Is ChatGPT Using Google Search Results?
I am seeing numerous tests now that seem to prove that OpenAI’s ChatGPT search feature is using Google Search’s index or search results page to serve its own search results.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on…
Validity Of Pew Research On Google AI Search Results Challenged
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged…
Daily Search Forum Recap: July 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal…
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question…
Google: Normal SEO Works To Get Into AI Overviews
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google…
Google Search Central APAC 2025: Everything From Day 2
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing….
Google Announces Google Trends API
Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand…
Google On CSS & SEO
Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS…
Google On Show Webpage SEO
Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show…
Is OpenAI Crawling LLMs.txt Files? Google Says It Won’t.
Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on…
Google AdSense Removing Significant Skin Exposure Block Control C...
Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls. That means if you have apps or websites where you want to…
Understanding Google’s AI Mode: Key features & updates
Discover everything about Google AI Mode. We’ve put together everything to learn about how it works now and the latest updates.
Google Trends API (Alpha) Launching: Breaking News
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To…
ChatGPT Agent isn’t magic: Here’s what it can (and can’t) do
OpenAI just released ChatGPT Agent, Altman’s semi-autonomous AI. I tested it for digital marketing. Some results impressed. Others flopped.
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per…
Google Ad Revenue Up 10.4% & Overall Revenue Up 14%
Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
Daily Search Forum Recap: July 23, 2025
Here is a recap of what happened in the search forums today…
Google Search Central APAC 2025: Everything From Day 1
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content. The post Google Search Central APAC…
Pew: Searchers Less Likely To Click On Links In Google Search Wit...
Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not…
Google Search Result Snippets With See More & Other Hyperlink...
Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related…
Google Shares SEO Guidance For State-Specific Product Pricing
Google explains how to handle state-specific product pricing in search results. Here’s what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine…
Google Search Doesn’t Support Different Product Pricing By ...
Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in…
Bing Tests Borders Around Search Results
Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Google Merchant Center Adds Product Studio Tab For Some
Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in…
Do We Need A Separate Framework For GEO/AEO? Google Says Probably...
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO?…
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosyste...
Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem…
What We Learned From Studying Our Own “AI Proof” Keywords
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase)…
Daily Search Forum Recap: July 22, 2025
Here is a recap of what happened in the search forums today…
Google’s Free SEO Tools, Explained
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the…
Goodbye, Featured Snippets: How SERP Features Have Evolved in the...
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally,…
Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared…
Google Search Tests Replacing More With More Filters & Show M...
Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is…
Google Ads Brand Inclusions & Exclusions In AI Max
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max…
Google: It Makes Sense To Noindex LLMs.txt
Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on…
Google Drops Sponsored Label For Find Related Products & Serv...
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller…
Google Ads Competitive-Aware Recommendations
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of…
The 9 Best LLM Monitoring Tools for Brand Visibility in 2025
Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.
Google Says It Could Make Sense To Use Noindex Header With LLMS.t...
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make…
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32%…
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overvie...
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation…
Google Search Console Has A New Logo
Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a…
Daily Search Forum Recap: July 21, 2025
Here is a recap of what happened in the search forums today…
Microsoft’s Jordi Ribas Compares Copilot To Google AI Mode
Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products…
Google Maps Business Profile Ask Button More Prominent
Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below…
Google Ads Negative Keyword Lists For Performance Max Campaigns &...
Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available…
Google AI Mode Button Now On Home Page Search Box
After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like…
Google Ads Optimization Score Column Tips
Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks…
Google Ads Now Disallows Daily Fantasy Sports In California
Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law…
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss…
76% of AI Overview Citations Pull From Top 10 Pages
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results…
Google Search Ranking Volatility Very Heated Days After Core Upda...
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The…
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared…
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first…
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on…
Daily Search Forum Recap: July 18, 2025
Here is a recap of what happened in the search forums today…
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…
Search News Buzz Video Recap: Google June Core Update Done, Local...
Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini…
New Google Business Profile Check Edit Status
Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what…
Google: Login Service Pages Are Hard To Rank In Search
Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login…
Google AI Overviews For Movie Queries
Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since I don’t typically search for movies. However, I’ve been told…
Google Ads Rolling Out Smart Bidding Exploration To Some Advertis...
Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its “biggest update to bidding in over a…
Bing Tests Sitelinks With Light Gray Underlines
Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don’t have any underline at all – but here Bing is testing…
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine…
How to Optimize for AI Search Results in 2025
Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.
8.64% of AI Overviews Appear Outside Position #1 (And as Low as P...
For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled…
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO...
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines. The post OpenAI ChatGPT Agent Marks A Turning…
Google’s John Mueller Clarifies How To Remove Pages From Search
Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool. The post Google’s John Mueller…
Google Analytics Real Time Reporting Broken Again
Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.
Daily Search Forum Recap: July 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced the…
Brand Bias For Visibility In Search & LLMs: A Conversation Wi...
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search &…
Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee
Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google…
Google Discover Officially Gets AI-Generated Summaries
Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. Well, according to TechCrunch, Google has confirmed as of this week, this is an official launch and…
How The Google Ask For Me Feature Works & New AI Local Callin...
Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to…
Google Tests Much Larger Favicons In Search
Google is testing much larger favicons in the Google Search results on mobile. We’ve seen Google test variations to favicons and sitenames countless times and covered a lot of them…
Google Ads Tracks Call Assets QR Codes Or Send Email
For the past couple of years, we’ve seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google’s Ads…
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Go...
Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem…
Google June 2025 Core Update Finished Rolling Out
Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34…
Google Answers Question About Structured Data And Logged Out User...
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The post Google Answers Question About Structured Data And…
Your Reviews Are Ranking You (Or Not): How to Stay Visible in Goo...
Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or…
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitor...
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted. The post Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors appeared first on…
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works. The post Google Search Can Now Call Local…
Daily Search Forum Recap: July 16, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said barely…
Google: Barely Indexed Sites Can Mean Google Isn’t Convince...
Google’s John Mueller replied to a question around indexing issues on a site and said that if the site is hosted on a strong platform and is technically sound, and…
Google Ads Expandable Summary Row (Fed vs Asset Metrics)
Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics. You can click on a…
Google Ads Change History Ghost Users – AdWords Administrat...
Have you ever noticed ghost users in your Google Ads change history log? It just shows “AdWords Administrator” but doesn’t show which user, by name, made the change.
Google Search Console Adds More 24 Hour Data Comparison Options
Google has added two more comparison views to the Search Console performance reports. One lets you compare last 24 hours to previous period and the other lets you compare last…
Google Business Profile Appeal Tool Now Shows Rejection Reasons
Google Business Profiles appeal tool now shows the reason your appeal was rejected. It can show a list of reasons why the appeal was rejected, so that next time you…
Google Core Web Vitals Update In Search Console – Bug or No...
Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics…
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. The post Confirmed CWV Reporting Glitch In Google Search Console appeared…
How to Build a Customer-Focused Content Strategy (6 Steps)
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then,…
50+ best ecommerce tools for online selling success in 2025
Discover 50+ top ecommerce tools for inventory, shipping, marketing, and more. Compare features, pricing, and find the right software for your business.
Topic-First SEO: The Smarter Way To Scale Authority
In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility. The post Topic-First SEO: The Smarter Way…
Daily Search Forum Recap: July 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How Brian Dean Would Launch Backlinko in 2025
In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world,…
15 Marketing Conferences to Attend in 2025
Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Location: San Francisco, USA Prices: From US$1,399 Date: September 3-5…
Google Local Ranking Documentation Updated
Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version.
Google Business Profiles Automatically Adding Social Media Links ...
Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social…
Google Search Console Analytics API New Metadata Incomplete Data ...
Google announced it has a new metadata field for its Search Analytics API (for Search Console’s performance reports) that will tell you about incomplete data points you received through the…