The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting…
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
Learn why local search is important and how to optimize your business for the local search results to maximize performance. The post 12 Proven Local SEO Tips To Dominate The…
Want to create a sitemap that search engine crawlers will love? Take this sitemap crash course to learn how to successfully build and submit a sitemap.
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants. The post Google Launches Free Deals Listings…
Gary Illyes from Google said on LinkedIn that if your server returns a 500/503 HTTP status code for an extended period of time for your robots.txt file, then Google may…
What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? Well, John Mueller of Google was asked that…
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To…
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go…
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023. The post Digital Marketing In 2023: 600…
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…
WordPress plugins can help make quick work of optimizing your site for mobile visitors. These 8 are good options to try out. The post 8 Awesome WordPress Plugins That’ll Make…
SEO for startups can be tricky, but here’s a guide on everything from content creation to technical SEO.
Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are…
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are…
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know! The post New Google Safeguards for Minors:…
Google updates flight searches to help find cheaper fares with price insights, tracking alerts, and guarantees. The post Google Updates Flight Search Results To Help Find Cheaper Fares appeared first…
Here is a recap of what happened in the search forums today…
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance…
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession…
SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry. The post The 15 Areas of SEO Knowledge…
What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.
Can creative intelligence really help you get more from your marketing? Alex Collmer, CEO of VidMob shares his insights. The post Creative Intelligence And Its Role In Online Advertising [Podcast]…
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine…
Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations…
Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line…
See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.
On Friday, Fabrice Canel from Microsoft announced Bing has deprecated the anonymous sitemap submission method. Bing will no longer accept Sitemap submissions through HTTP requests.
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now! The post Advertisers React to Google’s…
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…
WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first…
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In…
The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon, is now being fixed. We can now see review counts…
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For…
Looking for the top CRM software for small businesses (SMBs) and startups? Here are the best sales tools and platforms to help your company with customer relationship management.
Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank. The post Does Using .us TLD Versus .com…
Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google…
Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on…
Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI…
Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results. The post Google Helps You Validate…
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What…
Experiencing a dip in your Google rankings? Read this guide to learn why. Reclaim your positions step by step, get expert tips, and use reliable tools.
The Agency Cosmic Engine — a full-cycle digital marketing agency that offers its clients all kinds of digital support: from website design, content planning and development, to creation of promotional…
It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have…
In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…
They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can…
Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you…
“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you…
Create effective and eye-catching banner ads with these 15 banner ad examples.
This week, we had Google officially release another core update, the October 2023 core update. Also, a day before Google started to roll out the October 2023 spam update. We…
We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals…
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report:…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google increased the…
A month ago, we reported how the trend Google is headed is going away from web stories / visual stories and headed towards showing more short videos. Well, now we…
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…
This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday…
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…
Transform your SaaS model with an enterprise SEO strategy that focuses on sustainable growth and consumer engagement. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first…
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024,…
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO. The post How Can I Drive…
Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the…
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…
Conquer writer’s block with AI copywriting tools. Here are a few of our favorite tools to get you started.
If you’ve ever run an ad campaign, you know that keyword costs can quickly eat up your budget. This is especially true if you’re not strategic about your selections. Of…
As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…
Learn Google’s best practices for making links crawlable, including guidance on anchor text, internal links, and external links. The post Google Updates Help Article On Link Best Practices appeared first…
Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes. The post Q2 SEO & AI Update: How To Track & Optimize…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared…
Google’s John Mueller said on Mastodon that an existing site isn’t not going to drop in ranking just because it uses an exact match domain. “Changes like that would be…
Google has updated its favicon search developer documentation to now say that you don’t need to host the favicon in the same domain in order to be eligible for a…
Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting…
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources,…
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…
Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this…
Google Maps is testing a new local listing interface where it shows more images in the top portion of the local listing and there are tabs to show the business…
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on…
Google announced that Customer Match is now “widely available” and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening…
Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index…
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform. The post How TikTok’s Search…
Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean…
Email content is any message sent to customers or subscribers. Learn to create compelling copy here.
Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw…
Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts. The post 7 Essential Insights For SEO Client Reports…
Google’s John Mueller said on Twitter that Google Search does not hold a grudge for SEO technical issues you have on your site. When you fix those issues and Google…
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. The post Microsoft Launches Local Search Ads For Bing appeared first…
If you’re an e-commerce retailer, or if you provide product reviews, then this latest SERP feature from Google will surely interest you. I recently noticed a ‘Top Ranked’ feature that…
Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.
After several months of testing variations of what Microsoft Bing is calling “Page insights” – it is finally live. The lightbulb and page explorer snippet tool is now live for…
Learn how to build a custom GPT, now available to all ChatGPT Plus users, and explore how they can be used for SEO and marketing. The post Custom GPTs: New…
Simplify content creation with a content calendar. Learn how to create one and find the best templates here.
We knew that when Google rebranded Google My Business to Google Business Profile that Google will be doing away with the Google My Business App. And now that day has…
Want to start a podcast or YouTube show? Improve your Video SEO strategy, so your videos rank better? Join us for the SEJ Show E253. The post Top Video SEO…