Google Adds Music Genres As Placement Option For Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement…
How To Survive Google Updates: A Step-by-Step Guide
Google algorithm updates can have a massive impact on your site‘s visibility. Learn how to recover your rankings and strengthen your site in three simple steps.
NESS 2022: How This News SEO Conference Shaped A Community
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO…
How Should Global Brands Engage Gen Z During The FIFA World Cup?
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands…
4 Questions To Ask When Your Content Doesn’t Convert Globally
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens. The post 4 Questions To Ask…
How To Use Relevant, Targeted Directories For Link Building
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use…
How to Build an Effective Content Marketing Funnel [Study]
Constructing a marketing funnel is essential for generating leads, but how do you create content for each stage? This guide to the content marketing funnel can help!
2022 Local SEO Holiday Success: Essential Comforts in Leaner Time...
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit…
Diggity Marketing SEO News Roundup – October 2022
Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable…
25 Best Examples Of Effective FAQ Pages
Learn from these 25 great examples of FAQ resources and discover what makes them effective. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.
Daily Search Forum Recap: October 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was fast…
Search News Buzz Video Recap: Google Spam Update, Site Name &...
The Google October 2022 spam update, the first spam update since last November, started and was completed within 42 hours, I have more on that in the video. Google also…
Third Party Appointment Services Hijacking Google Local Business ...
Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is…
Report: Google Reviews Being Removed From Local Business Profiles
There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and…
Google October 2022 Spam Update Completed In ~42 Hours
In less than about 42 hours, Google has fully rolled out the last spam update – the Google October 2022 spam update. The update began on October 19, 2022, at…
Google My Ad Center Rolling Out To All
Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and…
Google Interactive Knowledge Panels In Auto-Complete Search Sugge...
We have seen Google place a lot of goodies in the search box auto-complete and search suggestions, including people also ask and other forms of answers. But remember the new…
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B…
Is Language A Google Ranking Factor?
Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search…
2023 Hiring Strategies: Attract & Retain Top Digital Marketin...
Ready to step up your hiring practices and attract the best talent for your digital and organic marketing team? Join our upcoming webinar. The post 2023 Hiring Strategies: Attract &…
Measuring E-A-T? — Whiteboard Friday
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually…
Should You Target Zero-Volume Keywords? It Depends
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…
Daily Search Forum Recap: October 20, 2022
Here is a recap of what happened in the search forums today…
LinkedIn Adds Automatic Captions To Videos
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos…
The Top 19 Tools For Managing Social Media Accounts
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social…
Google Lets You Disable Targeted Ads & Keep Personalized Sear...
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized…
How to Change Meta Tags in Drupal
If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.
Google Shopping Searches On Desktop Get More Visual
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…
Google Ads Performance Max Working On & Investing In Decreasi...
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid….
Google Tests New Local Finder Design With Expanded Services Listi...
Google seems to be testing a new local finder for local queries that trigger the local pack. Andy Simpson spotted this and posted some screencasts and screenshots on Twitter.
Google October 2022 Spam Update Rolling Out – 11 Months Aft...
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several…
Google Grouping Photos By Category For Some Business Profiles
Google seems to be grouping photos together by category for some business profile local panels. So if there are several photos of the location’s bathroom, Google will group those together…
Google Working On Resolving Some Favicons Not Showing In Search R...
Google’s John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well…
4 Powerful Psychological Factors that Influence Buying Decisions
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.
How To Optimize Your Statistics Pages To Earn Links
From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…
What Is Organic Search?
Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…
Google On Image Filenames & A Surprising SEO Mistake
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…
Link Building: How To Work Smarter, Not Harder With Machine Learn...
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work…
8 Confirmed Google Ranking Factors
This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one…
Daily Search Forum Recap: October 19, 2022
Here is a recap of what happened in the search forums today…
Google Ads Has Three New Reporting Columns
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as…
Google Trending Now For Shopping Results
Google is now showing a “trending now” box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly…
Google: Search Rankings Not Controlled By Evil Outsiders
I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking…
Google Local “Preview This Place” Large Image Carouse...
Google seems to be testing a new local feature that has a section named “preview this place.” This shows an image carousel from the local business profile of that business…
Google Ads Setting For Broad Match Only For Entire Campaigns Is A...
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads…
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine…
How to localize translations for SEO impact
Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…
Google Spam Algorithm Update Rolling Out Now
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. The post Google Spam Algorithm Update Rolling Out Now appeared…
Avoiding Zero-click Searches to Get More Traffic
Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.
How Can Resellers Create Linkable Assets & Build Better Links...
Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets &…
How The Twitter Algorithm Works & Optimizing For It
Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm…
Spelling & Grammar: Are They Google Ranking Factors?
Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…
WordPress Security Release Fixes 16 Vulnerabilities
WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search…
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency…
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy...
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of…
What Is Topical Authority in SEO & How to Build It
Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by…
5 Ways SEO Experts Are Winning In Local Search With Automated SER...
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning…
Daily Search Forum Recap: October 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips…
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All…
Bing Tests More On This Topic From For News Sources
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows…
GoDaddy Rep: AdSense & Analytics Improves Google Indexing But...
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google…
Google Search Console Is Not Delayed More For Accounts With Lots ...
Google’s John Mueller said there isn’t an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not…
Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared…
Google: A Character Is Needed After The /? Of A URL To Be Unique
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least…
Google Product Panel In Search Testing Expand Pricing Details
Google is testing a new interface and user experience for the product panel results in Google Search. The new interface has the price with arrows to expand the price, which…
Google Reveals Top Search Trends For Halloween 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween…
Google On The Main Thing To Know About Geo IP Redirects
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know…
SEO Forecasting: What Is It and Why Does It Matter?
SEO forecasting is when you predict future search traffic and value from SEO efforts. Find out more about it here.
How To Optimize TikTok Ads Like A Pro: The 5-Step Guide
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize…
Daily Search Forum Recap: October 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How To Leverage Amazon Prime Day To Grow Sales – Ep. 289
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow…
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will…
Google on Alt Text SEO & Accessibility
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search…
Vlog #193: Greg Finn’s Contributions To The Search Marketin...
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More…
Google Search Officially Rolls Out New Site Name & Favicon De...
Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has…
Google: There Is No Need To Use English URLs For Pages Not In Eng...
Google’s John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your…
Official: Google Ads Rolls Out Sponsored Label
For months we have been watching Google test a new ads label in search named “Sponsored” in bold black text. Well, now it is officially live in the Google mobile…
Google: Leave Alt Text Empty For Decorative Images & So Does ...
Google’s John Mueller said in the latest Search Off the Record podcast that you should leave decorative alt text on your images empty and blank. Oh, and John later said,…
Google Search Central Live Events Now Back In Person
Google has announced that it is kicking off its in-person SEO, creator, publisher, site owner, etc event named Google Search Central Live. The first in-person event will be in Singapore…
Information Retrieval: An Introduction For SEOs
Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For…
How to Set, Track, and Reach Digital PR Goals
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up St...
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For…
A Technical SEO Guide To Redirects
Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search…
Beginner’s Guide to Google Business Profiles: What Are They...
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding….
Learn SEO: A Blueprint From Beginner To Advanced
This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner…
Programming Note: Offline For Simchat Torah
I will be offline completely for the holiday of Simchas Torah on October 17th and October 18th, Monday and Tuesday. Any stories published here will be scheduled and written beforehand…
Google Replaces Title Tags With Site Names For Homepage Results
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…
Daily Search Forum Recap: October 14, 2022
Here is a recap of what happened in the search forums today…
WordPress 6.1 Is Jam-Packed With Performance Upgrades
WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed…
Search News Buzz Video Recap: Google Webmaster Guideline Now Sear...
This week, Google pushed out a revamped Google Webmaster Guidelines and renamed it the Google Search Essentials. Google also seemed to release an unconfirmed Google search ranking algorithm update. Google…
Just Because Ranking Top In Google Is Hard, It Doesn’t Mean...
We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is…
Google: Pinging Sitemaps Help Get New Content Indexed More Quickl...
Google’s John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to…