Google: “Always Try” To Replace HTTP Links With HTTPS
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…
Search News Buzz Video Recap: July Google Product Reviews Update,...
This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search…
Google Updates Search Quality Raters Guidelines On July 28th
Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020…
Google Maps To Add Aerial Views, More Biking Details & More
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.
Google: Embedding Iframes With NoIndex Does Not NoIndex Your Page
This may be obvious to a lot of folks but embedding iframes can be a confusing topic to many. John Mueller of Google confirmed that if you embed an iframe…
Google: Age Verification Requirement May Prevent Site From Surfac...
Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover. He added he has to confirm this but…
Google Core Web Vitals No Longer Impacted Pages With Noindex
In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to…
YouTube Shorts Algorithm Explained In Q&A Format
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…
3 Free Twitter Tools To Track The Spread Of Information
Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University. The post 3 Free Twitter…
Google Shares 6 Tips For Ecommerce Search Results
Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first…
SEO Split Test: Do CTAs in Title Tags Help Search Results?
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.
CMS Market Share: Shopify Falls Slightly As Losses & Layoffs ...
Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights. The post CMS Market Share: Shopify Falls Slightly…
Content Marketing Metrics & Analytics: 5 Types Of Data Insigh...
Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics…
9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To…
5 Tips To Improve Your Content Strategy
Make sure your strategy is built around unique content that you can leverage cross-platforms to promote your online presence, improve SEO rankings, and build relationships. The post 5 Tips To…
8 Elements Of A Successful Content Strategy
Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…
How To Scale Your Enterprise SEO Program
Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level. The post How To Scale Your Enterprise SEO Program appeared first on Search Engine…
Daily Search Forum Recap: July 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Twitter Transparency Report Shows Dark Side Of Social Media
Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…
How To Start Selling SEO Services
Starting your SEO agency? Follow this simple six-step process to build your business and break into the exciting world of SEO.
Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year…
Microsoft Bing Search Tests & New Features
There is just so much going on with Microsoft Bing Search between new features and tests, I figured I’d put together a quick list of them in one place. I…
Microsoft: 5% Of BingBot Crawls Are New BingBot
Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced…
July 2022 Google Product Reviews Update Rolling Out – Every...
The fourth version of the Google Product Reviews Update is now rolling out – this update is called – you guessed it – the July 2022 Google Product Reviews Update….
Google Merchant Center Now Allows Login Required & Restricted...
Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but…
Google Maps Tests Infinite Scroll For Search Results
We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test…
Shopify Lays Off 10% Of Workforce
Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…
How Do Enterprise & SaaS Marketing Software Solutions Differ?...
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software…
Meta Reports First Ever Decline In Ad Revenue
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…
Schema Strategy – How To Get More From The SERPs – Ep. 279
Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help. The post Schema Strategy –…
21 Writing Tips to Become a Better Writer Fast
I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some…
15 Easy (And Free) Ways to Promote Your Website in 2022
At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones….
Daily Search Forum Recap: July 27, 2022
Here is a recap of what happened in the search forums today…
Google Pushing Business Profile Verification Over Video
It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option,…
Google Tests Plus Sign On Related Searches, People Also Search Fo...
Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google…
Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up ...
Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after…
Google Tests List View Top Stories With News Taking Over Web Resu...
Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results…
Google Tests Explore More Search Refinement For Product Queries
Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar…
Google July 2022 Product Review Algorithm Update Rolling Out Now
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review…
Head Of Instagram Admits Redesign Is ‘Not Yet Good’
Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. The post Head Of Instagram…
Local SEO Strategies For Plumbers, Electricians & Other Trade...
How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For…
An Insider’s 8-Step Guide to Real Estate Content Marketing
Learn how to create powerful content that appeals to your local communities and scale up your real estate business through content marketing. Based on insights from industry experts and Semrush…
Travel Content SEO Strategy: How To Build Links, Traffic & Co...
To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To…
15 Quick SEO Wins (To Improve Your Rankings)
Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. You should be able to do each within an hour. Let’s get…
What Are the Best Tools for Storytelling With Data Visualization?
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to…
Daily Search Forum Recap: July 26, 2022
Here is a recap of what happened in the search forums today…
Google Analytics 4 Now Reports On Performance Max & Smart Sho...
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On…
Google Search Displays Return Period In Search Results Snippets
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the…
Google: There Is No Objective Way To Count Links
Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links…
Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the…
Google Hotel Listings New Featured In Section
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles…
Google Ads Automatically Will Switch Some Conversion Actions To D...
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it…
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…
10 DuckDuckGo Facts For Digital Marketers & SEO Pros
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For…
Social Media Competitor Analysis: The Complete Guide
According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they…
Customer Retention Fails: 5 Signs A Client Is About To Break Up W...
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…
Daily Search Forum Recap: July 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Things to…
LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’…
RankRanger: Google Things To Know No Longer Showing In Desktop Se...
The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for…
Google Tests Search Bar With Refinements Mixed With Vertical Navi...
Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc – but also showing refinements for your searches.
Google Products Carousel Displays Product Reviews Under Appears O...
Google has a section named “appears on these lists” that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works…
Google Local Service Ads Seeing A Lot Of Fake Reviews
Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake…
Google Now Showing Three Local Service Ads Listings
Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out…
Vlog #183: Jaimie Clark On Google Product Reviews Update & Jo...
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Difference Between Search Console CWV Report & PageSpeed Insi...
Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search…
How Does SEO Work?
The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO…
How To Learn Local SEO: Recommended Skills, Reading & Courses...
From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here. The post How To Learn…
What Should You Do With Extra Domain Names?
Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names?…
How To Perform A SEO SWOT Analysis
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO…
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand…
Getting Started In SEO: 10 Things Every SEO Strategy Needs To Suc...
Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business. The post Getting Started In SEO: 10 Things…
Transitioning to GA4: Is this the Right Analytics Move for Your T...
Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the…
6 Reasons Why Blogging Is Important For Marketing And SEO
Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why…
Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings. The post Why Having A User-First…
Daily Search Forum Recap: July 22, 2022
Here is a recap of what happened in the search forums today…
Drupal Warns of Multiple Critical Vulnerabilities
Drupal published a security advisory warning of multiple critical vulnerabilities The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.
Selecting SEO Elements to Test
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing….
Google Search Updates Suicide Prevention Box With New Options
Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. “While Google has included suicide prevention information at the…
Google Super Basic Video On SEO
Google’s Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound…
Unique IP Addresses Do Not Give You A Google Ranking Advantage, ...
Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique…
Google Search Trending Topics News Box On Mobile
Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your…
Google Ads Automatic Upgrades To Performance Max For Smart Shoppi...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for…
Search News Buzz Video Recap: Google Bugs With Indexing, Ads, Ana...
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm…
How To Build A Google Analytics 4 Landing Page Report In Less Tha...
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google…
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first…
Interviewing Niche B2B Experts For A Better Content Strategy
Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B…
Amplify Your Facebook Group With These 7 Marketing Ideas
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing…
Facebook Home Feed Changes May Improve Reach & Discoverabilit...
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…
Daily Search Forum Recap: July 21, 2022
Here is a recap of what happened in the search forums today…
New Instagram Reels Features Include Templates, Boosts, & Mor...
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels…
Google Business Profiles Messaging FAQs For Automated Responses T...
Google My Business has added a new feature to automate responses to customer messages through Google Search and Google Maps. It is a frequently asked question section where you enter…
Google People Also Ask Back To Normal Levels
Ten days ago, we reported that the people also ask feature dropped down 30 percentage points in terms of how often the feature is shown in Google Search. Well, now…