Content Amplification: What It Is and How to Drive Traffic
Content amplification is all about making content work harder for your business. Learn how to build a multi-channel strategy that boosts campaign returns.
Content amplification is all about making content work harder for your business. Learn how to build a multi-channel strategy that boosts campaign returns.
Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets…
Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.
Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will…
Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores. The post Google Celebrates National Book Lovers’…
Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!
Google research paper shows how they created a dataset for training language models for open-ended dialogue The post Google Research: Is This Dataset Used For Google’s AI Search? appeared first…
Learn how to use Google to search for different file types across the web with our latest guide on search operators.
Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? The post Google’s Q1 Earnings Are In…
Make your SEO strategy a success with AI and Google’s SG. Stay up-to-date with the latest trends and SEO tools for 2024 and beyond! The post 2024 SEO Success Guide:…
A few months ago we reported about a Google Search Console users permissions issue. Well, that issue is now resolved according to Caio Barros from Google. The issue seemed more…
Google’s June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine…
A while ago we reported that Google Search Console will gain specific reports for Google News Showcase and it now seems Google is testing this in the wild. Clara Soteras…
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally,…
Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting…
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on…
Review the JavaScript basics in our quick guide and grab the downloadable JS commands reference sheet.
Learn how to find—and target—keywords searchers use when looking for local products and services online
Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect…
Historically, the Google SafeSearch filter, i.e. the filter that weeds out adult content from the search results, was very slow in removing the SafeSearch label for a site or specific…
Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…
Here is a recap of what happened in the search forums today…
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…
A Google case study shows how APIs are transforming how users interact with Search Console The post Google Case Study Reveals Search Console Evolution Via APIs appeared first on Search…
There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that…
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared…
Google seems to be testing an updated user interface for the product and shopping results in web search. You can see the “Visit Website” and “View Details” links and the…
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can…
Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I…
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More…
It seems like Google is having a major indexing or crawling issue this morning – again. Google seems to have not picked up on new content in the past hour…
Google Search Advocate assists with diagnosing crawling issues, recommends checking shared infrastructure when multiple domains are affected. The post Google On Diagnosing Multi-Domain Crawling Issues appeared first on Search Engine…
Google triumphs in legal action against CryptBot malware distributors, protecting Chrome users and disrupting cybercriminal ecosystems. The post Google Strikes Back: A Legal Victory Against CryptBot Malware Distributors appeared first…
Google is already testing the new site name and favicon design change they launched just a couple of weeks ago on the desktop results. This brings the favicon and site…
A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said…
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…
A strong SEO strategy can help boost your organic rankings. Here‘s our 8-step process + a free template.
Demographics data can provide invaluable insights for marketers looking to gain an edge. Learn how to gather demographics data, compare data with your competitors, and draw conclusions that will enhance…
Here is a recap of what happened in the search forums today…
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…
You know how you can like the Google Discover stories Google puts in your Google home page feed by clicking on the heart icon? Well, did you know that Google…
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. The post Google’s Core Web…
Since Google launched AI Mode back in March, it has only supported the English language. Google has been releasing it in more countries and expanding it quickly, and now, finally,…
The Information wrote a piece that says Apple is at least four years or more away from building its own search engine – Apple Search. We have been talking about…
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
Did you know you can quickly access Bing Chat by going to chat.bing.com? I didn’t know that until Mikhail Parakhin from Microsoft mentioned it on Twitter.
Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists…
John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?” The post Should Guest Post Links Be…
Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those…
On Thursday, September 11, 2025, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was on January 23, 2025, over seven months ago….
In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start…
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun &…
Is there a speed difference between using absolute versus relative links and if so, does it matter to Google. I am pretty sure there is no speed difference and I…
Regular rank tracking provides insights into SEO performance and helps identify optimization opportunities.
Microsoft published a new blog post on the Bing blog about its learnings from its first week with the new Bing AI search and chat feature being live. Microsoft said…
If you do a search on [seo services india] you will see a knowledge panel show up for a “musical artist” named “SEO Services in India.” The question is, is…
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…
Google has produced a new interactive SEO checklist with “specific things you can do to improve the SEO of your website.” It is interactive in that you can select if…
The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable…
It seems like there is another set of reviews going missing or being removed by Google in the Google Maps and local listings. Joy Hawkins noticed an increase in complaints…
Almost a year ago, we reported how Bing Search went from circle favicons in the search results to square favicons in the search results. Now, we are seeing Bing testing…
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header.
With new algorithm updates and the growing influence of AI, SEO will become increasingly complex in 2025. Navigating these changes and maintaining a competitive edge can be daunting. Let us…
Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so…
Google told us that the Sitelinks search box would stop working within Google Search on November 21st. Well, it finally stopped working a week later on November 27th, in the…
In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…
Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers “to try AI-generated answers in help guide,” it emailed some advertisers.
High-quality digital content can improve your reach, build customer relationships, and grow your business.
Google’s John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well…
Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections…
Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…
Explore the world of generative AI and its influence on top platforms and productivity software in this comprehensive guide. The post Scalable AI Tools For SEO: A Quick Guide For…
Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it…
Google Discover generally should not show content or images that Google’s SafeSearch filter would block. Danny Sullivan, Google’s Search Liaison, said this on Twitter a few weeks ago but this…
Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search…
Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster. The post Call Tracking for Google Ads & SEO:…
This month’s roundup has the latest SEO data studies, guides, and news headlines you need to stay ahead of the competition. To start, you’ll get some data from our studies….
Google’s John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.
I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade…
Google has repurposed its 2014 blog post on faceted navigation best practices (which we covered a decade ago) and created a new help document page named Managing crawling of faceted…
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…
As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come…
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined…
The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December…
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…
Google’s John Mueller for the umpteenth time said that sharing IP addresses and/or having your site on a shared server and/or using a CDN that does all of that, is…
The other day, I covered how Google added a line to its Google documentation that Googlebot can crawl the first 15MB of content in an HTML file or supported text-based…
Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in…
In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for…
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources. The post A Complete Guide To On & Off Page Local…
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO…
Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log…
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new…
SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To…
I’ve been an SEO consultant for the past four years and have worked specifically with niche site owners. They include people just starting out. I’ve worked with clients to build…
In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak…
I should start by saying, this is super dangerous and you probably should not do this unless you really know what you are doing and why you are doing it….