Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing…
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…
Here is a recap of what happened in the search forums today…
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels…
Google My Business has added a new feature to automate responses to customer messages through Google Search and Google Maps. It is a frequently asked question section where you enter…
The Google countdown timer and stopwatch feature seem to have stopped working. It seemed the Google stopwatch stopped ticking on July 19th. This feature first came up in Google about…
Google is testing a new label to notate that the reviews aren’t verified in Google Search and Google Map. The label is above the reviews in the local business listing…
Ten days ago, we reported that the people also ask feature dropped down 30 percentage points in terms of how often the feature is shown in Google Search. Well, now…
Google Search’s local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day…
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on…
How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users. The post How Freshness Works (And…
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have…
Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on…
Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the…
It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters…
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is going…
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right…
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. The post Google Lets Businesses Set…
Google announced it will begin testing new AR, augmented reality, experiences in the public with a limited number of Googlers and trusted testers. These include in-lens displays, microphones, and cameras,…
Google announced this morning that they have added a new way to verify your domain name and properties in Google Search Console. You can now do so through or via…
Google has this weird Google Search rendering bug where it is showing only one search result to some users. This seems like a super limited bug, impacting a limited number…
Google is doing a lot of product result testing, as you’d expect. Here are some new features we spotted Google testing for products in the search results. They include showing…
The other day we covered a knowledge panel box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards…
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first…
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study…
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The…
Are you ready to upgrade your Instagram Reels? Here’s what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure…
The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for…
They are made up of key-value pairs, where the key tells you what data is being passed and the value is the data you’re passing, such as an identifier. They…
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion….
How did we do it? Essentially, we’ve found a content creation method that blends good SEO fundamentals with sound copywriting principles. So not only does our content rank high…
How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit. The post Small Business Marketing: How…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another…
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer The post Google Clarifies Title Tag Guidance appeared first on Search…
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. The post YouTube Reduces Length Of Copyright Dispute Process…
Microsoft Bing may be testing polls for the knowledge panels they display on the right panel. If you search for [joe biden], and scroll down the right side knowledge panel,…
Google may investigate a potential bug in Google Search with the recipe search results carousel. There are reports of sites dropping out from the recipe carousel without the URLs dropping…
On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed…
Just a reminder, Google Ads no longer allows you to edit URLs, or create or edit any ETAs, i.e. expanded text ads, anymore. This should have gone into effect on…
Google is now testing placing icons next to the Things To Do, How To Get There and Places To Stay search feature. Previously, I don’t think I have ever seen…
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. The post How To Connect Your…
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons…
What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store…
Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the…
Here is a recap of what happened in the search forums today…
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To…
Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature…
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. The post Snapchat Launches On Desktop For Premium Members appeared first on…
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Google six years ago launched a new Test My Site portal in the Think with Google portal. Well, that feature is going away soon, in the next few months Google…
Google is updating its Google Ads Political Content policy next month, in August 2022, to say that ad disclosure must be visible at all times and be of sufficient size,…
A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting…
As many of you know, there was a pretty massive indexing issue impacting new content in Google Search most of Friday, July 15th, but that was pretty much isolated to…
Google Maps might be testing a form of map pin ads that contain images or photos from the local business. I cannot replicate this, nor do I know if this…
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel…
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To…
New website owners often make the same old mistake. They begin to think about SEO after the website has been launched. It’s a bad strategy. First, you need to make…
There’s nothing wrong with this process because it makes sense to tackle popular keywords. But it does leave some of the less obvious keywords on the table. In this…
Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it. The post 7 Tips For Building…
This is the English version of the article drafted by the Cityhost hosting provider experts. Web hosting provides many business opportunities. For example, it enables you to: Present your products…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had a…
So while Google Search is currently having massive indexing issues, the Google Ads advertiser console is having issues loading ad spend and other data. Google confirmed the issue saying “affected…
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. The post Google Confirms Bug…
There may be another indexing issue in Google Search. None of the articles I posted this morning on this site are showing yet in Google Search, even when I search…
Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can…
Microsoft Bing is testing a section under its featured snippet answers named “answered by Bing expert.” Bing will show an answer pulled from the source website, put the author’s name…
We had more volatility from Google Search on July 10th. Google shows half the number of people also ask boxes in the search results. Google Search Console anonymizes many queries…
Microsoft Bing Video search results has had a playlist feature since at least 2020. But now it seems Microsoft is testing displaying the playlist icon in the Bing web search…
Microsoft is testing in Bing Search a link named “see your ad here.” I guess this is promoting Microsoft Advertising’s search ad platform to encourage advertisers to bid on those…
Google Shopping results have shown top highlights for products some time but now it seems Google is testing showing the number of available product highlights in the carousel of product…
Google is testing a new format for destination queries that not only shows things to do but now showed this story format “Discover” section. Google embeds stories from TikTok, YouTube,…
Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites. The post Google Confirms Indexing Issue Affecting Large Number Of Sites…
Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP. The post Interaction To Next…
Want to learn more about engaging and growing your audience on Twitter? Then it’s time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter…
But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics 4…
In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving…
If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before…
Google has updated the user agent string for the AdsBot Mobile Web crawler. Google said if you hard-coded the old user agent string, you will want to make sure to…
Google is testing adding a videos section to the popular products feature in Google Search. Personally, I do not yet see this, but Punit shared screenshots of this on Twitter.
Google is testing a new layout for celebrity names and other similar queries that show these portal-like rich cards at the top of the Google Search results. For a search…
There are a number of complaints in the Local Search Forums with the Google Business Profile Manager. Supposedly in some cases, listing and other details are being hidden or just…
Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM…
Learn how to develop a tone of voice for your brand and use our template to get started.
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The post Top 5 Chinese Search…
Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get…
Wondering how to start a digital marketing agency? In this blog post, you will find a step-by-step guide on starting and scaling your own marketing firm. Read more.
Website value calculators base their numbers purely on traffic and domain rating. To give you an idea of how inaccurate that is, a website that I’m in the process of…
To generate new, relevant leads and clients, you need a system that you can implement and improve over time. And we’ll help you do exactly that. In this article, you’ll…
Here is a recap of what happened in the search forums today…
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search…