How To Drive Traffic & Engagement With Push Notifications
What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…
What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling….
Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking…
Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are…
We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and…
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With…
Here is a recap of what happened in the search forums today…
According to Ben Fisher, Google has opened up the Google Business Profiles maps reviews tool to those who manage over 10 accounts. Previously, the tool only worked for those who…
After a relatively slow Google webmaster report last month, this month was the extreme opposite…
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we…
Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing…
Google may have expanded the search capabilities of the automotive and car search features. We covered last year a bunch of search tools for finding cars on Google Search. Now…
What happens to SEO as Google continues to get better and better at understanding content? Here‘s why usability will come into stronger focus and what it might look like!
Pinterest rolled out a new content policy to combat misinformation on climate change. It’s the first digital platform to provide clear and distinct guidelines. The post Pinterest Bans Climate Change…
Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with,…
Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first…
We’ve seen various flavors of the what people are saying sections in the search results before. We’ve even see Google use AI to return results within them. But it seems…
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared…
Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…
Since the Google February 2023 product reviews update on February 21st, we’ve been seeing some pretty big swings in the search results – a lot of volatility, more than the…
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now…
WP Statistics WordPress plugin, with 600,000+ active installs, patched a CSRF vulnerability The post WP Statistics WordPress Plugin Patches CSRF Vulnerability appeared first on Search Engine Journal.
In Google Search you can trigger the Google Translation widget. But now, Google is testing a G icon to let you “search for this on Google” from that translate widget…
For the past week, we’ve been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter…
Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.
Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in:…
Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO. John said on Twitter, “I’d ignore it,” when…
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for…
On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is…
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data…
Master These 28 SEO Skills to Advance Your Career.
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy &…
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek…
Here is a recap of what happened in the search forums today…
By now, many of you, not all of you, have played with both Bing Chat and Google Bard. So far, about 70% of SEOs find Bing Chat to be better…
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared…
Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing?…
Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend…
That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…
Google is going to remove the Product results search appearance filter from both the Performance report in Search Console and from the Search Console API. This will happen in about…
Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end…
Google seems to be showing the recipe grid format not just by showing popular recipes but also showing recipe carousels broken down by recipe type. Honestly, I don’t know if…
Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…
If you do a search on [seo services india] you will see a knowledge panel show up for a “musical artist” named “SEO Services in India.” The question is, is…
Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business. The post Top SEO Strategies to Scale Your…
The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…
James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while he was at IBM,…
In this post, we explore mobile data from our recent State of Mobile study to uncover recent trends and look toward the future of mobile search. Looking forward, will mobile…
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these…
Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue. The post Enterprise SEO Content: Opportunity, Dynamic Creation & Scale appeared first…
Google Bard’s latest update enhances creative exploration with diverse, distinct draft options. The post Google Bard’s Latest Update Boosts Creativity With More Drafts appeared first on Search Engine Journal.
Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don’t miss this webinar. The post 15 SMS Marketing Stats Every Local…
The folks at WhiteSpark showed screenshots of Google Business Profile limiting the control you have over your product listings within your local panel. They showed how “businesses can no longer…
Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create. The post Content Repurposing for…
Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if…
Tracking your keyword rankings in search engines is a must if you want to know how to outrank your competitors. It allows you to identify where you stand, the direction…
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared…
This week, we had the Google April 2023 reviews update finish rolling out after 13 days. That update was pretty heated toward the last week of the rollout. Google clarified…
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. The post How Does Google Handle Page Titles…
Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the…
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics…
Google’s Gary Illyes made an unorthodox suggestion in answer to the question of whether site owners should fix broken backlinks The post Google’s Unconventional Advice On Fixing Broken Backlinks appeared…
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share…
Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov. The post Headless WordPress And More With Ivan Popov…
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do…
Google Search can show a browse by category for a specific site when you search for that brand. For example, when you search for [eBay], Google may show you some…
Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can…
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no…
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first…
I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update…
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The post Google Rolls Out November…
This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA,…
Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google…
Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Edward Snowden, former computer intelligence consultant who leaked highly classified information from the National Security Agency, has said it is a fact that Google Search is “totally unusable” in a…
Google’s Search Relations team plans to update their SEO Starter Guide, focusing on debunking myths and modernizing advice. The post Google’s SEO Starter Guide Updates: Branding In, Keywords Out appeared…
Google Business Profiles has a bug that prevents you from inviting a new owner to your Business Profile listing. You can invite new managers, but inviting new owners does not…
How cute is this, Microsoft Bing Search is testing placing this animated snowman next to the Shopping tab under the search bar. I personally cannot replicate this but Frank Sandtmann,…
Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content performance insights, such as…
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local…
Much work needs to be done if you want to create a high-performing page. Creating a page blindly is a bad strategy because you should understand what kind of content…
Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said…
We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk…
The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.
Learn how to develop a tone of voice for your brand and use our template to get started.
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How…
Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis….
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency. The post Google Expands ‘Confirming Gross Revenue’ Tool…
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm…