Vlog #184: Part I: Sarah Burke On Data Analytics and Differences ...
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…
Google has been battling with site name issues since it launched the site name feature in October 2022 for mobile and then site names for desktop results in March 2023….
Ready to discover new ways to connect with your target audience and maximize your marketing spend? Join our upcoming webinar! The post How To Meet Your Users Where They Are:…
Here is a recap of what happened in the search forums today…
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Most SEOs say…
Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include ‘New,’ ‘Used,’ and ‘CPO’ (Certified Pre-Owned). Also highlights features like ‘Single Owner,’…
We know that each XML sitemap file can contain a maximum of 50,000 URLs but what is counted as the 50,000 URLs? John Mueller was asked if Google counts both…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its…
What is law firm SEO? How can it improve a law firm‘s online presence? Here are the answers.
Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements. The post Baidu Ranking Factors for 2024: A Comprehensive Data Study appeared…
Google announced it will remove the video thumbnail image from the search results snippet when that video is not the main content of the page. Google said this change will…
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how. The post Paid Social Media: A Guide To…
Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general,…
Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly…
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content…
Microsoft has reduced the number of disengagements in Bing Chat by over three times for its most egregious category, said Mikhail Parakhin, the CEO of Microsoft Bing.
As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect….
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…
Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with…
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For…
What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an…
Discover how this organized approach, which can guide you in formulating and pressure-testing activities for a robust content marketing strategy. The post The Three Pillars Of Content Marketing Strategy (Festive…
Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in…
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight…
Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they…
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O…
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The post Google Sunsets FLoC, Announces New Topics API Solution appeared…
Google’s AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations. The post Google Bard Removes Waitlist, Adds Image & Coding Features appeared first…
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page. The post How To Appraise…
Third-party cookies are disappearing. Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless…
Here is a recap of what happened in the search forums today…
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples…
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past…
Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It…
Google’s John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not “quality.” John said “to me, quality issues…
The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…
Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out…
Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.
People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen. The post Local SEO: The…
Google has a bug in Google Search Console where it reported some sites being indexed using mobile indexing as being indexed using desktop indexing. I am sure we all have…
Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search…
Everything you need to know about Snapchat My AI Snaps: how to send photos to My AI, receive AI-generated images, and explore potential advertising opportunities. The post Snapchat My AI…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just a quick…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems like there…
While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…
Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies…
Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…
There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with…
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new…
I will be offline completely for the holiday of Simchas Torah on October 17th and October 18th, Monday and Tuesday. Any stories published here will be scheduled and written beforehand…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. IndexNow has grown…
Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings….
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…
Google has always shown how expensive restaurants are by placing either one, two, or three dollar signs by the restaurant’s name in the local pack listings. Now Google is testing…
Microsoft’s Bing CEO, Mikhail Parakhin, said that Bing Chat has received significant performance improvements last week that makes Bing Chat more responsive and faster. Bing also reworked voice SDK in…
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot…
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…
Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.
Microsoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…
Here is a screenshot of Google News on mobile showing a date that is not the Gregorian date but rather the Buddhist calendar date and year. I assume this is…
Bing Chat is now rolling out a feature to infer the market’s probability of future stock prices. Mikhail Parakhin from Microsoft Bing said this feature is starting to roll out…
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of…
Google launches new Chrome features providing enhanced search suggestions by leveraging crowdsourced data The post Google Chrome Showing More Relevant Search Suggestions appeared first on Search Engine Journal.
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
Unlock the power of AI in your advertising efforts with AdCreative.ai. This guide walks you through creating polished product photos and optimizing ad performance with the help of AI.
A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on…
Google has released version 2.4 of the Google Ads Editor, this comes 14 weeks since version 2.3 was released in March 2023. The new version gains video asset library, multi-account…
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways. The post Facebook Expands Professional Profiles To…
Some are saying they now see under the Google Analytics 4 property settings where it lets you link Google Analytics with other Google products – an option to link with…
This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops…
Google AdSense now supports Single Euro Payments Area (SEPA) payments in EUR currency for publishers in many new countries. The Single Euro Payments Area (SEPA) is a payment-integration initiative of…
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on…
See comments from OpenAI CEO on the leaked FTC investigation document and how OpenAI plans to respond to allegations that it violated the FTC Act. The post OpenAI CEO Responds…
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
What does it take to train into an SEO leadership role with a major brand? Autotrader’s Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House…
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For…
Writers from various sectors respond to the threat of generative AI technology. Explore the reasons why screenwriters, authors, journalists, and others writers want regulation. The post Screenwriters, Authors, and Journalists…
Google’s John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the…
Data from 140,000 WordPress sites reveals which plugins users judge to be the best and most trustworthy The post Scan of 140K Sites Reveals Best WordPress Plugins appeared first on…
Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter…
Google’s John Mueller had another one-liner – this one was posted on Twitter and it reads, “programmatic SEO is often a fancy banner for spam.”
Last Friday, about five days ago, Google confirmed there were some latency issues with the Google Ads console. It was specific to the Responsive search ads (RSAs) ad review process….
Learn how to post on Instagram, when to post content, and more with Semrush! We’ll walk you through how to research, plan, and schedule posts quickly and easily.
E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet.
While Google supports the data-nosnippet HTML attribute, Microsoft Bing does not, clarified Fabrice Canel of Microsoft on Twitter. The data-nosnippet attribute lets you designate textual parts of an HTML page…
Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now….