How To Properly Outsource SEO
Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all…
Microsoft Partners With Creators To Promote Copilot Search in Bin...
Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new…
What Are Google’s Core Topicality Systems?
What to know about Google’s Core Topicality Systems and the implications for SEO The post What Are Google’s Core Topicality Systems? appeared first on Search Engine Journal.
Google: We Won’t Penalize Your Site For Not Nofollowing Aff...
Google’s John Mueller confirmed again that Google won’t likely penalize or give your site a manual action if you do not add a nofollow or rel sponsored attribute to your…
Talking AI, SEO & IndexNow Updates With Bing – Ep. 307
IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing’s Fabrice Canel. The post Talking AI, SEO &…
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question...
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A…
Why Search (And The User) Is Still Important To SEO
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…
LinkedIn Lets You Add Clickable Links To Photo Posts
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts…
OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems
OpenAI pledges to prioritize safety, accuracy, and privacy in AI systems. Learn about their approach and ongoing work. The post OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems…
Wix Integrates Google URL Inspection API
Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first…
Google Search Won’t Rank Sex Toy Companies For G-Rated Bran...
If you do a search in Google or Bing for [adam and eve] or [jack and jill], both very G rated phrases that also have very X rated companies behind…
New Adobe PDF WordPress Plugin Radically Improves User Experience...
Adobe PDF Embed WordPress plugin finally makes PDF files easy to use on websites The post New Adobe PDF WordPress Plugin Radically Improves User Experience appeared first on Search Engine…
Google Patent On Using Contextual Signals Beyond Query Semantics
Recent Google patent shows how five kinds of real-world context can influence generated answers The post Google Patent On Using Contextual Signals Beyond Query Semantics appeared first on Search Engine…
B2B vs. B2C: Key Differences & Marketing Tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
Vlog #153: Colt Sliva On Going Beyond Frequency Statistics In SEO
In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for…
Google Search Car Carousel
We saw Google label some car types as electric and hybrid a year ago. Now Google has this car carousel in the mobile search that lets you filter by many…
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In…
Google Tests New Local Service Ads UX
Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…
Google: Don’t Noindex Pages With Comments, Keep The Good Co...
I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam…
Google Now Uses Open Graph Title Tag (og:title) For Title Links
Google adds og:title to sources for generating search result titles, expanding use of Open Graph data beyond social media. The post Google Now Uses Open Graph Title Tag (og:title) For…
Marketing Channels: 12 Key Options With Pros and Cons
On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can…
Google Location Search Pack With Things To Do, Airports & Tra...
Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile…
How To Optimize Website Architecture For SEO (Festive Flashback)
Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility. The post How To Optimize…
Recipe Schema Markup No Longer Supports Ranges For Cook, Prep &am...
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…
Google Knowledge Local Panel “Often Searched Together”...
Google seems to be testing a new section on the local knowledge panels named “often searched together.” Mordy Oberstein found this and said on Twitter that it is a “great…
Web Team Project Prioritization Frameworks To Set SEO Up For Succ...
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…
Google AdSense New Privacy Law & Opt-Out Mechanism
Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.
Vlog #156: Riley Hope On COVID & Searcher Behavior
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Ranking Factors [Semrush Study]
We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed…
Ray Kurzweil Rebuts Calls To Pause AI Research
Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
Paid, Owned & Earned Media: What Is The Difference?
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is…
UX & SEO: Strike The Right Balance. Achieve Maximum Results [...
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance….
How To Exclude Internal Traffic In Google Analytics 4
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…
Conversation Intelligence Trends & Tips From Invoca’s CMO
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains. The post Conversation Intelligence Trends…
7 Big Enterprise Content Marketing Strategies You Need To Know [W...
Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar] The post 7 Big Enterprise Content Marketing Strategies You…
How much should an influencer marketing campaign cost? A marketer...
With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…
How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…
Daily Search Forum Recap: September 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search…
Google Buying Guides In Search Results
Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into…
A Step-By-Step Guide To Creating Segments And Audiences In GA4 Wi...
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them. The post A Step-By-Step Guide To Creating…
Advanced SEO Tasks When Working With Wix
No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.
Google Updates Their Spam Policy Documentation
Google refreshed their spam policy documentation to tighten the focus, add new details, and make it easier to understand The post Google Updates Their Spam Policy Documentation appeared first on…
How To Set Up Scroll Depth Tracking In GA4
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…
Google Search Console Recommendations Not Fully Rolled Out
About 8 weeks ago, Google announced Google Search Console Recommendations and rolled it out to a limited number of properties within the platform. Google said the roll out will be…
The Beginner’s Guide to Lifecycle Marketing
They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…
Google’s John Mueller Offers To Review Part Of Your Present...
This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this…
Traditional vs. Headless CMS: Digital Evolution And Content Veloc...
Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless…
Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…
Google Search “More Hotels” Grid Layout
Google Search now has a grid layout option labeled “more hotels.” This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also…
Daily Search Forum Recap: June 5, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat increased…
30+ Google Search Operators for SEO Pros
Google search operators are the combination of symbols and words that help you find the needed information in a couple of clicks. Here is the complete list of over 30…
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…
How To Start Optimizing Your Offline Conversions With Google Ads ...
Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google…
Vlog #192: Banter With Greg Finn & The Growth Of Cypress Nort...
Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I…
Daily Search Forum Recap: October 15, 2024
Here is a recap of what happened in the search forums today…
What Are Core Web Vitals & How Can You Improve Them?
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
Google’s Fight Against Ad Policy Violations: An Interview with Al...
Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad…
Google Local Pack Map Overlay Tests Fuller Local Pack Card
Google may be testing (or this might be old) a new user interface for the local pack map interface. In the example below, Google is showing the fuller local card…
LinkedIn SEO: Optimize Your Profile for Improved Visibility
Find out how to practice LinkedIn SEO for better engagement and higher profile rankings with this guide.
Content Personalization: What Is It?
Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…
How To Optimize TikTok Ads Like A Pro: The 5-Step Guide
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize…
Google Now Recommends Higher Resolution Favicons
Google is now recommending higher resolution favicons. Review these changes to keep your SEO up to date. The post Google Now Recommends Higher Resolution Favicons appeared first on Search Engine…
AI Topics From Google Search Central Live Tokyo
Google on Friday held the Google Search Central Live event in Tokyo, they do this event around the world and Google’s last stop was Tokyo. The topic, at least from…
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…
Google Ads Brings Store Sales Reporting & Bidding To Performa...
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop…
Google Ads New Sales & Leads Conversion Reports
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and…
Google Search Adds Jewish Shabbat Times Again
Back in 2011 Google first launched prayer time rich results but then a year later Google sunset those results. Then in 2018, Google relaunched native prayer times for Islamic prayer…
Daily Search Forum Recap: March 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Stop taking short…
Google Ads Bug With Displaying Recent Data
As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.
Google Fixes Favicon Display Bug In Google Search
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now…
Google Search Find Place Through Photos
A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.”…
The 31 Best Marketing Apps for 2024
This is a list of the best marketing apps, covering everything from SEO to social media to design.
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry R...
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the…
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
Daily Search Forum Recap: March 16, 2022
Here is a recap of what happened in the search forums today…
How SEO Experts Predict & Fix Surprise Demand Shifts With Sea...
Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict…
Google Search Movie Reviews Panel Goes Full Width
Rajan Patel, the VP of Engineering at Google, confirmed with me that Google has rolled out full width movie reviews. So when you search for a movie name and add…
YouTube Updates: More Search Insights, New Channel Page Layout
YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights,…
SEO Basics: How to Do SEO For Beginners
In this guide, we‘ll share some tips on the SEO basics, including keyword research, technical SEO, on-page SEO and link building. Take your site to the next level and kickstart…
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…
HTML Link Tags Explained (+ All Attributes and Values)
See how an HTML tag connects a document to external resources like fonts and CSS files.
How to Use Yoast SEO to Improve SEO
Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin. In this article, we will…
DOJ: Force Google To Sell Chrome, Restrict Android & Ban Defa...
The Department of Justice has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default…
Google’s New Search Console URL Inspection API: What It Is & ...
To make things worse, Google only allows you to inspect one URL at a time to diagnose potential issues on your website (this is done within Google Search Console). Luckily,…
SEO Tutorial For Beginners (7 Steps To Learn)
For your client’s or company’s SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners…
Google Ads More Sponsored Results Button In Search
Google is testing displaying a button in Google Search to load more ads. The button reads, “More sponsored results” and when clicked, it can load more ads, if Google has…
4 Signs Your Agency Is Ready To Take On Enterprise SEO
Looking to grow your agency by taking on enterprise-level clients? Here are some signs you’re up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is…
Google Makes It Easier To Get Products In The Shopping Tab
Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In…
Yahoo Search Wiring Up New Stuff – Hang Tight On Its Arriva...
In November we were expecting to see parts of the new Yahoo Search soon but at this point, we have not seen it yet. Brian Provost, the Senior VP and…
Google Business Profiles Automated FAQs Feature
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.
Google Does Try To Handle Broken Canonicals
With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how…