Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With…
Create an opportunity to build or grow an in-house SEO team and accelerate its evolution. Read this guide for tips on how to do it. The post 6 Important Lessons…
Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising…
Discover the ways you can improve your ranking with landing page optimization and how the landscape has changed. The post Landing Page SEO Best Practices & Tips For Success appeared…
How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help. The post 9 Remote Workers Share Their Best…
Here is a recap of what happened in the search forums today…
Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops…
Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We…
A few months ago we reported about a Google Search Console users permissions issue. Well, that issue is now resolved according to Caio Barros from Google. The issue seemed more…
You do not need to nofollow or use a rel sponsored attribute on your internal links, even if those internal links lead to sponsored reviews content with affiliate links to…
John Shehata shared a chart from his Newzdash service that showed how Google is showing more web stories in the top positions of the top stories carousel in the mobile…
Google’s John Mueller was asked if stock levels can impact the ranking of products on an e-commerce site. John implied that the answer is no, he said “that seems unrelated,…
Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New…
Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you…
Average content just won’t cut it anymore. How do you create an exceptional content marketing team to propel you to the top of the SERPs? The post 11 Tips For…
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking. The post Google Ads: How To Improve Lead Quality Without Backend Data…
Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results. The post SEO Competitive Analysis: The Definitive Guide appeared…
Keyword stuffing was a widely used technique because it yielded results. But is it a ranking factor today? The post Keyword Stuffing As A Google Ranking Factor: What You Need…
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. The post Shopify SEO Gets…
Several months ago Google told us that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it…
It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John…
Google’s John Mueller said that it can take from a week to a couple of months for Google Search to pick up on the international targeting setting you selected in…
Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. He shared a number of screenshots on Twitter -here is a side by side of…
Google is now showing bike icons for the bikeshare data it shows in the local search results, including the local pack and local listing for a bike share location. Google…
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization?…
There are 6 ways of extracting Core Web Vitals from CrUX directly from Google. Here are the pros and cons of each one. The post 6 Core Web Vitals Extraction…
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction. The post Internal Links As…
Google’s John Mueller answers what effect would no-indexing author archives have on E-A-T The post Author Archive Pages And E-A-T appeared first on Search Engine Journal.
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid…
You: get a complete picture of your rankings and analyze your SEO results.Your clients: get professional, white-labeled, modern reporting to put them at ease. The post Huge Update: Leading Rank…
Here is a recap of what happened in the search forums today…
Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” can hurt search rankings if you’re trying to reach a wide audience. The post Google Search Console Geotargeting Can…
In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for…
As expected, John Mueller of Google was at it again on New Years eve and New Years day – helping SEOs and site owners with their Google Search and SEO…
Generally Google will list a site in its search results with the domain name, not the IP address associated with the domain name. But if you see both and if…
On December 28, 2021, Google updated the rich results report for product structured data in Google Search Console. The reporting update may result in a change in the number of…
Google’s John Mueller confirmed on the December 31st SEO hangout that if you have multiple versions of your site, and one version is deemed high quality by Google and the…
John Mueller of Google was asked if the Google Search Console coverage report can show the unavailable_after meta tag in that report. John said he doubts it because it is…
Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google…
Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight. The post 5 On-Page SEO Factors…
Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership. The post A Day In The…
As you all know, I source a lot of forums and Twitter threads here for the stories that I write. Without the amazing individuals that make up the search industry,…
The week between Christmas and New Years is general slow and it was but we did have some Google search ranking jolts and tremors this week…
Here is a recap of what happened in the search forums today…
How is this for an unpaid endorsement of your SEO product – John Mueller of Google said that he pays for a license to Screaming Frog. He said this on…
Google’s John Mueller confirmed what it has I believe said before, that there is not difference in terms of SEO value between the three link attributes. Google supports nofollow and…
If you do a search in Google Search for [new years] related keywords, Google will bring back the confetti easter egg from last year. Google by default will throw down…
Google’s John Mueller said on Twitter when it comes to really long HTML file sizes, Google can handle it – and you should not worry about it. The question came…
Google Ads is rolling out or now has the Google Creative Studio’s asset library feature directly in Google Ads. I believe Brett Bodofsky was one of the first to share…
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know. The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. This month, the…
Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that…
Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. The post Google On How To Improve SEO…
A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the most counterintuitive SEO recommendation/implementation…
Google seems to be testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads. ADworld Experience posted this on Twitter but it is not clear if…
According to recent Semrush data, this month, the month of December, was the most volatile month of the year and probably Google history. Here is a chart Mordy Oberstein of…
Around December 27th and 28th we may have a Google search ranking algorithm jolt or quick tremor. I highly doubt Google pushed out something over the holidays, this last week…
Google Search Console had this new bar at the top of the Search Console interface with announcements. It showed three types of announcements; informational, minor issue and major issue announcements….
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find…
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here’s how to find and fix it. The post How To Identify…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
With all the changes and updates Google made recently, I wondered if some SEOs felt they couldn’t take off over the Christmas weekend holiday. Google gave us permission to take…
Google’s April 2021 and December 2021 product reviews update only targeted English language content. But John Mueller of Google said he suspects it will roll out to other languages in…
Google Business Profiles (formerly Google My Business) seems to have added or is testing adding a new check box for products. There is an option named “mark as special” that…
Shaun Elley posted a screenshot of one of his ads in Google Ads showing a status of “eligible (limited) policy (past violation).” This seems to mean that an ad you…
If you go to Microsoft Bing and conduct a search that triggers a video preview box to show up, there may be a little holiday easter egg for you. A…
The number of active email users grows every year. In 2021, it reached 4.1 billion, and by 2025, it is expected to grow to 4.5 billion. With emails, we communicate,…
You need the art of SEO and the craft of writing to create great content. Use these tips to improve your content quality and optimization. The post SEO Writing: Top…
How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!
Google’s John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites?…
Here is a recap of what happened in the search forums today…
Google’s John Mueller again, actually since 2007, year-after-year, has jumped into the Google support forums and on social media to answer webmaster questions on Google Search. It is a tradition…
Google’s John Mueller was asked on Twitter why the pipeline to get data into the link report within Google Search Console seems slower than most the other reports. In short,…
Did you know that most of the search algorithms Google launches work across all languages? There are exceptions, like when Panda first launched and the product reviews update and some…
Alan Bleiweiss, a smart and fun SEO, asked John Mueller of Google if Google has a “Google Book of Secrets” where it stores all the algorithmic changes it makes in…
In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for…
If you do a search in Google or Bing for [adam and eve] or [jack and jill], both very G rated phrases that also have very X rated companies behind…
Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your…
Happy holidays and merry Christmas to all of you, hope you are not watching this video on your break but if you are – you clearly love search…
Like last year, Google’s John Mueller put together a year end meme report of SEO for 2021. John said on Twitter “It’s time for the dreaded end-of-year reports. Here’s a…
Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen. The post 12 Headline Writing Tips To Drive…
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide. The post Track Santa With Google & NORAD Santa Tracker Apps…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Most SEOs say…
Yesterday, I posted a poll asking what percentage of your time as an SEO is spent doing link building. The Twitter poll has a ton of responses, over X, and…
There is a Reddit thread I found via John Mueller that claims a site owner woke up to an additional $80,000 in monthly traffic. The person said that over the…
Google’s John Mueller posted a very necessary clarification that Google does not use Google Analytics 4 for ranking purposes. Just like Google said countless times it does not use Google…
Microsoft Bing announced it launched its Shopify integration by allowing a buy now from Bing Shopping and Bing Search to the Shopify site it is hosted on. Plus, a couple…
Google Image search on mobile has these labels for sections of the images it sometimes shows in the search results. A new label I have not seen before is showing…
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies…