6 Ways To Target Seniors More Effectively In Digital Marketing
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To…
TF-IDF: Is It A Google Ranking Factor?
What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…
Are XML Sitemaps A Google Ranking Factor?
Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. The post Are XML Sitemaps A…
6 Major Changes To Content Marketing In 2022 [Report Recap]
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To…
Daily Search Forum Recap: March 8, 2022
Here is a recap of what happened in the search forums today…
How Google Search Console Tracks ‘People Also Ask’ Performance Da...
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search…
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…
Upwork Suspends Operations in Russia
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.
Can You Gain More Intended Google Search Results With Subdomains?
When it comes to “dominating” the search results, most SEOs define that as taking up as much of the search results on page one as possible. Sometimes that means on…
Google Ads Testing Lighter Parts URLs
This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main…
Google Search Adds Jewish Shabbat Times Again
Back in 2011 Google first launched prayer time rich results but then a year later Google sunset those results. Then in 2018, Google relaunched native prayer times for Islamic prayer…
Connect Your Google Business Profiles To Woo Promo
Google is sending out a notice via Google Business Profiles that you can connect your business profile on Google Maps to Woo. Ben Fisher spotted this the other day and…
New Microsoft Advertising Professional Service Ads For Bing Searc...
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim…
WordPress Plugin SEOPress Updated With IndexNow Support
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…
Google Acquires Cybersecurity Firm Mandiant
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…
New Google Blog Series About Search Console & Data Studio
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series…
Women In SEO Share Tips On Closing The Wage Gap
We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…
SEO For Beginners: A Guide to SEO & Why It Matters
Looking to get a foot in the door with search engine optimization? Check out our comprehensive beginner‘s guide to SEO to get started.
Where Do We Even Begin With SEO For A Startup?
Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…
Transitioning, Rebranding & Leading In SEO: Q&A With Rach...
What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…
10 Women In SEO & Marketing On How To #BreakTheBias
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…
The Female Faces of the War in Ukraine
It’s been almost two weeks since Russia started a brutal war against Ukraine and all it stands for: democracy, freedom of expression, and human rights. Ukrainian cities are being burnt…
On-Site Search Intent: 3 Powerful Ways To Increase Sales
You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful…
14 Essential Local SEO & Listing Management Tools
Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…
7 Exclusive Ways To Convert Webinar Viewers Into Customers
Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…
The Only 3 Google Analytics Metrics You Need to Track
While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole…
Daily Search Forum Recap: March 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
LinkedIn Profiles Can Now Display Career Breaks
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…
How Much Revenue Are You Losing From Organic Traffic Declines? [W...
“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…
Google On Recipe Pages – Are They Getting Too Long?
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…
Google: Indexing Issues Can Be Old Spam Related But Likely Not Ad...
Having issues with Google indexing your web pages? Google’s John Mueller said while Google may not index pages that are spammy, it will index pages that are adult oriented. John…
Google Cloud Translated Pages Not Indexed By Google Search
Google Cloud’s web site is having issues being indexed in Google Search, specifically the translated pages. Last week, I reported about a webmaster asking about issues with translated content not…
Vlog #162: Taylor Kurtz On Google AMP & Apple Search & Vi...
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the…
Google Shopping Filter By “Smaller Stores”
Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it…
Google Search Results For Russian Invasion Of Ukraine
If you do a search for variations of Russia and Ukraine keywords together, Google will show you a search result page that seems to be tailored specific to the Russian…
Google SafeSearch Filter Can Now Update Faster
Historically, the Google SafeSearch filter, i.e. the filter that weeds out adult content from the search results, was very slow in removing the SafeSearch label for a site or specific…
Shaping Your Ecommerce Strategy in 2022: Key Industry Trends
Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.
Reading Level: Is It A Google Ranking Factor?
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…
How to Create an Effective SEO Strategy
Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…
User Search History As A Google Ranking Factor: What You Need To ...
Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…
Marketing vs. Advertising: What’s the Difference? (10 Examples)
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
5 Top Reasons Consumers Choose One Local Business Over Another
See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…
Google Search Ranking Algorithm Update On March 4th – Uncon...
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
Daily Search Forum Recap: March 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google page…
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…
Search News Buzz Video Recap: Google Page Experience Desktop Upda...
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap…
Google: We Mechanisms To Verify Merchant Experience Scorecard Met...
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern…
There Is No Google Search Console Demo Account
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console…
Google Temporarily Pauses All Ads In Serving In Russia
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google…
Google Page Experience Update For Desktop Done Rolling Out
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a…
Google: Googlebot May One Day Crawl From Outside The U.S.
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to a site’s search rankings…
Yandex Warns Debt May Affect Ability To Continue Operating
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…
Yandex Warns of Threats To Continued Operations
Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…
SEO Split Test Result: Would Adding “Updated 2022” in Title Incre...
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…
Leading In SEO Through The Data Science Revolution: A CTO Q&A...
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…
7 Content Marketing Tips For Financial Services Brands
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…
Passive voice: SEO deadly sin or acceptable writing style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…
Daily Search Forum Recap: March 3, 2022
Here is a recap of what happened in the search forums today…
Google Page Experience Update – Desktop Rollout Complete
Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…
Yoast Founder: IndexNow Doesn’t Lead To More Traffic Or Imp...
Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen…
Google Search Central Virtual Unconference Back Returns For 2022
Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference…
Google Ranking Quotas Do Not Exist
Google’s John Mueller said again that websites do not have some form of quota where they can only rank for a limited number of keywords. He said on Twitter “there’s…
Google Local Panel Showing Confirmed By Phone Call (Duplex Relate...
Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed…
Google Tests Removing Estimated Number Of Search Results
Google Search is testing removing the estimated number of search results figure you typically see under the search bar after you conduct a search query. Google tested this back in…
Use These 3 SEO Metrics To Measure Your Content Marketing ROI
How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…
20 Proven Ways To Reduce Your Bounce Rate
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…
WhoIs Information: Is It A Google Ranking Factor?
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…
Metaverse Marketing Myths, Musts & Mantras #WAGMI
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…
How to Become a Successful Content Creator
How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you…
2022 SERP Feature Trends & Tips For A Better SEO Strategy
Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…
Daily Search Forum Recap: March 2, 2022
Here is a recap of what happened in the search forums today…
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…
Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…
March 2022 Google Webmaster Report
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes…
Google: Translated Content & Garbage Parameters In URLs
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a…
Google Search Console URL Inspection Tool Errors
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on…
Google Business Profiles May Require Additional Verification
Google has updated the help document on how to verify your business to say “we may require you to verify by more than one method.” So if you verify using…
PSA: Blocking USA Users But Allowing Googlebot Is Against Google&...
Google sends its crew of crawlers, Googlebot, from the United States. That is where 99% of the crawling originates from. If you are not allowed to show your website to…
How To Migrate A WordPress Site From One Host To Another
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…
How Content Marketing Helps Non-Profits Achieve 3 Important Goals...
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…
Facebook Report Reveals Most Popular Posts and Pages
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…
Faster, More Complete Content: How To Rank More In Less Time R...
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…
Here’s Why You Should Prioritize Internal Linking in 2022
SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…
A Complete B2B SEO Strategy Guide for 2022
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
4 Useful Tips To Make Keyword Rank Tracking More Efficient
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking…
Daily Search Forum Recap: March 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. IndexNow has grown…
Google: CSS Colors Are Not A Google Ranking Factor…
Google’s John Mueller said on Twitter “we generally don’t use color as a factor.” He then added “but CSS tweaks can include a lot more than just color changes.” We…
Survey Says Google Will Remain Dominate In 10 Years
Greg Sterling, a search industry analyst (amongst other things), posted a poll on Twitter asking where will Google be in ten years from now. The vast majority of responses said…
Google: One Site Won’t Always Rank Above Another Site
Google’s John Mueller said on Twitter “it’s never that site A always ranks above site B.” He was asked if Medium articles always rank better than articles found on LinkedIn…
IndexNow Added To Duda, All In One WordPress & Rank Math SEO ...
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO…
Google Does Not Use Disavow Files To Target Link Networks
Google’s John Mueller said again that Google does not use the link disavow files for discovery of spammy link networks. He said on Twitter “usually problematic link networks are easier…
How You Can Help Ukrainians Today (SE Ranking Team Included)
Since Russia invaded Ukraine on February, 24, it’s been all over the news. You must have seen videos of the cities being destroyed by missile strikes and shelling, images of…