Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance. The post Website Performance & Health Monitoring: Tips &…
Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic…
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first…
Here is a recap of what happened in the search forums today…
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways…
Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was…
A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study…
Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.
On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months…
Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center…
If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.
This post covers Hypertext Transfer Protocol (HTTP) requests and responses, common reasons for 404 errors, and how to fix them on your website.
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared…
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User…
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds. The post TikTok: Your Guide To…
When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website. The post 10 Dos And…
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake of this guide—your first seven days of SEO. If you do any…
I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…
Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts…
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For…
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…
Here is a recap of what happened in the search forums today…
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a…
Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience…
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that…
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google…
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15…
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having…
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared…
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of…
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To…
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes…
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are…
Elon Musk completes purchase of Twitter and promises to make the platform a place for all sides to come together in a “healthy manner” The post Elon Musk Finally Owns…
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that. The post SEO Data And…
Here is a recap of what happened in the search forums today…
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on…
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference &…
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features…
Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after…
Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is…
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now…
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled…
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only…
Microsoft Bing is showing the search box in the bottom right corner, when you scroll down the search results page and your browser window is wide enough to fit it….
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on…
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the…
Google’s John Mueller said that link wheels are against Google’s webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…
Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…
Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content…
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…
Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first…
TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…
Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…
Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For…
Here is a recap of what happened in the search forums today…
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active…
Google podcast discusses stock photography and set the record straight about the impact on web and image search The post Google On The Use Of Stock Photography appeared first on…
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15…
Google has no documented limit on the number of characters for the site name as listed in Google Search. In fact, the documentation says “there’s no limit to how long…
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…
Google may be showing fewer rich results, specifically, FAQ rich results and possibly people also ask (although I think that is a bug with the tracking tools). RankRanger is showing…
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.
Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on…
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram…
Learn how to get more sales with better Etsy SEO.
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup…
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and…
Here is a recap of what happened in the search forums today…
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…
Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…