Search News Buzz Video Recap: Google Helpful Content Update Live,...
Google has begun rolling out the helpful content update on Thursday…
13 Local Marketing Strategies That Work In 2022
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…
How to Find Your Real SEO Competitors — Whiteboard Friday
Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones…
Daily Search Forum Recap: August 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
LinkedIn Improves Search Results For Posts
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
Google To Clearly Label Clinics That Provide Abortions
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…
Google Search Algorithm Update On August 24th But Was It The Help...
We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet….
Google Expanded From Sources Across The Web Feature
Google has this “from sources across the web” box that shows sites that cover a specific topic in this grid list view. You can click on a specific site to…
Google’s Helpful Content Update Rolls Out: 7 Things To Know
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Marketplace Marketing, Management, & SEO Tactics [Podcast]
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Google: Quality Raters Guidelines Are Not A Collection Of Ranking...
Google’s John Mueller said that the Google quality raters guidelines are “not a collection of ranking tips.” He said the quality raters guidelines “can be useful” to think about but…
Google: Don’t Noindex Pages With Comments, Keep The Good Co...
I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam…
Google Adds Content Guidelines To Education Q&A Structured Da...
Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.
Google Helpful Content Update Is Now Rolling Out
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I’m currently typing this on my mobile phone but I…
Google Updates Education Q&A Structured Data Documentation
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…
The Complete Bing Keyword Planner Guide
Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…
Programmatic Advertising For Small Businesses: What, Why, And How...
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses:…
A Complete Guide To Site Taxonomy for SEO
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…
Internet Archive Website Offline for Hours
Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…
6 Keys To Effective Content That Ranks High On SERPs Right Now [W...
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…
A Guide to Franchise SEO
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…
Daily Search Forum Recap: August 24, 2022
Here is a recap of what happened in the search forums today…
When To Canonicalize, Noindex, Or Do Nothing With Similar Content...
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…
Streamlined Link-Building: The SEO’s Guide to Scaling Outreach
Join us to find the tools, tactics, and workflow tips that will help you overcome your frustrations, scale and streamline your outreach efforts, and achieve better results from off-page SEO.
Twitter To Let Users Filter Unwanted Replies
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted…
Google Adds “View All Business Profiles” In Web Searc...
As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now,…
Google Search Tests Popular On Twitter Box
Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel…
Google Deprecates International Targeting Report In Search Consol...
Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting…
Google Discover Also Let’s You Hide Content From Authors
The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let…
Google Ads Automatic Upgrades To Performance Max For Local Campai...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most…
Does Adding Updated And The Year to Your Title Tag Help with Orga...
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…
Why Brand Awareness Is The Fifth Pillar Of SEO
In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO…
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool…
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them. The post Why Is My…
Post-Pandemic Travel Marketing: What Now?
As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…
SEO for Plumbers: The Complete Guide
This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be. This guide teaches you how…
Daily Search Forum Recap: August 23, 2022
Here is a recap of what happened in the search forums today…
Google Updates Article Structured Data Guidelines
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
Google Display & Video 360 Launches New Custom Bidding Option...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display &…
Google Ads: No Plans For Ad Customizers Using Location For Respon...
Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the…
Google Tests New Local Service Ads UX
Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…
Google Search Cannot Interpret Your Poem
Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google…
Google: Beauty Blog With Financial & Medical Advice A Bit Sus
Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter…
Google Core Web Vitals Report Adds URL Level Data For Examples UR...
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to…
YouTube Adds New Podcasts Section
YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
6 Ways Marketing Agencies Can Optimize Remote Work
After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…
Why Do Our Search Rankings Drop On Weekends?
Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.
How To Identify Fake News From Real News Online
Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first…
How Long Does SEO Take to Show Results?
That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…
Instagram Tests BeReal Clone ‘Candid Challenges’
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on…
Daily Search Forum Recap: August 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs don’t…
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on…
Google Search Console Update: More Data In Core Web Vitals Report...
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More…
Vlog #186: Jill Fecher On Creating Your Own Job Description At A ...
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined…
Poll: Many SEOs Say The Content They Produce Is Helpful & Not...
As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis…
Google: Just Because You Didn’t Write It, Doesn’t Mea...
Google’s John Mueller explained that Google doesn’t really care who wrote the content on your site and saying someone else wrote it and you did not write it won’t save…
Google Search Console Video Index Report Now 100% Live
A month ago, Google started to slowly roll out the video index report within Google Search Console. Now that rollout is complete, Google announced on Twitter this morning.
Google Maps: Your Review Isn’t Posted Email
Google Maps is now notifying reviewers when their review isn’t posted. The email says “your review isn’t posted” and explains why. In the case below, Google said its moderation systems…
Google: API Not Impacted By Search Console Indexing Label Bug
Last week we reported that Google Search Console had an embarrassing bug where it was reporting pages as being indexed, when those pages were not indexed by Google Search. The…
7 Best SEO Certifications: Are They Worth It?
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO…
Technical SEO: The 20 Minute Workweek Checklist
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute…
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine…
How To Forecast SEO With Better Precision & Transparency [Web...
Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value. The post How To Forecast SEO With Better Precision & Transparency…
6 Steps To Prioritize Natural & Paid Search In A Holistic Sea...
Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search…
What Is Topical Authority & How Does It Work
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…
Daily Search Forum Recap: August 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Helpful Content Update, New Product Reviews Update, Search...
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content…
Google Search On How Many Ads Are Too Much For Your Site
Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he…
Google: No SEO Benefit For Either Dynamic Rendering Or Server Sid...
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that…
Google: HTTPS Is Not A Requirement To Rank In Google Search
Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement…
New Google Helpful Content Update To Change SEO Much Like Panda D...
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week…
Google To Launch Fifth Product Reviews Update Just Weeks After Th...
Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last…
Off-Page SEO: An In-Depth Guide
Learn why off-page SEO is critical for website success with examples of strategies that show how to do it The post Off-Page SEO: An In-Depth Guide appeared first on Search…
Why Businesses Turn To SEO In All Economic Climates
Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here’s how. The post Why Businesses Turn…
The Ultimate Social Media Management Checklist
Social media and online community managers wear a lot of hats these days, which makes it difficult or even unrealistic to generate a comprehensive checklist of social media tasks.
What Is Data Visualization And How To Use It For SEO
Learn the importance of data visualizing and how to use it for your SEO campaign. The post What Is Data Visualization And How To Use It For SEO appeared first…
Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again.
Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s…
Find Influencers: 6 Easy Steps to Choose the Right Ones
To help you, we’ve mapped out six steps you can follow to find the right influencers. But before that, let’s understand whom you’d describe as the “right” one for your…
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can…
How to Start Affiliate Marketing With No Money in 2022 (5 Steps)
I started my first affiliate marketing blog 10 years ago with just $40 and not a clue what I was doing. Now, it’s earning six figures, and I only have…
Daily Search Forum Recap: August 18, 2022
Here is a recap of what happened in the search forums today…
Google Readying A Product Review Algorithm Update For August
Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A…
Google Ads API Version 11.1 Now Available
Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.
Poll: Most SEOs Don’t Consider Themselves Perfectionists
Do you consider yourself an SEO perfectionist? Marie Amelie White posted a poll on Twitter asking “Do you consider yourself a perfectionist in SEO?” Most, about 70% said, no, they…
Google ‘Helpful Content’ Algorithm Update Launching Soon
Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO. The post Google ‘Helpful Content’ Algorithm…
Bing Discovers 12s Of Billions Of URLs It’s Never Seen Befo...
Fabrice Canel from Microsoft said that each day Bing discovers 12s of billions of normalized URLs never seen before. That is a lot of new URLs for BingBot to find…
Google Can & Does Drop URLs From Its Index Over Time
Most SEOs that have been doing the search engine optimization thing for any amount of time know that Google can and likely will drop out URLs from the Google index….
Google AdSense Does Not Help Your Site Rank Better In Google
Google has once again said that placing Google AdSense ads on your site will not and does not help your site rank better in Google Search. Danny Sullivan of Google…
Paid Social Media: A Guide To Social Advertising Success
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how. The post Paid Social Media: A Guide To…
Social Media KPIs You Should Be Tracking
If your business invests in a social media strategy, you expect to see results. Yet, as any social media marketer knows, reporting effectively on those results isn’t always as easy…
Google Search Timer & Stopwatch Started Ticking Again
30 days ago, the Google Search timer and stopwatch feature stopped working. Well, I am glad to report, the stopwatch was fixed and it is now working again.
Daily Search Forum Recap: August 17, 2022
Here is a recap of what happened in the search forums today…