Search Engine Journal

Conductor Acquires Real-time SEO Monitoring Tool ContentKing

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. The post Conductor Acquires Real-time SEO Monitoring Tool ContentKing…

Search Engine Journal

Google: No SEO Bonus For Keyword-Based Domains

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…

Search Engine Journal

Mark Zuckerberg Announces Meta’s New Company Values

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future. The post Mark Zuckerberg Announces…

SE Roundtable

Microsoft Advertising Expands, Now In 29 New Countries

Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach…

SE Roundtable

New Google AdSense Related Search For Content Pages

Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your…

Search Engine Journal

4 Important Business Benefits Of An International SEO Strategy

Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results. The post 4 Important Business Benefits Of An International…

Search Engine Journal

4 Simple UX Practices Proven To Increase Conversions

You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO. The post 4 Simple UX Practices Proven To…

Search Engine Journal

17 Free SEO Tools For Site Audits

Conducting an SEO site audit can be challenging. Here’s a list of free and useful SEO site audit tools that can help optimize your site. The post 17 Free SEO…

SE Roundtable

Daily Search Forum Recap: February 14, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…

Search Engine Journal

Google Ads Makes Changes To Automated Extensions

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To…

Search Engine Journal

Instagram Enables Likes On Stories

Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. The post Instagram Enables Likes…

Search Engine Journal

Do Small Sites Have A Chance Anymore?

John Mueller says if you’re a small company competing with large companies it’s always going to be hard The post Do Small Sites Have A Chance Anymore? appeared first on…

Search Engine Journal

TikTok A Key Part Of Consumers’ Path To Purchase

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of…

SE Roundtable

Google: More Content Does Not Mean More Traffic

Google’s John Mueller said on Twitter “more content definitely does not mean more traffic.” Meaning, writing more content does not always translate to more traffic, espesially from Google Search.

SE Roundtable

Google Ads Large Sitelinks Block Design

Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We’ve seen larger sitelinks several months ago, but here it is in…

SE Roundtable

Google Ads To Create & Show More Ad Extensions In Search

Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically…

Ahrefs

Google Penalties: The Newbie-Friendly Guide

In this post, you will learn the following: What a Google penalty is How penalties help Google fight spam How to identify manual and algorithmic actions What manual actions websites…

Search Engine Journal

25 Awesome Examples of About Us Pages

About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Awesome Examples of About Us Pages appeared…

Search Engine Journal

Redirect Management: An SEO Beginner’s Guide

Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects. The post Redirect Management: An SEO…

Search Engine Journal

How Can I Build On SEO Knowledge To Be Better In PPC?

SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question. The post How Can I…

Search Engine Journal

How To Premiere A Video On Facebook Live

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how. The post How To Premiere A Video…

Search Engine Journal

Is Google’s MUM A Search Ranking Factor?

Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…

Search Engine Journal

Google Cautions Businesses About Anti-Tech Legislation

Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here’s what you need to know. The post Google Cautions Businesses About Anti-Tech…

SE Roundtable

Poll: SEMs Go Deep On Keyword Research

A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as…

SE Roundtable

New Updates To Google Search Ads 360

Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines…

SE Roundtable

Google AdSense Has A Revenue Calculator Widget

Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…

Search Engine Journal

Google Search Ads 360 Updated: Here’s What’s New

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The post Google Search Ads 360 Updated: Here’s…

Semrush

A Step-by-Step Guide to New Market Assessment

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step guide to help you choose your next target market.

Search Engine Journal

W3C Validator: What It Is & Why It Matters For SEO

Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site. The post W3C Validator: What It…

Search Engine Journal

WC3 Validator: What It Is & Why It Matters For SEO

Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…

Search Engine Journal

YouTube Giving Creators More Ways To Make Money

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make…

Search Engine Journal

Top 4 Link Building Mistakes To Avoid In 2022

Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them. The post Top 4 Link Building Mistakes To Avoid In 2022…

SE Roundtable

Google Ads API Version 10 Now Available

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is…

SE Roundtable

Google Tests Bulleted Descriptions In Search Ads

Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.

SE Roundtable

New Microsoft Advertising Cruise Ads For Bing Search

Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from…

SE Roundtable

Google Tests Larger Fonts In Desktop Search Bar

Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font…

Search Engine Journal

Google On The SEO Impact Of Dates In Title Tags

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…

Ahrefs

The Beginner’s Guide to Lifecycle Marketing

They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…

Search Engine Journal

Amazon SEO: A Comprehensive Guide For Sellers

Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…

Search Engine Journal

Google Search Data Reveals Top Trending Careers

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data…

SE Roundtable

Bing News PubHub Moved To Bing Webmaster Tools

Microsoft Bing has moved the Bing News PubHub to within Bing Webmaster Tools. Bing News PubHub is a way for publishers to submit their site for approval in Bing News…

SE Roundtable

Google Chrome Journeys Rolling Out

Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so…

SE Roundtable

Google Local Pack With Double Ad Placement Bug?

We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit…

Search Engine Journal

Are Meta Descriptions A Google Ranking Factor?

The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…

Search Engine Journal

Content Marketing Priorities for B2B & B2C in 2022

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B &…

Search Engine Journal

Google Recommends Original Photos For Product Reviews

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original…

Ahrefs

12 Marketing Podcasts Worth Your Time

Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each…

SE Roundtable

Microsoft Bing Expands Car & Automobile Search

Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a…

Search Engine Journal

Google Will Likely Index Content That’s Important

Google’s John Mueller discusses the kind of content that is more likely to be indexed The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.