Google Lifts Some Site Reputation Abuse Policy Penalties
About a week ago, we reported that Google began enforcing its new site reputation abuse policy by issuing manual actions and ranking penalties for those sites that violated those policies….
How to Implement the 4 Ps of Marketing
Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…
What Is a Lead Generation Website? (And How to Build One)
This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire…
Leveraging Flow to Amplify Your Marketing Productivity
Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared…
Sitelinks: What Are They & How Do You Get Them?
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are…
How To Get Started With Enterprise Marketing Workflow Automation
Discover the roadblocks you’ll typically encounter with starting enterprise workflow automation. Learn how to get around them so you can scale SEO with success. The post How To Get Started…
What’s The Ideal Blog Post Length For SEO?
How long should your blog posts be for maximum SEO value and impact? See how much content length really matters. The post What’s The Ideal Blog Post Length For SEO?…
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. The post 7 Insights Into How Google Ranks…
Singapore Google Product Expert Summit
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Google Ads AI Images Can Now Create People & Faces
Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for…
Google Memorial Day Logo With Remembrance Day Poppies
Google has its grayed out logo for Memorial Day today but it also has remembrance day flowers, red poppies, in the footer of the search results. So when you click…
Microsoft Reports Holiday Searches Start Early This Year
Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations. The post Microsoft Reports Holiday Searches Start…
Sustaining A SaaS Brand & Organic Channel During A Recession
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During…
Semrush’s Top 100 Influencers in Content Marketing [2022]
Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling…
7 Proven Ways to Improve Your PPC Campaign Performance
Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast? The post 7 Proven Ways to…
Daily Search Forum Recap: January 30, 2023
Here is a recap of what happened in the search forums today…
Daily Search Forum Recap: June 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has brand…
How to Create the Ultimate Customer-First Content Marketing Plan
Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create…
Yandex Data Leak: The Ranking Factors & The Myths We Found
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors &…
Vlog #244: Chris Long On Helping SEOs On LinkedIn & SEO Caree...
In part one, we learned about Chris Long and also spoke about his co-worker, the profession of SEO, Bill Slawski. In part two we dig into helping people in SEO…
Email Marketing: An In-Depth Guide
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth…
Bing Ads Blue Local Business Tag & Other Labels
Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says “Local Business,” which I guess helps promote…
Yoast On Why It’s Adopting IndexNow Protocol
Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol…
13 Best High-Ticket Affiliate Marketing Programs 2023
Learn how to generate additional revenue for yourself or your business with the best high-ticket affiliate marketing programs. The post 13 Best High-Ticket Affiliate Marketing Programs 2023 appeared first on…
CPA Marketing: How it Works & How to Build an Effective Strat...
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s…
Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insi...
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of…
10 Local SEO Strategies For Doctors And Dentists
Want to increase traffic from organic search? Learn the top local SEO strategies doctors and dentists need to grow their practice and bookings. The post 10 Local SEO Strategies For…
Google Tests Multiple Featured Snippets Under From Sources Across...
Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but…
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.
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New Google Best Practice For Embedded Videos
Updated Google Best Practices shows how to get “maximum exposure” from hosting or embedding videos The post New Google Best Practice For Embedded Videos appeared first on Search Engine Journal.
Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites The post Google Confirms You Can’t Add EEAT To Your Web Pages appeared first on Search…
Google Adds LGBTQ+ Owned Business Attribute For Business Profiles
Google has added yet another business attribute for Google Business Profiles – LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps…
New Facebook Groups Features For Building Strong Communities
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. The post New Facebook Groups…
New Google AR Beauty Ads
Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the “try-on experience” in place of the search ad’s product image. “With…
Optimize Your CTA: Better Alternatives To ‘Click Here’
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…
Black Friday 2021: Key Trends, Shifts, and New Lessons for Market...
We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…
Daily Search Forum Recap: April 7, 2025
Here is a recap of what happened in the search forums today…
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search…
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
Google Confirms Again, Bolding Words Does Help With SEO
Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on…
GoogleHas Its Own Way To Send Traffic To Publishers Through Bard/...
Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing’s AI Chat…
Revamped Google PageSpeed Insights Is Live
Yesterday, Google began to rollout the revamped and new PageSpeed Insights at its new home at pagespeed.web.dev. It has a bunch of user interface changes to make the reporting easier…
What Is Evergreen Content? & How to Create It
Evergreen content is content that remains relevant for a long period of time without needing frequent updates.
How To Scale Your Enterprise SEO Program [Webinar]
Learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach. The post How To Scale Your Enterprise SEO Program [Webinar] appeared first…
Microsoft Bing Patent On Web Site/Content Reliability Scores
Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of…
Google On A Site With A Long History Of Spamming – Can It R...
Google’s John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a “long…
Google Keyword Planner: How to Use It to Find Keywords
Learn how to find the right PPC and SEO keywords for your audience for free with Google Keyword Planner.
Google Search Console Video Index Report Rolling Out Very Slowly
A couple months ago, Google teased the new video indexing report in Google Search Console. Well now, Google said this report will roll out to some sites “over the next…
Bing Search Without Microsoft Name By Logo
Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the…
Google Business Profile Manager Bug Listings and More Disappearin...
There are a number of complaints in the Local Search Forums with the Google Business Profile Manager. Supposedly in some cases, listing and other details are being hidden or just…
Daily Search Forum Recap: November 29, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Bing Sidebar In Stable Edge Browser & Bing Chat Limits Increa...
Microsoft announced a few updates for the Bing Chat AI co-pilot including that they increased the Bing Chat limits to 15/150 and also is testing an optimized “balanced” mode response…
Official Google Ads Channel Reporting For Performance Max &...
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘new’¬’…
Google Search Algorithm Update On July 16th Or Was It Related To ...
As many of you know, there was a pretty massive indexing issue impacting new content in Google Search most of Friday, July 15th, but that was pretty much isolated to…
Does Pay-for-Performance SEO Really Save You Money?
While sounds sweet, in fact, pay-for-performance SEO turns out to be a risky approach. Discover its pros and cons and how it differs from traditional SEO.
New Google Merchant Center Competitive Visibility Report
Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level…
Google Business Profile Bug: Your Business Is Not Visible To Cust...
Google may have a bug, it is a confirmed bug according to some local SEOs, where a bunch of businesses are seeing a notice in Google Search that “your business…
Google Tests New AR Prototypes – Watch Out Google Glass
Google announced it will begin testing new AR, augmented reality, experiences in the public with a limited number of Googlers and trusted testers. These include in-lens displays, microphones, and cameras,…
Google Search Explore Highlighting Snippet Text In Blues & Br...
Google is now testing highlighting snippet text in the Google Explore feature in light blue, darker blue, and a brownish color. After months of testing, Google launched the featured snippet…
Unique IP Addresses Do Not Give You A Google Ranking Advantage, ...
Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique…
Google Ads Spending Bug Again This Time Impacting tROAS & Max...
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on…
TikTok CEO To Testify In Hearing On Data Privacy And Online Harm ...
Learn more about tomorrow’s hearing with TikTok CEO about data privacy and creating a safer digital space for younger audiences. The post TikTok CEO To Testify In Hearing On Data…
How to Do a Competitive Landscape Analysis (If You’ve Never Done ...
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…
Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the…
Google Ads Custom Columns Design Update With New Metrics & Fu...
PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Be...
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude. The post ChatGPT, Bing, Bard, Or…
Google Ads Spending Bug With New Customer Acquisition Since May 1...
Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google…
All In One SEO Vulnerability Affects +3 Million Sites
All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information The post All In One SEO Vulnerability Affects +3 Million Sites appeared first on Search…
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared…
7 Tips To Make Your Writing Portfolio Discoverable In Google Sear...
Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To…
April 2023 Google Webmaster Report
Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end…
Google Discover, AI Mode, And What It Means For Publishers: Inter...
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI…
Healthline’s Content Anatomy: 5 SEO Insights to Learn From
Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…
What Is Share of Search? & How to Calculate It
Share of search is the percentage of search queries for a brand relative to competitors in the same category.
December 27 & 28 Google Search Ranking Algorithm Jolt On?
Around December 27th and 28th we may have a Google search ranking algorithm jolt or quick tremor. I highly doubt Google pushed out something over the holidays, this last week…
MozCon 2023: The Initial Agenda
The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…
How to See Your Google Reviews (And Manage Them Properly)
Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?
Confirmed: Google Search Ranking Bug Impacting Large Number Of Re...
This morning at 1:48 am ET, Google confirmed a Google Search ranking bug impacting a large number of the Google Search results. Google wrote, “There’s an ongoing issue with ranking…
Internal Links As A Ranking Factor: What You Need To Know
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction. The post Internal Links As…
Google Search Timer & Stopwatch Started Ticking Again
30 days ago, the Google Search timer and stopwatch feature stopped working. Well, I am glad to report, the stopwatch was fixed and it is now working again.
8 Types of Marketing Campaigns (With Examples)
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing…
Google Expands Return / Shipping Details In Search Results & ...
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these…
Google Casts Doubt On Popular SEO Audit Advice
Google challenges the validity of specific SEO audit suggestions made by auditing tools The post Google Casts Doubt On Popular SEO Audit Advice appeared first on Search Engine Journal.
Are Outbound Links A Google Search Ranking Factor?
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right? The post Are Outbound Links A…
2 New SERP Features That Are Bad News For Publishers
Avoid losing organic visibility for your key queries – here’s what you need to know to remain competitive keeping Google’s reviews system update in mind. The post 2 New SERP…
Google Bard’s Latest Update Boosts Creativity With More Drafts
Google Bard’s latest update enhances creative exploration with diverse, distinct draft options. The post Google Bard’s Latest Update Boosts Creativity With More Drafts appeared first on Search Engine Journal.
B2B Content Marketing Explained: Tactics From Real Teams
B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun…
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…
Poll: 90% Of SEOs Are Vaccinated
A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I’d think…
Top 10 Best Rank Tracker Software of 2023
Tracking your keyword rankings in search engines is a must if you want to know how to outrank your competitors. It allows you to identify where you stand, the direction…
Bing Search Tests Updated Image Carousel With More Images
Microsoft is testing a new image carousel within the Bing Search results. This image carousel shows two rows of images, instead of one, has related searches with an arrow at…