How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.
Learn how to get your email campaigns up and running with Semrush.
Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon…
Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers….
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no…
This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile…
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today. The post 13 Best Video Editing Software Tools…
I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update…
Microsoft has implemented new changes to improve Bing’s chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared…
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go…
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA,…
Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said,…
Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google…
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will…
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t…
Discover the easiest way to add your business to Google Maps to reach more customers.
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your…
A technical SEO audit is an analysis of the technical aspects of a website. Learn how to conduct one.
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator:…
He calls himself a PPC addict, works for the sake of the numbers, despises extensive automation, and believes in the power of creatives. Joel Bondorowsky is an Israel-based PPC and…
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…
Much work needs to be done if you want to create a high-performing page. Creating a page blindly is a bad strategy because you should understand what kind of content…
Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is…
Google has another bug, this time with Google Search Console’s crawl stats report. The report has a gap in the data, missing data on November 19th and November 20th. Google’s…
Learn how to write great ad copy with these 11 actionable tips complete with successful examples.
Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on…
Learn how to develop a tone of voice for your brand and use our template to get started.
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and…
Google seems to be testing showing the Discussion and Forum feature within product listing search results. The Discussion and Forum is about a year or so old now but I’ve…
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your…
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important,…
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm…
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search…
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.
Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced…
Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search…
Matt Diggity AI SEO is no longer optional, it’s the new frontline of search. In 2025, the way people discover information online has fundamentally shifted. With the rise of AI-generated…
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service The post InMotion Hosting Server Failure appeared first on…
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center…
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search…
Microsoft is rolling out version 98 of Bing Chat which some of you should start seeing later today or tomorrow. This upgrade reduces the number of times Bing Chat will…
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the…
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to…
Microsoft Bing announced it launched its Shopify integration by allowing a buy now from Bing Shopping and Bing Search to the Shopify site it is hosted on. Plus, a couple…
Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if…
Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here’s how to find and fix it. The post How To Identify…
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset…
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says just…
Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising…
Discover effective B2B social media marketing strategies to boost your business‘s online presence. Get insights on content creation, audience engagement, and measuring success.
Are ChatGPT, Bard and Dolly 2.0 trained on pirated books and is that even legal? The post Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? appeared first on…
As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
For many sites that have customer or client portals, including SaaS companies, the login page is the primary destination for a lot of searchers. It will help your customers bypass…
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November…
Google’s April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…
There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day. “The wonderful world of AI is changing rapidly. ChatGPT4…
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How…
Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.
The UGC link attribute (rel=“UGC”) shows that a link appears in user-generated content, such as comments.
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…
Google changed their guidance on the use of cross-domain canonicals for syndicated content The post Google Updates Guidance on Cross-Domain Canonicals appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query….
Here is a recap of what happened in the search forums today…
Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the…
Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first…
I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search…
Google has been rolling out or testing a few new Google Maps, Google Business Profile and local features that I wanted to share. They include a new sponsored listing box,…
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and…
Google seems to be testing an updated user interface for the product and shopping results in web search. You can see the “Visit Website” and “View Details” links and the…
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…
Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition…
The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am…
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google…
Product listing ads are a powerful way to promote products on search. Learn how to create PLAs that convert.
Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names – No need to sign up or register The post AI Domain Name Generator & AI Writer Announced…
Google released an update to Google Bard last night that allows you to share your precise location with Bard for it to give you more accurate and relevant local results.