When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation…
If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that…
Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads). …
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom…
Here is a recap of what happened in the search forums today…
Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust…
Ryan Levering who has been with Google for over 11 years working on structured data said on Twitter that the “growth of microdata is fairly stagnant.”
Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting…
We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking…
Google Search Console has a Google News specific article content error named “Article too short.” In that section it offers a recommendation to “make sure your articles have more than…
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…
Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences…
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits…
Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first…
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as…
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…
Here is a recap of what happened in the search forums today…
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.
Google has added a new section for products to the Google Business Profile guidelines. The section says “If you run a retail business, you can show nearby shoppers what you…
Google’s John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone…
Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each…
On August 17th, Google seems to have removed the “see results about” disambiguation search feature from the Google mobile search results. They still show on desktop but on mobile, it…
Google is testing a “browse places” search feature where it shows you place cards that you can swipe through and then click on. It is kind of like a new…
WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.
SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The…
Link building has played a fascinating role in the history of search engine optimization. Check out our blog to see where link building originated and how you can easily build…
Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first…
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…
TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior…
Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets…
Here is a recap of what happened in the search forums today…
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search…
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or…
YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New…
Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the…
Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the…
Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about…
Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and…
You need those SEO changes implemented yesterday. The developers have a stack of requests a mile high. What‘s the solution? Many times it comes down to communication. Here‘s how to…
Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first…
Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine…
But why should you do that? And how exactly do you target keywords? You’ll learn how in this post. Why target keywords? If your content ranks high on Google, you…
Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw…
Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don’t require a large budget, and c) won’t hurt your brand…
Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. So far, at…
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…
Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video…
Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…
Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I…
As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of…
In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does…
Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so…
Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it. The post How To Create…
SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…
Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…
Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…
Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…
Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test…
Inside View Of A Google NYC Outside View
Google has had these discussion carousels for the past couple of years. Now Google also spotted a “conversations” box and also a “discussions and forums” box in Google Search.
Google’s John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, “I don’t think you gain anything by cloaking the affiliate links,…
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and…
Google has begun rolling out the helpful content update on Thursday…
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…
Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…
We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet….
Google has this “from sources across the web” box that shows sites that cover a specific topic in this grid list view. You can click on a specific site to…
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Google’s John Mueller said that the Google quality raters guidelines are “not a collection of ranking tips.” He said the quality raters guidelines “can be useful” to think about but…
I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam…
Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I’m currently typing this on my mobile phone but I…
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…
Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses:…
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…
Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…
Here is a recap of what happened in the search forums today…