How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.
Google Drops Favicon User Agent & Requires Googlebot-Image an...
Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon…
Google Local Service Ads Tests Removing Green Screened Checkmark
Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers….
Google Does Not Use Bing’s Index When It Has No Results
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no…
How To Build A Diverse & Healthy Link Profile
This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile…
13 Best Video Editing Software Tools For Beginners (2023)
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today. The post 13 Best Video Editing Software Tools…
Google Juneteenth Search Ranking Algorithm Tremors?
I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update…
Microsoft Limits Bing AI Chat Messages Per Day
Microsoft has implemented new changes to improve Bing’s chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared…
Expert Social Media Marketing Predictions For 2022
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
Free SEO Audit Template for 2023
Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go…
Automattic Terminates 16% Of Workforce
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.
Reminder: The Google Supplemental Index Has Not Existed In Over A...
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA,…
Google: Embedding Local Reviews Collected By Third Parties Does N...
Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said,…
Google Shopping Ads Carousel With Shaded Backgrounds
Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google…
Vlog #146: Bryan Cush On Health SEO with Schema, Structured Data ...
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…
Google Ads Adds Automatically Created Assets & Loses Some Loc...
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will…
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…
How to Create a Competitive Matrix
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
Understanding and using the bounce rate in Google Analytics 4
If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t…
How to Add a Google Maps Business Listing: Step by Step
Discover the easiest way to add your business to Google Maps to reach more customers.
YouTube SEO From Basic To Advanced: How To Optimize Your Videos
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your…
How to Perform a Technical SEO Audit in 10 Steps
A technical SEO audit is an analysis of the technical aspects of a website. Learn how to conduct one.
SEO Cost Calculator: How Much Should You Budget For SEO Services?...
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator:…
Keeping up with PPC trends—Interview with Joel Bondorowsky
He calls himself a PPC addict, works for the sake of the numbers, despises extensive automation, and believes in the power of creatives. Joel Bondorowsky is an Israel-based PPC and…
Diving for Pearls: A Guide to Long Tail Keywords – Next Lev...
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…
New SERP Analyzer: Get a data-driven roadmap for creating new pag...
Much work needs to be done if you want to create a high-performing page. Creating a page blindly is a bad strategy because you should understand what kind of content…
Tools Show July 9th Google Search Ranking Volatility But Chatter ...
Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is…
Google Search Console Crawl Stats Data Bug Missing Two Days Of Da...
Google has another bug, this time with Google Search Console’s crawl stats report. The report has a gap in the data, missing data on November 19th and November 20th. Google’s…
What Is Ad Copy? Plus 14 Actionable Tips to Get It Right
Learn how to write great ad copy with these 11 actionable tips complete with successful examples.
YouTube Analytics: How To Find & Analyze Data
Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on…
How To Define Your Brand’s Tone of Voice (+ Template)
Learn how to develop a tone of voice for your brand and use our template to get started.
Google: Sites Can Be Stuck In Algorithm Penalty Limbo For Several...
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and…
Google Products Results With Discussion and Forum Feature
Google seems to be testing showing the Discussion and Forum feature within product listing search results. The Discussion and Forum is about a year or so old now but I’ve…
SEO Vs. PPC: What’s The Best Strategy For Your Business?
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your…
Vlog #182: Jon Clark On Building An SEO Agency & Happy Employ...
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…
Google’s On Knowing If Your SEO Team Is Doing Their Job
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important,…
Search News Buzz Video Recap: Google Bugs With Indexing, Ads, Ana...
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm…
Bing Local Store Search For Inventory & More
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search…
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…
cPanel Plugin Contains Log4j Vulnerability
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.
Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative ...
Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced…
13 Local Search Developments You Need to Know About from Q1 2023
Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search…
[AI SEO Case Study]: 2,300% Monthly AI Traffic Increase By Cracki...
Matt Diggity AI SEO is no longer optional, it’s the new frontline of search. In 2025, the way people discover information online has fundamentally shifted. With the rise of AI-generated…
6 Ways To Get Local SEO Clients You Really, Truly Want
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…
InMotion Hosting Server Failure
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service The post InMotion Hosting Server Failure appeared first on…
Google Announces The Ads Transparency Center And 2022 Ads Safety ...
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center…
Google To Allow Pubic Hair Grooming Ads In September 2024
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Google Restructures Company To Prioritize Bard AI Chatbot
Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search…
Bing Chat Upgrade v98 Rolling Out Reducing Refusals & Disenga...
Microsoft is rolling out version 98 of Bing Chat which some of you should start seeing later today or tomorrow. This upgrade reduces the number of times Bing Chat will…
Google Ads To Allow Melatonin Ads Beyond US & Canada
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the…
Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to…
Bing Shopping Buy Now Integration With Shopify & Ethical Shop...
Microsoft Bing announced it launched its Shopify integration by allowing a buy now from Bing Shopping and Bing Search to the Shopify site it is hosted on. Plus, a couple…
Google Local Pack Displays Booked Reservations
Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if…
Wikipedia And SEO: Everything You Need To Know
Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…
How To Identify & Eliminate Keyword Cannibalization To Boost ...
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here’s how to find and fix it. The post How To Identify…
Google Ads Tests Identify Verification For Business Name & Lo...
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset…
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4…
Daily Search Forum Recap: April 13, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says just…
How Digital Video Advertising Will Dominate The Next Decade
Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising…
B2B Social Media Marketing: Strategies to Boost Your Brand
Discover effective B2B social media marketing strategies to boost your business‘s online presence. Get insights on content creation, audience engagement, and measuring success.
Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content?
Are ChatGPT, Bard and Dolly 2.0 trained on pirated books and is that even legal? The post Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? appeared first on…
Post-Pandemic Travel Marketing: What Now?
As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…
Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…
LinkedIn Improves Search Results For Posts
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
Get Your Login Page As A Sitelink In Google Search Results
For many sites that have customer or client portals, including SaaS companies, the login page is the primary destination for a lot of searchers. It will help your customers bypass…
The Impact of the November 2023 Core Update
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November…
April 2023 Reviews Update Is Officially Over
Google’s April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.
How to Monetize a Blog (& Grow Your Revenue)
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…
How Content Is Evolving Thanks to AI — Whiteboard Friday
There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day. “The wonderful world of AI is changing rapidly. ChatGPT4…
3 Ways To Get More Push Notification Subscribers & Clicks (Wi...
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…
PPC Automation: When & How To Use It
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How…
The 5 Top AI Challenges in Marketing (and How to Solve Them)
Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.
What Are UGC Links? (Vs. Sponsored and Nofollow)
The UGC link attribute (rel=“UGC”) shows that a link appears in user-generated content, such as comments.
Search News Buzz Video Recap: Google Search Updates, Deduplicatio...
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…
Google Updates Guidance on Cross-Domain Canonicals
Google changed their guidance on the use of cross-domain canonicals for syndicated content The post Google Updates Guidance on Cross-Domain Canonicals appeared first on Search Engine Journal.
Daily Search Forum Recap: July 1, 2025
Here is a recap of what happened in the search forums today…
Talking Google MUM & Enterprise Culture With Conductor’s CEO
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
Bing Search “Learn More On” & Microsoft Edge Deal...
Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query….
Daily Search Forum Recap: January 26, 2022
Here is a recap of what happened in the search forums today…
Bing Chat AI Improvements Will Improve Bing’s Core Search A...
Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the…
Human-Centered SEO: How To Succeed While Others Struggle With AI
Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first…
Google I/O Search Algorithm Ranking Update – Unconfirmed
I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search…
Google New Maps Sponsored Listing Box, Business Profile Pending L...
Google has been rolling out or testing a few new Google Maps, Google Business Profile and local features that I wanted to share. They include a new sponsored listing box,…
Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns ...
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and…
Google Tests New Product Details & Links In Web Search
Google seems to be testing an updated user interface for the product and shopping results in web search. You can see the “Visit Website” and “View Details” links and the…
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
Keyword Difficulty: How Do You Measure It?
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…
Google Ads Generative AI Performance Max & New Google Product...
Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition…
Google Search Generative Experience Live For Some – Early S...
The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am…
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…
Google Ads Reporting Delay Bug Causes Advertiser Confusion
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google…
Product Listing Ads: What They Are and How to Use Them
Product listing ads are a powerful way to promote products on search. Learn how to create PLAs that convert.
AI Domain Name Generator & AI Writer Announced by Web.com
Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names – No need to sign up or register The post AI Domain Name Generator & AI Writer Announced…
Google Bard Can Now Provide More Precise Local Results
Google released an update to Google Bard last night that allows you to share your precise location with Bard for it to give you more accurate and relevant local results.