Google Traffic Quality Site Adds More Invalid Traffic Examples
Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had…
Google One Box Results Get Tracking Parameters With Unique Integr...
Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn…
Google Helpful Content Update Not Done Yet But Now We’re Se...
Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on…
Google Consolidates Tips On Preventing Spam On Your Site In Help ...
Google has added a new section to its quality guidelines category named “Prevent abuse on your site and platform” yesterday. The content is mostly not new, it is mostly from…
Google Business Profile Photos With Timestamp Of Photo
Google seems to be testing showing when a photo was taken or uploaded to a Google Business Profile listing. Google has done this for image search and other areas but…
What’s REALLY Working In SEO [Podcast]
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In…
What Is Alt Text & Why It Matters for SEO
Alt text is text included in HTML code to describe an image on a web page. We’ll cover different types of alt text and best practices to follow.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
6 SEO Content Writing Tips For Law Firms
Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first…
A Content Engine that Drives Revenue — Whiteboard Friday
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted…
How to Build Successful Content Pillars
Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic…
Google Updates Its Guide on Preventing Spam and Abuse
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…
Daily Search Forum Recap: September 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Are we seeing…
25 Top Movies About Social Media To Watch
Here’s an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media…
Is Your Ecommerce Content Optimized For How People Really Search,...
Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How…
September 2022 Google Webmaster Report
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I…
Google Updated Review-Type Results That Can Impact Search Console...
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August…
Google Tests Site Name Above URL In Mobile Search Results & R...
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as…
Google Helpful Content Update Movement? Yes But Not Widespread.
There seems to be a lot of confusion around the Google helpful content update and if it is “big” or not big. That all depends on if you were hit…
How To Forecast SEO Outcomes With Better Precision & Transpar...
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO…
SEO Split-Test Result: Do Numbers in Title Tags Affect CTRs?
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.
New Google Ads Setup Ad Groups Column Options
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new…
6 Google Business Profile Tips For Hotel SEO
Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile…
Do You Still Need Directory Submissions For Local SEO?
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO?…
Local SEO For Law Firms: Get More Local Clients
Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first…
Yahoo Acquires Source Credibility Algorithms With Latest Acquisit...
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight…
Daily Search Forum Recap: September 7, 2022
Here is a recap of what happened in the search forums today…
Google: Helpful Content Signal May Get Stronger With Next Core Up...
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core…
New Google Featured Snippet With Multiple Answers, New Design, Ca...
I am wondering if the screenshots below are the new featured snippet callouts Google spoke about almost a month ago. You can see bolded callouts, multiple answers for a featured…
Google Tests New Format For SEO Office Hours – Do You Like ...
Historically, I mean for over a decade, John Mueller was the single person answering questions from SEOs on the Google SEO office hours segment. Recently John announced changes to the…
Google: Crawl Rate Spikes Not A Sign Of The Helpful Content Updat...
Google’s John Mueller was asked if a spike in crawler activity would be a sign that the helpful content update is rolling out. John said no, as expected because he…
Google Ads Top Content Bids To Stop Working October 2022
Google Ads has stopped supporting the top content bid adjustments and in October 2022 will migrate campaigns using content bid adjustments to automatically default to 0%.
Danny Sullivan: Google Helpful Content Update Is Big But Not A Hu...
So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a…
Find Resources Bigger Than 15 MB For Better Googlebot Crawling
Understand the nature of Google’s 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15…
Facebook Competitions: What You Need To Know
Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on…
Daily Search Forum Recap: September 6, 2022
Here is a recap of what happened in the search forums today…
Google Will Reject Ads Leading To Pages With Intrusive Advertisin...
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject…
Google Updates Documentation On Meta Descriptions
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on…
Microsoft Advertising Adds Pinterest Import, More Google Imports,...
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads,…
Google Learn Something New Web Story Feature
I am not 100% if this “learn something new” feature in Google Search is actually new but I have never reported on it before. Google Search shows a box named…
Google Home Hub Display Reviews Disclaimer Notice
The Google Home Hub display can show users an “about reviews” disclaimer or notice that talks about how the review may not be verified by a confirmed visit or experience.
You Don’t Want Google To Rank Your Site In Specific Regions
Google’s Gary Illyes was on Reddit offering advice to one SEO who simply does not want traffic from Google from users in specific regions. The reason is, that they don’t…
Book On Google For Google Flights To Be Discontinued Outside US
Google has quietly announced that on September 30th, Book on Google for flights will be discontinued in most countries or regions outside the United States.
Meta Lists 4 Ranking Signals For Video On Facebook
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking Signals For Video On Facebook…
A Guide to Quora Marketing: How to Use it to Boost Your Business
In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer…
5 Types Of Social Media Networks And The Benefits Of Each One
Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One…
The Best SEO Conferences For 2022-2023 (Virtual And In-Person)
Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. The post The Best SEO Conferences For 2022-2023…
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best…
Daily Search Forum Recap: September 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. For Labor Day…
Google Ads To Disapprove Ads That Don’t Meet Better Ads Sta...
Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences…
Poll: Only 20% Noticed Ranking Changes After Google’s Helpf...
As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would…
Google Labor Day Logo 2022
Today is Labor day in the United States and in Canada and to celebrate the laborers’ work and contributions to their states, Google has a Doodle. The Doodle showcases plumbers,…
Google Analytics Makes Privacy Changes To Google Ads Search Queri...
Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query,…
What Is Programmatic Advertising? How Does It Work?
Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage. The post What Is Programmatic…
How To Stand Out In Search & Leadership: Advice From Schema A...
What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an…
Reciprocal Links: Do They Help Or Hurt Your SEO?
Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO?…
On-Page SEO Process Guide
On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your…
How to Do Better, Lazier Keyword Research
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted….
11 Ways to Improve E-commerce Category Pages for SEO
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
What Is Quora & How It Works
Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy. The post What Is Quora & How…
Daily Search Forum Recap: September 2, 2022
Here is a recap of what happened in the search forums today…
LinkedIn Lists Top 20 In-Demand Skills
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20…
How To Use Amazon Hidden Keywords To Increase Product Discoverabi...
Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use…
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM...
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO &…
Top 10 Free Online SEO Training Courses
Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for…
Search News Buzz Video Recap: Weak Google Helpful Content Update,...
This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update…
SiteGround Now Hosting Bill Slawski’s SEO By The Sea For Fr...
As many of you know Bill Slawski passed away in May. But earlier this week, Bill’s treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The…
Dual Google People Also Ask Results In Different Languages
Google seems to be testing or launching, showing dual people also ask boxes in the Google Search results. One people also ask box is in English and, in this case,…
Google Can Crawl Site Sections More Frequently & Determine Qu...
Google’s Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain…
Google Search Tests Explore Brands With & Without Product Ima...
Google is testing a search feature for more product and e-commerce features, this one is titled “explore products.” The explore products feature comes with product images and without product images.
Google Provides Examples Of How To Improve Your Meta Descriptions
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to…
How Can We Encourage Older Consumers To Leave Reviews?
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first…
The History Of Social Media
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of…
How To Incorporate More Context In Your Social Media Content
Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your…
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation…
How to Write a Blog Post (That People Actually Want to Read) in 9...
If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that…
How to Find a Website’s Keywords (Organic & Paid)
Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads). …
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom…
Daily Search Forum Recap: September 1, 2022
Here is a recap of what happened in the search forums today…
New Google Ads Conversion Value Rules Features
Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust…
Google: Growth Of Microdata Is Fairly Stagnant
Ryan Levering who has been with Google for over 11 years working on structured data said on Twitter that the “growth of microdata is fairly stagnant.”
Google Ads Confirms Bug With Share & Auction Insights Reporti...
Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting…
Google Isn’t Done Rolling Out The Helpful Content Update
We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking…
Google May Remove Word Count From Search Console News Article Con...
Google Search Console has a Google News specific article content error named “Article too short.” In that section it offers a recommendation to “make sure your articles have more than…
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…
Compare Vocabulary Differences Between Ranking Web Pages On SERP ...
Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences…
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits…
Google PageSpeed Insights Reports: A Technical Guide
Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first…
How to Get Started with Corporate Social Responsibility & Pur...
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as…
Google On Why Helpful Content Update Seems Quiet
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…
3 Ways To Get More Push Notification Subscribers & Clicks (Wi...
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…
Daily Search Forum Recap: August 31, 2022
Here is a recap of what happened in the search forums today…
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.