SEO For News Publishers: Your Next Must-Attend Event
On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News…
How Do I Stop Keyword Cannibalization When My Products Are All Si...
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I…
Voice Search: What Is It & How Does It Work?
With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here’s how. The post Voice Search: What Is…
LinkedIn Professionals Share Their Best Unusual LinkedIn Marketin...
LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share…
10 SEO Techniques for More Traffic
You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…
Daily Search Forum Recap: September 21, 2022
Here is a recap of what happened in the search forums today…
How To Use Twitter To Increase Your Google Search Visibility
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter…
Google Surveys Is Shutting Down; Here Are 6 Alternatives
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are…
5 Key Reasons Your Brand Needs Surround Sound SEO
This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how…
Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not…
Here Is What Google Considers Quality Issues: Things Users Consid...
Google’s John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not “quality.” John said “to me, quality issues…
Google Tests Top Stories Thumbnail Placement Locations
Google is testing placing the thumbnail image on the top stories carousel in Google Search at the top and also at the bottom. I believe normally you would see the…
Google Tests Highlighting Text In People Also Ask As Well…
Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.
Google: Don’t Make Cookie Consent Banners Annoying
Google said when it comes to your cookie consent banners, make sure not to make those banners annoying. John Mueller of Google was asked, “does cookie consent banner disturb user…
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
Digital Marketplace Success Strategies From Nautical’s CEO
Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From…
Why Would Someone Build Links For Me?
Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO. The post Why Would Someone Build…
Wix Integrates With Semrush To Provide Users With Keyword Data
Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With…
Are Title Tags A Google Ranking Factor?
Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…
Google Answers If Core Update Ranking Losses Are A Soft Penalty
Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results The post Google Answers If Core Update…
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM...
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How…
How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…
YouTube Is Monetizing Shorts With 45% Revenue Split
YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split…
E-commerce SEO: The Beginner’s Guide
That may sound easy enough, but avoiding technical issues along the way is a challenge. This guide teaches you how to navigate the e-commerce SEO minefield to drive more…
Daily Search Forum Recap: September 20, 2022
Here is a recap of what happened in the search forums today…
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.
What Is Anchor Text? Best Practices for Optimizing Link Text
Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.
Google Unleashes Fifth Product Reviews Update Before Core Update ...
Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update. This was released prior to the September 2022 core update being completed, which…
Bing Tests New Video Length Filter In Web Search
Microsoft Bing has been doing a lot of user experience features around search refinements and filters dynamically within various search feature boxes. Here is one more showing a filter option…
Jewish High Holy Days Approaching: Google Shares Tips On How To T...
Next week the High Holy Days begin for the Jewish people and some of us will be offline (I will be offline) and some more righteous folks actually disable functionally,…
New Google Site Verifier User Agent
Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules,…
Google Search Can Filter Out Obvious Hack Spam But…
What if your site gets hacked and there is a ton of spammy content placed on it? Do you have to worry about negative consequences on your Google rankings and…
Yoast SEO 19.7 Causes Fatal Error & Crashes Websites
Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins The post Yoast SEO 19.7 Causes Fatal Error & Crashes…
10-Step Guide to Effective Healthcare SEO
Search engine traffic can help a wide range of health services, from doctors to medical recruiters, equipment, software, and pharmacies.
How To Use HARO For Link Building And PR
Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO…
Google September 2022 Product Review Algorithm Update Rolling Out...
Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review…
Competitive Analysis: A Comprehensive 9-Step Guide
Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide…
How To Effectively Perform Keyword Research For Ecommerce
Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform…
WordPress Drops Security Support for Older Installations
WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on…
How to Identify and Refresh Outdated Content
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past…
How to Fix “Discovered – currently not indexed”
Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…
Measuring Marketing Effectiveness: Techniques You Can Implement T...
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared…
Daily Search Forum Recap: September 19, 2022
Here is a recap of what happened in the search forums today…
Google: 5 Ways To Prepare For Site Closure
Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways…
Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance...
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being…
Confusion: Google Search Console’s HTTPS Is Invalid And Mig...
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was “HTTPS is invalid…
Google September Core Update Slower To Roll Out In Some Countries...
Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than…
Google Tries Hard To Not Overlap Different Search Ranking Algorit...
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As…
Google Tests Two People Also Ask Results In One Question
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we…
Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns ...
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and…
Google Local Pack: What Is It?
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack:…
7 Enterprise SEO Tools For Keyword Research, Compared
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…
Google Answers If Stop Words Should Be Used in URL
Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used…
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are F...
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022….
How to Become an Affiliate Marketer (5 Steps)
But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…
Daily Search Forum Recap: September 16, 2022
Here is a recap of what happened in the search forums today…
Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Exper...
Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on…
John Mueller Of Google On 404ing or Using Rel Canonical On URL Pa...
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of…
New Streamlined Google Ads Tools & Google Ad Extensions Now A...
Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging…
Search News Buzz Video Recap: Google September Core Update, Helpf...
What a week, we had the launch of the September 2022 core update that started off strong and fast. Google confirmed the helpful content update is done rolling out but…
Google Hotel Knowledge Panels Gain Health & Safety And Sustai...
Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel…
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…
Google URL Inspection Tool Now Displaying Longer Rendering / Scre...
Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is…
Google Only Checks Your Homepage For The Favicon
Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your…
Basics Of JavaScript SEO For Ecommerce: What You Need To Know
Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You…
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads…
Chrome Uses Interactive Screenshots To Speed Up Sites
Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots…
Google: Timing Of September Core Update After HCU Not Coincidenta...
Google’s Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously The post Google: Timing Of September Core…
Visual Search Optimization — Whiteboard Friday
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might…
Daily Search Forum Recap: September 15, 2022
Here is a recap of what happened in the search forums today…
Healthcare SEO Fundamentals To Grow Your Medical Practice
If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your…
SEO Split Test Result: Does Quality Content Work for eCommerce SE...
Content on an eCommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It‘s even more difficult to quantify if it…
Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content
Google’s John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote,…
Google Promotes Google Lens In Mobile Search
Google is promoting the Google Lens feature in the mobile search results based on the type of query you enter. Google has a promotion box smack in the middle of…
Google Merchant Center No Longer Needs Primary Country Of Sale &a...
Google has made changes to how your feeds work for countries, removing the need to list a primary country and additional countries, and replacing them with target countries.
Google Drops Article Too Short & Word Count Section From The ...
Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well,…
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said, “this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns…
How To Do JavaScript Redirects For SEO
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…
Are SEOs Responsible For Google Search Bias?
Biases can exist even in SEO. What can SEOs do to create a search experience that won’t harm society? Read on for the latest research. The post Are SEOs Responsible…
Website Organization Best Practices For Law Firms
Learn these important ways to improve the search presence of your law firm’s website. The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.
Google Discusses Zero Search Volume Keyword Targeting
Someone asked Google if it’s okay to target keyword phrases that have no search volume The post Google Discusses Zero Search Volume Keyword Targeting appeared first on Search Engine Journal.
Daily Search Forum Recap: September 14, 2022
Here is a recap of what happened in the search forums today…
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads…
Google Search Console Adds New HTTPS Report
Google has added a new HTTPS report within Google Search Console. This new report now shows you not just which pages are not served over HTTPS but also why they…
Google: Profile Links Are Not Enough
This may be obvious to most of you, but Google’s John Mueller was asked if profile links, links in forums or social profiles if those links are enough to get…
Google Merchant Listings Expanded, More Structured Data Propertie...
Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties,…
Google Ads Consolidates Manage Automatically Applied Recommendati...
Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage”…
Google Local Search Ranking Update Around September 7th
Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and…
Web Push Coming to iOS
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and…
Is Technical SEO A Female-Friendly Place To Build My Career? Ask ...
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To…
5 Sitemap Examples That Showcase Best Practices In Action
Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best…
The 13 Best Local SEO Tools
Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 13 best local SEO tools.
Podcasts SEO: How To Make Your Podcast Rank
Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.