Semrush

How to Build an Effective Data Strategy for Your Business

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

SE Roundtable

Google Updated Its Super G Logo In The iOS App

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I…

SE Roundtable

Google: Stop Using Different URLs For Same Image

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to…

SE Roundtable

Google: Hreflang Doesn’t Guarantee Indexing

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on…

Ahrefs

AI Overviews Have Doubled (25M AIOs Analyzed)

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview…

Backlinko

6 Best Social Media Management Tools (Tried & Tested)

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…

Backlinko

The 7 Best PPC Tools for Your Goals, Budget, and Workflow

Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…

Search Engine Journal

Google Reminds That Hreflang Tags Are Hints, Not Directives

Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That…

Semrush

8 Insights You Can Gain from Competitors’ Top Pages

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

Search Engine Journal

Is The SEO Job Market Undergoing A Major Shift?

Experienced SEOs report trouble getting hired. Is AI screening to blame? The post Is The SEO Job Market Undergoing A Major Shift? appeared first on Search Engine Journal.

SE Roundtable

Google Ads With Number Of Followers

Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years…

SE Roundtable

Google Search Country & Language Parameters

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can…

SE Roundtable

Google AdSense Auto Optimize Adds Site Level Controls

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.

SE Roundtable

Bing Search Tests Next/Prev Pagination

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button…

SE Roundtable

Daily Search Forum Recap: May 8, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking…

Search Engine Journal

Google Disputes News That Search Engine Use Is Falling

Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption The post Google Disputes News That Search Engine Use Is Falling…

Ahrefs

Share of Search: How to Calculate, Use, And Improve It

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in…

SE Roundtable

Google Ads New AI Max For Search Campaigns

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a…

SE Roundtable

Google Ads Tests Sitelinks Carousels With Images

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We’ve seen images in sitelinks before, numerous times, but here is a version of them…

SE Roundtable

New Google Merchant Center Event Promotion

Google has a “new feature,” as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion,…

Search Engine Journal

Testing Google’s Post-AIO Traffic Claims

Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search…

SE Roundtable

Google Site Commands Display AI Overviews

Here is a weird one – doing a site command and Google presenting an AI Overview summary of the results. In this case, the AI Overview was dead wrong –…

SE Roundtable

Daily Search Forum Recap: May 5, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…

SE Roundtable

Google Tag Gateway For Advertisers & More

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run…

Search Engine Journal

Google Shares Insight About Time-Based Search Operators

Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.

Search Engine Journal

Yelp Vs. Google Antitrust Case Survives First Big Test

Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case…

SE Roundtable

Daily Search Forum Recap: May 2, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…

SE Roundtable

Bing Tests Half Underline For Search Bar

Microsoft is not only testing removing the name “Microsoft Bing” from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half…