What Is Newsjacking: 5 Examples That Get It Right
Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands. The post What Is Newsjacking: 5…
LinkedIn: Top 25 Fastest Growing Jobs
LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine…
Daily Search Forum Recap: January 18, 2023
Here is a recap of what happened in the search forums today…
International Link Building: 9 Aspects That Might Surprise You
There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another. Moreover, you’ll often run into link opportunities that violate Google’s…
Google Removes Embedded Podcasts From Search Results
Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts…
Google: Google Quality Updates Can Impact Crawling & Indexing
Google’s John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search…
Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out
Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers…
Google: Having A Website With The Same Name As Another Site Is Fi...
Google’s John Mueller was asked about if it is okay with Google Search to have a website with the same name as another site on the internet. John said he…
Google Search “Related Products”
Google has a “related products” section in its search results. This seems similar to the similar products concept, but it looks like the other query expansion options for Google Search…
Google Discontinues Google Posts Insights
Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.
Google Maps Tests Business Photo In Round Map Pin
Google is testing displaying a round map pin that has a business photo in the pin itself. This is supposedly working on some Google Maps devices when you request directions.
Singapore Google Product Expert Summit
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When Is The Right Time To Do A Content Audit For SEO?
Knowing when to check how your content (and what to check) is important. Test and improve with these tips in this week’s Ask An SEO. The post When Is The…
What Is A Conversion Funnel? Optimize Your Customer Journey
Recognize the complexity of your customers’ intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.
The Ultimate Guide for Taking Full Control of Your Google Busines...
Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the…
Resume for an SEO Specialist
Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along. Let’s start by…
Quora Ads: Over $200K Spent. Here’s What I Learned
I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns…
Daily Search Forum Recap: January 17, 2023
Here is a recap of what happened in the search forums today…
How to Start an E-commerce Business (9 Steps to Success)
Hear me out. There is a big difference between setting up an online store and launching a successful e-commerce business. To be successful, you’ll need to research and develop a…
How to Do a SERP Analysis
It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze…
YouTube Launches New Analytics & Custom Shorts Thumbnails
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts…
Google Search Tests New Location Override Feature
For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but…
Google Will Ignore Robots.txt Rules If It Serves A 4xx Status Cod...
Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have…
Google: Publishing Frequency Does Not Make Something Spam
John Mueller of Google said on Twitter that “publishing frequency alone does not make something spam.” Google’s algorithms don’t look at the content volume as a spam signal alone.
Google Search Perspectives & Opinions
Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the…
Google Local Check Wait Time Button
Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive…
Microsoft & OpenAI Bring AI Models to Developers Worldwide
Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to…
Website Indexing For Search Engines: How Does It Work?
Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For…
The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on…
From Zero To ChatGPT Hero: How To Harness The Power Of AI In Mark...
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To…
After Google: Should SEOs Jump Ship?
There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed…
Here’s How to Start an Online Business (9 Steps to Success)
An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But…
Daily Search Forum Recap: January 16, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
9 Tactics to Increase Brand Awareness (Tried & Tested)
Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…
Twitter Cuts Off Access To Third-Party Apps
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. The post Twitter Cuts Off Access…
Vlog #206: Mark Saltarelli On What We�re Missing With Marketing...
Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one…
Weekend Google Search Ranking Algorithm Update – Saturday, ...
Just a couple of days after the December 2022 helpful content update and link spam update finished, we are now seeing another update, an unconfirmed update that seemed to have…
Google Unlikely To Increase Request Indexing Quota In Search Cons...
Google’s John Mueller said that Google Search Console’s URL Inspection tool to submit a page to be crawled would probably not see the quota increase anytime soon. He said on…
Google Business Profile Image Server Rejected Upload Bug
Late last week, Google Business Profiles had a bug where uploading images to your business profile would fail. This was reported first by Tim Capper on Twitter on Thursday and…
Google Business Profiles Attribute Details Beta
Google Business Profiles seems to be testing, beta testing, the ability for businesses to add more details, to “say more about” their business attributes.
Google’s John Mueller: More About Head Section & JavaSc...
Last week we reported on a comment made by John Mueller of Google about the head section of your HTML and why you should keep it clean. John, on Friday,…
Sitelinks: What Are They & How Do You Get Them?
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are…
Will ChatGPT Take Your Job?
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take…
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!) The post Downloadable Content Strategy Template And How…
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals….
SEO Automation: 9 Tasks That Save You Time & Money
SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…
The 5 Best Long-tail Keyword Generator Tools
Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…
Daily Search Forum Recap: January 13, 2023
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Helpful Content & Link S...
This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday…
Google’s Helpful Content & Link Spam Updates Done Rolli...
After a long slow and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now done rolling out. Google…
Local SEOs: Check Your Photos In Your Google Maps Pin Overlay
Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to…
Google Sponsored Label In Product Listing Results
Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK…
Google Knowledge Panel Recent Images Carousel
Google has a “recent images” photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, where it shows photos from…
Does Google Conduct Link Buying Sting Operations? They Don’...
A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John…
Google Cloud Launches New AI Tools for Retailers
Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. The post Google Cloud Launches…
Automattic Announces Blaze Ad Network Of Millions of WordPress.co...
@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
How To Use Pinterest For Ecommerce
Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.
Key Insights From TikTok In The What’s Next 2023 Trend Report
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In…
Free Content Plan Template To Adapt To Your Needs
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…
Three Ways to Evolve Your Link Building in 2023 — Whiteboard Frid...
Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what…
How to Use Google Keyword Planner in 2023
In this guide, you’ll learn how to get some serious SEO value from Keyword Planner. Google Keyword Planner is free. All you need is a Google Ads account to use…
Daily Search Forum Recap: January 12, 2023
Here is a recap of what happened in the search forums today…
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search…
Word Count & SEO: What Content Marketers Need To Consider
Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…
Apple Business Connect: Manage Your Business On Apple Maps
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that…
Google Search Tests Trending Stories From Country/Region
Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and…
Google Says Writing SEO Case Studies Are Quite Challenging
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller…
Google: Keep Your HTML Head Section Clean
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…
Google Reiterates Guidelines On AI Written Content After Bankrate...
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and…
Google Chrome Team Shares Tips For Optimizing Core Web Vitals
Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team…
How Zapier Built a Content Marketing Machine
That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….
Private Blog Networks (PBN): The Myths and the Risks
Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?…
How To Track Customers & Revenue From SEO In Your CRM
Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers…
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media:…
Topic Clustering: How To Upgrade Your Keyword Research & Boos...
Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade…
5 Times ChatGPT Steered Me Wrong in Local SEO
If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to…
The 5 Best Ways To Outrank Your Competitors In 2023 With AI
Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank…
Daily Search Forum Recap: January 11, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
OpenAI May Introduce A Paid Pro Version Of ChatGPT
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To...
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update…
How Many SEO Keywords Should a Page Really Target?
In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is…
Google Ads Editing Bug In Draft Or Experiment Campaigns
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided…
Google: Linking To Multiple Providers In Product Reviews Might Gi...
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter…
Google: Longer Google Algorithm Updates Aren’t Necessarily ...
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related…
Google Business Profiles Products Price Ranges & Custom Call ...
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing…
Google: Product Reviews Linking To Multiple Sellers May Get Boost...
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple…
YouTube AdSense: How To Get Started
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…
What Is The Content Marketing Funnel?
Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing…
6 Ways SEO Pros Are Using ChatGPT Right Now
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right…
How to Repair and Improve Local Business Reputation via Google St...
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key…
Free SEO Tools To Help You Dominate Your Competition As A Beginne...
Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To…
Daily Search Forum Recap: January 10, 2023
Here is a recap of what happened in the search forums today…
OpenAI’s ChatGPT Update Brings Improved Accuracy
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on…