What is an SEO company? What do SEO agencies do?
This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an…
What Is Google LaMDA & Why Did Someone Believe It’s Sentient?...
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did…
How To Calculate Your Total Addressable Market (TAM) For SEO
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total…
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At…
How to Complete a Technical SEO Audit in 8 Steps
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…
How We Increased Revenue with Speed Optimization [Local SEO Case ...
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can…
Daily Search Forum Recap: June 20, 2022
Here is a recap of what happened in the search forums today…
Google Clarifies How To Use Product Rich Results On Product Varia...
Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct…
DuckDuckGo On The Decline In 2022
Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this…
Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not...
Google’s John Mueller was asked if swapping out your logo on your site for the site’s birthday with a special birthday logo can hurt your SEO. John said on Twitter…
Google Local Service Ads Reviews Requirements From One To Five Re...
Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.
Google: Good Web Sites Are Good For SEO
Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility…
Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites ...
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we…
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!
SERP Analysis on Semrush (2 Free SERP Checker Tools)
With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities…
What Is The Difference Between Search Queries And Keywords?
Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search…
SEO Split Test Result: Should You Add a Star Emoji and Reviews to...
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the…
How to Hire for and Develop a Successful SEO Department
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team,…
7 Ways To Use AI Writing Tools To Generate Content Ideas
AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices. The post 7 Ways To…
Going International? What You Need To Know For Your Glocal SEO
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? What…
Google Juneteenth Doodle Replaced Father’s Day Logo
Today is both Father’s Day and Juneteenth and Google had both logos on its home page for the day. Google first placed the Father’s Day logo up on Google.com early…
Daily Search Forum Recap: June 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising is…
Get To Know Google’s Before: and After: Search Operators
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After:…
Google: Don’t Publish Empty Or Blank Pages
An SEO asked Google’s John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said…
Microsoft Advertising Now Requires Advertiser Identity Verificati...
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will…
RSVP For The Google SEO Meetup In New York City
Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office. I believe this is a 3 hour event,…
Google Does Not Use Bing’s Index When It Has No Results
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no…
Google Tests Full “Advertisement” Label In Local Pack...
We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement”…
Search News Buzz Video Recap: Google Core Update Tremors, Product...
Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews…
Now You Can Add Corrections To YouTube Videos After Publishing
A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After…
SEO For Non-Profits: 7 Tips To Help Your Organization Get Found
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how. The post SEO For Non-Profits: 7…
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101:…
10 Local SEO Strategies For Doctors And Dentists
Want to increase traffic from organic search? Learn the top local SEO strategies doctors and dentists need to grow their practice and bookings. The post 10 Local SEO Strategies For…
Instagram’s Main Feed Is Going Full Screen
Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first…
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? The post Could TikTok Be A Search Engine? For…
Google LIMoE – A Step Towards Goal Of A Single AI
Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks The post Google LIMoE – A Step Towards…
Daily Search Forum Recap: June 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. The post TikTok To Show Who Viewed Your Posts…
Bing Tests Coupons In Search Results
If you search for some brands like Nike, Adidas, etc, you may see Microsoft Bing show a coupon element in the search result snippet. This seems to be an organic…
Google Tests Local Pack Within An Expandable Menu
Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full…
Google Featured Snippet Cards Layout
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…
Google Business Profile “Profile Strength” Widget In ...
Google is testing a new local widget for businesses owners to help them maintain their Google Business Profile. The widget is named “profile strength” and it shows up in the…
Google News Tests Frequently Asked Questions Based On Trending Se...
Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure…
How To Find the Best Web Hosting Services in 2022
When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.
Let’s Talk About Microsites & Dips In Traffic: Ask An SEO
Are there issues specific to microsites we should consider when traffic drops? Ryan Jones answers for a reader in this edition of Ask An SEO. The post Let’s Talk About…
So You Want To Be An SEO Analyst: Skills, Salaries, & Job Pro...
Considering a new career or transition in SEO? Learn all about the skills, salary, and job prospects for SEO analysts in 2022. The post So You Want To Be An…
Has Google’s SEO Office Hours Lost It’s Spark?
Google’s John Mueller answered a question about sitelinks and rankings that closely mirrors official Google documentation The post Has Google’s SEO Office Hours Lost It’s Spark? appeared first on Search…
Aspirational Analysis: Competitive Research for New (or Small) Si...
Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re…
How Long Does It Take To See Results From Link Building?
Everyone wants quick results from link building. Learn about the various factors that impact your efforts and when to expect positive changes. The post How Long Does It Take To…
Daily Search Forum Recap: June 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Facebook To Restructure Main Feed Around Video Content
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The post Facebook To Restructure Main Feed Around…
What’s In A SERP? Google Search Results & Features You Need T...
Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need…
Is Google Turning On Messaging Automatically For Some Business Pr...
There is a complaint in the Local Search Forums from a local SEO saying that Google has emailed businesses of the local SEO with a message that they automatically turned…
Google Product Reviews Update Still English Only, For Now…
Google has pushed out three Product Reviews Updates, the latest being in March 2022. There was some confusion on if that March Product Reviews Update was more global in nature…
Report: Google Things To Know In ~1% Of All Queries
The folks over at RankRanger have begun to track how often the Things To Know box show up in the Google Search results. It turns out, based on their data,…
Google Search Expands Scrollable Right Panel
On April 1st we caught Google testing a scrollable right side panel for related images. Well, it seems like that test was not just for images but also for other…
Video: Does Google Search Rollout Algorithm Updates Globally
You probably all know the answer to this question, since we covered this countless times. But John Mueller of Google made a super short official Google from Google saying some…
Google Search Console Reports Now Show Invalid Or Valid Classific...
Google has just announced that it updated its reports in Search Console to show if an error is invalid or valid in terms of it being an issue for Google…
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or…
Google Replacing ‘Warning’ Labels In Search Console
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google Replacing ‘Warning’ Labels In Search…
11 Retail Content Marketing Trends To Inspire Your Next Campaign
Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign. The post 11 Retail Content…
Google Analytics & Search Console Data Never Match – And Here...
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. The post Google Analytics &…
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s…
Is SEO Worth It? The Answer Is in This Flowchart
Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for you. This is because SEO increases your chance to rank high…
Understanding the Google Ads Auction: The Importance of Quality S...
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of…
Daily Search Forum Recap: June 14, 2022
Here is a recap of what happened in the search forums today…
Evolution Of Hybrid Search & How It Can Help Your Website
Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today. The post Evolution Of Hybrid Search &…
Winning At Retargeting In 2022 [Ebook]
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process. The post Winning At Retargeting In…
Google: It’s Not About 301 Redirects Passing Full Credit Or...
Google’s John Mueller was asked on Twitter if 301 redirected links pass full credit or not. John responded that “I wouldn’t see it as “full credit or not”, but rather…
Google Search Tests Explore Section
Google seems to be testing a new section titled “explore.” In this section you can find articles about the topic broken into subject topics of sorts.
Firefox Total Cookie Protection Blocks Creepy Ad Trackers
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience The post Firefox Total Cookie Protection Blocks Creepy…
Microsoft Bing Testing New Local Pack Design
Microsoft Bing seems to be testing a new local pack design. This new design is more minimalistic right off the bat, and when you click on one of the local…
Google Search Tests Shopping Filter Button
Google Search is testing a filter button for shopping related query refinement. I personally do not see this but Saad AK posted a screencast of this, showing a filter button…
New Google AdSense Shopping Links
Google AdSense launched a new labs feature named AdSense shopping links. Google said with these AdSense Shopping links, AdSense will add shopping links to the content of your eligible pages….
Growth Marketing vs SEO – Is There A Difference? – Ep. 275
Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO –…
Google, TikTok, & Others Agree To New EU Anti-Disinformation ...
Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission. The post Google, TikTok, &…
Daily Search Forum Recap: June 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
The Future Of WordPress: Interview With Josepha Haden Chomphosy
We interviewed Josepha Haden Chomphosy, Executive Director of WordPress at WordCamp Porto. Find out what she has to say about current and future WordPress developments. The post The Future Of…
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?
New Google Documentation On Vary: Cookie Support For Signed Excha...
Google has recently added new information around Vary: Cookie support in the signed exchanges Google Search help documents. This comes shortly after Google decided to bring support signed exchanges for…
Google Ads To Address Concerns Over Third-Party Sales Solicitatio...
You probably get these emails all the time from a third-party Google Ads rep asking you to make adjustments to your campaigns, specifically to increase budgets and to go all…
Twitter Removes Nofollow Attribute From Links
Twitter, sometime over the past week or so, has removed the nofollow attribute from its links. This is unusual for a number of reason, the largest is that Twitter had…
Legacy Google Search Console Messages Going Away August 1, 2022
Google is removing the legacy Google Search Console messages on August 1, 2022. If you try to access the old messages console Google has a warning at the top that…
Google May 2022 Core Update – Big Tremors After It Was Comp...
As you remember, the Google May 2022 core update officially started on May 25th and officially ended on June 9th. But like we said initially, we felt it started or…
Vlog #177: Alcides Aguasvivas On Local SEO For Small Businesses
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we…
Headless WordPress And More With Ivan Popov
Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov. The post Headless WordPress And More With Ivan Popov…
Does Using A CDN Improve Ranking?
John Mueller answers the question of whether there’s a ranking effect from the use of a Content Delivery Network (CDN) The post Does Using A CDN Improve Ranking? appeared first…
6 Best Enterprise Tools & Platforms For Technical SEO
Working as a technical SEO for an enterprise? Discover cost-effective yet robust SEO tools so you can automate or simplify your tasks. The post 6 Best Enterprise Tools & Platforms…
How To Delete Google Reviews (And When You Should)
Poor reviews on Google make your “digital storefront” look bad. Take action quickly to remove spam reviews and know what to do if you can’t. The post How To Delete…
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank &…
Humans vs. Robots: Picking the Best Audience for Your SEO Content
Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then,…
LinkedIn Launching Free Tool For B2B Professionals
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. The post LinkedIn Launching Free Tool For B2B Professionals appeared first…
Is There Ranking Power In Keyword Domains?
Choosing a domain name is an important step for launching a website, so it’s important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared…
Daily Search Forum Recap: June 10, 2022
Here is a recap of what happened in the search forums today…