Is Technical SEO A Female-Friendly Place To Build My Career? Ask ...
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To…
5 Sitemap Examples That Showcase Best Practices In Action
Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best…
The 13 Best Local SEO Tools
Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 13 best local SEO tools.
Podcasts SEO: How To Make Your Podcast Rank
Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.
Will Google Penalize Sites That Look The Same?
John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank The post Will Google Penalize Sites That Look The…
Google Expands Eligibility for Product Rich Results
Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results The post Google Expands Eligibility for Product Rich Results…
6 Keys To Effective Content That Ranks High On SERPs Right Now
Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now…
The State of Digital Accessibility: Three Key Challenges
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites —…
The 15-Step Local SEO Guide: How To Find Hidden Opportunities
Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To…
Daily Search Forum Recap: September 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…
Report: Google Showing Fewer Featured Snippets, But I Am Not Sure...
According to both RankRanger and Semrush, Google is showing fewer featured snippets in the search results since Thursday, September 8th. Personally, I am not seeing this when I search but…
Google September 2022 Broad Core Update Is Live – What We A...
Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25…
Google Review Guidelines Now Prohibit Incentivizing Removal Of Ne...
Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving…
Google: We Will Never Penalize You For Not Having H1 Attributes
Google’s John Mueller said something he normally does not say, the word “never.” He said Google will never penalize a site for not having an H1. John said this on…
Google Consolidates A/B Testing SEO Impact In Search Help Documen...
Just like with Google’s consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google…
How To Add Google Analytics To WordPress
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add…
Getting Started With Reddit Advertising: What You Need To Know
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need…
Visual Content Marketing: What Is It and Why Use It?
Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to…
5 Things I Learned About E-A-T by Analyzing 647 Search Results
As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage…
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared…
Twitter Testing “WhatsApp Share” Button in India
Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was…
UX & SEO: Strike The Right Balance. Achieve Maximum Results [...
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance….
Daily Search Forum Recap: September 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a…
Vlog #188: Christine Zirnheld, aka Shep On Being A PPC Hypocrite
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came…
Google Helpful Content Update Finished On 9/9 But Were Those Fluc...
The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related…
Google: Billions Of Redirects Are Fine But Site Moves Do Impact R...
Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it…
Google Tests Featured Snippet Yellow & Blue Highlights
Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as…
Google Removes datePublished Property From Fact Check Structured ...
Google has removed the datePublished “recommended” property from the fact check structured data documentation. Google said, “Currently, date information isn’t used in the Fact Check rich result.”
Google: Crawl Spikes Aren’t Global, Normally Noticed On A &...
There is an interesting conversation on Twitter about Google crawling spikes and (1) if these spikes are global or on a per-site basis and (2) if the URL parameter tool…
What Is a Title Tag & How to Optimize Title Tags for Google
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.
Google Announces September 2022 Core Algorithm Update
Google announced a September 2022 Core Algorithm Update, which signals noticeable changes to the search results. Some are counting on it The post Google Announces September 2022 Core Algorithm Update…
Social Media Analytics: A Guide To Get Started
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared…
18 Popular Link Building Tactics You Should Avoid
Stay away from these 18 popular link-building ideas that sound good but don’t work anymore. The post 18 Popular Link Building Tactics You Should Avoid appeared first on Search Engine…
Google Answers If Adding Content Daily Increases Rankings
Google answers if publishing content on a daily basis will help increase ranking The post Google Answers If Adding Content Daily Increases Rankings appeared first on Search Engine Journal.
13 Affordable Digital Marketing Tactics That Work
The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles….
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse…
How to Market Your Small Business (7 Easy Steps)
You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales…
What Is Growth Hacking? Is It Still Worth It?
But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clien...
Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO…
Bluehost Unveils Easy WordPress Ecommerce Solution
Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on…
Daily Search Forum Recap: September 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are finally…
Instagram Beta Testing New Repost Feature
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search…
YouTube Experimenting With New Features For Analytics Research Ta...
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The…
Search News Buzz Video Recap: Google Helpful Content Update Impac...
This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail…
Google Traffic Quality Site Adds More Invalid Traffic Examples
Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had…
Google One Box Results Get Tracking Parameters With Unique Integr...
Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn…
Google Helpful Content Update Not Done Yet But Now We’re Se...
Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on…
Google Consolidates Tips On Preventing Spam On Your Site In Help ...
Google has added a new section to its quality guidelines category named “Prevent abuse on your site and platform” yesterday. The content is mostly not new, it is mostly from…
Google Business Profile Photos With Timestamp Of Photo
Google seems to be testing showing when a photo was taken or uploaded to a Google Business Profile listing. Google has done this for image search and other areas but…
What’s REALLY Working In SEO [Podcast]
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In…
What Is Alt Text & Why It Matters for SEO
Alt text is text included in HTML code to describe an image on a web page. We’ll cover different types of alt text and best practices to follow.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
6 SEO Content Writing Tips For Law Firms
Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first…
A Content Engine that Drives Revenue — Whiteboard Friday
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted…
How to Build Successful Content Pillars
Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic…
Google Updates Its Guide on Preventing Spam and Abuse
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…
Daily Search Forum Recap: September 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Are we seeing…
25 Top Movies About Social Media To Watch
Here’s an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media…
Is Your Ecommerce Content Optimized For How People Really Search,...
Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How…
September 2022 Google Webmaster Report
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I…
Google Updated Review-Type Results That Can Impact Search Console...
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August…
Google Tests Site Name Above URL In Mobile Search Results & R...
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as…
Google Helpful Content Update Movement? Yes But Not Widespread.
There seems to be a lot of confusion around the Google helpful content update and if it is “big” or not big. That all depends on if you were hit…
How To Forecast SEO Outcomes With Better Precision & Transpar...
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO…
SEO Split-Test Result: Do Numbers in Title Tags Affect CTRs?
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.
New Google Ads Setup Ad Groups Column Options
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new…
6 Google Business Profile Tips For Hotel SEO
Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile…
Do You Still Need Directory Submissions For Local SEO?
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO?…
Local SEO For Law Firms: Get More Local Clients
Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first…
Yahoo Acquires Source Credibility Algorithms With Latest Acquisit...
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight…
Daily Search Forum Recap: September 7, 2022
Here is a recap of what happened in the search forums today…
Google: Helpful Content Signal May Get Stronger With Next Core Up...
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core…
New Google Featured Snippet With Multiple Answers, New Design, Ca...
I am wondering if the screenshots below are the new featured snippet callouts Google spoke about almost a month ago. You can see bolded callouts, multiple answers for a featured…
Google Tests New Format For SEO Office Hours – Do You Like ...
Historically, I mean for over a decade, John Mueller was the single person answering questions from SEOs on the Google SEO office hours segment. Recently John announced changes to the…
Google: Crawl Rate Spikes Not A Sign Of The Helpful Content Updat...
Google’s John Mueller was asked if a spike in crawler activity would be a sign that the helpful content update is rolling out. John said no, as expected because he…
Google Ads Top Content Bids To Stop Working October 2022
Google Ads has stopped supporting the top content bid adjustments and in October 2022 will migrate campaigns using content bid adjustments to automatically default to 0%.
Danny Sullivan: Google Helpful Content Update Is Big But Not A Hu...
So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a…
Find Resources Bigger Than 15 MB For Better Googlebot Crawling
Understand the nature of Google’s 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15…
Facebook Competitions: What You Need To Know
Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on…
Daily Search Forum Recap: September 6, 2022
Here is a recap of what happened in the search forums today…
Google Will Reject Ads Leading To Pages With Intrusive Advertisin...
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject…
Google Updates Documentation On Meta Descriptions
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on…
Microsoft Advertising Adds Pinterest Import, More Google Imports,...
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads,…
Google Learn Something New Web Story Feature
I am not 100% if this “learn something new” feature in Google Search is actually new but I have never reported on it before. Google Search shows a box named…
Google Home Hub Display Reviews Disclaimer Notice
The Google Home Hub display can show users an “about reviews” disclaimer or notice that talks about how the review may not be verified by a confirmed visit or experience.
You Don’t Want Google To Rank Your Site In Specific Regions
Google’s Gary Illyes was on Reddit offering advice to one SEO who simply does not want traffic from Google from users in specific regions. The reason is, that they don’t…
Book On Google For Google Flights To Be Discontinued Outside US
Google has quietly announced that on September 30th, Book on Google for flights will be discontinued in most countries or regions outside the United States.
Meta Lists 4 Ranking Signals For Video On Facebook
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking Signals For Video On Facebook…
A Guide to Quora Marketing: How to Use it to Boost Your Business
In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer…
5 Types Of Social Media Networks And The Benefits Of Each One
Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One…
The Best SEO Conferences For 2022-2023 (Virtual And In-Person)
Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. The post The Best SEO Conferences For 2022-2023…
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best…
Daily Search Forum Recap: September 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. For Labor Day…