Diggity Marketing News Roundup —September 2025
Matt Diggity Welcome back to another roundup of the top news in digital marketing. In addition to some big stories, this month’s roundup features insightful work from some of the…
Matt Diggity Welcome back to another roundup of the top news in digital marketing. In addition to some big stories, this month’s roundup features insightful work from some of the…
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future…
Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on August 26, 2025 and 12 pm ET, and was completed…
Google is testing a new AI Search based option codenamed Darksteel. This reminds me of when we caught Google testing 47 different AI Search options back in March but Darksteel…
As you know, Google dropped the num parameter to see more search results on a page, then the third-party tools scraping became severely impacted and many saw impression declines in…
If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.
Google is testing AI-generated product summaries in the AI Mode results, after you click on a specific product. I was able to generate this in one out of every four…
Google is testing a button that takes you from Google Search short translations answers, to the ability to translate a full conversation in another interface.
Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even…
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and…
Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.
Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal.
The Google August 2025 spam update will probably be marked as completed tomorrow, September 22, 2025. That is what John Mueller from Google said deep inside a comment on a…
Here is a recap of what happened in the search forums today…
For the original iTunes version…
SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live…
Google announced that AI Mode will be coming to the Chrome address bar, Omnibox, soon. This means you can type in long queries and then select AI Mode to enter…
Google is testing placing the citation cards/boxes at the bottom of the AI Overviews, instead of on the right-hand side, on the desktop search interface. This requires you to scroll…
Google seems to be testing renaming the Shopping tab in Google Search from Shopping to “AI Shopping.” Maybe the results in the new AI Shopping tab are more AI-driven?
We’ve covered the What people are saying carousel and section within the Google Search results. We’ve covered the red live label for news stories. We are now seeing the two…
Microsoft is testing various interfaces for the Bing Search local pack results and map. I spotted four different interfaces, some with the map on the page, some without. Some in…
Google’s actions against SERP scraping are forcing the search industry to reconsider what ranking data is truly actionable. The post The Future Of Rank Tracking Can Go Two Ways appeared…
If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited…
A poor hosting plan can slow your site, cause downtime, and hurt your SEO. Learn how to spot the issues and choose a hosting provider that supports your search rankings.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google called the…
Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the…
A week ago, Google posted a new job named Senior Engineering Analyst, Search, Anti-scraper and within the week it has already been closed out. The LinkedIn page says 49 people…
John Mueller from Google somewhat/kinda made a comment, finally on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100…
Previously, we noted a Google AI Mode feature to be able to compare items by checking them off, both for products and local results. Well, Google now has this dialog…
In conversation with Shelley Walsh, Ray Grieselhuber explains why the grounding data matters and human behavior should be the focus of SEO The post AI Platform Founder Explains Why We…
Google “announced” the store widget on its Search Central blog but the weird thing to me is that this store widget is not new, it has been around at least…
Google has made it official and announced updates to Google Discover. That follow feature we covered a few weeks ago is now rolling out officially to all and Google confirmed…
Discover how Creative Quest Marketing Inc. used SE Ranking to help Adventurer’s Table get 50% of its keywords in Google’s Top 10, 25K+ impressions, and steady pre-launch sales in under…
Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts &…
Here is a recap of what happened in the search forums today…
Google Discover may be showing X posts (formerly Twitter tweets) from accounts you follow and not from other accounts that you do not follow. Discover has shown X/Twitter posts for…
OpenAI announced it made improvements to search in ChatGPT. The company said the results are more accurate, reliable, and useful. The update touches on factuality, shopping and formatting.
Markham Erickson, Vice President, Government Affairs and Public Policy at Google told The Verge that searchers want AI Overviews, “contextual answers and summaries,” over links to publishers. But to help…
Earlier this year, we saw some signs that the Google local Questions and Answers feature seemed to be slowly going away, not just in India but other places. Well, now,…
Google is testing a new way to lift a suspension within Google Merchant Center. Some can now do video verification, the same way they can with verifying their Google Business…
A Google Search bug from this morning led to the search results being overwhelmed with just ads. This is obviously a Google Search serving bug where Google had a glitch…
Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine…
Google is testing placing AI-generated search result snippet summaries. Under each Google search result, there is a thing bar, followed by the Gemini logo and then a short AI-generated summary…
Here is a recap of what happened in the search forums today…
Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”
AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For…
In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users. The post Ask An SEO: High Volumes Or High…
Google announced that the old Search Console achievements you would get in those emails for the past few years, well, now there is a dedicated report you can access in…
Did you know Google Search uses some sort of question fringe score? It is part of the Google search data leak from a year ago, but it seems no one…
It looks like the Microsoft Advertising team is at it again. This time Microsoft is now mixing ads within the organic search results in Bing Image Search. So you will…
Microsoft is testing a new search bar/box header for the Bing Search results. The Bing search bar sticks to the top as you scroll through the search results. Google just…
Penske Media, which operates and owns Rolling Stone, The Hollywood Reporter, Billboard, Variety and others has sued Google over its AI Overviews. The lawsuit says Google used its content while…
Discover how Amazon, WebMD, Airbnb, and other enterprises achieved massive organic growth. Learn from SEO success stories.
SEO challenges for enterprises include coordinating efforts across multiple teams, implementing technical changes at scale, and content scaling.
Use competitive intelligence to track rivals‘ tactics, discover opportunities, and adapt your marketing strategy accordingly.
Increase organic visibility by creating quality content, optimizing on-page elements, building backlinks, and fixing technical SEO issues.
There‘s no ideal SEO content length. Focus on thoroughly satisfying user needs over hitting word counts.
Hreflang helps search engines display the correct language version of your pages to users, essential for international SEO and user experience.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google‘s framework for evaluating content quality.
Domain authority is a metric predicting website ranking potential. Higher scores correlate with better rankings overall.
Regular rank tracking provides insights into SEO performance and helps identify optimization opportunities.
Local citations are online mentions of your business name, address, and phone number (NAP) on directories and websites.
Create an XML sitemap by listing important pages in a file, using CMS plugins or crawling tools, then submit to Google Search Console.
JavaScript impacts SEO by affecting how search engines crawl content, potentially causing indexing delays or making dynamic content invisible to crawlers.
Rank tracking tools are generally accurate within 1-2 positions with 90%+ accuracy, though results vary by location, device, and search timing.
The best free keyword research tools for beginners include Semrush‘s Keyword Magic Tool, Google search suggestions, and Google Keyword Planner.
NAP consistency matters significantly for local SEO because it helps search engines verify your business legitimacy and improves local search visibility.
Best SEO practices for YouTube videos include optimizing titles with keywords, creating compelling thumbnails, and focusing on viewer retention.
Use a rank tracker by setting up keyword monitoring, then analyzing weekly data to identify SEO opportunities and measure campaign performance.
A rank tracker is a tool that monitors where your site appears in search results for specific keywords, providing automated tracking and historical data.
Semrush‘s Keyword Magic Tool is the best free tool for keyword research, providing comprehensive data, search volumes, and difficulty scores.
The best free keyword research tools include Semrush‘s Keyword Magic Tool, Google Keyword Planner, and Search Console for comprehensive data.
And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I…
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.
On Friday we reported that Google Search was removing the ability to show 100 search results per page. And now, we are seeing a lot of people notice that their…
Microsoft sent out an email on Friday informing businesses that changes are coming to Bing Places, the portal businesses can go to in order to update their business details on…
Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per…
There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really…
Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their…
No, Google Search Console did not add an AI Overviews filter to the Search Performance report. There was a ton of buzz this morning that Google added the ability to…
Here is a recap of what happened in the search forums today…
Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track…
This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining….
On Thursday, September 11, 2025, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was on January 23, 2025, over seven months ago….
Google Search seems to be testing dropping the ability to see 100 search results on a single page. When you add the results parameter to the end of your search…
Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We’ve seen Bing test three dots before but…
Google may be starting to show AI Overviews when you ask for a currency exchange. I can’t seem to fully replicate this but others are starting to see this.
Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price…
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
How do you generate prompts for tracking LLM performance?
Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content. The post Google Expands YMYL Guidelines To…
WordPress Core Web Vitals performance is compared and ranked against five other content management systems. The post WordPress Versus Everyone: The Top CMS For Core Web Vitals appeared first on…
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal…
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