Best SEO Software for Digital Agencies
Are you an agency looking to improve your clients‘ SEO strategy? Check out our guide for an in-depth review of the top SEO software tools for agencies. From keyword research…
Are you an agency looking to improve your clients‘ SEO strategy? Check out our guide for an in-depth review of the top SEO software tools for agencies. From keyword research…
Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google. ARIA is a…
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…
Google’s John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well…
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…
Check out our guide to TF-IDF to learn more about this statistical method and its practical applications.
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests….
Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance…
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
So Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4. Universal Analytics properties will…
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on…
WordPress SEO plugin Rank Math bug generates duplicate sitemaps The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
This should come as no surprise – but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does…
Just when updates to Google Bard were getting stale, Google announced a boatload of new things for its generative AI tool, Bard. In short, Google added several new features to…
On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update….
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach. The post Meta Enhances Video Capabilities On Facebook appeared first…
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research…
Here is a recap of what happened in the search forums today…
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business…
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads. The post TikTok Launches Search Ads…
An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.
AI generated spam still enjoy top rankings after escaping Google’s March 2024 spam update in a demoralizing blow against human authored websites The post AI Spam Sites Beat Google’s March…
Bing Webmaster Tools will undergo scheduled maintenance between 10am and 1pm ET today. The Microsoft Bing Search toolset posted this notice at the top of the tool when you login…
We asked the same question to SEO experts about AI Overviews, how they might impact the industry and where search might be going. The post What 7 SEO Experts Think…
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared…
Find and use your Google Analytics tracking ID with ease with our step-by-step guide. We‘ll also share some tips and tricks to integrating Google Analytics with Semrush
Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so…
Google redid their removal tool in Google Search Console in 2020 but the tool has generally always been quick. John Mueller of Google said in the past that it takes…
Learn what TLDs are, what types to consider and why your TLD distribution is important.
In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In…
Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will…
Google local listings have been pushing products for the past several years, in fact, it just recently added in-store products in the help document around improving visibility in Google local…
How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go…
Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search…
Kevin Indig shares his successes and challenges in this year’s review. Discover how he achieved his goals and what lies ahead in the coming year. The post 2024 Annual Review:…
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17…
Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google. The post Brave Search Breaks Free Of Bing With Standalone Image Index appeared…
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. The post Google Rolls Out December…
Google is testing showing a section under the Local Service Ads for call out extensions or other extensions. This increases the visibility of these already super-visible Local Service Ads.
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared…
Learn essential barnacle SEO techniques and get helpful tips to boost your online presence.
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. The post 5 Top Enterprise Local…
Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…
There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting…
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…
Google Maps can now display an “offer available” label under a business profile listing’s map pin in the maps interface. Businesses that add offers in their Google Business Profile may…
Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…
Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script). The post How to Use Python to Parse &…
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. The post How to Support Your Go-To-Market Strategy with…
Google is testing wider and larger image thumbnails on snippets in the desktop search results interface. The images look about twice as wide, maybe even more, the the normal image…
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the…
But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…
Google will stop collecting anonymous reviews on August 25, 2023. Google posted this notice in a help document, which reads, “Important: We’ve stopped collecting anonymous reviews and will stop showing…
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…
Google’s John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings The post Technical Issues Usually Not a Trigger for…
WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…
Here is a recap of what happened in the search forums today…
Learn proven tactics to improve your organic CTR and drive more traffic from search engines to your site.
If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it. The post A Guide to Google…
Explore the recent announcement from Perplexity inviting Pro users to research the web with AI assistance from Anthropic’s latest model, Claude-2. The post Perplexity Adds Claude-2 To AI Model Selection…
Don’t overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About…
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In…
As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes. The post Google’s Page Title Update…
The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way…
Marketing attribution helps you understand which channels and campaigns drive the best results.
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To…
Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared…
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. The post Google Market Share Slips, AI Referrals & Regional Search Engines Rise appeared…
The Google Search news box has a header named “News” for some queries. That header was never clickable until just recently. Now, you can click on the header and it…
About 45 minutes before OpenAI’s announcement of GPT-4o, Google posted on X a demo of new Gemini capabilities where you show Google Gemini something on your camera via a live…
A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John…
Survey reveals trends in local reviews: trust in word-of-mouth, growing focus on recent feedback, and the importance of owner responses in shaping customer trust. The post Surprising Review Stats To…
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts…
Don’t fall into the same trap that others do: Block bots and spiders from crawling your site and avoid unwanted traffic with these top tips. The post How & Why…
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to…
Here is a recap of what happened in the search forums today…
Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance. The post 10 Must-Know SEO Basics For Web Developers appeared first…
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started! The post Microsoft Advertising Launches Open Beta for…
Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on…
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To…
Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media…
Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with…
Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and…
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.
There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.
Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search…