There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To…
Brave Browser Now Bypasses Google’s AMP Pages
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now…
Google Tests What People Are Saying Search Results
Google seems to be testing a new search feature set that is named “what people are saying.” This shows search results primarily from online discussion forums on the topic.
Google Site Kit Now Has Question Hub Data
It looks like Google Site Kit, the Google plugin for WordPress, has bridged in another Google data platform named Google Question Hub. This is in addition to Google Search Console,…
Removed AMP? Don’t Worry About Redirecting AMP Cache URL, S...
The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no…
Google Local Listing “At This Place” Shows Businesses...
Google Local listings has a feature that shows what else is in that venue, it is called “at this place.” This reminds me of Google showing mall directories and what…
Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Res...
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In…
New Google Featured Snippet: “From The Web” & ...
Google is testing new types of featured snippet that is titled “From the web” and “other sites say.” This featured snippet includes multiple sources from the web, not just a…
SEO Glossary: 200+ Terms & Definitions You Need to Know
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…
TikTok Ads For Beginners: A Complete Guide & Steps To Success...
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide…
4 Key Areas Of International SEO Focus For Entering A New Market
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of…
Homepage SEO: Yes, It Exists & Here’s How to Do It
A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here’s…
7 Tips To Keep Pop-Ups From Harming Your SEO
Google’s mobile interstitial penalty specifically targets intrusive interstitials. This article aims to clear up some of the uncertainty surrounding pop-ups and SEO. The post 7 Tips To Keep Pop-Ups From…
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate…
LinkedIn Reports Most In-Demand Jobs Across All Industries
A report from LinkedIn shows demand for software engineers, RNs, and salespeople are high, while need for service professionals continues to grow. The post LinkedIn Reports Most In-Demand Jobs Across…
WooCommerce Partners with Pinterest
New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins. The post WooCommerce Partners with Pinterest appeared first on Search Engine Journal.
Daily Search Forum Recap: April 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram Wants To Make Hashtags More Valuable
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared…
Meta Adds Fundraising Features To Instagram Reels
Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. The post Meta Adds Fundraising Features To Instagram…
Bug With Google Ads Automated Rules Conditions Not Sticking
Google may have a bug with the Google Ads automated rules where the conditions you set up are not sticking. Automated rules let you make changes in your account automatically,…
Google Search Tests Side Bar Navigation
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar…
Spring Break Google Search Ranking Algorithm Update – April...
I am seeing signs of a possible Google search ranking algorithm update on April 18, 2022. There is limited chatter, probably because a lot of SEOs are off this week…
Google Search Adds Easter & Passover Holiday Decorations
If you search in Google Search for [easter], [passover], [pesach], [matzah] or any of those variations, you will get either Easter or Passover holiday decorations in Google Search.
Google Search Console Sending Notices For Intrusive Interstitials
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read “Improve your…
Google “Found In Related Search” Returns
Back in 2016, we spotted a Google search feature named found in related search for recipe results. Now, it seems to be coming back as a feature for a multitude…
Building An SEO Business Case Your Boss Can’t Say No To
Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…
Small Business Marketing 101: Getting Started
Make marketing a priority for your small business, and you will not be disappointed. Here’s your one-stop guide that includes SEO and PPC best practices. The post Small Business Marketing…
Best Times To Post On Social Media In 2022
The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. The post Best Times To Post…
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills. The post 5 PPC Certification…
New Web.com eCommerce Platform Helps SMBs Reach Millions of Poten...
Web.com announced a new eCommerce platform that combines a simple drag and drop interface with sophisticated SEO and eCommerce automation The post New Web.com eCommerce Platform Helps SMBs Reach Millions…
Why Would Optimizing Existing Content Cause Rankings To Drop?
A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO. The post Why Would Optimizing Existing…
How To Build an Ecommerce Site in 2022: 7 Simple Steps
Looking to get your online store off the ground? Check out these 7 steps to get started.
WordPress Performance Lab Plugin Officially Out of Beta
The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules The post WordPress Performance Lab Plugin Officially Out of Beta appeared first on Search…
State Of Organic Marketing In 2022: SEO Top Priorities
Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…
Organic Marketing vs. Paid Marketing: What’s the Difference?
Both have their uses, and one isn’t inherently better than the other. In this guide, you’ll learn why that is and how to create an organic marketing strategy: Basics of…
Daily Search Forum Recap: April 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says don’t…
Vlog #168: Larry Brauner On Growth Marketing, Reputation Manageme...
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually…
Google Screened Local Results At This Business Carousel
Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers,…
Bing Search Video Previews Expand To Show Related Videos
I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that…
Import Your Universal Analytics Goals Into Google Analytics 4
Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to…
Google Things To Consider In Google Shopping Listing Detail Page
Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is…
Google: Don’t Change URLs and Change Them Back For SEO Test...
Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for…
9 Essential Steps In Building A Winning SEO Strategy
Laying a solid foundation will help your SEO strategy pay off for years to come. Don’t miss these fundamental first steps. The post 9 Essential Steps In Building A Winning…
8 Best Enterprise-Level SEO Tools For Content Optimization
Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort. The post 8 Best Enterprise-Level SEO Tools…
Website Spring Cleaning In 3 Easy Steps
Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In…
10 Copywriting Mistakes That Dilute & Weaken Your Messaging
You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your…
How to Create Great Content for Search
Great content needs to be useful and memorable. It has to go beyond other content in a way that shows real expertise. With brand-new content, you have an uphill battle….
Daily Search Forum Recap: April 15, 2022
Here is a recap of what happened in the search forums today…
New Way To Create Custom Columns In Google Ads
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”
Search News Buzz Video Recap: Google Product Reviews Update Fully...
We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan…
Google Search Ranking Algorithm Update April 13th & 14th (Unc...
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I…
Google Tests People Also Ask Play (Listen To) Speaker Icons
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is…
Google: Discover Traffic Not Impacted By Expanding Your Navigatio...
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly…
Google: Audience Signals Help Jumpstart Performance Max Campaigns...
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to…
Avoid These 7 Easy But Stupid SEO Tactics
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But…
Case Study: How CadastrandoWeb Helped an Ecommerce Site Increase ...
The agency Cadastrando Web is an internet marketing agency founded by Alexandre Ferreira, in July 2007. For 15 years the agency helped over 8,000 companies from across Brazil to plan…
25 Surefire Signs You’re Dealing With A Client From Hell
Identifying stressful client situations before working together will help preserve your sanity. Heed these red flags. The post 25 Surefire Signs You’re Dealing With A Client From Hell appeared first…
27 Examples of Inspiring Content Marketing for 2022
We‘ve rounded up 27 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 2022.
Why Updating Images Can Backfire
Google’s John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images The post Why Updating Images Can Backfire appeared first on…
A Guide To ‘Organization’ Structured Data For Google Rich Results...
How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich…
Daily Search Forum Recap: April 14, 2022
Here is a recap of what happened in the search forums today…
Google Warns Of Low Realtime Data In Universal Analytics Reports
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared…
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared…
New Google New Global Campaign Summary For Aggregate Reporting On...
Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made…
Google Search Product Comparison Gains Compare With More Products
Google has been showing the ability to compare one product agains the next in Google Search for several years now. But now Google quickly lets you also add additional products…
Bing People Also Ask With Refinement Bubbles
Microsoft Bing is showing refinement selectors in the people also ask section of its search results. You can use those refinement bubbles to filter the people also ask results even…
Google On Writing You Tested A Product With The Product Reviews U...
One of the newish lines from the March 2022 Google Product Reviews update announcement is where Google said “including original images from tests you performed with the product can be…
Google: No Technical Method To Gain Featured Snippets In Google S...
Google’s John Mueller was asked for advice on how can he help his client rank in the featured snippets section of the Google Search results. In which, John responded that…
SEO Split Test Result: Small H3 Change, Big Click Result
Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of…
Fortune 500 Companies Overview by Semrush
Discover website traffic, online mentions and social media followers of the Fortune 500 companies.
9 Local SEO Tips From Top Experts
Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers. The post 9 Local SEO Tips From Top…
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The post Are Digital Marketing Courses…
Reddit Makes Comments Searchable
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared…
Google Offers 3 Strategies for Adjusting to Privacy First Marketi...
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on…
The Simple (But Complete) Guide to Video Marketing
Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of new customers. For a “boring” industry like SEO, I’d like to think…
14 Types Of Google Ads Extensions & What They Do
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of…
How To Harness First-Party Data & Win In A Cookieless Future ...
Does your organization have a plan for the imminent loss of third-party data? Learn how to embrace first-party data and connect with your customers. The post How To Harness First-Party…
Daily Search Forum Recap: April 13, 2022
Here is a recap of what happened in the search forums today…
Marketing In The Metaverse – Ep. 267
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The…
YouTube’s Keyword Research Tool Available To Everyone This Month
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The post YouTube’s Keyword Research Tool Available To Everyone This…
AdSense Pausing Monetization On Some Ukraine Related Topics
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine The post AdSense Pausing Monetization On Some Ukraine…
WordPress Elementor Plugin Remote Code Execution Vulnerability
A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover The post WordPress Elementor Plugin Remote Code Execution Vulnerability appeared first…
Not All Product Comparisons Trigger The Google Product Reviews Al...
Alan Kent from Google was asked if if product comparison posts like comparing one product against another “count as reviews in the eyes of Google and, more importantly, the Product…
Google Search Showing Image Results In Weird Snippet Location
Here is a weird Google search interface test that is the more visual design but seems possibly broken. Google is showing a set of images in a snippet that has…
Google Search Console Will Show Links From A Redirected Domain To...
Google’s John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is…
Highly Cited Label In Google Search Tops Stories Now Live
Google announced a new label for top stories named “highly cited” about two weeks ago. The highly cited label is now showing up for select news stories in the mobile…
Google Now Says Automatically Generated Content Against Guideline...
Google has updated the webmaster guidelines document to add that automatically generated content is against the guidelines only when it is “intended to manipulate search rankings.” This was added to…
Learn GA4: 17 Top Guides & Educational Resources
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17…
10+ Ways to Create Powerful Content for Your Niche Business [Semr...
Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.
What’s The First Step In Law Firm SEO?
Getting a law firm to rank at the top of Google Search is a big undertaking. Take the first step with this foundational guide. The post What’s The First Step…
How Do Tracking Pixels Affect Site Speed? Ask The PPC
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The post How Do Tracking Pixels…
The content marketing landscape in 2022: Small & Midsize Busi...
Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with,…
Amazon Raises Affiliate Commission Rates
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.
What Is Search Engine Marketing? Beginner’s Guide
That’s why search engine marketing is necessary for your business. But what is it? And how do you do it? In this guide, you will learn the following: What search…