Semrush

The Four Types of Keywords (and Why They Matter)

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….

Search Engine Journal

LinkedIn Lets Freelancers Promote Their Services For Free

LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services…

Search Engine Journal

YouTube Removes Dislike Counts On All Videos

YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…

Search Engine Journal

25 Facts You Didn’t Know About Baidu

Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You…

Ahrefs

17 Free Online Marketing Courses to Learn Digital Marketing

Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…

Search Engine Journal

How To Enable Key Moments Snippets In Google Search

Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. The post How To Enable…

Search Engine Journal

Google Will Be Testing IndexNow

A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing The post Google Will Be Testing IndexNow appeared first on Search Engine…

Search Engine Journal

Twitter Blue Launches In United States

Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. The post Twitter Blue Launches In United States appeared first…

Semrush

The Hooks of Viral TikToks

This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.

Search Engine Journal

Expert Social Media Marketing Predictions For 2022

Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…

Semrush

Analyze Search Intent Instantly with Semrush

Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.

Search Engine Journal

10 Good Alternatives To iStock For Marketers

Stock images can help you tell your story and add visual interest to the page. Try these 10 high-quality iStock alternatives. The post 10 Good Alternatives To iStock For Marketers…

Search Engine Journal

Google: Sites Need to Be Worthwhile to be Indexed

Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console The post Google: Sites Need to Be Worthwhile to be Indexed appeared first…

Search Engine Journal

3 Ways Agencies Should Measure Marketing ROI

Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure…

Search Engine Journal

Google Update Slapped Your Rankings: What’s Next

An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes The post Google Update Slapped Your Rankings:…

Search Engine Journal

Enterprise SEO Site Structure: 14 Essential Optimizations

Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on…

Semrush

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for…

Search Engine Journal

Why Some Sites Lose Rankings in Core Update

Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared…

Search Engine Journal

Is Domain Name a Google Ranking Factor?

Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor?…

Search Engine Journal

The Disavow Tool: Is It a Google Ranking Factor?

Can you influence Google’s search algorithms and rank higher by using the disavow tool on bad or spammy links? The post The Disavow Tool: Is It a Google Ranking Factor?…

Search Engine Journal

Jetpack Acquires WordPress Security Company

Jetpack acquires security company WPScan, promises to keep it open to benefit WordPress security but integrate it at some point as well The post Jetpack Acquires WordPress Security Company appeared…

Search Engine Journal

Google Page Experience Algorithm Update Coming to Desktop

Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update…

Ahrefs

How to Choose the Right Keywords for SEO

If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will…

Search Engine Journal

5 Common Local SEO KPIs And How To Measure Them

Understanding which Local SEO KPIs matter and how to measure them is essential for meaningful performance reporting. See the top 5 here. The post 5 Common Local SEO KPIs And…

Search Engine Journal

Hreflang Implementation: The 10 Biggest SEO Misconceptions

Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions. The post Hreflang Implementation: The 10 Biggest SEO Misconceptions appeared first…

Search Engine Journal

Google Launching New Version Of PageSpeed Insights

Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version. The post Google Launching New Version Of PageSpeed Insights…

Search Engine Journal

Google Rolls Out November 2021 Spam Update

Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The post Google Rolls Out November…

Search Engine Journal

Google’s John Mueller Q&A: 4 SEO Questions Answered

Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another. The post Google’s John Mueller Q&A: 4…

Search Engine Journal

State of SEO: Top Insights – Ep. 247

Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it. The post State of SEO:…

Search Engine Journal

Direct Traffic: Is It A Google Ranking Factor?

Whether Google factors direct traffic into your search rankings has been a hotly debated topic over the years. Where do we land on it? The post Direct Traffic: Is It…

Search Engine Journal

Shopify & Fast Simon: An Ecommerce SEO Case Study

See a Fast Simon for Shopify integration in action and the SEO team’s tips for handling challenges in rendering, crawling, and pagination. The post Shopify & Fast Simon: An Ecommerce…

Search Engine Journal

New Google Best Practice For Embedded Videos

Updated Google Best Practices shows how to get “maximum exposure” from hosting or embedding videos The post New Google Best Practice For Embedded Videos appeared first on Search Engine Journal.

Search Engine Journal

Facebook Shutting Down Facial Recognition

Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks The post Facebook Shutting Down Facial Recognition appeared first on Search Engine Journal.

Search Engine Journal

Google Ads Performance Max Campaigns Best Practices

Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type. The post Google Ads Performance…

Search Engine Journal

How To Report Search Console Issues To Google

Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. The post How To Report Search Console…

Ahrefs

What is SaaS Marketing? 8 Tactics We Use at Ahrefs

As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…

Search Engine Journal

Should We Buy Instagram Followers And Likes?

Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you. The post Should We Buy Instagram…

Search Engine Journal

Does Comprehensive Content Build Trust?

Google’s John Mueller talks about the best way to write content and advises what to avoid The post Does Comprehensive Content Build Trust? appeared first on Search Engine Journal.

Search Engine Journal

WordPress Takes Steps to Achieve Performance Lead

Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…

Search Engine Journal

Facebook Launches Marketing Analytics Certificate Program

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on…

Search Engine Journal

Google Shares Tips For Optimizing Job Postings

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings…

Search Engine Journal

Push Notifications: Re-Engaging Users in 2022

When done right, push notifications can help you reach and convert more users. Learn best practices for using it on your own website. The post Push Notifications: Re-Engaging Users in…

Search Engine Journal

Can Pro-Privacy Search Engines Replace Google?

Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here’s why it matters to marketers. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search…

Search Engine Journal

How to Evaluate Site Quality for Link Building [Webinar]

Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first…

Search Engine Journal

OptinMonster Vulnerability Affects +1 Million Sites

OptinMonster WordPress Plugin REST-API implementation exposes publishers to full site takeover and threat of malicious downloads The post OptinMonster Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.

Search Engine Journal

Title Tags are a Tiny Ranking Factor

Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking…

Search Engine Journal

How to Fix Google Title Tag Rewrites

Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search…

SE Ranking

Voice search and SEO

Voice search is and has been a topic of hot debate for a couple of years now. Anyone with young kids knows that they run searches using only their voice….

Search Engine Journal

Do Google Lighthouse Scores Affect SEO?

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. The post Do Google Lighthouse Scores Affect…

SE Ranking

What is conversion rate and how do You calculate it?

Instagram likes are great. Facebook followers are nice. Clicks on your product page are cool. But none of it means anything if these people aren’t somehow converting. But what is…

Search Engine Journal

SEO Horror Stories That Will Scare The Hell Out Of You

Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year’s Halloween SEJ Special has it all. The post SEO Horror Stories That Will Scare…

Search Engine Journal

Google Changes More Structured Data Requirements

Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…

Search Engine Journal

SEO and Temporarily Out-of-Stock Product Pages

Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search…