Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads…
When you‘re new to the software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics.
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing. The post 10 Creative Infographics & Why They Work [With…
Google’s John Mueller offers advice on how to choose structured data The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy &…
Google’s John Mueller answers why core web vitals scores seem to always change even when web pages remain the same The post Why Do Core Web Vitals Scores Always Change?…
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how. The post Why Keyword Research Is Useful For SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you use…
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits…
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On…
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you “get inspired and…
Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google…
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended,…
Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some…
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community &…
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners:…
WordPress 6.0 takes big step toward fulfilling Gutenberg’s promise to make WordPress easy to create websites and publish content The post New Details of WordPress 6.0 Reveal Major Improvements appeared…
Google’s John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings The post Technical Issues Usually Not a Trigger for…
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even…
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…
For example, you’re hardly likely to outrank the likes of TechRadar, Wired, and The Verge anytime soon with your generic “tech” affiliate site. If you want to stand any chance…
Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic details (married, have…
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated…
Historically Google has said they won’t be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems…
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program –…
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite…
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are…
The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking…
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over…
Your blog post’s title is the first barrier to entry to getting more visitors to your content. Without a great blog title, no one will click on your post, and…
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data…
It is widely known that the search traffic numbers in Ahrefs are merely estimations. But how far do they deviate from the actual traffic numbers? We decided to run a…
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how. The post Product Detail Page SEO: How Product Information…
HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability The post HubSpot WordPress Plugin Vulnerability appeared first on Search Engine Journal.
Google patent for showing content from around the world but modifying the search results based on generic ratings The post Google Patent for Modifying Results Based on Generic Ratings appeared…
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant…
Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search…
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating…
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX…
Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record…
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on…
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was…
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta…
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched…
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…
Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New…
Want to get your website to the top of Google search? Well, this challenging task is impossible without competitive research. It helps you understand the market situation, apply effective SEO…
Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy…
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…
Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…
Your website is up and running, you’re getting good results in terms of keyword rankings and traffic, and it’s time to celebrate, right? Sure, you should be proud of yourself,…
Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…
Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a…
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test…
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done…
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search…
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal…
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…
Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…
Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…
Guest posting remains one of the most effective ways to gain quality backlinks, improve brand awareness, and drive target traffic to a website. Whether you succeed or fail with your…
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…
But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not….
Here is a recap of what happened in the search forums today…
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…
Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…
Google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1…
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the Google Search knowledge panels…
Google is now letting you make a request to remove personally identifiable information (PII) from Google Search. This includes information such as phone number, email address, or physical address, login…
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel…
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types…
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go…