YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…
Learn to identify your target audience, or the group of people most likely to buy your product or service.
Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To…
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results…
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on…
Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant…
Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you want…
Did you know that most of the search algorithms Google launches work across all languages? There are exceptions, like when Panda first launched and the product reviews update and some…
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn,…
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…
So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…
Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show. The post Decoded Headless CMS…
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you…
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking. The post Google Ads: How To Improve Lead Quality Without Backend Data…
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By…
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first…
Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first…
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.
Google expands Bard’s capabilities to include support for programming tasks in 20+ languages and debugging assistance. The post Google Bard Adds Coding Capabilities appeared first on Search Engine Journal.
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google…
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…
How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer…
For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO….
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…
Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…
Hugging Face releases an open source ChatGPT clone trained with similar methodologies used by OpenAI The post Hugging Face Releases Free ChatGPT Clone: HuggingChat appeared first on Search Engine Journal.
It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out…
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…
Keyword clustering is the process of grouping related keywords. Learn how it can boost your traffic.
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored The post Why Google Indexes Blocked Web Pages appeared first on…
Traditionally, in the last week of January, we share our plans for the year ahead. As usual, they are based on the wishes you shared with us—it’s your needs that…
Google seems to be testing the ability to filter by perspectives. Google is testing a button to filter your query by the perspectives results.
Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How…
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top…
Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as…
Google has officially deprecated the Sitemaps ping endpoints. Now, when you try to access it, Google responds, “Sitemaps ping is deprecated,” with a link to the post about it going…
Earlier this month we reported that Google said there is a backlog with the manual actions in the queue, some as far back as over several months ago. Well, I…
What a week, we had the launch of the September 2022 core update that started off strong and fast. Google confirmed the helpful content update is done rolling out but…
Google Ads will consolidate the current advertiser Identity verification and Business operations verification programs under a unified Advertiser verification program to provide a simplified and improved advertiser experience in March…
Google’s John Mueller advises on transitioning websites: Update, redirect, and monitor to maintain SEO and user experience. The post Google’s Tips For Moving To A New Website Without SEO Issues…
Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content…
What if your site gets hacked and there is a ton of spammy content placed on it? Do you have to worry about negative consequences on your Google rankings and…
When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed. The post 4 Key Enterprise…
Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level.
Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical The post WordPress Considers Historic Development Change appeared first on…
To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work. My main judging criterion was how…
Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. The post Americans Know About ChatGPT But Few Use It,…
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. The post Google Expands Visual & Audio Search With New AI…
Google’s new Search Generative Experience seems to be missing one thing that SEOs and reporters often look at: the number of results Google returns for that query.
Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun…
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new…
This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Monday, October 10th, and Tuesday, October 11th. All stories, social media posts,…
Google has released its first set of quality updates to the new Search Generative Experience that began to rollout a few weeks ago. The most noticeable update is that it…
A month ago we reported how Google has changed the AdSense earnings thresholds to be distinct between normal AdSense earnings and YouTube AdSense earnings. Well, Google announced related to that…
Google’s John Mueller said on Reddit that you won’t get your Google search rankings back by simply disavowing toxic links from a Semrush report. He wrote, “You’re not going to…
YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators. The post Making Money On YouTube Just Got Easier appeared first on…
Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it. A good FID value…
For months we have been watching Google test a new ads label in search named “Sponsored” in bold black text. Well, now it is officially live in the Google mobile…
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on…
Discover the key differences between KPIs and metrics. And how tracking both can lead to business success.
Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is…
Google seems to be testing displaying the domain the web story is from, while on the web story, in the footer of the story. Also, Google also shows tips on…
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.
Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts…
Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the…
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls…
You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true? The post Are Reconsideration Requests…
Google is already testing the new site name and favicon design change they launched just a couple of weeks ago on the desktop results. This brings the favicon and site…
Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing…
In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services…
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For…
Google introduced the site name feature last October for mobile and last March for desktop search. Did you know that sometimes Google might not show a site’s site name in…
To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…
Google Search seems to be testing a new feature to help searchers learn to speak in English (and maybe other languages). It is called Practice Speaking and can be triggered…
Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…
Google is updating its Google Ads Misrepresentation – Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote,…
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The post Google Search Console Updates…
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can The post Experts Predict Twitter Outage & Advise Downloading Your…
Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports. The post SEO Reports: Which Metrics Matter & How To Use Them…
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft…
For the past couple of months now, Microsoft has been saying dark mode is coming to Bing Chat. But now they are putting a timeline on it – dark mode…
It looks like the Google AR products, at least for shoes, and the clippable coupons feature is now live. If you search for various shoes or sneakers, you will see…
Google Merchant Center is rolling out a new feature named “collections.” Collections let you group up to 100 products together in the same collection. Google said collections, “Collections allow you…
SERP tracking software shows you which pages and domains rank for a given search query. Some tell you where *your website* ranks on the SERP. Choose the one that‘s right…
Not completely confident in setting up your Google Analytics account? No problem! There are options for you whether you‘re new to GA or a seasoned pro.
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts,…