the search forums today…
AI Content Marketing 101: Strategies from Someone Who Lives It
It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my…
Search That Sells: Connecting The Dots Between Rankings And Resul...
Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers. The post Search That Sells: Connecting…
Google Ads Help Doc On Ads In AI Overviews & Experiences
Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page that contains a link to this single document named Ads…
SEO Complaints About Google’s Live Broadcasting & Index...
I am seeing a number of complaints from the SEO industry in India and those regions around Google not indexing live broadcast types of content fast with the Google Indexing…
Google Ads Lowers Customer Lists To 100 Visitors For Targeting On...
Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in…
Google Shopping Tests New Menu Under Search Bar With Super G Logo
Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options…
Google: Stop Using Indexing API For Unsupported Content
Google’s John Mueller once again told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream…
The 9 Best AI Image Generators of 2025 (Tested Firsthand)
Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.
What 75,000 Brands Taught Us About Getting Mentioned in AI Overvi...
Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to…
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…
Google AI Mode Reporting Coming To Search Console
Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of…
How to Measure SEO Share of Voice Using Semrush
Share of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.
Daily Search Forum Recap: May 23, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed there…
Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search...
This week was a huge week for search; between Google I/O and Google Marketing Live – it was just a lot. We had two unconfirmed Google ranking updates, one on…
Google I/O 2025: The Background Google Didn’t Tell You
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You…
Google AI Mode Tracking Referrer Issue A Bug
Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode….
Spike In Google Business Profiles Name Changes?
I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue…
Google AdSense Anchor Ad Positions Setting
Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side…
Google Search Tests Recently Viewed Label
Google is testing a “recently viewed” label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to…
Google AdSense Ad Intents New Display Ads Option
Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads…
Bug: Google Search Console Discover Performance Report Hashtag No...
Google Search Console’s Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the…
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic...
Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’…
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
Daily Search Forum Recap: May 22, 2025
Here is a recap of what happened in the search forums today…