What Is Programmatic Advertising? How Does It Work?
Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage. The post What Is Programmatic…
How To Stand Out In Search & Leadership: Advice From Schema A...
What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an…
Reciprocal Links: Do They Help Or Hurt Your SEO?
Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO?…
On-Page SEO Process Guide
On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your…
How to Do Better, Lazier Keyword Research
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted….
11 Ways to Improve E-commerce Category Pages for SEO
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
What Is Quora & How It Works
Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy. The post What Is Quora & How…
Daily Search Forum Recap: September 2, 2022
Here is a recap of what happened in the search forums today…
LinkedIn Lists Top 20 In-Demand Skills
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20…
How To Use Amazon Hidden Keywords To Increase Product Discoverabi...
Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use…
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM...
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO &…
Top 10 Free Online SEO Training Courses
Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for…
Search News Buzz Video Recap: Weak Google Helpful Content Update,...
This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update…
SiteGround Now Hosting Bill Slawski’s SEO By The Sea For Fr...
As many of you know Bill Slawski passed away in May. But earlier this week, Bill’s treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The…
Dual Google People Also Ask Results In Different Languages
Google seems to be testing or launching, showing dual people also ask boxes in the Google Search results. One people also ask box is in English and, in this case,…
Google Can Crawl Site Sections More Frequently & Determine Qu...
Google’s Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain…
Google Search Tests Explore Brands With & Without Product Ima...
Google is testing a search feature for more product and e-commerce features, this one is titled “explore products.” The explore products feature comes with product images and without product images.
Google Provides Examples Of How To Improve Your Meta Descriptions
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to…
How Can We Encourage Older Consumers To Leave Reviews?
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first…
The History Of Social Media
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of…
How To Incorporate More Context In Your Social Media Content
Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your…
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation…
How to Write a Blog Post (That People Actually Want to Read) in 9...
If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that…
How to Find a Website’s Keywords (Organic & Paid)
Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads). …
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom…
Daily Search Forum Recap: September 1, 2022
Here is a recap of what happened in the search forums today…
New Google Ads Conversion Value Rules Features
Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust…
Google: Growth Of Microdata Is Fairly Stagnant
Ryan Levering who has been with Google for over 11 years working on structured data said on Twitter that the “growth of microdata is fairly stagnant.”
Google Ads Confirms Bug With Share & Auction Insights Reporti...
Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting…
Google Isn’t Done Rolling Out The Helpful Content Update
We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking…
Google May Remove Word Count From Search Console News Article Con...
Google Search Console has a Google News specific article content error named “Article too short.” In that section it offers a recommendation to “make sure your articles have more than…
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…
Compare Vocabulary Differences Between Ranking Web Pages On SERP ...
Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences…
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits…
Google PageSpeed Insights Reports: A Technical Guide
Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first…
How to Get Started with Corporate Social Responsibility & Pur...
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as…
Google On Why Helpful Content Update Seems Quiet
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…
3 Ways To Get More Push Notification Subscribers & Clicks (Wi...
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…
Daily Search Forum Recap: August 31, 2022
Here is a recap of what happened in the search forums today…
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.
Google Adds Products Section To Business Profile Guidelines
Google has added a new section for products to the Google Business Profile guidelines. The section says “If you run a retail business, you can show nearby shoppers what you…
Google’s John Mueller: No Recent Search Algorithms Focused ...
Google’s John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone…
Google Learning Video Structured Data Docs Breaks Out educational...
Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each…
Google “See Results About” Goes Missing On Mobile Sea...
On August 17th, Google seems to have removed the “see results about” disambiguation search feature from the Google mobile search results. They still show on desktop but on mobile, it…
Google Search Browse Places Feature With Swipeable Cards
Google is testing a “browse places” search feature where it shows you place cards that you can swipe through and then click on. It is kind of like a new…
WordPress Releases 6.02 Security Vulnerability Update
WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.
SEO Split Test Result: How Boilerplate Content Can Impact SEO Per...
SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.
SEO For Ecommerce & The Future Of Google Shopping [Podcast]
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The…
The Ongoing Evolution of Link Building
Link building has played a fascinating role in the history of search engine optimization. Check out our blog to see where link building originated and how you can easily build…
The Best Times To Post On Instagram
Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first…
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…
16 Best Readability Checkers To Improve SEO Content
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…
Is TikTok Going to Replace Google?
TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior…
Twitter Circle Lets You Send Tweets To A Select Group
Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets…
Daily Search Forum Recap: August 30, 2022
Here is a recap of what happened in the search forums today…
LinkedIn Offers Professional Certifications From Meta, Oracle, an...
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search…
Twitter’s New Feed Options Look To Help Users Discover More
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…
Did Google Remove The Maps Review-Gating Policy?
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or…
YouTube Adds Metrics To Main App, + New Way To Manage Livestreams...
YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New…
Sub-Reviews: Google Local Reviews By Category & Attribute
Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the…
Microsoft Advertising RSAs Deadline Extended Again, This Time TO ...
Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the…
Google Promotes Search Console Insights In Some Google Accounts
Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about…
Google Local Business Structured Data Doesn’t Support addit...
Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and…
How SEOs and Developers Can Work Together
You need those SEO changes implemented yesterday. The developers have a stack of requests a mile high. What‘s the solution? Many times it comes down to communication. Here‘s how to…
How To Use TikTok Search To Find Content, Community, And Creators...
Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first…
Python Script: Automate Discovery Of Optimization Opportunities F...
Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine…
How to Target Keywords With Blog Posts
But why should you do that? And how exactly do you target keywords? You’ll learn how in this post. Why target keywords? If your content ranks high on Google, you…
Why It’s Getting Harder to Rank for Some Commercial Keyword...
Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw…
14 Cheap & Effective Small-Business Marketing Strategies
Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don’t require a large budget, and c) won’t hurt your brand…
How To Impress Your Leadership Team & Shareholders: Forecast ...
Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership…
Daily Search Forum Recap: August 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. So far, at…
Google’s 6 SEO Tips For Ecommerce Websites
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…
Google: Adding Video Structured Data Won’t Make Your Video ...
Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video…
Google: Soft 404s Do Waste Crawl Budget
Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…
Google Tests Quick Read & 5 Minute Read Label In Search Resul...
Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I…
Google Helpful Content Update Feedback Form
As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of…
Vlog #187: Jill Fecher On Podcasting & Agency Business Develo...
In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does…
Google Helpful Content Update Seems Weak & Slow To Roll Out S...
Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so…
How To Create Perfect Images For SEO With Dall-E 2
Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it. The post How To Create…
SEOs – You Can’t Afford To Ignore UX
SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…
How To Repurpose Long-Form Content Into Supplementary Content
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…
Google Shares Insights into Indexing & Crawl Budget
Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…
The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highli...
Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…
5 Ways High-Quality Content & PPC Compliment Each Other
Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…
Daily Search Forum Recap: August 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…
Bing Tests People Also Ask In Carousel UX
Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test…
View From Inside Of the Google NYC Outside View
Inside View Of A Google NYC Outside View
Google Search Conversations & Discussion and Forums
Google has had these discussion carousels for the past couple of years. Now Google also spotted a “conversations” box and also a “discussions and forums” box in Google Search.
Google Says Cloaking Affiliate Links Does Not Gain You Anything
Google’s John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, “I don’t think you gain anything by cloaking the affiliate links,…
Google Local Service Ads To Allow You To Exclude Areas
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
Google Business Profile Tests Captions On Business Photos
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and…
Search News Buzz Video Recap: Google Helpful Content Update Live,...
Google has begun rolling out the helpful content update on Thursday…
13 Local Marketing Strategies That Work In 2022
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…