Semrush

How To Properly Outsource SEO

Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all…

Search Engine Journal

What Are Google’s Core Topicality Systems?

What to know about Google’s Core Topicality Systems and the implications for SEO The post What Are Google’s Core Topicality Systems? appeared first on Search Engine Journal.

Search Engine Journal

Why Search (And The User) Is Still Important To SEO

Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…

Search Engine Journal

Wix Integrates Google URL Inspection API

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first…

SE Roundtable

Google Search Car Carousel

We saw Google label some car types as electric and hybrid a year ago. Now Google has this car carousel in the mobile search that lets you filter by many…

SE Roundtable

Google Tests New Local Service Ads UX

Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…

Semrush

Ranking Factors [Semrush Study]

We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed…

Search Engine Journal

Ray Kurzweil Rebuts Calls To Pause AI Research

Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.

Search Engine Journal

What Is Cost Per Click (CPC)?

Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

Search Engine Journal

How To Exclude Internal Traffic In Google Analytics 4

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…

Search Engine Journal

Conversation Intelligence Trends & Tips From Invoca’s CMO

What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains. The post Conversation Intelligence Trends…

Moz

How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…

SE Roundtable

Daily Search Forum Recap: September 23, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search…

SE Roundtable

Google Buying Guides In Search Results

Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into…

Semrush

Advanced SEO Tasks When Working With Wix

No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.

Search Engine Journal

Google Updates Their Spam Policy Documentation

Google refreshed their spam policy documentation to tighten the focus, add new details, and make it easier to understand The post Google Updates Their Spam Policy Documentation appeared first on…

Search Engine Journal

How To Set Up Scroll Depth Tracking In GA4

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…

Ahrefs

The Beginner’s Guide to Lifecycle Marketing

They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…

Search Engine Journal

Google: No SEO Bonus For Keyword-Based Domains

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…

SE Roundtable

Google Search “More Hotels” Grid Layout

Google Search now has a grid layout option labeled “more hotels.” This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also…

SE Roundtable

Daily Search Forum Recap: June 5, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat increased…

SE Ranking

30+ Google Search Operators for SEO Pros

Google search operators are the combination of symbols and words that help you find the needed information in a couple of clicks. Here is the complete list of over 30…

Search Engine Journal

10 TikTok Marketing Tips & Best Practices

Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…

Ahrefs

What Are Core Web Vitals & How Can You Improve Them?

Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…

Search Engine Journal

Content Personalization: What Is It?

Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…

Search Engine Journal

Google Now Recommends Higher Resolution Favicons

Google is now recommending higher resolution favicons. Review these changes to keep your SEO up to date. The post Google Now Recommends Higher Resolution Favicons appeared first on Search Engine…

SE Roundtable

AI Topics From Google Search Central Live Tokyo

Google on Friday held the Google Search Central Live event in Tokyo, they do this event around the world and Google’s last stop was Tokyo. The topic, at least from…

Search Engine Journal

What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…

SE Roundtable

Google Ads New Sales & Leads Conversion Reports

Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and…

SE Roundtable

Google Search Adds Jewish Shabbat Times Again

Back in 2011 Google first launched prayer time rich results but then a year later Google sunset those results. Then in 2018, Google relaunched native prayer times for Islamic prayer…

SE Roundtable

Daily Search Forum Recap: March 10, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Stop taking short…

SE Roundtable

Google Ads Bug With Displaying Recent Data

As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.

SE Roundtable

Google Search Find Place Through Photos

A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.”…

SE Roundtable

Google Search Movie Reviews Panel Goes Full Width

Rajan Patel, the VP of Engineering at Google, confirmed with me that Google has rolled out full width movie reviews. So when you search for a movie name and add…

Semrush

SEO Basics: How to Do SEO For Beginners

In this guide, we‘ll share some tips on the SEO basics, including keyword research, technical SEO, on-page SEO and link building. Take your site to the next level and kickstart…

Search Engine Journal

Twitter DM Search Lets You Find Messages By Keyword

Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…

Ahrefs

How to Use Yoast SEO to Improve SEO

Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin. In this article, we will…

Search Engine Journal

SEO Tutorial For Beginners (7 Steps To Learn)

For your client’s or company’s SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners…

SE Roundtable

Google Ads More Sponsored Results Button In Search

Google is testing displaying a button in Google Search to load more ads. The button reads, “More sponsored results” and when clicked, it can load more ads, if Google has…

SE Roundtable

Google Business Profiles Automated FAQs Feature

Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.

SE Roundtable

Google Does Try To Handle Broken Canonicals

With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how…