What Is a Title Tag & How to Optimize Title Tags for Google
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The post What YouTube Video To…
Google this morning launched a new API for Search Console – the URL Inspection API. This API lets you programmatically interact with the URL Inspection Tool that you would manually…
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said…
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of…
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine…
Looking for the best search engines other than Google? Explore the best alternative search engines.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat rolled…
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To…
Use our Instagram analytics guide for tips on how to track key metrics and boost your content‘s performance.
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured…
The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email…
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache…
There was a bug with Google Jobs Search that wouldn’t show new or recent job listings from the past three days. The issue has been going on for the past…
Here is a recap of what happened in the search forums today…
Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your…
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…
AMP is a framework that helps create fast-loading mobile-optimized webpages. Learn all about AMP pages!
Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media…
Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing…
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…
Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the…
TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…
Google enhances Search Console’s video indexing report, providing precise feedback to optimize video visibility. The post Google Enhances Video Indexing Report In Search Console appeared first on Search Engine Journal.
Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has…
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes…
Find out what WordPress’ Executive Director Josepha Haden Chomphosy has to say about Open Source, the future of the CMS, Brand Stories & more. The post Leveraging WordPress To Tell…
Google is now saying it has ranking systems that “aim to understand if a section of a site is independent or starkly different from the main content of the site….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat goes…
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B…
Bing Search now lets you select text within the search results page and search for that selected text. I believe Bing was testing this for a while, and so has…
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…
If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…
Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then…
We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What…
Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a…
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New…
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are…
Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important The post Google Search Results and Synonyms appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
Google has posted a short note in the Search Consoles data anomalies that says there was a bug in Google Search that affected some search features, including but not limited…
How crucial are page paths when it comes to topic clusters? Let’s explore their impact on SEO and user engagement. The post Ask An SEO: With Topic Clusters, How Important…
Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.
Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an…
Find out how Microsoft resolved a security breech of the email accounts of 25 organizations, including government agencies. The post Microsoft Mitigates Hacker Access To Government Email Accounts appeared first…
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads…
For the original iTunes version, click here. Surprise, surprise, we had another unconfirmed Google search ranking update. Google confirmed it had a Google News indexing bug for weeks and just…
Get the latest tips and insights for a powerful B2B content marketing strategy. The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…
Here is a recap of what happened in the search forums today…
Microsoft Bing seems to be testing a new search feature that embeds snippets of content from Wikipedia in this large Wikipedia box in the search results. It basically brings in…
The new ChatGPT Android App from OpenAI, available for pre-registration, will provide instant answers and personalized AI assistance with professional inputs and tailored advice. The post ChatGPT Android App Available…
In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles…
Video ads are promotional videos often used on social media to drive awareness and conversions.
In 2022, I think you can say the same thing about expert roundups. I’ll explain why below. But first, let’s make sure we’re on the same page… What are expert…
Both Google (Alphabet) and Bing (Microsoft) reported earnings last night and both showed that their ad revenues grew. Google Ad revenue was up 3.3%, with overall revenue up 7%. Microsoft…
Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.
Should you add newsjacking to your content marketing in 2021? Read this guide to find out and get actionable tips on how to do it right (+ 6 newest examples).
Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related…
Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on…
Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who…
The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full…
Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is…
Google Search is testing adding a paper clip icon to the search bar, next to the voice search icon, next to the lens icon and the search button. This seems…
Optimizing a marketplace website for SEO is no easy task. Grow your marketplace organic traffic by implementing these 5 winning on-page SEO optimizations.
Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.
Buckle up – it was one insane month of changes that all SEOs who care about Google need to catch up on. We had very unstable and heated Google search…
A Googler remarked that links have “a lot less significant impact” today than they previously did in the past The post Google: Links Have Less Impact Today Than In The…
In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Here’s a tool that needs little…
Here is a recap of what happened in the search forums today…
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces July Product Releases & Updates appeared first on Search…
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll…
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section…
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns…
Discover everything about Google AI Overviews. We’ve put together everything to learn about how they work now, the latest updates, and how they’ve changed over time.
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually…
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…
Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights…
Google’s Gemini Deep Research erodes website earnings by removing the need for consumers to visit review sites. The post Google Gemini Deep Research May Erode Website Earnings appeared first on…
Google is testing new types of featured snippet that is titled “From the web” and “other sites say.” This featured snippet includes multiple sources from the web, not just a…
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the…
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine…
How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…
Google introduces updates to its AI-powered search experience to aid learning and education. The post Google Rolls Out AI Search Upgrades Focused On Education appeared first on Search Engine Journal.
Wish your leads were worth your team’s time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways…
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…
SEO analysis is the process of examining a website and its performance to inform SEO improvements.
Google’s Gary Illyes answers whether changing web hosting platforms can negatively impact SEO The post Google Answers If Changing Web Hosting Affects SEO appeared first on Search Engine Journal.
Despite all the data showing that Microsoft Bing has not gained any market share since it launched Bing Chat in February, Microsoft is saying Bing Chat’s usage has been up…
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search…
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? The post Is There a Way to Optimize for [Blank] in…
Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for…