Poll: 67% Of SEO Professionals Have University Degrees
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do…
Omniscient Digital Increases Share of Voice from Zero to 45.6% to...
The repeatable strategy one agency used to go from not even showing up in the conversation to 45.6% of their most-important keywords—in just three months. And the new “Surround Sound”…
Google Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & ...
Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7…
Google Ads Customer Match Lists Will Work With Smart Bidding &...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance…
9 Creative Ways To Use Google’s Keyword Planner Tool
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO. The post 9 Creative Ways To Use Google’s…
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads...
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads…
Semrush 101: Getting Started Guide + Free Checklist Download
When you‘re new to the software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics.
10 Creative Infographics & Why They Work [With Examples]
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing. The post 10 Creative Infographics & Why They Work [With…
What Structured Data to Use and Where to Use it?
Google’s John Mueller offers advice on how to choose structured data The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy &…
Why Do Core Web Vitals Scores Always Change?
Google’s John Mueller answers why core web vitals scores seem to always change even when web pages remain the same The post Why Do Core Web Vitals Scores Always Change?…
Why Keyword Research Is Useful For SEO & How To Rank
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how. The post Why Keyword Research Is Useful For SEO…
Daily Search Forum Recap: May 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you use…
How Is SEO Split Testing Different from CRO Testing?
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits…
Meta, Adobe Partner On Free Training Program For Small Businesses...
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On…
New Google Travel Search Features
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you “get inspired and…
Google Reporting Issue With Google Ads, AdWords API & Google ...
Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google…
Microsoft Advertising RSAs Deadline Extended, Auto-Generated Rema...
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended,…
Google Search UI Tests Continue With Full Width Videos & Grid...
Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.
Was There Crawl Spikes From Google After URL Parameter Tool Went ...
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some…
YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community &…
4 Tips For Getting Your Story On The Local News
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…
Hreflang For Beginners: Getting Started With Multilingual Website...
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners:…
New Details of WordPress 6.0 Reveal Major Improvements
WordPress 6.0 takes big step toward fulfilling Gutenberg’s promise to make WordPress easy to create websites and publish content The post New Details of WordPress 6.0 Reveal Major Improvements appeared…
Technical Issues Usually Not a Trigger for Core Update Problems
Google’s John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings The post Technical Issues Usually Not a Trigger for…
12 Actionable Steps to Drive Newsletter Growth with SEO Content
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even…
How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A…
Daily Search Forum Recap: May 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…
6 Best Niches for Affiliate Marketing in 2022 (Profitable and Unc...
For example, you’re hardly likely to outrank the likes of TechRadar, Wired, and The Verge anytime soon with your generic “tech” affiliate site. If you want to stand any chance…
How to Create a Buyer Persona for Your Business
Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic details (married, have…
Microsoft Advertising Revamps Certification Program & Learnin...
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated…
Google Offering SEO Certification Taught By Googlers As Part Of D...
Historically Google has said they won’t be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems…
Bing SEO: Subscription-Based & Paywall Content
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program –…
Google Search Tests Continuous / Infinite Scroll On Desktop Resul...
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite…
Google Ads Rolls Out Updated Create Ad User Interface
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are…
Product-Led Content: What It Is, Why Use It, and How to Get Start...
The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking…
We Paid Over $5000 For Link Building – What Happened?
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over…
7 Blog Title Formulas That Get Clicks (With Examples)
Your blog post’s title is the first barrier to entry to getting more visitors to your content. Without a great blog title, no one will click on your post, and…
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data…
How Accurate Are the Search Traffic Estimations in Ahrefs? (New R...
It is widely known that the search traffic numbers in Ahrefs are merely estimations. But how far do they deviate from the actual traffic numbers? We decided to run a…
Product Detail Page SEO: How Product Information Management (PIM)...
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how. The post Product Detail Page SEO: How Product Information…
HubSpot WordPress Plugin Vulnerability
HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability The post HubSpot WordPress Plugin Vulnerability appeared first on Search Engine Journal.
Google Patent for Modifying Results Based on Generic Ratings
Google patent for showing content from around the world but modifying the search results based on generic ratings The post Google Patent for Modifying Results Based on Generic Ratings appeared…
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant…
Where To Invest In SEO For Maximum Impact
Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO…
Daily Search Forum Recap: May 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
Mastering SEO Within Google’s SERPs – Ep. 270
Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search…
Google Lets Users Limit Ads About Dating And Weight Loss
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating…
Vlog #171: Lior Krolewicz On Being In The Special Ops & How P...
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX…
Google SEO Office Hours Change: John Mueller Won’t Record A...
Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record…
Google Search Dictionary Has A Tip For Similar-Sounding Words
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on…
Possible Google Search Algorithm Update May 1st With Rumbles All ...
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was…
Google: You Can Use Hashtags In Meta Descriptions (#shouldyou?)
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta…
Google Discover Long Tap To Preview Stories For iOS Chrome
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched…
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…
Google Launches New Digital Marketing Certificate
Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New…
Analyzing website performance with SE Ranking’s Competitive Resea...
Want to get your website to the top of Google search? Well, this challenging task is impossible without competitive research. It helps you understand the market situation, apply effective SEO…
Survey Shows In-Office Workers Least Happy
Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy…
Twitter Miscounted Users For Three Years
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Exampl...
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Ste...
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…
14 Mobile Optimization Best Practices You Need To Know
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…
Tips For Writing Unique Meta Titles At Enterprise Scale
Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…
Expanding your site’s keyword list through Competitive Research
Your website is up and running, you’re getting good results in terms of keyword rankings and traffic, and it’s time to celebrate, right? Sure, you should be proud of yourself,…
How Does Google Multisearch Affect SEO?
Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.
Cross-Channel Remarketing Campaigns: A Complete Guide
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…
Vulnerability Found in WordPress Anti-Malware Firewall
Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.
Daily Search Forum Recap: April 29, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Would Removing Social Media Icons Improve ...
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…
Search News Buzz Video Recap: AI Lawyers Demanding Links, Google ...
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
Old BingBot User-Agent To Stop Being Used In Fall 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a…
Google Search Console Caches Inspection Tool Live Test URLs For 9...
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test…
Replacing Your Blog With An App Landing Page Will Impact Your Goo...
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done…
Google Asked If You Should Avoid Naming Your Company Or Product 4...
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search…
Google Search Tests Lighter Purple Color For Clicked On Search Re...
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal…
15 Tips for Scaling Your SEO Content Strategy
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
Visualizing Hot Topics Using Python To Analyze News Sitemaps
Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…
The Ultimate Guide to Content Marketing Strategy
Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…
Is Getting Your Google Business Profile “Google Guaranteed” Worth...
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…
5 Value-Added SEO Benefits For Your Enterprise
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…
Bingbot User Agent is Changing
Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.
ThirstyAffiliates WordPress Plugin Vulnerabilities
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…
Finding real gems in the ocean of guest posting prospects with SE...
Guest posting remains one of the most effective ways to gain quality backlinks, improve brand awareness, and drive target traffic to a website. Whether you succeed or fail with your…
Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…
Local SEO: The Complete Guide
But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…
How to Learn SEO
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ah...
Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not….
Daily Search Forum Recap: April 28, 2022
Here is a recap of what happened in the search forums today…
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…
SEO Split Test Result: Find the Best Answer for Both Users And Se...
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…
How to Get New SEO Clients
Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…
Google Reduces Visibility Of Business Edits With Color Changes To...
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types…