How Can We Improve Rankings For Older Content? Ask An SEO
A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For…
LinkedIn’s 20 Most Popular Courses Are Free – For Now
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. The post LinkedIn’s 20 Most Popular Courses Are…
16 Places To Create A Free Brand Logo
We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first…
How To Do Technical SEO For Ecommerce Websites
With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared…
Getting Started In SEO: 10 Things Every SEO Strategy Needs To Suc...
Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for. The post Getting Started In…
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4…
Meta Introduces New Way To Schedule Facebook Reels
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. The post Meta Introduces New Way To Schedule Facebook Reels appeared…
Daily Search Forum Recap: August 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you are…
IndexNow Is Growing But Should You Pay Attention?
Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing…
Google: What To Do With Old Event Pages
What do you do if you run an event and the event is over, do you keep the webpage live, do you redirect it, do you just delete it and…
Bing Shopping Searches Gains Coupons, Promotions, Price History &...
Microsoft Bing Shopping has officially added a lot of the features we noticed early such as coupons and promotions, price history, and ethical choice annotations, the company announced.
Vlog #185: Sarah Burke On The Benefits Of Google Analytics 4 &...
In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal…
Google Search Console Validate Fix Now Back
Google has reenabled the validate fix feature in Google Search Console just now. It was not there a couple of hours ago and has been not working since the beginning…
Google Analytics 4 – More Than SEO – Ep. 281
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More…
Are Not Happy With The Last Google Product Reviews Update? Tell G...
The last Google product reviews update, the July 2022 Google Product Reviews Update, was an interesting one. It felt, based on SEO and webmaster feedback, that it just didn’t hit…
Google Discover With Author Names Instead Of Site Name
Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but…
Google Updates Search Console To New Item Classification System
Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification…
Synergy In Search: Insights From Rank Ranger CEO Shay Harel
What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about…
Wix SEO: 5 Tips To Get The Results You Want
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…
A 9-Step Guide to Effective Content Marketing for Law Firms
Explore this guide to learn about the key pillars of powerful law firm content marketing: with expert tips on content strategy, creation and distribution.
Underused Tactics and Overlooked Metrics in E-Commerce
There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply…
14 Proven Ways to Drive Traffic to Your Website
This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we’ve used at Ahrefs. Let’s get to it. The Ahrefs blog gets over 427,000…
How To Beat Your Competition Using Only SERPs
Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your…
Step-By-Step Guide To Earning Your Google Ads Certification
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your…
Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts…
Daily Search Forum Recap: August 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google now says…
25 Best SEO-Friendly Alternatives To WordPress Websites
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…
Google Tests More New Sitelink Designs
Google loves to test new designs and interfaces for the Sitelinks it shows in the snippets of its search results. This one shows larger rectangular curved buttons under the snippet…
Google: Sitemap 50,000 Limit Based On Location URLs, Not Alternat...
We know that each XML sitemap file can contain a maximum of 50,000 URLs but what is counted as the 50,000 URLs? John Mueller was asked if Google counts both…
Google Image Search Now Uses Google Lens
Google Images at images.google.com now uses Google Lens when you click on the upload a photo icon. This has been coming for a long long time and is finally fully…
Google Guaranteed Local Ads Adds Reviews Not Guaranteed Disclaime...
Google has added a label on the Google Guaranteed Local Service Ads reviews to say the reviews are not guaranteed. This I guess comes as no surprise with all the…
Google: Clicking On Your Site In Google Search Won’t Hurt O...
One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. Google does not and has never…
Search News Buzz Video Recap: Google MUM Gives Featured Snippets ...
Google launched new features in search, one where Google is using MUM to give featured snippets a consensus – it is pretty cool. Google also released new about this result…
YouTube Adopts Feature From TikTok – Reply To Comments With A Vid...
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To…
WordPress Creator Mullenweg: Designing In Wix Is Faster
Matt Mullenweg criticized that it took a month to redesign two pages, saying it would take a day with Wix or Squarespace The post WordPress Creator Mullenweg: Designing In Wix…
Wikipedia And SEO: Everything You Need To Know
Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…
11 Tips For Mastering Video Calls That Wow Your Clients
Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence. The post 11 Tips For Mastering Video Calls…
6 Things I Love About Zapier’s SEO Strategy: A Case Study
Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic. So let’s see why Zapier didn’t turn away…
Level Up Your Content Strategy – 5 Steps To SEO Success
Learn the 10 enterprise SEO tasks you should be doing to get new prospects and distinguish your brand in a cluttered market. The post Level Up Your Content Strategy –…
Daily Search Forum Recap: August 11, 2022
Here is a recap of what happened in the search forums today…
Facebook’s Popularity Plummets As YouTube Takes Top Spot With Tee...
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets…
Google Algorithms & Updates Focused On User Experience: A Tim...
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher’s online experience. The post Google Algorithms & Updates Focused On User Experience:…
Yoast SEO 19.5 Update Causes Fatal Errors
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
Google Adds GTIN12 Property To Product Structured Data Support Do...
Google has the gtin12 property to the Product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the…
Google Search Console Performance Report For Discover Reporting I...
Google has confirmed it had a reporting issue in the Google Search Console Performance Report for Discover traffic. Google said the issue was on July 26th and may result in…
Google 404s Rich Media File Best Practices Help Document
Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part,…
Google Featured Snippet Callouts, False Premises, MUM & More
Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion…
Google Tests Search Refinements In Autocomplete For Desktop
Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now…
Google’s Algorithms Can Understand When Sources Agree On Same Fac...
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On…
SEO Split Test Result: Adding Unicode Characters to the Meta Desc...
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good…
AI Re-Ranking For Semantic Search
Search isn’t just about matching keywords. Use AI re-ranking to customize results down to individual level – here’s how. The post AI Re-Ranking For Semantic Search appeared first on Search…
7 Steps To Building A Kickass Digital PR Campaign
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building…
Wix Integrates Google URL Inspection API
Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first…
Daily Search Forum Recap: August 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. FYI…
Meta Brings Automation To Small Business Advertising
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first…
Aftermath Of August 8 Google Outage
What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage…
Microsoft Bing Adds Coupon Codes To Shopping Searches
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on…
Google Search Tests Showing All Of The Menu Bar Options
Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the “more” button, to see more search options.
Google Search Console Reporting To Gain Google Lens? Not Yet̷...
As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer…
Google Follow Feature Docs Now Say Use Descriptive Titles For RSS...
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and…
Google Search Showing Fewer Review Rich Results In Shopping Verti...
Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google…
Google: Dynamic Rendering Is A Workaround and Not A Long-Term Sol...
Google has updated its help documentation on dynamic rendering to say “dynamic rendering is a workaround and not a long-term solution for problems with JavaScript-generated content in search engines. “Instead,…
An Online Marketer’s Guide To Mastering Livestream Shopping
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online. The post An Online Marketer’s Guide To…
SEO Project Management: A Guide To Organizational Nirvana
Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational…
How To See Google Search Results And Rankings For Different Locat...
There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks. The post How To See Google Search Results And Rankings…
Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to…
3 Key Content Marketing Strategies To Get Website Traffic From Mo...
See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic…
Daily Search Forum Recap: August 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google: Avoid Duplicate Content In Business Profile Posts
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile…
Google Search Is Very Broken Now: Outages, Indexing Issues, Pages...
Last night, Google suffered a pretty big outage with Google Search that is still lingering through this morning. It seemed to be larger than just an outage because there are…
Google Clarifies GTIN Values Must Be In Numerical Form
Google has quietly updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL…
Google Local Service Ads New Weekly Email Performance Summary
Google has revised the emails they are sending Local Service Ads advertisers with a new email that says “Weekly recap | See how your ads did this week.”
Google Keyword Planner Newish Feature: Organize Keywords Into Ad ...
Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was…
Google Rich Results: People Also Ask Rises While FAQs Drops
Google may be displaying more people also ask rich results and showing fewer FAQ rich results. Semrush and RankRanger are reporting that there are big swings in some rich results…
Brand Visibility – What is it? How Can I Increase it?
Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.
Google Ad Customizers: The How & Why
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The…
Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]
Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.
How SEO & Graphic Design Can Become A Dream Team
Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO &…
Why You Should Use Boolean Search Operators For SEO
The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search…
Why Creating Competitor Link Gaps Is Just as Important as Closing...
In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in…
Google Experiences Rare, Widespread Outage
Google experiences rare, widespread outage. Cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.
Daily Search Forum Recap: August 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Over the weekend…
LinkedIn Lets You Add Clickable Links To Photo Posts
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts…
How Google Pros & Cons Update Impacts Product Review Sites
Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review…
Vlog #184: Part I: Sarah Burke On Data Analytics and Differences ...
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…
Google Search Ranking Algorithm Update On Saturday, August 6th &#...
On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished…
Google Now Supports Pros and Cons Structured Data For Reviews Pag...
Google now supports new structured data for pros and cons of editorial review pages. This new markup can be validated in the Rich Results testing tool and other Search Console…
Google Search Image Preview Overlay Now Fully Live In Web Search ...
Several days ago we reported how Google was testing a web search feature for the image pack that keeps you within web search when you click on a specific image….
Google: Noindex On One URL In An Hreflang Cluster Can Impact All ...
In the latest Search Off the Record podcast, Lizzi Sassman of Google asked Gary Illyes of Google about using a noindex on international URLs in an hreflang set. Gary said…
Google Local Spam Now Includes Duplicate Photos, Posts, Videos, a...
Google has updated its Business Profile posts content policy to specify that Google now considers duplicate photos, posts, videos, and logos as spam. If you have duplicate photos, posts, videos,…
Thought Leadership Content: What It Is And How To Use It
Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how. The post Thought Leadership Content: What It Is And…
7 Tips To Make Your Writing Portfolio Discoverable In Google Sear...
Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To…
Going International: 15 SEO Steps for a Successful Expansion
Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish…
Best Client Portal Software for 2022: How to Share Insights with ...
Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client…