Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram…
Learn how to get more sales with better Etsy SEO.
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup…
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and…
Here is a recap of what happened in the search forums today…
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…
Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes…
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for…
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google…
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun…
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement…
Google algorithm updates can have a massive impact on your site‘s visibility. Learn how to recover your rankings and strengthen your site in three simple steps.
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO…
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands…
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens. The post 4 Questions To Ask…
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use…
Constructing a marketing funnel is essential for generating leads, but how do you create content for each stage? This guide to the content marketing funnel can help!
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit…
Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable…
Learn from these 25 great examples of FAQ resources and discover what makes them effective. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was fast…
The Google October 2022 spam update, the first spam update since last November, started and was completed within 42 hours, I have more on that in the video. Google also…
Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is…
There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and…
In less than about 42 hours, Google has fully rolled out the last spam update – the Google October 2022 spam update. The update began on October 19, 2022, at…
Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and…
We have seen Google place a lot of goodies in the search box auto-complete and search suggestions, including people also ask and other forms of answers. But remember the new…
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B…
Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search…
Ready to step up your hiring practices and attract the best talent for your digital and organic marketing team? Join our upcoming webinar. The post 2023 Hiring Strategies: Attract &…
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually…
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…
Here is a recap of what happened in the search forums today…
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos…
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social…
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized…
If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid….
Google seems to be testing a new local finder for local queries that trigger the local pack. Andy Simpson spotted this and posted some screencasts and screenshots on Twitter.
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several…
Google seems to be grouping photos together by category for some business profile local panels. So if there are several photos of the location’s bathroom, Google will group those together…
Google’s John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well…
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.
From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…
Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work…
This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one…
Here is a recap of what happened in the search forums today…
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as…
Google is now showing a “trending now” box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly…
I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking…
Google seems to be testing a new local feature that has a section named “preview this place.” This shows an image carousel from the local business profile of that business…
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads…
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine…
Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. The post Google Spam Algorithm Update Rolling Out Now appeared…
Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.
Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets &…
Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm…
Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…
WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search…
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency…
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of…
Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by…
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips…
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All…
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows…
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google…
Google’s John Mueller said there isn’t an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not…
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared…
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least…
Google is testing a new interface and user experience for the product panel results in Google Search. The new interface has the price with arrows to expand the price, which…
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween…
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know…
SEO forecasting is when you predict future search traffic and value from SEO efforts. Find out more about it here.
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow…
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will…
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search…
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More…
Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has…
Google’s John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your…
For months we have been watching Google test a new ads label in search named “Sponsored” in bold black text. Well, now it is officially live in the Google mobile…