Ahrefs

How to Implement the 4 Ps of Marketing

Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…

Search Engine Journal

41 of the Best SEO Job Interview Questions

Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that. The post 41 of the…

Search Engine Journal

Microsoft Advertising Announces September Product Releases & ...

Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces September Product Releases & Updates appeared first on Search…

Search Engine Journal

New Twitter Privacy Tools Will Give Users More Control

Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared…

Search Engine Journal

Find Low-Competition Keywords: A Quick Workflow

Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website. The post Find Low-Competition Keywords: A…

Moz

How to Calculate Your SEO ROI Using Google Analytics

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set…

Search Engine Journal

Why Web Pages Disappear from Search Console Reports

Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports…

Search Engine Journal

Bing Content Submission API is Now Open to All

After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website. The post Bing Content Submission…

Search Engine Journal

Google’s Top 5 SEO Tools

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.

Search Engine Journal

How to Build a Hyperfast WordPress Website

Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here’s how. The post How to Build a Hyperfast WordPress Website…

Search Engine Journal

Do Exact Match Domains Still Work Anymore?

Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage. The post Do Exact Match Domains…

Ahrefs

7 Niche Market Examples You Can Learn From

That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…

Search Engine Journal

Twitter Super Follows: New Way to Monetize Followers

Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows The post Twitter Super Follows: New Way to Monetize Followers…

Search Engine Journal

WordPress.com Parent Company Acquires Headless CMS Frontity

The parent company of WordPress acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community The post WordPress.com Parent Company Acquires Headless CMS…

Moz

The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links…

Search Engine Journal

Redefining SEO Automation in 2021

Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential. The post Redefining SEO Automation in…

Search Engine Journal

LinkedIn Removing Stories on September 30

LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September. The post LinkedIn Removing Stories on September…

Ahrefs

How to Build a Go-to-Market Strategy in 8 Steps

  The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…

Search Engine Journal

4 Reasons International SEO Fails (And How to Fix It)

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…

Search Engine Journal

20 Awesome Sources of Free Data

It’s important to have credible information sources to pull from for your marketing campaigns. Start with these 20 sources of free data. The post 20 Awesome Sources of Free Data…

Moz

9.5 Ways Google Rewrites Your Title Tags

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it?…

SE Ranking

Dofollow vs nofollow links and their value for SEO

In a multifaceted universe of links, there are several technical nuances that are invisible to the user but make a huge difference in how the link is perceived by search…

Search Engine Journal

7 Winning Content Writing Tips for 2021 (+ Guide)

Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results. The post 7 Winning Content Writing Tips for 2021 (+…

Search Engine Journal

Google: Interstitials are Fine Under this Condition

Google’s John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works The post Google: Interstitials are Fine Under this Condition appeared first on Search…

Search Engine Journal

How to Get Started With Keyword Research for SEO

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO…

Search Engine Journal

Google’s Link Spam Update Is Complete

Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed. The post Google’s Link Spam…

Moz

Conversion Rate Optimization for B2B

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final…

Search Engine Journal

Google’s Not Fooled By Fake Lighthouse Scores

Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results. The post Google’s Not Fooled By Fake Lighthouse Scores appeared first on…

Search Engine Journal

Google Reports Data Loss in Search Console

Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The post Google Reports Data Loss…

Ahrefs

Lead Generation: The Beginner’s Guide

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……

Search Engine Journal

Google Title Tag Update Casualties Lose Search Traffic

Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…

Moz

Building a Basic Adobe Analytics Dashboard for SEO

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO…

Search Engine Journal

How Instagram Ranks Search Results

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. The post How Instagram Ranks Search Results appeared first on…

Search Engine Journal

Facebook Messenger Turns 10, Adds 4 New Features

As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…

SE Ranking

How to install Google Analytics: A step-by-step guide

On 15 February 2013, there was a meteor weighing 11,000 metric tons exploded 23 km above Chelyabinsk in Russia. That day, over 12 million people went to NASA’s official site…

Search Engine Journal

15 Local SEO Mistakes and How to Avoid Them

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…

Search Engine Journal

How to Create Linkable Content [Webinar]

Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…

Search Engine Journal

Amazon Ad Types: A Complete Guide for Marketers

Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types. The post Amazon Ad Types:…

Search Engine Journal

Google Confirms Update to Generating Web Page Titles

Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results. The post Google Confirms Update to Generating Web Page Titles appeared…

Search Engine Journal

9 Best Practices for SMS Marketing This Year

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing…

Ahrefs

How to Detect (and Deflect) Negative SEO Attacks

While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…

Search Engine Journal

Google Redesigns ‘How Search Works’ Website

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Search Engine Journal

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. The post 5 Ways to Boost Your SEO With…

Search Engine Journal

SEO in the Latin American Market – Ep. 237

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet…

Search Engine Journal

The New Rules of Customer Generation [Webinar]

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition. The post The New Rules of Customer…

Search Engine Journal

Ranking for Head Term Keywords

Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Diggity Marketing

Diggity Marketing SEO News Roundup – August 2021

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to…