Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations. The post 6 Tips For Giving Your Reporting Dashboards…
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As A Ranking Factor: What You…
It’s time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. The post 7 Unique Keyword Sources To Boost…
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The post What YouTube Video To…
Here is a recap of what happened in the search forums today…
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The post Learn How TikTok Advertising…
Google’s John Mueller answers if value of an internal link is influenced by the location on the page The post Does Value of Internal Links Differ Based on Page Location?…
Google has a new search refinement titled “people search next.” This is in addition to the related searches, the people also ask, the people also search for and the others….
It is okay to have multiple properties verified for the same site in Google Search Console. It is not a bad thing, it won’t hurt you, in fact, it might…
There seems to be a bug that Google is working on where some searchers are getting left in the dark. Well, stuck in Google’s dark mode or dark theme setting…
In November 2020, Google said we may see a label for the Google page experience update show up in the search result snippets. Then in December 2020 we saw actual…
Google has added to Google business profiles listings in the Google Maps interface a section named “updates from customers.” This seems to show some recent reviews from Google Local Guides…
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The post Google Sunsets FLoC, Announces New Topics API Solution appeared…
SEO data visualizations make your reporting far more interesting and easier to digest. Here are 11 examples you can put to work in your reporting. The post 11 Stunning SEO…
Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your…
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find…
Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business. The post 7 Social Commerce Tips & Who’s Doing It Right…
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out…
Here is a recap of what happened in the search forums today…
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are SEOs Unwilling To Say “I…
Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos The post Squarespace Announces Video Hosting And Monetization appeared first on Search Engine Journal.
Discover website traffic, online mentions and social media followers of companies in the S&P 500.
WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing…
Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right KPIs Design a simple, logical website structure Create a clear…
To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and…
Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations,…
Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t…
How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all…
Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results….
Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300…
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With…
If you’re running a busy marketing department, it’s worth considering not only what you plan to produce in the coming year but also how. Finding the magic formula that helps…
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via…
What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During…
The Company Nishikiya is a family venture, founded in June 1968. The core business of the company is a storage space service. Although the company is located in Yokohama, Kanagawa…
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of…
Here is a recap of what happened in the search forums today…
Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works and…
Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot…
Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his…
Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course,…
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split…
Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do…
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online The post Build on Country Specific Domain Or Use Existing…
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. The post Google’s Core Web…
But no worries, this doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this article, we’ll cover two solutions to the “not provided” problem and…
Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack. The post 5 Key On-Page Optimizations For Local…
A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say. The post Why Does Google Not Recognize…
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
Which digital marketing keywords should your agency target this year? Find out in our in-depth list, broken down by service, industry, and type.
Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search. The post SEO For Financial Services Brands: Key Trends &…
Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month. The post How We Built 600+…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Google’s John Mueller was asked if there is a way to better control the images that Google shows in the web search results for product results. The answer is not…
Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with…
I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between…
Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer…
Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads…
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need…
Traditionally, in the last week of January, we share our plans for the year ahead. As usual, they are based on the wishes you shared with us—it’s your needs that…
Looking to increase your site‘s visibility in the SERPs? Here are nine SEO best practices to follow to put your best foot forward.
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared…
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your…
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories. The post Snapchat vs Instagram Stories: Which One Is Best For…
What does the future hold for the Google SERP? Here‘s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too…
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…
What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…
Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…
What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…
Here is a recap of what happened in the search forums today…
Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.
The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with…
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines…
Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is…
Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page…
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started…
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…
Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…
Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…
Here is a recap of what happened in the search forums today…
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first…
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to…
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…